Better Safe Than Sorry
How toxic are the products we consume on a daily basis? Whether it’s triclosan in toothpaste, formaldehyde in baby shampoo, endocrine disruptors in water bottles, or pesticides on strawberries, consumers are increasingly concerned about the chemicals in their food and personal care products. Norah MacKendrick chronicles these concerns, showing how individuals attempt to avoid exposure to toxics in the aisles of the grocery store using a practice she calls “precautionary consumption.” Through an innovative analysis of the history of environmental regulation in the United States, the advocacy work of environmental health groups, the expansion of the corporate health food chain Whole Foods Market, and the words of a diverse group of mothers, MacKendrick ponders why the problem of toxics in the retail landscape has been left to individual shoppers—and to mothers in particular. She reveals how precautionary consumption is a costly and time-intensive practice, one that is connected to cultural ideas of femininity and good motherhood, but is also most available to upper- and middle-class households. Better Safe than Sorry powerfully argues that precautionary consumption places a large and unfair burden of labor on women, and does little to advance environmental justice.