scholarly journals Study on Promoting Companies Specialized in the Production of Wine From IA§I County (Romania) by Implementing Online Marketing (Case Study)

2015 ◽  
Vol 47 (4) ◽  
pp. 123-132
Author(s):  
A. Chiran ◽  
Elena Gîndu ◽  
A. F. Jitareanu ◽  
Mădălina-Oana Apetre
Keyword(s):  
Rural Areas ◽  
Online Communication ◽  
Online Marketing ◽  
Internet Communication ◽  
Internet Users ◽  
Marketing Activities ◽  
Almost All ◽  
The Impact ◽  
A Company

Abstract Online promotion of wine products is a new but indispensable approach in all promotional activities initiated by companies and producers of wine, whereas there is a need for a greater focus on this specific market, not separated from the real one, but a new component, increasingly prevalent. The new market, where demand is getting bigger in our country and where consumers are becoming more and more faithful to this type of promotion, is the online environment, which generated, as a response from manufacturers and distributors in almost all food industry areas, online marketing. Promoting in the virtual environment follows the same stages of development as any promoting strategy from other environments of intersection with customers: initial research, market segmentation, setting goals, market positio-ning, marketing mix, implementation of the promotional campaign itself and the implementation and post implementation control. The key features of wine products online promoting is interactivity and socialization. Internet communication occurs in two directions, unlike traditional marketing, which is unidirectional. The other characteristic of virtual promotional methods - socialization characterizes the future of cyberspace. The research purpose is not to separate the new form of promotion of other forms of nonvirtual marketing activities, but to emphasize that online marketing is the component that should not be missing from any promotional cam-paign launched by a company. The research was based on information provided by the S.C. Cotnari S.A. Department of Marketing. In order to determine the characteristics of online communication and modern promoting trends, we analyzed the website and social media accounts of this wine producer, as well as news portals and blogs. Questionnaires were applied on a sample of 133 consumers, to analyze the impact on their use of online marketing. The studied sample consisted of consumers of wine and, most of them, Internet users, from urban or rural areas. Each questionnaire contained 16 questions, with a total of 63 variables, and aimed to compare the behavior of respondents towards online promotion activity of S.C. Cotnari S.A., Iaşi county.

scholarly journals INSTITUTIONAL FRAMEWORK FOR ACCIDENT MANAGEMENT: A CASE STUDY IN FIRE RESCUE BRIGADES PRACTICE

2019 ◽  
pp. 185
Author(s):  
Marijola Božović ◽  
Emina Mihajlović ◽  
Ivana Ilić-Krstić ◽  
Snežana Živković
Keyword(s):  
Human Life ◽  
Environmental Safety ◽  
Legal Framework ◽  
Further Education ◽  
Accident Management ◽  
Almost All ◽  
In Fire ◽  
The Impact ◽  
A Company

Managing the risk of accidents for the purpose of ensuring occupational and environmental safety involves a number of activities, measures, and programs to be taken before, during, and after an accident in order to avoid it, reduce its impact, and mitigate its effects, respectively. A company or another legal entity is obligated to devise an accident protection plan and to adhere to it when taking measures of accident prevention and minimization of the impact on human life and health, property, and the environment. The structure of such a plan is presented along with the legal framework for accident management.This paper contains an insight about opinions of the members of fire rescue brigades regarding various aspects of emergencies in the context of accident management in general. A total number of 45 respondents participated in the study. Findings indicate that almost all respondents believe that their skills and abilities are applicable in the intervention phase and less than a half believe that their skills are applicable in prevention phase, while two-thirds of respondents stated that they have support for further education and upgrading in their organizations.

scholarly journals INTERNET MARKETING SOLUTIONS TRANSFORMATION DUE TO CHANGES IN CONSUMER'S PERCEPTION OF INFORMATION

2021 ◽  
Author(s):  
Igors Babics
Keyword(s):  
User Behavior ◽  
Online Communication ◽  
Marketing Research ◽  
Modern Society ◽  
Internet Marketing ◽  
Online Marketing ◽  
Scientific Article ◽  
Human Thinking ◽  
Internet User Behavior ◽  
The Impact

