scholarly journals Application of marketing methods and tools for the development of domestic tourism in a pandemic COVID-19

2021 ◽  
Vol 5 (2) ◽  
pp. 14-26
Author(s):  
Sergii Illiashenko ◽  
◽  
Yulia Shypulina ◽  
Nataliia Illiashenko ◽  
◽  
...  
Keyword(s):  
International Market ◽  
Tourism Industry ◽  
International Tourism ◽  
Global Pandemic ◽  
Domestic Tourism ◽  
Market Opportunities ◽  
Tourism Potential ◽  
Main Components ◽  
Marketing Methods ◽  
The Impact

The aim of the article is development of an approach to the formation on the basis of marketing of the tourist image and brand of the region for the development of domestic tourism in the period and after the pandemic COVID-19 with the prospect of further entry into the international market of tourist services. Analyses. The global pandemic COVID-19 has negatively affected the entire world economy. The tourism sector has suffered greatly from it. More than a hundred countries have imposed restrictions on entry into their territories, which has reduced their revenues from the tourism industry. This has led to significant losses, as the share of tourism in the economy of foreign countries is about 10% (international average). One of the most effective measures to correct the negative trends in the field of tourism is the development of domestic tourism, which should compensate for the losses caused by reducing the flow of foreign tourists. In countries with developed tourism, their share is up to 90%. Ukraine's tourism industry is less dependent on foreign tourists, accounting for about a third of the total. However, domestic tourism can not only provide rapid results that will offset the current losses, but will also prepare for the development of international tourism after the recession of the COVID-19 pandemic. In view of the above, there is a problem of finding ways to develop domestic tourism in Ukraine with the prospect of strengthening the position of the domestic tourism industry in the international market of tourist services. Based on statistics, it is shown that the development of domestic tourism can not only compensate for the curtailment of revenues from international tourism in the context of the COVID-19 pandemic, but also prepare for the recovery of the international tourism services market after the recession of the COVID-19 pandemic. The main components of the tourist potential of the regions of Ukraine are specified. The approach to assessing the feasibility of developing certain types of domestic tourism in specific regions of the country has been improved, based on their tourism potential, the state of tourism infrastructure, existing market opportunities and threats, taking into account the impact of the COVID-19 pandemic. Its practical approbation is executed. The structure of the tourist image of the region has been clarified. The range of communication tools for the formation of the tourist image and brand of the region is outlined. Conclusions and directions for further research.The obtained results form an approach to the development on the basis of marketing the tourist image and brand of the region for the development of domestic tourism during the pandemic COVID-19, and in the future after the end of quarantine restrictions - to enter the international market of tourist services. Further research should be aimed at developing methodological approaches to management by formalized procedures (taking into account factors of incomplete certainty and risk), formation and promotion of the tourist image and brand of the regions of Ukraine in both domestic and international markets

scholarly journals STUDY OF RISKS IN THE INTERNATIONAL MARKET OF TOURIST SERVICES CAUSED BY THE PANDEMIC AND PLANNING OF MEASURES TO OVERCOME THE CRISIS BY INCREASING THE LEVEL OF PROFESSIONAL MOTIVATION OF STAFF

2021 ◽  
Author(s):  
Оlena Voskresenska ◽  
Anastasiia Hlynska ◽  
Viktoria Shuklina
Keyword(s):  
International Market ◽  
Tourism Industry ◽  
International Tourism ◽  
Effective Work ◽  
Economic Methods ◽  
Tourism Sector ◽  
Analysis Of Dynamics ◽  
Personalized Approach ◽  
High Level ◽  
The Impact

The article considers the risks of the international market of tourist services in a pandemic and measures to overcome the crisis by increasing the level of professional motivation of staff. Study of losses of the tourism sector in the EU in April-May 2020. Decrease in EU revenues in June 2020. The impact of risks on the development of the international tourism industry from the implementation of anti-epidemic measures with COVID-19. Uncertainty and the predominant risks and duration of pandemic constraints are key to determining losses in this sector. The reasons for job losses in the tourism industry during the study period are investigated. The analysis of dynamics of outbound tourism for the period of introduction of quarantine restrictions is carried out. The reasons for the decline in demand for domestic tourism have been identified. The negative dynamics in the labor market of the tourism industry and its cause are determined. The expediency of Ukraine’s participation in international tourism relations has been proved. The tourism industry of Ukraine has been studied and the priority directions of its development that have developed under the current conditions have been revealed. The level of employment during the implementation of measures caused by the pandemic was studied. It is determined that an important problem is the high level of informal employment in the tourism industry. It was found that in the current situation in Ukraine at the current stage of its development, the problem of raising the level of professional motivation of staff has become important, because solving the challenges facing society is possible only if you create an appropriate motivational framework that can motivate employees to effective work. It is proved that in modern conditions in Ukraine at the present stage of its development the problem of increasing the level of professional motivation of staff has become important, because solving problems facing society is possible only if you create an appropriate motivational base that can motivate employees to work effectively. The efficiency of economic and non-economic methods of motivation of tourism workers is compared. The expediency of using a personalized approach to the choice of methods of professional motivation of employees is determined. Ways out of the crisis by increasing the level of professional motivation of staff are proposed.

