Factors influencing the consumer buying behaviour in the competitive era: an empirical study of consumer durable in Vietnam

2021 ◽  
Vol 8 (1) ◽  
pp. 74
Author(s):  
H C. Pham
Keyword(s):  
Empirical Study ◽  
Factors Influencing ◽  
Consumer Durable ◽  
Buying Behaviour

Factors influencing buying behaviour of green energy consumer

2017 ◽  
Vol 151 ◽  
pp. 393-405 ◽  
Author(s):  
Deepak Sangroya ◽  
Jogendra Kumar Nayak
Keyword(s):  
Green Energy ◽  
Factors Influencing ◽  
Buying Behaviour

Factors influencing consumer's adoption of internet of things: an empirical study from Indian context

2021 ◽  
Vol 24 (3) ◽  
pp. 315
Author(s):  
Parul Bajaj ◽  
Fatehi Almugari ◽  
Mosab I. Tabash ◽  
Majed Alsyani ◽  
Imran Saleem
Keyword(s):  
Internet Of Things ◽  
Empirical Study ◽  
Factors Influencing ◽  
Indian Context

An Empirical Study of Factors Influencing Consumer Attitudes towards SMS Advertising

2014 ◽  
Vol 4 (3) ◽  
pp. 1-13 ◽  
Author(s):  
Pradeep Dharmadasa ◽  
Thilini Alahakoon
Keyword(s):  
Empirical Study ◽  
Structural Equation ◽  
Business Management ◽  
Consumer Attitudes ◽  
Predictor Variables ◽  
Outcome Variable ◽  
Factors Influencing ◽  
Central Route ◽  
Customer Attitudes ◽  
The University

This article examines factors influencing consumer attitudes towards SMS advertising. The study's research framework was conceptualized using five predictor variables – informativeness, irritation, privacy, credibility, and incentives – and an outcome variable of consumer attitudes towards SMS advertising. The informativeness, irritation, and privacy was labelled as central route constructs and credibility and incentives were labelled as peripheral route constructs. Survey data collected from 251 mobile users selected from a cohort of undergraduates in business management from the University of Colombo, Sri Lanka, were analyzed using the Structural Equation Method (SEM). Results suggest that the informativeness and incentive variables are positively associated with customer attitudes towards SMS advertising, whereas irritation and privacy are found to be negatively associated with consumer attitudes towards SMS advertising. Surprisingly, credibility was found to be an insignificant factor predicting consumer attitudes towards SMS advertising. Several implications for consumer attitudes towards SMS advertising are discussed.

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