The Mediating Role of Customers’ Emotional Attachment in Enhancing Service Excellence and Repurchase Intentions of Low-Cost Carrier Airlines

2021 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Amit Mittal ◽  
Pawan Chand ◽  
Urvashi Tandon ◽  
Deepika Jhmab
Keyword(s):  
Low Cost ◽  
Emotional Attachment ◽  
Repurchase Intentions ◽  
Service Excellence ◽  
Mediating Role ◽  
Low Cost Carrier

scholarly journals Building Competitive Advantage for Vietnamese Firms: The Roles of Knowledge Sharing and Innovation

2019 ◽  
Vol 10 (4) ◽  
pp. 1
Author(s):  
Son Thanh Than ◽  
Cung Huu Nguyen ◽  
Thang Quang Tran ◽  
Phong Ba Le
Keyword(s):  
Knowledge Management ◽  
Competitive Advantage ◽  
Knowledge Sharing ◽  
Structural Equation ◽  
Low Cost ◽  
Equation Modeling ◽  
Future Research ◽  
Knowledge Application ◽  
Mediating Role

The purpose of this study is to investigate the influence of knowledge sharing (KS) and two specific types of innovation on competitive advantage in Vietnamese firms. Based on using structural equation modeling (SEM) and survey data collected from 225 participants, the findings reveal that KS directly and indirectly affects firm’s competitive advantage through the mediating role of innovation speed and innovation quality. The findings stress the important role of building a positive climate to stimulate employees for sharing knowledge aimed at improving firm’s innovation capability, and sustaining competitive advantage. Future research needs to explore the relationship between three components of knowledge management namely knowledge acquisition, KS, and knowledge application, innovation, and specific aspects of competitive advantage (such as low cost advantage, differentiation advantage, and time advantage) to provide deeper the mechanism of how specifics aspects of knowledge management connected with firm’s certain types of competitive advantage through innovation.

scholarly journals Boredom-Induced Switching Behavior in the Restaurant Industry: The Mediating Role of Attachment

2018 ◽  
Vol 43 (1) ◽  
pp. 101-119 ◽  
Author(s):  
Nathaniel D. Line ◽  
Lydia Hanks
Keyword(s):  
Place Attachment ◽  
Restaurant Industry ◽  
Switching Behavior ◽  
Emotional Attachment ◽  
Theoretical Understanding ◽  
Hedonic Adaptation ◽  
Mediating Role

While it is well documented that boredom with a particular product or service can result in switching behavior, the extent to which emotional attachment can affect this relationship is not well understood. The purpose of this research is to address this gap in the literature by exploring the role of place attachment in the relationships among boredom, satisfaction, and switching behavior in the domain of full-service restaurant patronage. The results indicate that while boredom can, in fact, result in switching intentions (particularly to unfamiliar alternatives), the reduction/elimination of boredom can actually lead to feelings of attachment that subsequently translate into lower levels of switching intention. The findings enhance the theoretical understanding of both restaurant switching behavior and hedonic adaptation in several important ways as well as provide meaningful implications for restaurant marketers interested in minimizing switching behavior attributable to repeat visitation and boredom.

scholarly journals Beauty and Elegance: Value Co-Creation in Cosmetic Surgery Tourism

SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402093253 ◽  
Author(s):  
Salman Majeed ◽  
Zhimin Zhou ◽  
Haywantee Ramkissoon
Keyword(s):  
Quality Of Life ◽  
Service Quality ◽  
Cosmetic Surgery ◽  
Medical Service ◽  
Medical Tourism ◽  
Future Research ◽  
Emotional Attachment ◽  
Mediating Role

This study presents an emerging trend in medical tourism, cosmetic surgery tourism (CST). We explore tourists’ perceptions of CST for medical service quality as an antecedent to tourists’ emotional attachment, trust, and intentions to visit, which is underexplored in CST. This study examines the mediating role of value co-creation in influencing behaviors of CST-seeking tourists to experience a better quality of life. Using a sample drawn from 279 tourists, comprised of Australian, Japanese, and Chinese nationalities at two international airports in China, findings show that perceived medical service quality positively influences tourists’ emotional attachment, trust, and intentions to visit directly and through the mediating role of value co-creation across the three nationalities. CST-seeking tourists’ inputs in value co-creation may positively influence their behaviors, which are vital antecedents to promoting CST business. Implications for future research are discussed.

scholarly journals Brand experience and brand attachment as drivers of WOM in hospitality

2020 ◽  
Vol 24 (2) ◽  
pp. 231-246
Author(s):  
Mónica Gómez-Suárez ◽  
Mónica Veloso
Keyword(s):  
Online Survey ◽  
Structural Equations ◽  
Brand Experience ◽  
Emotional Attachment ◽  
Content Type ◽  
Four Dimensions ◽  
Mediating Role ◽  
Proposed Model ◽  
The Impact

Purpose The purpose of this paper is to develop a model to measure the impact of brand experience in the hotel industry, on word-of-mouth (WOM) recommendations while accounting for the possible mediating role of people’s emotional attachment with the brand. Design/methodology/approach Data were collected through an online survey of 416 hotel customers. The proposed model was tested with structural equations modelling (SEM). Findings The results suggest that brand experience in the hotel sector is a consequence of four dimensions: location, ambience, staff and Web, in that order of influence. In addition, the study confirms the mediating role of emotional attachment in the relationship between experience and WOM recommendations. However, the experience itself has a greater direct impact than the attachment. Practical implications By knowing the dimensions that comprise the hotel brand experience, managers can design more impactful experiences that create strong links with guests, thereby increasing WOM recommendations. Originality/value This paper enriches the existing literature on brand experience in the hospitality sector and provides evidence of the mediating role of emotional bonding. Previous research has proven that linking is a consequence of experience, but not yet examined its mediating role.

Quality of physical surroundings and service encounters, airfare, trust and intention during the flight

2015 ◽  
Vol 27 (4) ◽  
pp. 585-607 ◽  
Author(s):  
Heesup Han ◽  
Jinsoo Hwang
Keyword(s):  
Airline Industry ◽  
Design Methodology ◽  
Low Cost ◽  
Age Groups ◽  
Service Encounters ◽  
Content Type ◽  
Repurchase Intentions ◽  
Airline Passengers

Purpose This study aimed to examine young, middle-aged and mature air-travelers’ perceptions of the quality levels of in-flight physical surroundings and service encounters, and investigated the drivers of their repurchase intentions in the low-cost airline industry. Design/methodology/approach A sample of 402 passengers on international flights was used. An ANOVA and a series of multiple-regression analyses based on Baron and Kenny’s (1986) suggestion were used. Findings In general, significant differences in quality attributes were identified across age groups. Additionally, the role of these quality components, perceived level of the airfare and trust in the airline were found to be decisive in low-cost airline passengers’ decision formation. Further, the mediating impact of perceived level of the airfare and trust was identified. Originality/value Research about air-travelers’ decision formation by considering their age is rare in a low-cost airline context. Results of the present study provided meaningful insights for researchers and practitioners in the airline industry.

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