scholarly journals Emotion and colour across languages: implicit associations in Spanish colour terms

2009 ◽  
Vol 48 (3) ◽  
pp. 421-445 ◽  
Author(s):  
Cristina Soriano ◽  
Javier Valenzuela
Keyword(s):  
Implicit Association Test ◽  
Experimental Methodology ◽  
Implicit Associations ◽  
Implicit Association ◽  
Emotion Words ◽  
The World ◽  
Colour Term ◽  
Similarities And Differences ◽  
Peninsular Spanish ◽  
Colour Terms

This study explores the reasons why colour words and emotion words are frequently associated in the different languages of the world. One of them is connotative overlap between the colour term and the emotion term. A new experimental methodology, the Implicit Association Test (IAT), is used to investigate the implicit connotative structure of the Peninsular Spanish colour terms rojo (red), azul (blue), verde (green) and amarillo (yellow) in terms of Osgood’s universal semantic dimensions: Evaluation (good—bad), Activity (excited—relaxed) and Potency (strong—weak). The results show a connotative profile compatible with the previous literature, except for the valence (good—bad) of some of the colour terms, which is reversed. We suggest reasons for both these similarities and differences with previous studies and propose further research to test these implicit connotations and their effect on the association of colour with emotion words.

A Comparative Study of Colour Terms in Ttranslations of the New Testament into Macedonian and Albanian

2020 ◽  
Vol 15 (3-4) ◽  
pp. 113-126
Author(s):  
Alexandra I. Chivarzina
Keyword(s):  
Comparative Study ◽  
New Testament ◽  
Original Text ◽  
The New Testament ◽  
Colour Term ◽  
Similarities And Differences ◽  
Characteristic Features ◽  
Target Languages ◽  
Work Done ◽  
Colour Terms

The article considers the colour terms present in the New Testament in the Macedonian and Albanian languages. The characteristic features of the translation are determined by both the cultural unity and the lexical systems of the Balkan languages under consideration. Among the few contexts using colour terms, most are translated equally. This can be explained by both objective reasons (natural colour of objects) and general connotations attributed to the main colours of the spectrum. The attention of this study is focused primarily on the places in the text where different translation decisions have been made. However, it is impossible not to mention the most characteristic general features of colour term use in the New Testament in the Macedonian and Albanian languages. The study indicates the thoroughness of the work done by translators, who, considering the peculiarities of the colour term vocabulary of their language, sought to maximize the use of the lexical system in order to extremely accurately and easily convey the meaning of the original text. The connotations of the colour terms found in the text are mostly the same in the cultures and target languages under discussion. However, there are cases of using different lexemes in the same context in different places in the book. The similarities and differences in translations into Macedonian and Albanian help to understand how similar Balkan cultures see the New Testament and what they highlight as the most significant.

Stereotypes, Bias, and Personnel Decisions: Strange and Stranger

2008 ◽  
Vol 1 (4) ◽  
pp. 379-392 ◽  
Author(s):  
Frank J. Landy
Keyword(s):  
Implicit Association Test ◽  
Research Study ◽  
Empirical Support ◽  
Implicit Associations ◽  
Implicit Association ◽  
Review Of The Literature ◽  
Demographic Groups ◽  
Work Settings ◽  
Personnel Decisions ◽  
Study Designs

Research on stereotyping as related to workplace evaluations and decisions has been going on for more than 30 years. Recently, implicit association theory has emerged as a less conscious manifestation of stereotyping mechanisms. In this article, I review the relevance of research on both stereotyping and one of the more popular tests of implicit associations, the Implicit Association Test (IAT). Claims have been made that both stereotyping research and, more recently, IAT research provide theoretical and empirical support for the argument that protected demographic groups (e.g., ethnic minorities, women) are the victims of biased personnel decisions and evaluations. My review of the literature suggests that both stereotyping and IAT research study designs are sufficiently far removed from real work settings as to render them largely useless for drawing inferences about most, but not all, forms of employment discrimination.

