Tweeting Presidential Primary Debates: Debate Processing Through Motivated Twitter Instruction

2017 ◽  
Vol 61 (4) ◽  
pp. 455-474 ◽  
Author(s):  
Freddie J. Jennings ◽  
Calvin R. Coker ◽  
Mitchell S. McKinney ◽  
Benjamin R. Warner
Keyword(s):  
Social Media ◽  
Information Processing ◽  
Knowledge Acquisition ◽  
Political Knowledge ◽  
Political Debate ◽  
Presidential Debates ◽  
Participant Engagement ◽  
Media Messages ◽  
Presidential Primary ◽  
Following Instructions

Researchers have noted that an individual’s processing of political media messages occurs through various filters including partisanship, interest, and cynicism. The phenomenon of motivated processing, however, is understudied particularly in the context of televised presidential debates. As major campaign events, presidential debates have been linked to increases in viewers’ political knowledge, political information efficacy, and changes in candidate evaluation. Yet individual’s information processing, largely unexplored in the extant debate literature, may well influence these outcomes. In the present study, we manipulate processing of a political debate and monitor the effects through participant engagement with social media. Researchers asked debate viewers to tweet while watching 2016 Democrat and Republican presidential primary debates following instructions designed to prime either directional motivated processing or accuracy motivated processing. The results demonstrate that the accuracy prompt reduced issue-based tweeting and therefore reduced knowledge acquisition. Conversely, the directional prompt increased issue-based tweeting and therefore increased knowledge acquisition.

The Changing Nature of Political Debate Consumption: Social Media, Multitasking, and Knowledge Acquisition

2016 ◽  
Vol 34 (2) ◽  
pp. 172-199 ◽  
Author(s):  
Jeffrey A. Gottfried ◽  
Bruce W. Hardy ◽  
R. Lance Holbert ◽  
Kenneth M. Winneg ◽  
Kathleen Hall Jamieson
Keyword(s):  
Social Media ◽  
Knowledge Acquisition ◽  
Media Multitasking ◽  
Political Debate

Politikvermittlung an der Schnittstelle von Unterhaltung und Information : Political communication at the interface of entertainment and information

SPIEL ◽  
2019 ◽  
Vol 4 (1) ◽  
pp. 121-145
Author(s):  
Larissa Leonhard ◽  
Anne Bartsch ◽  
Frank M. Schneider
Keyword(s):  
Information Processing ◽  
Political Participation ◽  
Knowledge Acquisition ◽  
Political Communication ◽  
Information Seeking ◽  
Process Model ◽  
Political Information ◽  
Process Models ◽  
Dual Process ◽  
Dual Process Model

This article presents an extended dual-process model of entertainment effects on political information processing and engagement. We suggest that entertainment consumption can either be driven by hedonic, escapist motivations that are associated with a superficial mode of information processing, or by eudaimonic, truth-seeking motivations that prompt more elaborate forms of information processing. This framework offers substantial extensions to existing dual-process models of entertainment by conceptualizing the effects of entertainment on active and reflective forms of information seeking, knowledge acquisition and political participation.

Political Knowledge and Misinformation in the Era of Social Media: Evidence From the 2015 UK Election

2020 ◽  
pp. 1-21
Author(s):  
Kevin Munger ◽  
Patrick J. Egan ◽  
Jonathan Nagler ◽  
Jonathan Ronen ◽  
Joshua Tucker
Keyword(s):  
Social Media ◽  
Political Parties ◽  
News Media ◽  
Political Knowledge ◽  
Public Affairs ◽  
Political Information ◽  
The Political ◽  
Election Campaign ◽  
Social Media Platform ◽  
Media Platform

Abstract Does social media educate voters, or mislead them? This study measures changes in political knowledge among a panel of voters surveyed during the 2015 UK general election campaign while monitoring the political information to which they were exposed on the Twitter social media platform. The study's panel design permits identification of the effect of information exposure on changes in political knowledge. Twitter use led to higher levels of knowledge about politics and public affairs, as information from news media improved knowledge of politically relevant facts, and messages sent by political parties increased knowledge of party platforms. But in a troubling demonstration of campaigns' ability to manipulate knowledge, messages from the parties also shifted voters' assessments of the economy and immigration in directions favorable to the parties' platforms, leaving some voters with beliefs further from the truth at the end of the campaign than they were at its beginning.