We have outlined the main aspects of the modern socio-economic space that have led to transformation not only in the business sector but also in human thinking. We have examined the aspects of the studied problem expressed in modern scientific works and explained the need for further study of changes in the thinking processes of consumers in the field of transformation of applied Internet marketing solutions for the requests of Internet users. We have analyzed the dynamics and trends of changes in Internet user behavior, thereby identifying the key aspects that should be taken into account when companies create online marketing strategies. We have proposed a list of steps to optimize the marketing strategy of the business in line with new realities.The relevance of the study is due to the social processes of modern society resulting in the tendency to transform consumers' thinking. COVID-19 and self-isolation have had an impact on this phenomenon, accelerating the massive changeover to online communication and online shopping.The goal of this article is to describe the results of a study of changes in consumer thinking in connection with the transformation of realities caused by the global pandemic.The scientific novelty of the study lies in highlighting the peculiarities of information perception by modern consumers associated with the global pandemic, and in substantiating the ways of transforming Internet marketing solutions for companies in an altered reality.The theoretical importance of the research lies in a better understanding of the reasons and features of the transformation of information perception by consumers in modern realities, as well as in the analysis of scientific works to study the impact of informatization and computerization on society thinking, which can be used to study this component in marketing research, including in online marketing. This is the practical value of this work.The practical value of the study lies in identifying the features of the transformation of the thinking of modern consumers through visitors to the website of Cita Lieta ltd. at ceanocosmetics.com.Like in any scientific article, this one has its research limitations. The author explores the transformation of consumer thinking change using the data from the website analytics of one company in a particular niche.

scholarly journals The Impact of COVID-19 on the Romanian Hospitals’ Expenses. A Case Study Toward the Financial Resilience after the Pandemic

2021 ◽  
pp. 22-36
Author(s):  
Attila GYÖRGY ◽  
◽  
Liliana SIMIONESCU ◽  
Keyword(s):  
Human Resources ◽  
Slow Growth ◽  
Growth Potential ◽  
High Scale ◽  
Monthly Basis ◽  
Goods And Services ◽  
Almost All ◽  
Medical Infrastructure ◽  
The Impact

The Coronavirus disease 2019 (COVID-19) affect­ed almost all activities worldwide. The medical sec­tor was one of those which were most significantly impacted because the medical infrastructure was not sized for such a high scale shock, specialized human resources and medical infrastructure prov­ing to be much undersized and with slow growth potential. Many changes were required, important financial resources being mobilized in order to mo­tivate medical staff, offer treatments for the most severely affected patients, but also to create new fa­cilities where the increasing number of sick persons could be cured. In our research we want to offer a hospital cost perspective based on empirical analysis of the COVID-19 impact on different categories of expens­es made by Romanian hospitals that treated patients with COVID-19 in different stages of their disease. The period analyzed was January 2019 to December 2020 on a monthly basis. Our results showed that expenses with goods and services, drugs, reagents and human resources are influenced by COVID-19 in a significant manner.

scholarly journals Psycho-social impacts of virtual communication

Temida ◽  
2011 ◽  
Vol 14 (3) ◽  
pp. 23-36
Author(s):  
Rajko Macura ◽  
Slavoljub Vujovic ◽  
Djuro Mikic
Keyword(s):  
Social Life ◽  
Online Communication ◽  
Maladaptive Behavior ◽  
The Internet ◽  
Internet Communication ◽  
Negative Consequences ◽  
Virtual Communication ◽  
Negative Impacts ◽  
Use Of The Internet ◽  
The Impact

The emergence and spread of Internet communication has led to changes in social relationships, abuse of the Internet and maladaptive behavior. Among the authors who have studied the impact of these changes there is no consensus, and the results of their research are often contradictory. Some authors conclude that Internet communication strengthens networks of its users, while others believe that such communication leads to reduced participation in real social life. In a number of people, excessive use of the Internet adversely affects the mental health and social life and can lead to obsession at the expense of other aspects of life and creating addiction. The greatest risk of negative impacts of online communication is among children and young people. This paper is meant to indicate, the good sides as well as the negative consequences of excessive and non-functional Internet use

scholarly journals The Impact of Packaging and Labeling Elements on the Rural Consumers’ Purchase Decision for Skincare Products in Bangladesh

2020 ◽  
Author(s):  
Mohamed Osman Elamin Busharads ◽  
Richmond Sam-Quarm ◽  
Ahmed Ishtiaq Zadid
Keyword(s):  
Rural Areas ◽  
Sampling Frame ◽  
Test Technique ◽  
Rural Markets ◽  
Urban Markets ◽  
Marketing Activities ◽  
Rural Consumers ◽  
Promotional Strategies ◽  
Sample Age ◽  
The Impact