Using implicit associations towards fruit consumption to understand fruit consumption behaviour and habit strength relationships

2011 ◽  
Vol 17 (4) ◽  
pp. 479-489 ◽  
Author(s):  
Gert-Jan de Bruijn ◽  
Mario Keer ◽  
Mark Conner ◽  
Ryan E. Rhodes
Keyword(s):  
Implicit Association Test ◽  
Implicit Attitudes ◽  
Association Test ◽  
Habit Strength ◽  
Implicit Associations ◽  
Implicit Association ◽  
Fruit Consumption ◽  
Consumption Behaviour ◽  
The Relationship ◽  
Consumption Habits

An implicit association test (IAT) was used to investigate how habit strength, implicit attitudes and fruit consumption interrelate. Fifty-two participants completed a computerized IAT and provided measures of fruit consumption and related habit strength. Implicit attitudes moderated the habit strength—fruit consumption relationship; stronger relationships were observed when implicit attitudes were more positive. Amongst those with strong fruit habits, more positive associations with fruit were found for those who had recently consumed sufficient fruits compared to those who had not. Findings demonstrate the relevance of implicit positive associations in understanding the relationship between fruit consumption habits and subsequent fruit consumption.

scholarly journals Motivated Reasoning, Political Sophistication, and Associations between President Obama and Islam

2012 ◽  
Vol 45 (03) ◽  
pp. 449-455 ◽  
Author(s):  
Todd K. Hartman ◽  
Adam J. Newmark
Keyword(s):  
Reaction Time ◽  
Implicit Association Test ◽  
Religion And Politics ◽  
Motivated Reasoning ◽  
Reaction Time Data ◽  
Implicit Associations ◽  
Implicit Association ◽  
Political Sophistication ◽  
Time Data ◽  
President Obama

AbstractRecent polls reveal that between 20% and 25% of Americans erroneously indicate that President Obama is a Muslim. In this article, we compare individuals' explicit responses on a survey about religion and politics with reaction time data from an Implicit Association Test (IAT) to investigate whether individuals truly associate Obama with Islam or are motivated reasoners who simply express negativity about the president when given the opportunity. Our results suggest that predispositions such as ideology, partisanship, and race affect how citizens feel about Obama, which in turn motivates them to accept misinformation about the president. We also find that these implicit associations increase the probability of stating that Obama is likely a Muslim. Interestingly, political sophistication does not appear to inoculate citizens from exposure to misinformation, as they exhibit the same IAT effect as less knowledgeable individuals.

scholarly journals How do different elements of a warning message influence spontaneous reaction to the warning and intended behavioural change? A factorial survey experiment

2021 ◽  
Author(s):  
Nathalie Popovic ◽  
Julia Asseburg ◽  
Sebastian Weber
Keyword(s):  
Implicit Association Test ◽  
Behavioural Change ◽  
Compliance Rate ◽  
Association Test ◽  
Implicit Associations ◽  
Factorial Survey ◽  
Survey Experiment ◽  
Implicit Association ◽  
Warning Message ◽  
Spontaneous Reaction

<p>Weather warnings serve the purpose of informing the public about potentially dangerous weather events so that they can take precautionary measures to avoid harm and damages. However, weather warning are often not user-oriented, which leads to poor understanding and low compliance rate. Moreover, warnings are often received during daily activities when the decision whether to respond to the warning might be taken within only a few seconds. The present study focuses on the question, which elements of a warning message are the most important to influence the spontaneous reaction to the warning and the intention to take action.</p><p>In a factorial survey experiment with 2000 Swiss citizen, we tested the influence of different elements of a warning message on people’s spontaneous appraisal of the warning and their intended behavioural change. The elements of the warning message we tested for were physical values (e.g. amount of rain in mm.), impact information, behavioural recommendations, warning level and labels for the severity of the event (e.g. “very severe”). We used an implicit association test to measure spontaneous appraisal of the warning message with respect to understanding, trust, risk perception and personal relevance. After the implicit association test, participants explicitly answered whether they would change their behaviour in response to the warning.</p><p>The experimental setup allows us to test for causal relations between the different elements of the warning message and the spontaneous reaction and intended behavioural response. Measuring the implicit associations provides us with a better understanding of the first reactions triggered by the warning elements and how that impacts intended behavior.</p><p>Our results (available by the end of April) will shed light on the question which information is the most important to serve as a wake-up call – a question that becomes even more relevant as warnings are increasingly transmitted via push-notifications on mobile phones. At the same time, our study provides a further insight into the cognitive process that underlies the decision to take protective actions.</p>

scholarly journals Children’s implicit food cognition: Developing a food Implicit Association Test