Domestic Tourism in Nepal: Issues and Challenges

2020 ◽  
Vol 24 (1) ◽  
pp. 37-49
Author(s):  
Sandeep Basnyat ◽  
Suryakiran Shrestha ◽  
Bijita Shakya ◽  
Reeja Byanjankar ◽  
Shubhashree Basnyat
Keyword(s):  
Developing Countries ◽  
South Asian ◽  
Business Environment ◽  
Institutional Arrangements ◽  
Tourism Industry ◽  
International Tourism ◽  
Tourism Research ◽  
Semistructured Interviews ◽  
Domestic Tourism ◽  
The Government

Compared to international tourism, domestic tourism is less susceptible to external changes and provides a more stable business environment for industry stakeholders. Traditionally, the focus of a majority of tourism research has been international tourism. Existing domestic tourism literature predominantly focuses on the potential of domestic tourism and the measurement of its demands, but greatly ignores the issues and challenges in the domestic tourism industry. This article fills this gap and examines the issues and challenges the domestic tourism industry is facing with a focus on Nepal, a South Asian developing country. The data for this study were collected through semistructured interviews with 20 tourism industry practitioners. The findings of this study demonstrate how uncertainties created by the lack of institutional arrangements and prioritization, and confusion around the appropriate ways and means of managing domestic tourism have contributed to the chaos in the private sector tourism industry in Nepal. Implications for the government and other stakeholders in Nepal and other developing countries have been discussed.

Implication of Tourism Traits on Jharkhand Tourism with special reference to perception of local residents

2019 ◽  
Vol 11 (2) ◽  
Author(s):  
Pranjal Kumar ◽  
Ashutosh Mishra
Keyword(s):  
Economic Factor ◽  
Tourism Industry ◽  
Primary Data ◽  
Infrastructure Development ◽  
Development Cost ◽  
Tribal Culture ◽  
Natural Beauty ◽  
Domestic Tourism ◽  
Local Residents ◽  
The Impact

Jharkhand is popular for tribal culture and uniqueness of its inherent natural beauty attributing significantly on Tourism Industry of Jharkhand. There has been visible change and impact on socio-economic factor because of tourist influx in the Jharkhand state. The inherent beauty and nature has made the state popular for tourism. The attraction towards various important tourist spots revolves mostly within the domestic tourism. The paper attempts to ascertain the impact of tourism traits, like economic Development, Cost of living, Infrastructure Development, Socio-Cultural and the Environment affect through primary data collected from the responses of residents of six dominant tourist circuits of Jharkhand. The respondent’s views were ascertained on five point Likert Scale. The data so collected was subjected to analysis for identifying the impact of various tourism traits on the prospects of Jharkhand Tourism.

scholarly journals IMPACT OF COVID-19 ON TOURISM IN GEORGIA-AN OVERVIEW

2021 ◽  
Author(s):  
Nana Kvirkvelia ◽  
Mariam Tsitsagi
Keyword(s):  
Review Article ◽  
Tourism Industry ◽  
International Tourism ◽  
The Public ◽  
National Statistics ◽  
Support Measures ◽  
The World ◽  
Domestic Tourism ◽  
Mass Recovery

Coronavirus has posed a great challenge to the whole world, including Georgia. The restrictions have taken a heavy toll on the tourism industry worldwide. It has been clear since the spring of the current year that the mass recovery of international tourism will not be possible by 2020. Consequently, the necessity has led to changes, especially in the direction of domestic tourism. Countries apply different strategies. This review article is based on the results of a mini-survey and data from the National Statistics Office. It is analyzed what impact COVID-19 had on local tourism in Georgia, what is the public mood, which places were visited, where did the epidemic break out after the restrictions were lifted, what are the statistics of international tourists in Georgia, etc. Besides, tourism support measures developed around the world are discussed.

scholarly journals «War and Peace» of Ukrainian Tourism: the Impact of Geopolitical Factors on the Tourism Process in Ukraine

