Newcomer Adjustment Among Recent College Graduates

2013 ◽  
Vol 12 (3) ◽  
pp. 284-307 ◽  
Author(s):  
Rachel E. Klemme Larson ◽  
Alexandra A. Bell
Keyword(s):  
College Graduates ◽  
Newcomer Adjustment ◽  
Recent College Graduates

Effects of the decline in social capital on college graduates’ soft skills

2018 ◽  
Vol 32 (1) ◽  
pp. 47-56 ◽  
Author(s):  
Sarah Andreas
Keyword(s):  
Social Capital ◽  
Social Learning Theory ◽  
College Graduates ◽  
Soft Skills ◽  
Alternative Hypothesis ◽  
The United States ◽  
Business Environment ◽  
Face To Face ◽  
Recent Graduates ◽  
Recent College Graduates

Both businesses and recent college graduates in the United States attribute the lack of soft skills in recent college graduates to the colleges’ inability to prepare students for the workforce. This article explores the literature on social capital, human capital and social learning theory, offering an alternative hypothesis for why recent graduates are missing soft skills: namely, that it is the decline in social capital that is influencing the graduates’ ability to master those skills. Through the process of building social capital, college students gain the cultural and behavioural information and sensitivity they need to learn soft skills. College graduates are no longer accessing this experience; as a result, businesses and graduates are suffering the consequences of a decline in social capital. Therefore, the results of this study give rise to the hypothesis that the decline in social capital at the macrosocial level is negatively influencing recent college graduates’ formation of soft skills. This may be due to the decrease in building social capital through face-to-face interaction, rather than due to colleges not preparing graduates for success in the business environment.

scholarly journals Benefits–and Costs–of a Multi-Mode Survey of Recent College Graduates

2011 ◽  
Vol 4 (5) ◽  
pp. 1-6 ◽  
Author(s):  
David Crow ◽  
Martin Johnson ◽  
Robert Hanneman
Keyword(s):  
College Graduates ◽  
Recent College Graduates ◽  
Benefits And Costs ◽  
Multi Mode

Joyoung Soymilk Maker: Segmentation, Targeting, and Positioning

2017 ◽  
pp. 1-4
Author(s):  
Yi Qian
Keyword(s):  
College Graduates ◽  
Marketing Research ◽  
Product Category ◽  
New Product ◽  
Chinese Market ◽  
Home Appliances ◽  
Company Limited ◽  
The World ◽  
Home Appliance ◽  
Recent College Graduates

The Joyoung brand was launched in 1994 when a group of recent college graduates invented the world's first automatic hot soymilk-maker home appliance. After some ups and downs, the Joyoung manufacturer founded the Shandong Joyoung Electric Appliances Co., Ltd. in 2002. It was further reorganized to the current Joyoung Company Limited in September 2007. Joyoung's sales grew rapidly from RMB 6 million in 1994 to 120 million in 1999, and this trend has continued into the new century. By the first quarter in 2006, the signature product of Joyoung—the soymilk makers—alone have already surpassed the sales by Philips Home Appliances in the Chinese market. Contrary to its current success, however, Joyoung Soymilk Maker's launch did not go smoothly. When the first model of the automatic soymilk maker was introducted in 1994, people had no idea what this new creature was supposed to do. The first 2,000 units of Joyoung products remaintroducedined stacked in storage for months. Joyoung then decided to conduct some marketing research. Joyoung's repositioning strategies and new product developments based on their marketing research have been evidently successful, and they have defined a new product category in China and in the world.

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