2020 ◽  
Author(s):  
Jasmine M DeJesus ◽  
Susan A. Gelman ◽  
Julie C. Lumeng
Keyword(s):  
Implicit Association Test ◽  
Health Knowledge ◽  
Food Preferences ◽  
Food Choices ◽  
Parent Report ◽  
Association Test ◽  
Implicit Associations ◽  
Implicit Association ◽  
Card Sort ◽  
Implicit Stereotypes

Assessing children’s reasoning about food, including their health knowledge and their food preferences, is an important step toward understanding how health messages may influence children’s food choices. However, in many studies, assessing children’s reasoning relies on parent report or could be susceptible to social pressure from adults. To address these limitations, the present study describes the development of a food version of the Implicit Association Test (IAT). The IAT has been used to examine children’s implicit stereotypes about social groups, yet few studies have used the IAT in other domains (such as food cognition). Four- to 12-year-olds (n = 123) completed the food IAT and an explicit card sort task, in which children assessed foods based on their perception of the food’s healthfulness (healthy vs. unhealthy) and palatability (yummy vs. yucky). Surprisingly, children demonstrated positive implicit associations towards vegetables. This pattern may reflect children’s health knowledge, given that the accuracy of children’s healthfulness ratings in the card sort task positively predicted children’s food IAT d-scores. Implications for both food cognition and the IAT are discussed.

scholarly journals The Category-Focus Implicit Association Test 1It is journal policy that submissions coauthored by a current editor are handled by a guest editor. We thank Ulrich Wagner, who handled the current manuscript, for his efforts.

2010 ◽  
Vol 41 (2) ◽  
pp. 105-110 ◽  
Author(s):  
Frank Siebler ◽  
Roberto González ◽  
Gabriela Ordóñez ◽  
Gerd Bohner ◽  
Andrés Haye ◽  
...  
Keyword(s):  
Guest Editor ◽  
Implicit Association Test ◽  
Implicit Attitudes ◽  
Attentional Focus ◽  
Association Test ◽  
Implicit Associations ◽  
Implicit Association ◽  
Indigenous Minority ◽  
A Current

We propose the Category-Focus IAT (CF-IAT) as an instrument to measure the implicit associations of single concepts. The CF-IAT directs respondents’ attention to a subset of the experimental materials. In a first study using the CF-IAT, Chilean adolescents (N = 49), members of either the indigenous minority (Mapuche) or the nonindigenous majority, completed CF-IATs assessing implicit attitudes toward these groups. Results revealed, in both groups, a neutral implicit evaluation of the ingroup, but a negative implicit evaluation of the outgroup. Process evidence suggests that the CF-IAT’s manipulation of attentional focus was successful.

scholarly journals Lexical implementation peculiarities of the blue colour in the names of plants and mushrooms in the South Slavic dialects

2020 ◽  
pp. 211-224
Author(s):  
Alexandra I. Chivarzina
Keyword(s):  
The Other ◽  
The South ◽  
Blue Colour ◽  
Basic Colour ◽  
The World ◽  
Colour Term ◽  
Colour Terms ◽  
Derivatives Of

The basic colour term for blue is extremely rare in the plant nomination in comparison with the widespread derivatives of the other colour terms as “white”, “black”, “red” or even “yellow”. One can fi nd a few examples of such names recorded in the dictionaries of the Balkan Slavic dialects. Within the framework of this study, the material of the colour terms in the names of mushrooms was also taken into account, as mushrooms are supposed to be close to plants in the naive picture of the world. The “blue” can appear diff erently depending on the object of nomination: in the names of fl owers and fruits, the blue is recorded mainly in competing forms of the roots +модарand +син, and in the mushroom names there are forms of the roots +модар, +виолет-, as well as +плав — which is characteristic for the dialect continuum of the Serbian language. When analyzing the total corpus of lexemes one can notice an obvious pre-dominance of the element +модар in comparison with the basic and most common at this period lexemes of Bulg., Mac., Serb. синand плав. The root +модар is used in the meaning of the border colour between blue and purple. Therefore, it corresponds better to the nomination of plant and mushroom, whose colours can vary in shades and in intensity.

Sign in / Sign up

Export Citation Format

Share Document