Advertisement Size and the Relationship between Product Usage and Advertising Exposure

1972 ◽  
Vol 9 (1) ◽  
pp. 22-26 ◽  
Author(s):  
Alvin J. Silk ◽  
Frank P. Geiger
Keyword(s):  
Print Advertising ◽  
Product Usage ◽  
Nonlinear Relationships ◽  
Advertising Exposure ◽  
The Relationship

This study investigates the hypothesis that the association between prospect status and exposure to print advertising decreases as advertisement size increases. Contrary to the hypothesis, nonlinear relationships were found.

scholarly journals Automatic replenishment: the relationship between resource commitment and program performance

1998 ◽  
Vol 10 (2) ◽  
pp. 1-16 ◽  
Author(s):  
Alexander E Ellinger ◽  
Patricia J Daugherty ◽  
Chad W Autry
Keyword(s):  
Operational Performance ◽  
Order Fulfillment ◽  
New Approach ◽  
Stock Level ◽  
Product Usage ◽  
Current Usage ◽  
Resource Commitment ◽  
Level Information ◽  
Overall Performance ◽  
The Relationship

Some firms have adopted a new approach to order fulfillment, i.e., automatic inventory replenishment. With automatic replenishment programs (ARPs), sellers replenish or restock inventory based upon actual product usage and stock level information provided by buyers. This paper reports on a recent survey of logistics professionals regarding .ARP involvement. In addition to providing a profile of current usage, the research also examines the relationship between investment in automatic replenishment related resources and .ARP performance. Firms making a greater commitment to ARP (in terms of resource allocation) reported enhanced day-to-day operational performance and greater success in the overall performance of the trading relationship.

What We See Makes Us who We are: Priming Ethnic Self-Awareness and Advertising Response

2001 ◽  
Vol 38 (3) ◽  
pp. 336-348 ◽  
Author(s):  
Mark R. Forehand ◽  
Rohit Deshpandé
Keyword(s):  
Television Advertising ◽  
Consumer Response ◽  
Self Awareness ◽  
Print Advertising ◽  
Verbal Cues ◽  
Targeted Advertising ◽  
Advertising Context ◽  
Advertising Exposure ◽  
The Impact

The authors propose that “ethnic self-awareness”—a temporary state during which a person is more sensitive to information related to his or her own ethnicity—moderates consumer response to targeted advertising. Ethnic self-awareness occurs when a person engages in a process of self-categorization and uses ethnic criteria as the basis for this categorization. The authors hypothesize that “ethnic primes”—visual or verbal cues that draw attention to ethnicity—direct self-categorization and increase ethnic self-awareness. To test these hypotheses, the authors conduct two experiments. Using 109 Asian and Caucasian participants, Experiment 1 assessed the impact of exposure to an Asian ethnic prime on ethnic self-awareness and on response to targeted television advertising. Exposure to an ethnic prime increased the rate at which participants spontaneously mentioned their ethnicity in self-descriptions (a measure of ethnic self-awareness) and caused participants to respond more favorably to same-ethnicity spokespeople and advertising that targeted their ethnicity. Experiment 2 tested the theory in a print advertising context and extended the design by manipulating the type of ethnic prime participants saw (Asian or Caucasian) and the market that the focal advertisement targeted (Asian or Caucasian). Experiment 2 replicated the findings of Experiment 1 when the focal advertisement targeted Asians, but not when it targeted Caucasians.

