Exploring Territorial Differences in the Relationship between Marketing Variables
1977 ◽
Vol 14
(2)
◽
pp. 145-155
◽
Keyword(s):
The parameters of a market share response function are estimated by using time series data separately for several sales territories. In a second stage an attempt is made to explain territorial differences in parameter estimates. It appears that for the brand studied advertising may serve to increase the price sensitivity.
1985 ◽
Vol 42
(1)
◽
pp. 147-149
◽
1982 ◽
Vol 18
(1)
◽
pp. 146-154
◽
Keyword(s):
Keyword(s):
2016 ◽
Vol 04
(02)
◽
pp. 266-272
◽
2020 ◽
Vol 17
(9)
◽
pp. 3321
Keyword(s):
2020 ◽
Vol 17
(11)
◽
pp. 3891
2017 ◽
Vol 10
(1)
◽
pp. 82-110
Keyword(s):
2001 ◽
Vol 5
(1_suppl)
◽
pp. 213-236
◽
Keyword(s):
2012 ◽
Vol 253-255
◽
pp. 278-281