Book Review: World Class Communication: How Great CEOs Win with the Public, Shareholders, Employees, and the Media

2013 ◽  
Vol 68 (2) ◽  
pp. 185-186
Author(s):  
Ellen Mrja
Keyword(s):  
The Public ◽  
The Media ◽  
World Class

scholarly journals Book review of 'Truth Decay. An Initial Exploration of the Diminishing Role of Facts and Analysis in American Public Life' by Jennifer Kavanagh and Michael D. Rich, RAND Corporation, 2017, 324 p.

2020 ◽  
Vol 22 (2) ◽  
pp. 133
Author(s):  
Cătălina Nastasiu
Keyword(s):  
Public Space ◽  
Public Life ◽  
Rand Corporation ◽  
Exploratory Research ◽  
The Public ◽  
The Media ◽  
The Public Sphere ◽  
Initial Exploration

Significant developments that occurred in the past two decades in the media and information system, such as the rise of the internet and social media or even the commentary based journalism that adopted a 24-hour coverage, led to a continuously rising process of creating, disseminating and consuming information. Nevertheless, the enormous amount of information that crosses the public space is not always supported by factual information, data, analysis or statistical representations. In fact, this large volume of information circulating in the public sphere is rather based on personal interpretation, misleading content, false assumptions or intentionally manipulated stories. Jennifer Kavanagh and Michael D. Rich, authors of the complex exploratory research called Truth Decay. An Initial Exploration of the Diminishing Role of Facts and Analysis in American Public Life argue in favor of the term ”Truth Decay” to define the current changes of political and civil discourse in the U.S.

Promosi Dan Informasi Media Audio Visual Berbentuk Video Profile Pada SMK PGRI 11 Ciledug Kota Tangerang

CICES ◽  
2017 ◽  
Vol 3 (1) ◽  
pp. 35-47
Author(s):  
Faisal Rudiansyah Hamzah ◽  
Panji Wira Soma ◽  
Indri Rahmawati
Keyword(s):  
Information Technology ◽  
Print Media ◽  
Visual Media ◽  
Message Delivery ◽  
The Public ◽  
Existing Problems ◽  
The Media ◽  
The Right

With the development of information technology in particular in the field of multimedia in such rapid and the longer forms of media information more diverse so that more education institutions boast. Media information and promotion is currently used by SMK PGRI 11 Ciledug Tangerang. The purpose of this research audio visual media into the media information and proper promotion, by controlling hearing and vision in the form of audio visual in order to convey messages can be understood by the public at large. Existing problems, namely the medium used by the SMK PGRI 11 Ciledug Tangerang still use print media such as banners, posters and pamplet are considered less effective and efficient to use while simultaneously promoting the institutions with the best possible audio visual media so that it is selected into a medium of information and promotion of the right, by controlling hearing and vision in the form of audio visual. Because therein lies the message delivery process or how to visualize. At the same time listening and showing the contents of the message to the recipient with information through media menunjangnya, so the design of video media profile that displays the entire scope, advantages and facilities belonging to SMK PGRI 11 Ciledug Tangerang, can be a solution in solving problems in media promotion and information. With this study the author makes with the title "promotion and INFORMATION AUDIO VISUAL MEDIA SHAPED VIDEO PROFILE on SMK PGRI 11 APPLICATIONS TANGERANG CITY ".

Representasi Moralitas Dalam Iklan Teh Botol Sosro Versi “Semeja Bersaudara”

2020 ◽  
Vol 26 (1) ◽  
pp. 48-59
Author(s):  
Aji Sulistyo
Keyword(s):  
Social Life ◽  
Human Action ◽  
Moral Values ◽  
Religious Communities ◽  
The Public ◽  
Television Advertisement ◽  
Stuart Hall ◽  
The Media ◽  
Promotional Messages ◽  
Social Messages

Television advertisement is an effective medium that aims to market a product or service, because it combines audio and visuals. therefore television advertisement can effectively influence the audience to buy the product or service. Advertisement nowadays does not only convey promotional messages, but can also be a medium for delivering social messages. That is one form of the function of the media, which is to educate the public. The research entitled Representation of Morality in the Teh Botol Sosro Advertisement "Semeja Bersaudara" version analyzed the morality value in a television advertisement from ready-to-drink tea producers, Teh Botol Sosro entitled "Semeja Bersaudara" which began airing in early 2019. In this study researchers used Charles Sanders Peirce's Semiotics theory with triangular meaning analysis tools in the form of Signs, Objects and Interpretations. In addition, researchers also use representation theory from Stuart Hall in interpreting messages in advertisements. The results of this study found that the "Semeja Bersaudara" version of Teh Botol Sosro advertisement represented a message in the form of morality. There are nine values of morality that can be taken in this advertisement including, friendly attitude, sharing, empathy, help, not prejudice, no discrimination, harmony, tolerance between religious communities and cross-cultural tolerance. The message conveyed in this advertisement is how the general public can understand how every human action in social life has moral values, so that the public can understand and apply moral values in order to live a better life.

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