2019 ◽  
Author(s):  
Anatoliy Parfinenko
Keyword(s):  
Spatial Structure ◽  
Public Diplomacy ◽  
International Tourism ◽  
International Tourist ◽  
Tourist Flows ◽  
The World ◽  
Domestic Tourism ◽  
The Impact ◽  
Tourist Flow

The article intends to highlight geopolitical aspects in the development of international tourism in Ukraine as a global phenomenon that carries out economic, social and international political action. The paper analyzes international tourist flows in Ukraine, their dynamics and spatial structure during 2000–2017 in particular, in the context of military-political aggression on the part of Russia and intensification of Ukrainian-Russian intergovernmental relations. It has been established that the current dynamics of the international tourist flow in Ukraine is characterized by a sharp decrease in the volume of international visitors, a decrease in the rates of development of tourism activity and the reformatting of the spatial structure of the inbound and outbound tourist flow. The question arises as to the expediency of tourism development during the military-political confrontation. The experience of holding Eurovision–2017 in Ukraine, which took place against the backdrop of the anti-terrorist operation, is highlighted. The conclusion is drawn about the constructive role of tourism as a factor of «soft power» that can influence the informing of the world about the «Ukrainian issue». In this sense, international tourist flows acted as channels of public diplomacy, reflecting the true situation in Ukraine, which is fundamentally different from the Russian mass media. Attention is drawn to the intensification of domestic tourism in Ukraine, taking place against the backdrop of deteriorating key indicators of economic and social development. It is argued that the growth of the weight of domestic tourism was also possible due to the growth of patriotic sentiment in Ukrainian society. In a sense, the development of domestic tourism is seen as a continuation of the struggle of the Ukrainian people for their independence and territorial integrity. Consequently, the constructive role of tourism lies not only in the presentation of the country to the world community, but also in the construction of a national identity within the country. In this way domestic tourism favors further development of the Ukrainian political nation. Key words: international tourism; actors of geopolitical influence; Russia–Ukraine international relations; regional structure of tourism flows in Ukraine; public diplomacy.

scholarly journals IMPACT OF COVID-19 ON TOURISM IN GEORGIA-AN OVERVIEW

2021 ◽  
Author(s):  
Nana Kvirkvelia ◽  
Mariam Tsitsagi
Keyword(s):  
Review Article ◽  
Tourism Industry ◽  
International Tourism ◽  
The Public ◽  
National Statistics ◽  
Support Measures ◽  
The World ◽  
Domestic Tourism ◽  
Mass Recovery

Coronavirus has posed a great challenge to the whole world, including Georgia. The restrictions have taken a heavy toll on the tourism industry worldwide. It has been clear since the spring of the current year that the mass recovery of international tourism will not be possible by 2020. Consequently, the necessity has led to changes, especially in the direction of domestic tourism. Countries apply different strategies. This review article is based on the results of a mini-survey and data from the National Statistics Office. It is analyzed what impact COVID-19 had on local tourism in Georgia, what is the public mood, which places were visited, where did the epidemic break out after the restrictions were lifted, what are the statistics of international tourists in Georgia, etc. Besides, tourism support measures developed around the world are discussed.

scholarly journals Factors Affecting Domestic Tourism Promotion in Jordan: A Case Study of the Official Media

2016 ◽  
Vol 12 (23) ◽  
pp. 329
Author(s):  
Ibrahim Kahlil Bazazo ◽  
Mohammed Riyad Al-Dweik ◽  
Emran Mohammad Almomani ◽  
Ehab Abdul Raheem Alshatnawi
Keyword(s):  
New Media ◽  
General Trend ◽  
International Tourism ◽  
Factors Affecting ◽  
Tourism Promotion ◽  
Domestic Tourism ◽  
The Impact ◽  
The Way

This paper deals with the impact of the Jordanian media in stimulating domestic tourism. When studied under various aspects, this study is deducted to evaluate the general trend of the official media and its role in increasing the size of domestic tourism in Jordan. The scientific case of this study is about the weakness of the Jordanian domestic tourism compared with the International Tourism. This is in addition to the official media's role regarding this issue. In this study, it had been concluded that the official media provides good results in the promotion of domestic tourism. Nevertheless, there are still many obstacles which continue to get in the way of the efforts which aim to develop and widen the prospects of domestic tourism in Jordan. The study pointed out a number of recommendations. One of the most important recommendations was that all media used for Tourism purposes in Jordan needs to be developed regarding the content, not the design. Also, the content should provide a real message about how an affordable domestic tourism can be appropriate and suitable for the Jordanian family. In addition, in-depth studies on the impact of the new media and its known tools to promote domestic Tourism should be developed.

