scholarly journals Fashion Consumers’ Channel Switching Behavior During the COVID-19: Protection Motivation Theory in the Extended Planned Behavior Framework

2021 ◽  
pp. 0887302X2098652
Author(s):  
Song-yi Youn ◽  
Jung Eun Lee ◽  
Jung Ha-Brookshire

The purpose of this study is to understand fashion consumers’ channel switching to online stores during the COVID-19. We proposed an extended theory of planned behavior by incorporating protection motivation theory. The results showed that consumer assessments of perceived severity and altruistic fear of COVID-19 and response efficacy and self-efficacy of channel switching increased their beliefs (i.e., attitude, perceived behavior control, subjective norm) and intentions to switch shopping channels to online. We also found that the age (young vs. old) moderated the effects of response efficacy and self-efficacy on perceived behavior control, perceived severity on subjective norm, perceived behavior control on channel switching intentions, and channel switching intention on actual switching behavior. The findings provide fashion retailers and the society with a better understanding about fashion consumers’ shopping channel switching under the pandemic.

2015 ◽  
Vol 8 (2) ◽  
Author(s):  
Prihandoko Prihandoko ◽  
Amri Jahi ◽  
I Gusti Putu Purnaba ◽  
Luky Adrianto ◽  
Iwan Tjitradjaja

<p>This study aims to estimate accurately the behavior using the Theory of Planned Behavior perspective of artisanal fishermen in Indonesi., The population of artisanal fishermen in the northern coast of West Java Province 10,404. Techniques for sampling by cluster random sampling clusters with the number of household sample of 400 artisanal fishermen. Data was collected using a questionnaire interview further processed using the program structural equation model (SEM) and LISREL 8:54. The conclusion of this study were (1) Theory of Planned Behavior perspective can be used to view the behavior intention of artisanal fishermen in the northern coast of West Java province; (2) the coefficient of determination between the attitude variables, subjective norm, perceived behavior control to variable behavior intention at 0,64. Meanwhile the influence of variables on behavior intention to behavior by 0,68 indicates that it is not fully manifested the behavior intention in accordance with the behavior of fishermen in their fishing activities, (3) that explains the study's findings about contribution of the Theory Planned Behavior perspective to the problem of coastal common resource and can contribute to the activities of co-management of fisheries in Indonesia, especially in communities in the study area on the northern coast of West Java Province.</p><p>Keywords: artisanal fishermen behavior, behavior intention, attitude, subjective norm, perceived behavior control</p>


2012 ◽  
Vol 6 (3) ◽  
pp. 280-289 ◽  
Author(s):  
Luiz Augusto Machado Mendes Filho ◽  
Felix B Tan ◽  
Annette Mills

User-Generated Content (UGC) such as online travel reviews written by travelers and posted to virtual communities are being used more frequently to communicate travel-related information. UGC is therefore helping travelers to make decisions about their travel. Utilizing the Theory of Planned Behavior (TPB), which is one of the most comprehensive models explaining behavioral intention, this study contributes to the further development of theories of online consumer behavior by determining which factors are most important in relation to the use of UGC in the travel industry. The TPB has three independent determinants of behavioral intention: attitude toward the behavior, subjective norm, and perceived behavior control. Therefore the aim of this paper is to examine the roles of attitude, subjective norm and perceived behavior control in respect of travelers’ intention to use UGC when making travel plans.


2020 ◽  
Vol 6 (6) ◽  
pp. 1209
Author(s):  
Robbi Rodliyya Zahro ◽  
Sunan Fanani

This study aims to determine the effect of the Theory of Planned Behavior and knowledge of the intention to invest in the assembly of the Taklim Muhammadiyah Sub-District of Sukomanunggal Surabaya. Primary data retrieval in this study used a questionnaire with a sample of 40 taklim assemblies in Sukomanunggal sub-district, Surabaya. The characteristics of the sample in this study were the pilgrims who attended the recitation in the assembly of taklim Muhammadiyah, Sukomanunggal, Surabaya. The sampling technique is Non-Probability Sampling and Simple Random Sampling. This study uses a quantitative approach with multiple linear regression analysis. The endogenous variable in this study is the intention to invest, while the exogenous variable used is part of the Theory of Planned Behavior which consists of attitudes, subjective norms, and Perceived Behavior Control and Knowledge. The results of this study indicate that simultaneously and partially attitudes, subjective norms, Perceived Behavior Control, and knowledge have a significant effect on the intention to invest in the assembly of taklim members of Muhammadiyah, Sukomanunggal District, Surabaya. Suggestions for further research to add to the scope of research subjects so that more general information can be obtained about related research, and using other variables outside of this research variable because it should be suspected that there are still several other factors that can influence intention to invest.Keywords: Theory Of Planned Behaviour, Knowledge, Infaq, Intention


Author(s):  
Anton Priyo Nugroho ◽  
Dzulfikar Izzat ◽  
Wuri Suhasti

Market share of halal cosmetics in Indonesia increased all of the time. It was not surprising, as a country with the biggest Moslem population in the world, the need of halal cosmetics is a must. Had it trued that the consumption of halal cosmetics  driven by religion (Islam) as a social identity or by other factors. This study tried to find the role of religion as consumer’s social identity with extended theory planned behavior. This study used purposived sampling technics among 100 collage students in Yogyakarta and analyzed with partial Least Square (PLS)s-SEM used smartPLS software. This research found that religion identity was not influenced toward intention to use cosmetics halal. The other variables, attitude, subjective norm and perceived behavior control have a positive and significant influenced toward intention to use halal cosmetics.


