Is raw War? Professional Wrestling as Popular s/m Narrative

2020 ◽  
pp. 213-232
Keyword(s):  
Professional Wrestling

Social TV and the WWE: Exploring the fan-to-brand relationship in a highly engaged, live-viewing, interactive online space

2021 ◽  
pp. 135485652110173
Author(s):  
Stephen McCreery ◽  
Brian C Britt ◽  
Jameson Hayes
Keyword(s):  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Social Stratification ◽  
Professional Wrestling ◽  
Brand Relationship ◽  
Social Tv ◽  
Tv Shows ◽  
World Wrestling Entertainment

Social television (TV) engagement has become more commonplace as viewers seek alternative ways of engaging with TV shows and other viewers. This is especially true with televised professional wrestling; 119,506 tweets were analyzed using social network analysis during the four World Wrestling Entertainment telecasts. Results show that brand-affiliated users primarily interact among one another and not the fans themselves, despite fans reaching out to the brand, resulting in significant social stratification and low interactivity within the community. The findings suggest that when fans think they are able to join and contribute to the brand’s ongoing conversation, those fans might still be highly motivated to communicate with the brand, even if the brand does not reciprocate.

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