Fashion consumption in digital media: Multiple practices and new identities

2020 ◽  
Vol 7 (4) ◽  
pp. 519-537 ◽  
Author(s):  
Victoria Nannini
Keyword(s):  
Socioeconomic Status ◽  
Digital Media ◽  
Online Advertising ◽  
Peer Groups ◽  
Consumption Practices ◽  
Algorithmic Logic ◽  
Under Construction ◽  
Consumer Habits

It is possible to assert that the fashion system constitutes a complex device that determines consumption agendas. Fashion clothing is massively consumed, and consumer habits are deeply affected by online advertising. These consumption practices are not simply passive, sometimes they are creative, yet they are still part of the fashion disciplinary device. In these consumption practices, a range of expressions and discourses between individuals may be detected as well as multiple subjectivities under construction within contemporary societies. The intention of this article is to shed some light on the role of online fashion consumption practices within our societies, which are traversed by daily and prevailingly online advertising and encourage increased consumption. ‘Influencers’ are one novel example of how online advertising is subtly influencing fashion consumption. Even though consumers show certain tendencies in acquiring fashion clothing from specific brands, via different digital media outlets depending on their socioeconomic status and their peer groups, their consumption practices may try to subvert the conventional formats through which fashion clothing has been consumed traditionally. Nevertheless, as much as these practices seem to promote freedom, they might confirm the tactics of the system and just be a part of the algorithmic logic that imposes certain products, reproducing established categories.

scholarly journals THE ROLE OF DIGITAL MEDIA IN THE CREATION OF HIGH QUALITY PRODUCTS

2017 ◽  
Vol 44 (2) ◽  
pp. 33
Author(s):  
Iva Bubanja
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Online Advertising ◽  
Digital Technologies ◽  
The Internet ◽  
Information Communication ◽  
High Quality ◽  
The Creation ◽  
Target Consumer

This paper analyzed the changes in the process of creating high -quality products that occurred after the introduction of information -communication technolo gies and the Internet in the enterprises. Internet offeres advantages connected with the possibility of further company development and with the possibility for the high quality products to find their way to target consumer groups quickly and easily. Speci al emphasis will be given to the role of online advertising and social media in the promotion of such products. With the use of digital technologies enterprises have the ability to do business more competitive and to contribute to the growth of the nationa l economy.

scholarly journals Parental Awareness and Attitudes of Digital Media Advertising to Children

1970 ◽  
Vol 3 (1) ◽  
pp. 30-38
Author(s):  
Ljupka Naumovska ◽  
Dimitar Jovevski ◽  
Katarina Brockova
Keyword(s):  
Digital Media ◽  
Ethical Issues ◽  
Online Advertising ◽  
Self Regulation ◽  
Internet Advertising ◽  
Regulation Mechanism ◽  
On Line ◽  
Children Exposure ◽  
Complex Question

Children today are very comfortable using electronic technology, Internet, on line games and digital platforms. The dominant portion of the on line content is consumed via their parent’s technological devices. Knowing that children are not able to recognize media content from intentional advertising, raises the complex question of whether and how Internet advertising can be regulated and how children can be protected. The negative implications of children’s exposure to on line advertising can be categorized in: financial and psychological, and are summarized but not limited to: obesity, anxiety paired with influence over domestic spending’s, psychological and ethical issues. This raises the complex question of whether and how Internet advertising can be regulated and how children can be protected from the negative implications. The majority of research are focused on institutional regulations and industrial limitations but the importance and the role of the parents as a regularity mechanism is underestimated. The theory recognizes that certain parental style differs on how they view online exposure of their children and that influence their role in the process on regulation children exposure on online advertising. From the other side digital literacy of the parents is very important milestone in the proses positioning the parents in a role of as a self-regulation mechanism of children exposure. The industry and the regulators should be alerted for this matter in all parts of the world, since this issue is rising negative implication.

scholarly journals Wonderful Digital Tourism Indonesia Dan Peran Revolusi Industri Dalam Menghadapi Era Ekonomi Digital 5.0

2019 ◽  
Vol 1 (1) ◽  
pp. 21-35
Author(s):  
Ina Heliany
Keyword(s):  
Digital Media ◽  
Industrial Development ◽  
Industrial Revolution ◽  
Online Advertising ◽  
Human Life ◽  
Rapid Development ◽  
Tourism Industry ◽  
Tourist Destinations ◽  
Tourism Sector