Closing the Knowledge Gap: How Issue Priming Before Presidential Debate Viewing Encourages Learning and Opinion Articulation

2021 ◽  
pp. 000276422110003
Author(s):  
Freddie J. Jennings ◽  
Robert H. Wicks ◽  
Mitchell S. McKinney ◽  
Kate Kenski
Keyword(s):  
Cognitive Process ◽  
Vice President ◽  
Political Knowledge ◽  
Political Sophistication ◽  
Donald Trump ◽  
Presidential Debates ◽  
Cognitive Elaboration ◽  
Priming Condition ◽  
The Relationship ◽  
Presidential Debate

One mechanism by which citizens learn about candidates and issues is through watching presidential debates. Some scholars have raised concerns that these events, however, disproportionately benefit those already high in political knowledge more so than others with lesser knowledge levels. We hypothesize that knowledge begets knowledge because it prompts a constructive cognitive process that results from elaboration and reflection. We test this hypothesis in an experiment that also considers whether issue priming could help mitigate the deficit that those lower in political sophistication have when viewing campaign events. Participants ( N = 543) watched a 9-minute segment focusing on economic issues drawn from the first 2020 presidential debate between President Donald Trump and former Vice President Joseph Biden. Half of the participants were randomly assigned to an issue priming condition and viewed the debate segment after reading a narrative text on economic policy, and the other half read an unrelated text. The study presents a model that reveals the following: (a) cognitive elaboration mediates the relationship between prior political knowledge and learning from a campaign event, (b) providing citizens with background issue–related knowledge produces a similar elaborative effect as did preexisting political knowledge, and (c) participants demonstrate greater political opinion articulation following this enhanced elaboration leading to more learning. The implications for cultivating a knowledgeable democratic electorate are discussed.

scholarly journals 1414. #Vaccine Twitter Influencers: is it Just About Reach and Followers?

2020 ◽  
Vol 7 (Supplement_1) ◽  
pp. S714-S715
Author(s):  
Jean-Etienne Poirrier ◽  
Theodore Caputi ◽  
John Ayers ◽  
Mark Dredze ◽  
Sara Poston ◽  
...  
Keyword(s):  
United States ◽  
Social Media ◽  
Standard Deviation ◽  
Small Proportion ◽  
The United States ◽  
Research Support ◽  
Policy Makers ◽  
Media Messages ◽  
Social Media Platforms ◽  
The Impact

Abstract Background A small number of powerful users (“influencers”) dominates conversations on social media platforms: less than 1% of Twitter accounts have at least 3,000 followers and even fewer have hundreds of thousands or millions of followers. Beyond simple metrics (number of tweets, retweets...) little is known about these “influencers”, particularly in relation to their role in shaping online narratives about vaccines. Our goal was to describe influential Twitter accounts that are driving conversations about vaccines and present new metrics of influence. Methods Using publicly-available data from Twitter, we selected posts from 1-Jan-2016 to 31-Dec-2018 and extracted the top 5% of accounts tweeting about vaccines with the most followers. Using automated classifiers, we determined the location of these accounts, and grouped them into those that primarily tweet pro- versus anti-vaccine content. We further characterized the demographics of these influencer accounts. Results From 25,381 vaccine-related tweets available in our sample representing 10,607 users, 530 accounts represented the top 5% by number of followers. These accounts had on average 1,608,637 followers (standard deviation=5,063,421) and 340,390 median followers. Among the accounts for which sentiment was successfully estimated by the classifier, 10.4% (n=55) posted anti-vaccine content and 33.6% (n=178) posted pro-vaccine content. Of the 55 anti-vaccine accounts, 50% (n=18) of the accounts for which location was successfully determined were from the United States. Of the 178 pro-vaccine accounts, 42.5% (n=54) were from the United States. Conclusion This study showed that only a small proportion of Twitter accounts (A) post about vaccines and (B) have a high follower count and post anti-vaccine content. Further analysis of these users may help researchers and policy makers better understand how to amplify the impact of pro-vaccine social media messages. Disclosures Jean-Etienne Poirrier, PhD, MBA, The GSK group of companies (Employee, Shareholder) Theodore Caputi, PhD, Good Analytics Inc. (Consultant) John Ayers, PhD, GSK (Grant/Research Support) Mark Dredze, PhD, Bloomberg LP (Consultant)Good Analytics (Consultant) Sara Poston, PharmD, The GlaxoSmithKline group of companies (Employee, Shareholder) Cosmina Hogea, PhD, GlaxoSmithKline (Employee, Shareholder)