Let It Go

2017 ◽  
pp. 1106-1129 ◽  
Author(s):  
Matteo Montecchi ◽  
Karinna Nobbs
Keyword(s):  
Social Media ◽  
User Generated Content ◽  
Product Reviews ◽  
Fashion Industry ◽  
Structured Interviews ◽  
Product Usage ◽  
Strategic Approach ◽  
New Generation ◽  
The Relationship

The various digital interactions and contributions, which can be grouped under the umbrella term User Generated Content (UGC), can take the form of product reviews, blogs, demonstration of product usage or even “homemade advertising” (Berthon, Pitt, & Campbell, 2008; Fader & Winer, 2012). While current studies on UGC have mainly focused on the motivations that drive consumers to engage and contribute in various forms online, this research aims to explore how are organisations operating within the fashion industry are listening to, and taking advantage of, the various consumers contributions defined as UGC in order to innovate and create value for customers and other stakeholders. The findings of the semi-structured interviews conducted show that managers are still struggling in balancing the level of control and in managing a new generation of empowered consumers (Pires, Stanton, & Rita, 2006). Social media and UGC call for a more strategic approach by organisations wishing to succeed. The relationship between UGC and co-innovation was also identified.

scholarly journals The Effects of Financial Literacy, Digital Financial Product Usage and Internet Usage on Financial Inclusion in China

2018 ◽  
Vol 228 ◽  
pp. 05012 ◽  
Author(s):  
Yan Shen ◽  
Wenxiu Hu ◽  
C. James Hueng
Keyword(s):  
Financial Literacy ◽  
Mainland China ◽  
Financial Inclusion ◽  
Mediating Effect ◽  
Internet Usage ◽  
The Internet ◽  
Multiple Mediation ◽  
Cross Sectional ◽  
Product Usage ◽  
The Relationship

This research study use partial least squares (PLS) to estimate a formative model which analyze effect of financial literacy, digital financial product usage, Internet usage on financial inclusion in mainland China. The study utilize a cross-sectional research design with a sample of 218 individuals from different areas of China participated. The results revealed that financial literacy and digital financial product usage have significant positive relationship with financial inclusion. Digital financial product usage is a mediator of the relationship between financial literacy and financial inclusion. Thus, digital financial product usage unites the Internet usage plays a multiple mediation role between financial literacy and financial inclusion. In short, the digital financial product usage had a partial mediating effect on the relationship between the Internet usage and financial inclusion. The findings indicate that improving the financial literacy of residents and popularizing the Internet usage can promote the use of digital financial products and achieve the goal of advancing financial inclusion.

scholarly journals A Study on Malaysian Consumers’ Attitude and Behavioral Intention Towards Print Advertising

2018 ◽  
Vol 10 (2) ◽  
pp. 132
Author(s):  
Bee Eng Chew ◽  
Azaze-Azizi Abdul Adis
Keyword(s):  
Behavioral Intention ◽  
Online Survey ◽  
Product Information ◽  
Social Role ◽  
Target Population ◽  
Positive Influence ◽  
Print Advertising ◽  
Mediating Role ◽  
The Relationship

The purpose of this study is to examine the relationship between belief factors, consumers’ attitude, and consumers’ behavioral intention toward print advertising. This study also explores the mediating role of attitude on the relationship between belief factors and consumers’ behavioral intention. The six belief factors are product information, social role and image, hedonic/pleasure, irritation, personalization, and credibility. The study finds that product information, social role and image, hedonic/pleasure, irritation, and credibility have positive influences on consumers’ attitude and behavioral intention. The results reveal that attitude has positive influence on consumers’ behavioral intention. Moreover, the mediation analysis results indicate that the role of attitude mediating has been significant in product information, hedonic/pleasure, irritation, and credibility on behavioral intention. The target population for this study was those Malaysian people who have experience in searching for exposure to print advertising before. The respondents were classified according to their age, gender, race, occupation as well as their income levels. The questionnaires were distributed to the respondents through online survey and questionnaire tool, Google Form. Implication and recommendations for future studies are also discussed.

