Battering the Way to Establish a Global Identity: iD Growth Strategy

2021 ◽  
pp. 097282012097948
Author(s):  
A. Satya Nandini ◽  
Minu Zachariah
Keyword(s):  
United States ◽  
The United States ◽  
Grocery Store ◽  
Growth Strategy ◽  
Market Potential ◽  
Growth Strategies ◽  
Foreign Markets ◽  
Global Identity ◽  
Fresh Food ◽  
Start Up

The sight of a large number of refrigerated trucks with ready-to-cook (RTC) food loaded into them to assist the homemaker was a fascinating scene in the premises of the fast-growing fresh food company iD Fresh Food in Bangalore. The person who shaped his identity through a new-age food start-up brand iD Fresh was Mr. P.C. Musthafa (PC). Resisting all odds in his life, he dared to venture into RTC Indian cuisine ingredients like idly, 1 dosa batter, 2 and made it an extraordinary homemaker experience. The thought of making branded and hygienic batter struck Musthafa and his cousins while sitting in their grocery store when they noticed the batter from an external supplier ran out of stock several times. Moreover, there were hygiene and quality complaints about the product. This provoked them to start their own idly–dosa batter business to provide hygienic, 100% natural RTC batter without any preservatives, chemicals or artificial flavours. Therefore, in 2005, they decided to give it a try with an initial investment of Indian Rupees (INR) 50,000. PC was not satisfied with the growth from INR 2 million to INR 2,400 million. He and his team are visualizing to reach INR 10 billion by 2023–2024 and want to become the most sought-after brand worldwide. With an untapped market potential of 90% in India, its products are currently sold across fifteen cities in India, UAE and the United States. Despite this, they plan to expand their business to North America, Europe and Asia in the next 5 years. Hence, the founder was contemplating various options for their growth strategies to venture into foreign markets.

From Start-Up to Scale-Up

2018 ◽  
Author(s):  
Gilles Duruflé ◽  
Thomas Hellmann ◽  
Karen Wilson
Keyword(s):  
United States ◽  
Conceptual Framework ◽  
Public Policies ◽  
Scale Up ◽  
The United States ◽  
Smart Money ◽  
Start Up ◽  
The Us ◽  
The Creation

This chapter examines the challenge for entrepreneurial companies of going beyond the start-up phase and growing into large successful companies. We examine the long-term financing of these so-called scale-up companies, focusing on the United States, Europe, and Canada. The chapter first provides a conceptual framework for understanding the challenges of financing scale-ups. It emphasizes the need for investors with deep pockets, for smart money, for investor networks, and for patient money. It then shows some data about the various aspects of financing scale-ups in the United States, Europe, and Canada, showing how Europe and Canada are lagging behind the US relatively more at the scale-up than the start-up stage. Finally, the chapter raises the question of long-term public policies for supporting the creation of a better scale-up environment.

scholarly journals First Report of Anthracnose Caused by Colletotrichum acutatum on Persimmon Fruit in the United States

Plant Disease ◽  
2010 ◽  
Vol 94 (5) ◽  
pp. 634-634 ◽  
Author(s):  
S. M. Williamson ◽  
T. B. Sutton
Keyword(s):  
United States ◽  
Filter Paper ◽  
The United States ◽  
Grocery Store ◽  
Fruit Rot ◽  
Colletotrichum Acutatum ◽  
Diospyros Kaki ◽  
Japanese Persimmon ◽  
First Report ◽  
Persimmon Fruit