Framing in Health Communication: Identifying the Factors That Influence the Re-posting of Social Media Messages during COVID-19 Outbreaks in China (Preprint)

2021 ◽  
Author(s):  
Jingzhong Xie ◽  
Jun Lai ◽  
Dongying Zhang
Keyword(s):  
Social Media ◽  
Health Communication ◽  
Health Information ◽  
Information Needs ◽  
Information Sources ◽  
Negative Binomial ◽  
Public Awareness ◽  
Public Health Agencies ◽  
Media Messages ◽  
Action Frame

BACKGROUND Social media has become an important tool to implement risk communication in COVID-19 pandemic, and made health information can gain more exposure by re-posting. OBJECTIVE This paper attempts to identify the factors associated with re-posting of social media messages about health information METHODS Content analysis was applied to scrutinize 4396 Weibo posts that were posted by national and provincial public health agencies Weibo accounts and identified features of information sources and information features, and adopted Zero-Inflated Negative Binomial (ZINB) model to analyze the association between these features and the frequency of message being re-posted. RESULTS Results showed that the followers and the governmental level of information sources are correlated with increased message reposting. The information features, such as hashtags#, picture, video, emotional(!), and the usage of severity, reassurance, efficacy and action frame were associated with increased message reposting behaviors, while hyperlink and usage of uncertainty frame correlated with reduced message reposting behaviors. CONCLUSIONS The features of health information sources, structures , style and content should be paid close attention by health organizations and medical professionals to satisfy the public’s information needs and preferences, promote the public's health engagement. Suitable information systems designing, and health communication strategies making during different stages of the pandemic may improve public awareness of the COVID-19, alleviate negative emotions, promote preventive measures to curb the spread of the virus.

The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing

2022 ◽  
Vol 140 ◽  
pp. 49-61
Author(s):  
João S. Oliveira ◽  
Kemefasu Ifie ◽  
Martin Sykora ◽  
Eleni Tsougkou ◽  
Vitor Castro ◽  
...  
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Media Messages ◽  
Consumer Attention

Extraction of temporal information from social media messages using the BERT model

2022 ◽  
Author(s):  
Kai Ma ◽  
Yongjian Tan ◽  
Miao Tian ◽  
Xuejing Xie ◽  
Qinjun Qiu ◽  
...  
Keyword(s):  
Social Media ◽  
Temporal Information ◽  
Media Messages

Family as a framing resource for political identity construction: Introduction sequences in presidential primary debates

2015 ◽  
Vol 44 (3) ◽  
pp. 369-399 ◽  
Author(s):  
Jennifer Sclafani
Keyword(s):  
Political Discourse ◽  
Public Discourse ◽  
Political Identity ◽  
Presidential Debates ◽  
Family Identity ◽  
Political Identities ◽  
Presidential Primary ◽  
Family Discourse ◽  
Private And Public ◽  
Family Identities

AbstractThis study investigates the construction of political identity in the 2011–2012 US Republican presidential primary debates. Focusing on candidates’ self-introductions, I analyze how candidates use references to family members and roles to frame their political identities or ‘presidential selves’. Family references are shown to (i) frame candidates’ personal identities as family men/women; (ii) interweave the spheres of home and politics and consequently, their private and public selves; (iii) serve as a tool of discursive one-upmanship in self-introduction sequences; and (iv) demonstrate intimate familiarity and expertise on the topic of national security. This study extends research on family discourse and identity by examining the rhetorical function of mentioning family-related identities in explicitly persuasive public discourse, and contributes to sociolinguistic research on political discourse by examining how family identities serve as a resource for framing political identities. (Discourse analysis, framing, family, identity, political discourse, presidential debates, sequentiality)

