The book argues that our use of conditionals is governed by imperfectly reliable heuristics, in the psychological sense of fast and frugal (or quick and dirty) ways of assessing them. The primary heuristic is this: to assess ‘If A, C’, suppose A and on that basis assess C; whatever attitude you take to C conditionally on A (such as acceptance, rejection, or something in between) take unconditionally to ‘If A, C’. This heuristic yields both the equation of the probability of ‘If A, C’ with the conditional probability of C on A and standard natural deduction rules for the conditional. However, these results can be shown to make the heuristic implicitly inconsistent, and so less than fully reliable. There is also a secondary heuristic: pass conditionals freely from one context to another under normal conditions for acceptance of sentences on the basis of memory and testimony. The effect of the secondary heuristic is to undermine interpretations on which ‘if’ introduces a special kind of context-sensitivity. On the interpretation which makes best sense of the two heuristics, ‘if’ is simply the truth-functional conditional. Apparent counterexamples to truth-functionality are artefacts of reliance on the primary heuristic in cases where it is unreliable. The second half of the book concerns counterfactual conditionals, as expressed with ‘if’ and ‘would’. It argues that ‘would’ is an independently meaningful modal operator for contextually restricted necessity: the meaning of counterfactuals is simply that derived compositionally from the meanings of their constituents, including ‘if’ and ‘would’, making them contextually restricted strict conditionals.