Effect of Cohesion on the Curvilinear Relationship Between Team Efficacy and Performance

2017 ◽  
Vol 48 (4) ◽  
pp. 455-481 ◽  
Author(s):  
Won-Woo Park ◽  
Mee Sook Kim ◽  
Stanley M. Gully
Keyword(s):  
Team Performance ◽  
Positive Relationship ◽  
Work Teams ◽  
Contextual Factor ◽  
Curvilinear Relationship ◽  
Team Efficacy ◽  
Nonlinear Relationships ◽  
Low Levels ◽  
And Performance ◽  
The Relationship

Research has generally supported a linear positive relationship between team efficacy and team performance. More recent theories and research suggest, however, that teams can become overly efficacious and team efficacy may exhibit nonlinear relationships with outcomes. The current study investigates the possibility that team efficacy is associated with decreases in team performance when the level of team efficacy is excessively high or low. This study further suggests that cohesion is an important contextual factor that may affect the curvilinear relationship between team efficacy and performance such that high levels of cohesion will magnify the curvilinear relationship whereas low levels of cohesion will flatten the curvilinear pattern. Hypotheses were tested using 324 employees in 34 work teams. Results demonstrate that the curvilinear relationship between team efficacy and team performance was strongest when cohesion was high; the relationship flattened when cohesion was low. Implications and limitations are discussed.

Let It Go

2017 ◽  
pp. 294-317 ◽  
Author(s):  
Matteo Montecchi ◽  
Karinna Nobbs
Keyword(s):  
Social Media ◽  
User Generated Content ◽  
Product Reviews ◽  
Fashion Industry ◽  
Structured Interviews ◽  
Product Usage ◽  
Strategic Approach ◽  
New Generation ◽  
The Relationship

The various digital interactions and contributions, which can be grouped under the umbrella term User Generated Content (UGC), can take the form of product reviews, blogs, demonstration of product usage or even “homemade advertising” (Berthon, Pitt, & Campbell, 2008; Fader & Winer, 2012). While current studies on UGC have mainly focused on the motivations that drive consumers to engage and contribute in various forms online, this research aims to explore how are organisations operating within the fashion industry are listening to, and taking advantage of, the various consumers contributions defined as UGC in order to innovate and create value for customers and other stakeholders. The findings of the semi-structured interviews conducted show that managers are still struggling in balancing the level of control and in managing a new generation of empowered consumers (Pires, Stanton, & Rita, 2006). Social media and UGC call for a more strategic approach by organisations wishing to succeed. The relationship between UGC and co-innovation was also identified.

Psychological Aspects of the Role of Product Advertising Against Consumer Purchase Interest: Study of Gain Mass Milk Advertising at Gymnastic

2018 ◽  
Vol 1 (2) ◽  
pp. 44-51
Author(s):  
Andy Alfatih ◽  
Muhammad Rio Septian
Keyword(s):  
Consumer Behavior ◽  
Customer Behavior ◽  
Psychological Aspects ◽  
Cognitive Effect ◽  
Milk Products ◽  
Male Sex ◽  
Advertising Exposure ◽  
The Impact ◽  
The Relationship

Abstract Introduction.The main purpose of advertising certain products or services is to attract customer attention and analyze the impact of advertising on customer behavior. Various studies show that there are significant links between cognitive and psychological aspects. The cognitive effect of an advertisement begins with the influence of the visual aspects of the advertisement. This research was aimed to explore the role of product advertising on consumer buying interest by studying aspects of psychology. Methods. The study design was observational analytic study that seek to see the relationship between exposure to milk mass forming muscle mass and consumer buying interest. The exploration dimensions for advertising exposure are ad frequency, ad duration and ad intensity using questionnaire. Total samples in this study were 60 people, age ranges from 18-35 years and male sex. Results. This study found as many as 70% of respondents understood the message delivered by the milk advertisement. As many as 56.7% of respondents expressed an interest in buying these muscle-building milk products. Around 58% of respondents stated their willingness to promote the product to others. Conclusion. This research shows the role of advertising in shaping consumer behavior and buying interest. The more attractive and the more often the ad is displayed it will trigger aspects of attractiveness and confidence in the product. Along with the need, further reinforce the behavior to buy products.

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