Future developments in IMC: why e-mail with video trumps text-only e-mails for brands

2017 ◽  
Vol 51 (3) ◽  
pp. 627-645 ◽  
Author(s):  
Angeline Close Scheinbaum ◽  
Stefan Hampel ◽  
Mihyun Kang
Keyword(s):  
Social Media ◽  
Information Processing ◽  
Coding Theory ◽  
Marketing Communications ◽  
Dual Coding ◽  
Verbal System ◽  
Dual Coding Theory ◽  
Content Type ◽  
Short Video ◽  
E Mail

Purpose Marketers use e-mail in new, potentially more informative, entertaining and lucrative ways – such as embedding video. The purpose of this paper is to examine consumer responses to audiovisual (i.e. text along with a short video) versus text-only messages in brand communication. Specifically, authors seek to uncover the efficacy of marketer-embedded video (vs text-only) in e-mail on the consumer's product interest, informativeness, perceived prestige, electronic word-of-mouth (e-WOM) intentions and willingness to pass the electronic message along digitally or on social media. With the dual coding theory and selective visual attention as theoretical guideposts, the intended contribution is a framework that can explain and predict advantages for multi-modal e-mail marketing communications. Design/methodology/approach Five hypotheses are tested experimentally with a one-factor experiment with two conditions (text-only vs audiovisual). The sample was 240 adult participants. Real brands (Audi and Apple) were used. For both brands, participants were randomly assigned to one of two conditions of the e-mail (i.e. audiovisual vs text-only). The stimuli are identical, with the exception of embedded video in the e-mail body. The videos are authentic brand videos, are approximately 50 s and use a product feature appeal. Participants’ pre-existing brand attitude was measured. Then, five dependent variables (product interest, informativeness, perceived prestige, e-WOM intentions and willingness to pass the electronic message along digitally or on social media) were considered with respect to consumer exposure to e-mail with video and text in the e-mail from the brand versus text-only e-mail from the brand. Findings The results supported the hypotheses that audiovisual messages (i.e. those with text and video) heighten informativeness, product interest, perceived prestige, intentions to spread e-WOM for a brand and willingness to pass along the e-mail along to friends and family when compared to text-only messages. These experimental findings from a one-factor experiment with two conditions (text-only vs audiovisual) are generally consistent for an American consumer technology brand Apple (iPhone) and a German luxury automobile brand Audi (S4). Hypotheses are supported for both brands (Apple and Audi), with the exception of product interest for Audi, which may be explained by the high price of a luxury automobile. Research limitations/implications An implication here for the dual coding theory is that the theory may be extended to consider what happens after the consumer codes the information with both the verbal and the non-verbal subsystem. The finding of interest to information processing scholars is that a video accompanying text communication from a brand to a consumer has an advantage over text-only communication. Brands that communicate with multi-modal marketing communication have better outcomes in informativeness, brand prestige perceptions and intentions of online consumer behaviors, including positive e-WOM for the brand in general and willingness to pass the specific content along in digital and social media platforms. Consumers can become brand advocates by being more inclined to forward the e-mails with the product short video as well as the e-mail text. Practical implications Brand marketers should consider e-mail in an integrated brand promotion (IBP) campaign as a cost advantage; one of the reasons e-mail should have a solid place in the IBP toolkit is due to e-mail's relatively low cost. The main cost comes with administration and production of the video. As a managerial implication for advertisers, embedding ads of a short video format in e-mails is a way to be more effective than plain-text e-mails. Short videos in e-mails are a reasonable idea to include in an integrated marketing communications effort (plausibly due to information processing with both a verbal and a non-verbal system). Brands can use videos in e-mails to enhance informativeness regarding products to enhance product differentiation from competitors. Yet, it is important to raise caution with some concerning disadvantages potentially associated with e-mail marketing and video. The three areas of caution include potential issues of privacy, clutter and technical inhibitors. Originality/value Despite the fact that e-mail is one of the most heavily used communication tools in marketing, there is scarce literature on e-mail and branding. By brands evoking a degree of prestige with embedded videos, consumer willingness to become part of the marketing communications is enhanced, as their e-WOM and willingness to share the branded content increase.

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