Differences in socio-economic conditions, demographics, and infrastructural variances in the rural markets create substantial variances in the consumption patterns compared with the urban markets. As per a report of the World Bank, about 63 percent of the population resides in Bangladesh’s rural areas as it constitutes a bigger market for the consumption of different products. The researchers envision identifying the impact of packaging and labeling elements in the decision-making evaluation for different skincare products. The research exploration comprises of four objectives, i.e., perception and attitude towards packaging and labeling elements for the rural consumers, measuring the relative impact based on the demographical changes, determining the sensitivity towards branding elements and communication portrayed, and the ability in identifying the original skincare products in comparison with the copy products in the rural markets. The researchers conducted surveys in the Mymensingh, Netrokona, Jamalpur, and Sherpur Districts of the greater Mymensingh Division of Bangladesh. A total of 390 responses were selected based on the non-probability sampling frame. The target sample age group was chosen between 13 to 54 years. Researchers developed a questionnaire in combination with close-ended questions along with simple dichotomies. For analyzing the outcomes, the researchers have applied a statistical method of the “Z-test” Technique. The researchers identified that the packaging and labeling of skincare products influence rural consumers’ behavior. Different promotional strategies and trade marketing activities are recommended based on the findings, reinforcing the rural consumers’ acceptance of skincare products.

A Case Study of the Emergence of Data Analytics in Health Care

2012 ◽  
Vol 14 (4) ◽  
pp. 56-62 ◽  
Author(s):  
Au Vo ◽  
Rahul Bhaskar
Keyword(s):  
Health Care ◽  
Information Technology ◽  
Technology Implementation ◽  
Data Analytics ◽  
Health Care Reforms ◽  
Profound Impact ◽  
Almost All ◽  
The Impact ◽  
Rapid Transformation

In the era of health care reforms, the executives and CEO of the SBC Company are faced with many questions. They wonder about the impact of these changes on their market share. They also wanted to determine the impact on prices they can charge for their services. The changes in the ways the health care will be bought were causing a rapid transformation in the behavior of the consumers. The executives determined that they need to focus on specific areas to keep abreast of all the changes. These will have a profound impact on the information technology implementation across the company. For example, the need for analyzing a large amount of data and data in real time was becoming acute among many departments; there was a need for different skillsets in the employees in almost all the departments across the company. These changes across the industry were presenting new and unique challenges to the executive team.

scholarly journals Vulnerability in a tracked society: Combining tracking and survey data to understand who gets targeted with what content

2020 ◽  
Vol 22 (11) ◽  
pp. 1996-2017
Author(s):  
Nadine Bol ◽  
Joanna Strycharz ◽  
Natali Helberger ◽  
Bob van de Velde ◽  
Claes H de Vreese
Keyword(s):  
Survey Data ◽  
Online Communication ◽  
Data Driven ◽  
Health Conditions ◽  
User Characteristics ◽  
Individual Perceptions ◽  
Health Related ◽  
Online Tracking ◽  
The Impact

While data-driven personalization strategies are permeating all areas of online communication, the impact for individuals and society as a whole is still not fully understood. Drawing on Facebook as a case study, we combine online tracking and self-reported survey data to assess who gets targeted with what content. We tested relationships between user characteristics (i.e. socio-demographic and individual perceptions) and exposure to branded content on Facebook. Findings suggest that social media use sophisticated algorithms to target specific groups of users, especially in the context of gender-stereotyping and health. Health-related content was predominantly targeted at older users, females, and at those with higher levels of trust in online companies, as well as those in poorer health conditions. This study provides a first indication of unfair targeting that reinforces stereotypes and creates inequalities, and suggests rethinking the impact of algorithmic targeting in creating new forms of individual and societal vulnerabilities.

The ecomuseum and solidarity tourism: a case study from northeast Turkey

2019 ◽  
Vol 9 (4) ◽  
pp. 537-552
Author(s):  
Mustafa Doğan
Keyword(s):  
Community Development ◽  
Rural Areas ◽  
Design Methodology ◽  
Qualitative Data ◽  
Local Community ◽  
Content Type ◽  
The Impact ◽  
The Relationship ◽  
Depth Interviews

Purpose The purpose of this paper is to examine the relationship between the ecomuseum and solidarity tourism and to measure their impact on community development. Design/methodology/approach The study presented here adopts two methods for collecting qualitative data: in-depth interviews and observations. The total number of village households was 42 and the number of households that hosted tourists in their home was 20. Due to the exploratory nature of this study, qualitative methods were employed in the form of lengthy interviews with 13 residents. Findings The findings indicate that tourism for the Bogatepe Village ecomuseum has focused on a solidarity perspective which has provided significant benefits to the community ensuring local sustainable development. The ecomuseum as a concept and a destination has helped to control tourism and strengthened the impact of solidarity tourism on the local community. Research limitations/implications The research presented here must be seen as exploratory. More generally, further research is needed to look at the possibility of developing this type of tourism in other rural areas and similar regions of Turkey (covering both small and large areas) with an important cultural heritage. Originality/value The combination of the ecomuseum and solidarity tourism can provide a sustainable solution for tourism in rural areas and provide a model in the development of tourism to other villages in Turkey. The question is whether it could also be used in larger rural areas. The study underlines that Bogatepe is certainly worthy of future study.

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