Book Reviews : Cross-Cultural Studies in Mental Health: Men in Middle Life, by Kenneth Soddy with Mary C. Kidson. Based on the study made by the one-time Scientific Committee of the World Federation for Mental Health. 485 pp. TAVISTOCK PUBLICATIONS LTD. London (J. B. LIPPINCOTT COMPANY. Philadelphia & Toronto), 1967. £3 3s. 0d. [HJ/226]

I Gde Parimartha, Ida Bagus Gde Putra, Luh Pt.Kusuma Ririen. 2012. Bulan Sabit di Pulau Dewata, Jejak Kampung Islam Kusamba-Bali. Yogyakarta: Religious and Cross-cultural Studies (CRCS) Graduate School, Gadjah Mada University YogyakartaBali, a beautiful island well known all over the world, fascinates many visitors from various countries and has a religious identity as its nickname reflects, the Island of the Gods. Although famous as a Hindu land, Bali has an Islamic Village, where Muslims can live side by side with Balinese Hindus. In view of the events of the Bali Bombing, in 2002 in Kuta and 2005 in Jimbaran, of course, there have been social and religious tensions between these two faiths. The tragedy has indeed left a change of attitude that is a strengthening of political identity of the Balinese-ness. This situation is presented in a book entitled, Bulan Sabit di Pulau Dewata, Jejak Kampung Islam Kusamba-Bali (Crescent on the Island of Gods, Traces of Islamic Village in Kusamba-Bali).

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The Term “Global” in Cross-Cultural Studies

Transcultural Marketing for Incremental and Radical Innovation - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-4666-4749-7.ch009 ◽

2014 ◽

pp. 166-208

Author(s):

Bice Della Piana ◽

Mario Monteleone

Keyword(s):

Computational Linguistic ◽

Cultural Studies ◽

Textual Analysis ◽

Cross Cultural ◽

Cultural Management ◽

Cultural Research ◽

Cross Cultural Research ◽

The World ◽

Cross Cultural Management ◽

Cross Cultural Studies

Globalization in its broadest sense is part of the strongest external environmental forces that affect organisations today (Daniels, Radebaugh, & Sullivan, 2011). Despite the “slogan” that globalization is likely to produce homogeneity in various cultures, different civilizations of the world will reassert themselves to preserve their cultural heritages. This means it is necessary to consider the dynamics of the continued interplay between various trends in world cultures and the process of globalization. Moving from these considerations, cross-cultural management research seems to be the natural framework for using the term globalization. Cross-cultural research has received considerable attention by management scholars. The purpose of this study is to understand the connotation of the term “global” used in the context of cross-cultural studies and the enrichment of his meaning in the last four decades. To achieve it, the authors use a computational linguistic tool, namely an automatic textual analysis software, by means of which they locate and extract specific linguistic expressions. This allows retrieval and location of a series of concepts that denote and connote the term “global” over the last four decades.

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