1AbstractA recent stream of alarmist publications has questioned the validity of published neuroimaging findings. As a consequence, fMRI teams worldwide have been encouraged to increase their sample sizes to reach higher power and thus increase the positive predictive value of their findings. However, an often-overlooked factor influencing power is the experimental design: by choosing the appropriate experimental design, the statistical power of a study can be increased within subjects. By optimizing the order and timing of the stimuli, power can be gained at no extra cost. To facilitate design optimization, we created a python package and web-based tool called Neurodesign to maximize the detection power or estimation efficiency within subjects, while controlling for psychological factors such as the predictability of the design. We implemented both a simulation-based optimisation, as well as an optimisation using the genetic algorithm, introduced by Wager and Nichols (2003) and further improved by Kao et al. (2009), to optimize the experimental design. The toolbox Neurodesign allows more complex experimental setups than existing toolboxes, while the GUI provides a more user-friendly experience. The toolbox is accessible online at www.neuropowertools.org.