Masks and Emasculation: Populist Crisis Rhetoric and the 2020 Presidential Election
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This essay illustrates how Donald Trump engaged in what I call “populist crisis rhetoric” throughout the COVID-19 pandemic and coinciding 2020 U.S. presidential campaign cycle. By performing a critical rhetorical analysis of textual fragments surrounding how Trump addressed the preventative measure of mask-wearing, I show how he rejected the role of comforter-in-chief and instead opted for the role of victim-in-chief. Specifically, turning the bare face into a litmus test of Trump loyalism, his rhetoric suggested that masks threatened masculinity and functioned as a form of anti-choice bodily oppression.
2018 ◽
Vol 20
(1)
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pp. 16
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2018 ◽
Vol 71
(4)
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pp. 854-868
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2021 ◽
Vol 84
(1)
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pp. 31-44
2017 ◽
Vol 36
(4)
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pp. 456-468
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