Persimmon trees are important for their fruit as well as their colorful fruit and foliage in the fall. Persimmon fruit (Japanese persimmon, Diospyros kaki cv. Fuyu) were collected in November 2008 from a tree in Windsor, NC, located in the Coastal Plain. Fruit were not symptomatic on the tree but developed dark lesions after harvest. Isolations from six fruit yielded seven isolates of Colletotrichum acutatum J. H. Simmonds. After incubation at 25°C under continuous light for 15 days on potato dextrose agar (PDA), all isolates had gray aerial mycelium, but the inverse sides of the plates of six isolates were maroon and one was beige. Masses of salmon-colored conidia were formed first in the center of the colonies, then were observed scattered across the colonies in older cultures. Conidia were hyaline, one-celled, elliptic with one or both ends pointed, and measured 8.1 to 16.3 × 3.1 to 5 μm. Setae and sclerotia were not observed. There were also dark structures measuring 1 to 10 mm that were partially embedded in the agar that contained conidia. Cultural and conidial characteristics of the isolates were similar to those of C. acutatum (3). PCR amplification was performed with the species-specific primer pair CaInt2/ITS4 (2) and genomic DNA from the original isolates and isolates obtained from inoculated fruit. An amplification product of approximately 490 bp, which is specific for C. acutatum, was observed. To fulfill Koch's postulates, persimmon fruit obtained from the grocery store were surface disinfested with 0.5% sodium hypochlorite and sterile filter paper disks dipped in conidial suspensions (1 × 105 conidia/ml) of two C. acutatum isolates (maroon and beige reverse) or sterile, deionized water were placed on the fruit. Three fruit were inoculated per treatment and the disks were placed on four locations on each fruit. Parafilm was wrapped around the diameter of the fruit to keep the filter paper disks moist and in place. Fruit were placed in moist chambers and incubated at 25°C. After 3 days, the Parafilm was removed and the fruit returned to the moist chambers. Small, dark lesions were observed on fruit inoculated with each isolate of C. acutatum when the filter paper disks were removed. Ten days after inoculation, dark lesions and acervuli with salmon-colored masses of conidia were observed on fruit inoculated with both isolates of C. acutatum and the fruit were soft. After 12 days, there were abundant masses of conidia and the inoculated areas were decayed. Control fruit remained firm and did not develop symptoms. Cultures obtained from the fruit and the conidia produced were typical of the isolates used to inoculate the fruit. C. acutatum has been reported to cause fruit rot on persimmon fruit in New Zealand (1). To our knowledge, this is the first report of C. acutatum on persimmon fruit in the United States. References: (1) R. Lardner et al. Mycol. Res. 103:275, 1999. (2) S. Sreenivasaprasad et al. Plant Pathol. 45:650, 1996. (3) B. C. Sutton. Page 523 in: Coelomycetes. Commonwealth Agricultural Bureaux, Great Britain. 1980.

Sold—to the Highest Bidder in Japan: Operational Challenges and Culture

2015 ◽  
pp. 1-5
Author(s):  
Gerry Yemen ◽  
Kristin J. Behfar ◽  
Allison Elias
Keyword(s):  
United States ◽  
The United States ◽  
Japanese Firm ◽  
Cultural Norms ◽  
Exit Strategy ◽  
Cross Border ◽  
Start Up ◽  
Financial Benefits ◽  
Operational Issues ◽  
The U.S

Most talented executives can recognize when an acquisition has strategic or financial benefits, and in this case, the decision to be acquired was an appropriate exit strategy for a successful start-up. Peter Street’s start-up had been growing quickly and was building a reputation for reliability in a booming industry when a Japanese firm offered to pay a premium for the U.S. firm. Having done business in Japan (and extensively with the acquiring company) before the sale of his company, Street entered the acquisition with enthusiasm. As part of the deal, Street’s former company would continue to operate in the United States as a division of its parent company and Street would remain as CEO. A few months into the transition, however, Street discovered a huge difference between working with and working for the Japanese firm. Cultural norms for confronting seemingly small problems quickly became bigger operational issues, and Street experienced a growing dichotomy between corporate (in Japan) and his division (in the United States). This case focuses on the challenges of implementing a cross-border acquisition.

