Weaponising parent-blame in post-welfare Britain
This chapter examines how contested cultural austerity romances were mobilised to create high levels of public consent for ‘austere’ policy making in Britain. In particular, it considers how the classed romances of retreat and virtuous thrift came to feed the fire of moral indignation around the perceived excesses of the welfare state. The chapter analyses the reimagining of the welfare state: how welfare has been rewritten as a blockage to meritocracy and how the notion of welfare disgust was crafted. It shows how, in a state of apparently permanent austerity, new forms of hostility are directed at those seen as wasteful, irresponsible and a parasitic drain. This is evident in the so-called benefit broods, and the chapter uses the case of the Philpott family to explore how parent-blame was weaponised in in a broader ideological project that seeks to construct an anti-welfare commonsense.