scholarly journals Assessment of status, problems and trends in development of tourist service market in Russian regions in terms of COVID-19 pandemic

2021 ◽  
Vol 2021 (2) ◽  
pp. 119-128
Author(s):  
Irina Anatolievna Morozova ◽  
Elena Gennadievna Gushchina ◽  
Yulia Olegovna Aleksikova ◽  
Anastasia Aleksandrovna Goncharova
Keyword(s):  
Hospitality Industry ◽  
Tourism Industry ◽  
Service Market ◽  
Russian Economy ◽  
Tourism Sector ◽  
Tourism Potential ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Novel Coronavirus ◽  
The Impact

The article examines the impact of the novel coronavirus infection (COVID-19) pandemic on the tourism and hospitality industry. Based on an assessment of the scale of losses incurred by enterprises in this sector of the economy in an unfavorable epidemiological situation, it was concluded that tourism was among the industries most affected by the COVID-19 pandemic. The identified problems faced by small and medium-sized businesses from among tour operators and travel agencies confirmed the correctness of the measures of state support provided by the state to this sector of the economy. A comparative analysis of the development of the tourism sector in 2019 and 2020 in terms of such parameters as the number of inbound and outbound trips of citizens, the volume of demand for tourism services, made it possible to assess the threats and opportunities for the functioning of the tourism sector during the pandemic for the Russian economy and suggest that the recovery of the tourism industry it may take at least three years. There have been illustrated the diagrams comparing the demand for outbound and inbound tourism in 2019 and 2020, the demand for tourist services among different strata of the population, and hotel occupancy in Russia. In addition to identifying general factors that hinder the balanced growth of the Russian market of tourist services, the problem of information asymmetry was stated, which hinders the realization of the tourist potential in the regions: lack/ insufficient data, or distorted data on the tourism potential in certain territories. The highlighted trends in the development of the Russian tourism industry in the current conditions and promising trends in the tourism and hospitality industry include greening, digitalization, individualization of both demand and supply, an orientation towards domestic tourism.

scholarly journals SCIENTIFIC-APPLIED ASPECT OF MANAGEMENT OF INTERNATIONAL TOURISM DEVELOPMENT IN MODERN CONDITIONS

2021 ◽  
pp. 23-35
Author(s):  
Artem Mekhovych
Keyword(s):  
Sustainable Development ◽  
Tourism Industry ◽  
Economic Life ◽  
International Tourism ◽  
Applied Aspect ◽  
Tourism Sector ◽  
The World ◽  
The Future ◽  
The Impact ◽  
Further Development

The article considers the main problems affecting the development of international tourism and predicts the further development of the situation. The growing tourist flow has contributed to the intensification of entrepreneurship in all sectors of the economy, capitalization of assets, job creation, economic and social growth. In 2019, the global tourism industry provided about 330 million jobs, equivalent to 10.3% of total employment. The COVID-19 pandemic has caused an unprecedented crisis in the tourism industry. The flow of tourists in the world has decreased by about 65%. In January-September 2020 alone, the number of international revenues decreased by 70%.This has resulted in the loss of $ 730 billion and more than 120 million jobs. It is noted that in modern conditions there are possible directions of development of inbound and domestic tourism, which are an important factor influencing the economy, but the weakening of external restrictions and lack of competitive service in the Ukrainian tourism industry will contribute to further development of international tourism. Those countries in which tourism occupies a significant share in GDP, are interested in attracting tourists as soon as possible and are ready to promptly implement all necessary anti-epidemic measures in the tourist infrastructure. For the Ukrainian government today, such a strategy is not a priority. Based on this, it is proved that the essence of the scientific and applied aspect of managing the development of international tourism is based on the theory of large business cycles and the theory of prediction. It was emphasized that the world crises ended sooner or later and a new round of development began. The task of mastering the forces of socio-economic life and subordinating them to the conscious, planned leadership of the state, as well as constructive and continuous social dialogue between the government and social partners, is the next practical transformation of today. The program of conscious organizational and regulatory steps should be knowledge, anticipation and action plan. When developing an anti-crisis plan to overcome the impact of COVID-19 on the tourism sector in Ukraine, it is necessary to take into account the recommendations of the Global Crisis Committee on Tourism, namely: crisis management and job preservation; support for self-employed workers; providing incentives and implementing appropriate state policy in the field of international tourism. In predicting the future development of the situation, more attention should be paid to the role of the tourism sector in the country's economy and the achievement of sustainable development goals; develop plans for preparedness for the challenges of the future and use this opportunity to move to sustainable development of tourism facilities.

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