Cultural Differences in Trust in High-Tech International Business Ventures

2012 ◽  
pp. 1-10
Author(s):  
Alexandra Gerbasi ◽  
Dominika Latusek
Keyword(s):  
United States ◽  
Social Capital ◽  
Field Study ◽  
Cultural Differences ◽  
Joint Venture ◽  
Silicon Valley ◽  
The United States ◽  
High Tech ◽  
Knowledge Based ◽  
Start Up

This chapter presents results from the qualitative field study conducted in a Silicon Valley-based American-Polish start-up joint venture. It investigates the issues of collaboration within one firm that is made up of individuals from two countries that differ dramatically in generalized trust: Poland and the United States. The authors explore differences between thick, knowledge-based forms of trust and thin, more social capital-oriented forms of trust, and they discuss how these affect collaboration between representatives of both cultures. Finally, the authors address how these differences in trust can both benefit an organization and also cause it difficulties in managing its employees.

Commercials as Discursive Assemblages

2018 ◽  
Author(s):  
Colleen T. Dunagan
Keyword(s):  
United States ◽  
The United States ◽  
Foreign Markets ◽  
Disciplinary Boundaries ◽  
Direct Address ◽  
Early Twenty ◽  
Late Twentieth ◽  
Television Film ◽  
Cultural Formations

Chapter Two demonstrates how commercials employ genre-specific codes and conventions to operate as discursive assemblages. The author adopts Grossberg’s concept of cultural formations as a model for analyzing dance in advertising. Through close readings of several commercials created for US companies produced between 1948 and 2012, the chapter offers an historicized reading of the strategic intersections between dance, television, film, and advertising within commercials to produce a form of marketing that simultaneously reinforces and destabilizes disciplinary boundaries. Several concepts central to the larger project are introduced here, including liveness, advertising positioning strategies, direct address and hailing, montage, and film musical conventions. While the study focuses on an analysis of the history and conventions of dance-in-advertising in the United States during the mid-to-late twentieth and early twenty-first centuries, it also includes examples of commercials created to advertise US products in foreign markets.

scholarly journals Ecological and Genomic Attributes of Novel Bacterial Taxa That Thrive in Subsurface Soil Horizons

mBio ◽  
2019 ◽  
Vol 10 (5) ◽  
Author(s):  
Tess E. Brewer ◽  
Emma L. Aronson ◽  
Keshav Arogyaswamy ◽  
Sharon A. Billings ◽  
Jon K. Botthoff ◽  
...  
Keyword(s):  
United States ◽  
Microbial Communities ◽  
Soil Microbial Communities ◽  
The United States ◽  
Soil Profiles ◽  
Growth Strategies ◽  
Surface Soils ◽  
Wide Range ◽  
Bacterial And Archaeal Communities ◽  
Archaeal Communities

ABSTRACT While most bacterial and archaeal taxa living in surface soils remain undescribed, this problem is exacerbated in deeper soils, owing to the unique oligotrophic conditions found in the subsurface. Additionally, previous studies of soil microbiomes have focused almost exclusively on surface soils, even though the microbes living in deeper soils also play critical roles in a wide range of biogeochemical processes. We examined soils collected from 20 distinct profiles across the United States to characterize the bacterial and archaeal communities that live in subsurface soils and to determine whether there are consistent changes in soil microbial communities with depth across a wide range of soil and environmental conditions. We found that bacterial and archaeal diversity generally decreased with depth, as did the degree of similarity of microbial communities to those found in surface horizons. We observed five phyla that consistently increased in relative abundance with depth across our soil profiles: Chloroflexi, Nitrospirae, Euryarchaeota, and candidate phyla GAL15 and Dormibacteraeota (formerly AD3). Leveraging the unusually high abundance of Dormibacteraeota at depth, we assembled genomes representative of this candidate phylum and identified traits that are likely to be beneficial in low-nutrient environments, including the synthesis and storage of carbohydrates, the potential to use carbon monoxide (CO) as a supplemental energy source, and the ability to form spores. Together these attributes likely allow members of the candidate phylum Dormibacteraeota to flourish in deeper soils and provide insight into the survival and growth strategies employed by the microbes that thrive in oligotrophic soil environments. IMPORTANCE Soil profiles are rarely homogeneous. Resource availability and microbial abundances typically decrease with soil depth, but microbes found in deeper horizons are still important components of terrestrial ecosystems. By studying 20 soil profiles across the United States, we documented consistent changes in soil bacterial and archaeal communities with depth. Deeper soils harbored communities distinct from those of the more commonly studied surface horizons. Most notably, we found that the candidate phylum Dormibacteraeota (formerly AD3) was often dominant in subsurface soils, and we used genomes from uncultivated members of this group to identify why these taxa are able to thrive in such resource-limited environments. Simply digging deeper into soil can reveal a surprising number of novel microbes with unique adaptations to oligotrophic subsurface conditions.