2021 ◽  
Vol 2 (3) ◽  
pp. 604-607
Author(s):  
Eka Dewi Setia Tarigan ◽  
Yuni Syah Putri ◽  
Hesti Sabrina

Awareness of environmental responsibility in order to build a sustainable business makes marketers realize the importance of nurturing green consumers. The community now realizes the importance of green purchasing behavior in order to realize responsible behavior to preserve the environment. In this new normal era, people also purchase green products online. The research uses the TPB (Theory of Planned Behavior) theory proposed by Ajzen. This study discusses how the behavior of green online shop consumers in Medan city. The variables in this study are green consumer behavior. variable attitude, subjective norm and perceived behavior control. In the new normal era, the questionnaire was distributed and answered via google form to 100 respondents. From the processing of multiple linear regression analysis, it was found that the variable attitude and subjective norm had a positive and significant effect on green consumer behavior, and the variable perceived behavior control had no effect on green consumer behavior on online shops in Medan.


Author(s):  
Azzah Al Maskari

The Theory of Planned Behavior is widely used to predict human behaviors in many disciplines. According to the Theory of Planned Behavior, Attitude towards the target behavior, Subjective Norms about engaging in the behavior and Perceived Behavior Control influence intention. In addition, an individual's display of a certain behavior is determined by his or her intent to perform that behavior. This chapter describes the origin and history of the Theory of Planned Behavior, its purpose, its limitations and its applications in order to examine acceptance, adoption, use, and continuance of use of Information Systems and services.


2021 ◽  
Vol 4 (1) ◽  
pp. 43-52
Author(s):  
Andi Syaputra

By taking a Theory of Planned Behavior (TPB), this study examines the relationship between students' entrepreneurial, attitude (AT), subjective norms (SN), and perceived behavior control (PBC). The data used in the analysis is from 150 graduate students from 12 universities in Yogyakarta. The results indicate that attitudes and perceived behavior control significantly influenced students' entrepreneurial intentions, but not subjective norms. This study helps understand the role of a qualified educational background, namely the Master of Management in shaping entrepreneurial intentions. Finally, this study reveals the importance of examining students' entrepreneurialism in today's digital age.


2020 ◽  
Vol 2 (2) ◽  
pp. 274-290
Author(s):  
Nurfathanah Nurfathanah

The growth of Islamic banking is very significant, but it is not followed by the growth of customers. The lack of customers joining Islamic banking is a problem that links to the intention of saving who visits of several factors. The aim of this study is to answer the influence of attitude factors, religiosity factors, subjective norms factor, and perceived behavioral control factors affect the intention of saving money in Islamic banks in the Banda Aceh Community, partially and simultaneously. This quantitative research, which was conducted in Banda Aceh by involving 272 samples taken using a purposive sampling technique. While the technique of collecting data was collected through questionnaires and documentation. The data analysis technique is done through SPSS statistics version 21 for windows. The results of the research indicate that: (1) Attitude factor has a positive effect on saving intention, t-count 13,200> t-table 3,327. (2). The religiosity factor has a positive effect on saving intention, t-count of 6,514> t-table 3,327. (3) The subjective factor does not affect the saving intention, t-count is 1.833 <t-table 3.327. (4) Perceived behavior control factor has an effect on saving intention, t-count is 10.324> t-table 3.327. (5) Attitude, religiosity, subjective norm, and perceived behavior control factors influence saving intention, F-count (F-statistic) 74.52> F table 1.26. (X3) the subjective norm and (X4) perceived behavior control are able to explain the variable (Y) the saving intention is 99.1%, the remaining 0.09% is explained by another variable, which is not included in this research model.


2017 ◽  
Vol 5 (1) ◽  
pp. 26
Author(s):  
Madani Hatta ◽  
Baihaqi Baihaqi ◽  
Resti Ramahdaniati

This study aims to determine the accounting knowledge sharing behavior at accounting lecturer in Bengkulu city, using the model theory of planned behavior influenced by three factor is attitude toward behavior, subjective norm, and perceived behavior control. Attitude toward behavior is influenced by factor self efficacy, social network, and extrinsic reward. While subjective norm is influenced by organization support. The population in this study were all accounting lecturer who worked in public and private universities in the city of Bengkulu using purposive sampling technique, so that the total sample of 62 people and data that can be used in this study were 43 respondents. Analysis technique using the assistance program smartPLS version 3 2.3. The results showed that self efficacy has positive affect on attitude toward behavior, social network has positive affect on attitude toward behavior, extrinsic reward has positive affect on attitude toward behavior, organizational support has positive affect on subjective norm, attitude toward behavior has positive affect on the accounting knowledege sharing behavior, subjective norm has positive affect on the accounting knowledege sharing behavior, and perceived behavior control has positive affect on the accounting knowledege sharing behavior.


2020 ◽  
Vol 3 (2) ◽  
pp. 90
Author(s):  
Hendry Tanuwijaya

The high number of fraud that occurs makes many people doubt the performance of an auditor. Whistleblowing or the disclosure of fraud is believed more effective to overcome this phenomenon.  This study aims to determine the effect of attitude toward behavior, subjective norm, perceived behavioral control, and personal cost of the auditor's intention to do the whistleblowing. The method of analysis used is multiple regressions analysis with the object of Supreme Audit Institution of Central Java.  About 60 samples obtained from filling out the questionnaires, the result shows that attitude toward behavior and subjective has a positive effect on auditor’s intention to do the whistleblowing. However, perceived behavior control and personal cost have no effects auditors’ intention to do whistleblowing.  


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