The rapid development of information technology in the past two decades has changed the various settings of human life. The appearance of the 5.0 industrial revolution in Japan had an impact in all fields, including in the tourism sector. This era was marked by the ease of access to information through digital media. In this regard, Indonesia also does not want to be defeated, but in Indonesia the new Industrial Revolution era in the Era 4.0. This is the reason for the emergence of the phenomenon of cultural shifts from manual systems to cyber and visual, as well as in the tourism sector, especially Indonesian tourists who are millennial generations.Therefore the government program after Indonesia's independence until now, continues to try to improve industrial development with various policies, especially the tourism industry which is a mainstay at this time. The research discusses whether the program used in order to improve the development of Indonesian tourism in the face of tourist destinations with the concept of "contemporary" through a digital approach and what is the role of tourism in facing the industrial revolution in the digital economy era.The research method used is a qualitative method. The results of the study were found to face current tourist destinations with 3 programs, namely Wonderful Startup Academy, Nomadic Digital Tourism and Destinations and the role of tourism in facing the digital era can be seen in marketing activities that can easily be accessed through internet media such as: websites, social media, online advertising, direct marketing e-mail, discussion forums and mobile applications. With the presence of digital marketing tourism, it is difficult to increase the country's foreign exchange earnings.

scholarly journals Wonderful Digital Tourism Indonesia Dan Peran Revolusi Industri Dalam Menghadapi Era Ekonomi Digital 5.0

2019 ◽  
Vol 1 (1) ◽  
pp. 21-35
Author(s):  
Ina Heliany
Keyword(s):  
Digital Media ◽  
Industrial Development ◽  
Industrial Revolution ◽  
Online Advertising ◽  
Human Life ◽  
Rapid Development ◽  
Tourism Industry ◽  
Tourist Destinations ◽  
Tourism Sector

The rapid development of information technology in the past two decades has changed the various settings of human life. The appearance of the 5.0 industrial revolution in Japan had an impact in all fields, including in the tourism sector. This era was marked by the ease of access to information through digital media. In this regard, Indonesia also does not want to be defeated, but in Indonesia the new Industrial Revolution era in the Era 4.0. This is the reason for the emergence of the phenomenon of cultural shifts from manual systems to cyber and visual, as well as in the tourism sector, especially Indonesian tourists who are millennial generations.Therefore the government program after Indonesia's independence until now, continues to try to improve industrial development with various policies, especially the tourism industry which is a mainstay at this time. The research discusses whether the program used in order to improve the development of Indonesian tourism in the face of tourist destinations with the concept of "contemporary" through a digital approach and what is the role of tourism in facing the industrial revolution in the digital economy era.The research method used is a qualitative method. The results of the study were found to face current tourist destinations with 3 programs, namely Wonderful Startup Academy, Nomadic Digital Tourism and Destinations and the role of tourism in facing the digital era can be seen in marketing activities that can easily be accessed through internet media such as: websites, social media, online advertising, direct marketing e-mail, discussion forums and mobile applications. With the presence of digital marketing tourism, it is difficult to increase the country's foreign exchange earnings.

Nimíciwinán, nipimátisiwinán – “Our food is our way of life”: On-Reserve First Nation perspectives on community food security and sovereignty through oral history in Fisher River Cree Nation, Manitoba

2019 ◽  
Vol 6 (2) ◽  
pp. 73-100 ◽  
Author(s):  
Shailesh Shukla ◽  
Jazmin Alfaro ◽  
Carol Cochrane ◽  
Cindy Garson ◽  
Gerald Mason ◽  
...  
Keyword(s):  
Food Security ◽  
Oral History ◽  
Cultural Values ◽  
Food Sovereignty ◽  
Indigenous Communities ◽  
Community Food Security ◽  
Consumption Practices ◽  
Indigenous Foods ◽  
Oral History Interviews

Food insecurity in Indigenous communities in Canada continue to gain increasing attention among scholars, community practitioners, and policy makers. Meanwhile, the role and importance of Indigenous foods, associated knowledges, and perspectives of Indigenous peoples (Council of Canadian Academies, 2014) that highlight community voices in food security still remain under-represented and under-studied in this discourse. University of Winnipeg (UW) researchers and Fisher River Cree Nation (FRCN) representatives began an action research partnership to explore Indigenous knowledges associated with food cultivation, production, and consumption practices within the community since 2012. The participatory, place-based, and collaborative case study involved 17 oral history interviews with knowledge keepers of FRCN. The goal was to understand their perspectives of and challenges to community food security, and to explore the potential role of Indigenous food knowledges in meeting community food security needs. In particular, the role of land-based Indigenous foods in meeting community food security through restoration of health, cultural values, identity, and self-determination were emphasized by the knowledge keepers—a vision that supports Indigenous food sovereignty. The restorative potential of Indigenous food sovereignty in empowering individuals and communities is well-acknowledged. It can nurture sacred relationships and actions to renew and strengthen relationships to the community’s own Indigenous land-based foods, previously weakened by colonialism, globalization, and neoliberal policies.

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