scholarly journals Mason biodiesel: A family℉s new venture in a new industry

2009 ◽  
Vol 12 (2) ◽  
pp. 63-70
Author(s):  
Matthew Eriksen ◽  
George H. Tompson
Keyword(s):  
United States ◽  
Rhode Island ◽  
The United States ◽  
New Venture ◽  
Full Time ◽  
Bank Debt ◽  
Start Up ◽  
Personal Savings ◽  
New Industry ◽  
Biodiesel Industry

This case describes a real family that has been running a labor-intensive business since 1992. The father, Phil Mason, runs the business with the help of his wife and two of his sons in southwestern Rhode Island. The business is a franchisee of ServiceMaster Clean. In 2006, the franchise employed 20 full-time employees and was the 50th largest ServiceMaster Clean franchise among the approximately 1,200 franchises located in the United States. Annual revenue is approximately $2.5 million. In late 2005, one of Phil℉s sons began researching the biodiesel industry. As he was growing weary of the labor-intensive nature of his franchise business, Phil fully researched the industry himself. By the middle of 2006, Phil was convinced that he could profitably manufacture biodiesel in his spare warehouse space. In July 2006, he formed Mason Biodiesel, LLC and financed the $1.5 million start-up costs through a combination of personal savings and bank debt.

GENDER MOTIVES OF MEXICAN ENTREPRENEURS IN TWO LARGE URBAN SETTINGS: AN EMPIRICAL STUDY

2016 ◽  
Vol 21 (03) ◽  
pp. 1650020
Author(s):  
YVES ROBICHAUD ◽  
JEAN-CHARLES CACHON ◽  
JOSÉ BARRAGÁN CODINA ◽  
MARIO CÉSAR DAVILA AGUIRRE ◽  
ALFONSO LOPEZ LIRA ARJONA
Keyword(s):  
United States ◽  
Local Governments ◽  
Developed Countries ◽  
The United States ◽  
Emerging Countries ◽  
Economic Conditions ◽  
The European Union ◽  
Urban Centers ◽  
Knowing That ◽  
Start Up

The need for an income is cited by several studies as a primary motive for both formal and informal business start-up activities found in emerging countries. Conversely, entrepreneurs from developed countries enjoying more favorable economic conditions (such as the United States, Canada, or the European Union) are mainly motivated by intrinsic motives. Given the extant literature, it appeared important to determine which motivators were at play in larger Mexican urban centers, where economic conditions seemed to have become similar to those of Canada and the United States. No significant differences were observed between the motives of female as compared to male entrepreneurs from urban Mexico because a majority went into business primarily for economic reasons rather than for intrinsic motives. Knowing that Mexican entrepreneurs are mostly motivated by economic goals should help local governments in designing policies aimed at fostering and facilitating entrepreneurship.

AdRoll: A case study of entrepreneurial growth

2013 ◽  
Vol 16 (1) ◽  
pp. 47-50 ◽  
Author(s):  
Todd A. Finkle
Keyword(s):  
United States ◽  
The United States ◽  
Start Up ◽  
Strategic Factors ◽  
Entrepreneurial Growth

This case study examines the background, start up, and growth of one of the fastest-growing companies in the United States, AdRoll. It explores the various strategic factors related to the growth of AdRoll and how these issues must be addressed in order to maintain its level of growth.This case study is especially interesting not only because it focuses on one of the fastest-growing firms in the country, but also because it addresses on an understudied topic within the field of entrepreneurship, entrepreneurial growth.

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