Reframing the narrative: Renewing power resources and capabilities in union campaigns for public education

2021 ◽  
pp. 002218562110004
Author(s):  
Mihajla Gavin
Keyword(s):  
Public Education ◽  
Teacher Unions ◽  
Teachers Union ◽  
Power Resources ◽  
Resources And Capabilities ◽  
Education Campaigns ◽  
Discursive Power

Neoliberal logics have put teacher unions on the defensive, requiring evaluation of the resources and capabilities necessary to improve teachers’ industrial and professional conditions and broader public education issues. This article examines the case of a teachers' union in Australia – the NSW Teachers’ Federation – and their renewal of resources and capabilities in recent public education campaigns. In applying a power resources and capabilities framework to the analysis of two prominent campaigns, this article develops the argument for renewal of power resources and capabilities through mobilising and transforming narrative resources and reframing public education issues in order to challenge ideological narratives around public education, build discursive power and sustain influence within a neoliberal environment.

Public Education Campaigns to Transform Perceptions of Pharmacists: Are They Worth the Investment?

2015 ◽  
Vol 31 (7) ◽  
pp. 833-844
Author(s):  
Jason Perepelkin ◽  
Melissa Abramovic
Keyword(s):  
Public Education ◽  
Education Campaigns

scholarly journals Temporal Trends in Emergency Medical Services and General Practitioner Use for Acute Stroke After Australian Public Education Campaigns

Stroke ◽  
2018 ◽  
Vol 49 (12) ◽  
pp. 3078-3080 ◽  
Author(s):  
Janet E. Bray ◽  
Judith Finn ◽  
Peter Cameron ◽  
Karen Smith ◽  
Lahn Straney ◽  
...  
Keyword(s):  
General Practitioner ◽  
Public Education ◽  
Acute Stroke ◽  
Emergency Medical Services ◽  
Temporal Trends ◽  
Medical Services ◽  
Emergency Medical ◽  
Education Campaigns

Performing the ‘lifeworld’ in public education campaigns

2010 ◽  
Vol 1 (2) ◽  
pp. 284-310 ◽  
Author(s):  
Michelle M. Lazar
Keyword(s):  
Public Education ◽  
Rap Music ◽  
Dual Processes ◽  
Public Performance ◽  
New Approach ◽  
The Public ◽  
Local Television ◽  
The Media ◽  
Education Campaigns ◽  
Real Person

In Singapore, top down public education campaigns have long been a mode of governance by which the conduct of citizens is constantly regulated. This article examines how in two fairly recent campaigns, a new approach to campaign communication is used that involves media interdiscursivity, viz., the mixing of discourses and genres in which the media constitute a significant element. The present approach involves the appropriation of a popular local television character, ‘Phua Chu Kang’, in order to address the public through educational rap music videos. Media interdiscursivity is based on an attempt to engage the public via a discourse of the ‘lifeworld’. The present article analyzes the ‘lifeworld’ discourse in terms of a combination of two processes, ‘informalization’ (the use of informal and conversational modes of address) and ‘communitization’ (the semiotic construction of a community of people). The dual processes are examined and discussed in relation to the choice of Phua Chu Kang as an ‘ordinary’ and almost ‘real’ person, including his informal register and speech style; his use of Singlish; and his construction of ‘community.’ The presence of Singlish, in particular, is interesting because (despite the official disdain for the language) it is included as part of PCK’s public performance of the lifeworld. The article concludes by considering this form of media interdiscursivity as the government’s shrewd way of achieving its social governance goals.

Pigmented lesions and melanoma including premalignant conditions

2021 ◽  
pp. 79-90
Author(s):  
Michael Henderson ◽  
John Spillane ◽  
David Gyorki ◽  
Christopher McCormack
Keyword(s):  
Public Education ◽  
Advanced Melanoma ◽  
Mitogen Activated Protein Kinase ◽  
Pigmented Lesions ◽  
Rate Of Increase ◽  
The World ◽  
Mitogen Activated Protein ◽  
Education Campaigns ◽  
Kinase Pathway ◽  
Ambient Levels

Throughout the world, each year, approximately 250,000 people develop melanoma and 40,000 die from the disease. Melanoma is characteristically a disease of fair-skinned persons exposed to high ambient levels of ultraviolet (UV) radiation. The incidence has doubled over the last 20 years although unlike other countries the rate of increase in Australia has slowed in recent years, possibly due to public education campaigns targeting excessive UV exposure. Globally the incidence in patients over the age of 65 continues to increase and accounts for disproportionately more melanoma-related deaths. Nevertheless, melanoma in younger persons (<35 years) is among the leading causes of cancer-related mortality in fair-skinned populations. Until the last decade, the outlook for patients with advanced melanoma was uniformly poor but the development of specific therapies targeting the mitogen-activated protein kinase pathway (mutated BRAF melanoma) and immune checkpoint therapy has delivered enormous improvements in outcome.

Preserving or maneuvring leadership? Teacher unions’ strategies in Israeli educational regulation

2019 ◽  
Vol 33 (7) ◽  
pp. 1705-1717
Author(s):  
Nivi Gal Arielyi ◽  
Emanuel Tamir
Keyword(s):  
Policy Research ◽  
Teaching Profession ◽  
Teacher Unions ◽  
Policy Makers ◽  
Content Type ◽  
Teachers Union ◽  
Documentary Analysis ◽  
Public Crisis ◽  
Union Leaders ◽  
The Right

Purpose The purpose of this paper is to examine why, despite the advantages they might gain by participating in regulation of teaching by law, Israeli teachers’ unions leaders abandoned the opportunity to obtain the right of regulation and instead preferred an ambiguous role. Design/methodology/approach This is a policy research study, involving documentary analysis, focusing on one specific bill and data from interviews with teachers’ union leaders and officials who participated in discussions on the bill, and/or in crucial negotiations concerning teaching regulation. Findings It was found that unions’ leaders preferred to leave the licensing process for teaching as an open-ended and constantly negotiable issue with their employer rather than assuming the role of gatekeeper, understanding that this gave them more space and power to maneuvre in future struggles. Consequently, only the Education Ministry determines who becomes a teacher. Research limitations/implications These findings can inform educational policy makers and stakeholders, by giving them a glimpse into policy considerations. New knowledge is offered for the development of theory concerning teaching profession regulation and involvement of the teacher unions in these processes. Practical implications Policy makers may re-evaluate their interests as stakeholders in the education system, when they try to shape the profession through regulation of those who seek to become teachers. Originality/value The research sheds light on a hidden part of the policy-making puzzle that most studies do not explore and educational leaders prefer not to discuss especially when there is no proof of achievement, nor a public crisis.

The “Fed-up Taxpayer”

2017 ◽  
Author(s):  
Jon Shelton
Keyword(s):  
Public Education ◽  
Education System ◽  
Urban Poor ◽  
Teacher Unions ◽  
Budget Deficits ◽  
Public Education System ◽  
Teacher Strikes ◽  
The Public ◽  
Urban Teacher ◽  
American Cities

This chapter chronicles the new reality faced by urban teacher unions after the emergence of austerity regimes in many American cities. It charts teacher strikes in St. Louis (1979) and Philadelphia (1980 and 1981). In each case, teacher unions faced staunch taxpayer resistance to salary increases, and in the case of Philadelphia, a mayor who dealt with massive budget deficits by reneging on a collectively-bargained contract. As importantly, in Philadelphia, opponents of the “unproductive” urban poor and unionized teachers began to imagine market reforms of the public education system. The chapter concludes by documenting the emergence of vouchers in order to understand the mounting challenge of neoliberalism to American public education.

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