scholarly journals Importance of Cultural Heritage and Tourism Experience of Generation Z in Serbia

Author(s):  
Jelena Stanković ◽  
Slavko Alčaković ◽  
Maja Obradović
Author(s):  
Mario Casillo ◽  
Massimo De Santo ◽  
Marco Lombardi ◽  
Rosalba Mosca ◽  
Domenico Santaniello ◽  
...  

2018 ◽  
Vol 30 (2) ◽  
pp. 169-184 ◽  
Author(s):  
Dimitrios P. Stergiou ◽  
David Airey ◽  
Alexandros Apostolakis

Purpose The purpose of this paper is to investigate the wine tourism experience from the perspective of Generation Z adults in Greece, following an actual winery visit. Design/methodology/approach Responses were obtained from a total of 306 respondents drawn from student groups visiting a winery in the Achaia region of the Peloponnese, Western Greece, using convenience sampling. A list of winescape attributes was adopted for testing and used to structure self-administered questionnaires. The data collected were analysed using a factor-analytic and importance-performance analysis framework. Findings Five factors that promote understanding of the desired wine tourism experience of Generation Z adults were identified, namely, cost considerations and wine and entertainment both perceived to be important but the winery’s performance on the same was poor, destination attributes and service staff both perceived to be important with good performance and learning about wine perceived to be unimportant with low performance. Originality/value This is the first academic study focusing specifically on the winery experience from the perspective of Generation Z. As such, it has provided new and useful insights for researchers and managers in the wine industry concerning the experience of this under-researched generational cohort.


Author(s):  
Burcu Toker ◽  
Hamed Rezapouraghdam

Travel has been advocated as a fortifying ground for experiential learning that can engage individuals in numerous experiences through the observation of the destination society and culture. In spite of the vast literature available about the link between tourism and experiential learning outcomes, there are limited studies that gauge educational tourists' familiarity with the intangible cultural heritage of their host communities. Particularly, this study focuses on local food, which is known as a marker of the destination culture and an intangible heritage that plays an inevitable role in almost any tourism experience. Correspondingly, the current exploratory study took an experiential learning approach to understand educational tourists' knowledge about local foods in Cyprus. The findings of the research revealed that educational tourists have very meager knowledge of local foods. The discussion is accordingly provided.


Author(s):  
Célia M. Q. Ramos ◽  
Cláudia Henriques ◽  
João M. F. Rodrigues

Information and Communication Technologies (ICT) have established a growing and deeper interconnection alliance with the tourism sector. Few solutions have contributed to the dissemination of cultural and religious heritage of the regions, as a means of promoting it, making known and enriching the culture of its visitors and residents. The development of an intelligent application that allows the dissemination of cultural and religious heritage can bring new experiences and sensations for tourists and for residents in general, and for those with accessibility problems in particular. The present chapter proposes a methodological framework for the development of a recommendation system associated with the Religious Tourism Experience Model (RTEM), with the objective of identifying and selecting consumer preferences for the dissemination of cultural heritage in general, and religious heritage in particular.


Koneksi ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 22
Author(s):  
Andrew Limelta ◽  
Sinta Paramita

In 2003 wayang was recognized by UNESCO as a global masterpiece as well as an intangible cultural heritage. Sundanese culture recognizes the legacy of wayang golek originating from the West Java region, and is usually realized through the display of props or puppets as a dualistic depiction of Javanese minds. In puppet show there are characters and characters that are played, but usually people are more familiar with the character of the Cepot who is considered as a entertainer and identity of the Sundanese. The purpose of this study was to see the meaning of the Cepot figure in puppet show art towards millennial Sundanese people and generation Z. The theories used in this study were the theory of communication, puppetry, and the concept of meaning. In this case the data obtained through the results of observations and interviews. The conclusion in this study is that the Sundanese generation of generation millennial and generation Z considers the puppet show as an important art, but no longer as the main consumption. Besides that, there is a loss of elements from the Cepot character in the puppet show, even the Sundanese people consider the Cepot figure only as an entertaining figure.Pada tahun 2003, wayang diakui oleh UNESCO sebagai karya agung dunia sekaligus warisan budaya tak benda. Budaya Sunda mengenal warisan wayang golek yang berasal dari wilayah Jawa Barat, dan biasanya direalisasikan melalui pertunjukan alat peraga atau boneka sebagai penggambaran alam pikiran orang Jawa yang dualistik. Dalam kesenian wayang golek terdapat tokoh dan karakter yang dimainkan, namun biasanya masyarakat lebih mengenal tokoh si Cepot yang dianggap sebagai penghibur dan jati diri orang Sunda. Tujuan penelitian ini adalah untuk melihat makna tokoh si Cepot dalam kesenian wayang golek terhadap masyarakat Sunda milenial dan generasi Z. Teori yang digunakan dalam penelitian ini adalah teori komunikasi, wayang, dan konsep makna. Dalam hal ini data yang diperoleh melalui hasil dari observasi dan wawancara. Kesimpulan dalam penelitian ini adalah bahwa masyarakat Sunda generasi milenial dan generasi Z menganggap kesenian wayang golek sebagai suatu kesenian yang penting, namun bukan lagi sebagai konsumsi utama. Selain itu adanyaunsur dari tokoh si Cepot yang hilang dalam wayang golek. Bahkan masyarakat Sunda menganggap tokoh si Cepot hanya sebagai tokoh penghibur.


2019 ◽  
Vol 75 (1) ◽  
pp. 56-60 ◽  
Author(s):  
Tingting Zhang

Purpose This perspective article aims to summarize research on value co-creation and tourism experience management from the past decades and to propose several future research priorities related to the topic. Design/methodology/approach This perspective article reviews the previous work and offers a process model on co-creating tourism experiences through a traveler’s journey. In addition, the article proposes five future research priorities related to value co-creation strategies in tourism experience management. Findings This perspective article depicts value co-creation activities during the pre-, mid-, and post-travel stages and proposes five research priorities: (1) big data and real-time co-creation will become ubiquitous in future travel experiences, (2) social media will continue to empower travelers throughout their travels, (3) human–robot interactions will increase for travelers’ co-creation activities, and (4) the diversity of travelers and younger generations (Generation Z) will impact co-created travel journeys. Originality/value Co-creation of tourism experiences has been increasing in the travel industry. It is necessary to review what has been said in the past and to project future research priorities and directions for travel academia and practitioners.


2020 ◽  
Vol 12 (17) ◽  
pp. 6723 ◽  
Author(s):  
Nan Chen ◽  
Yahui Wang ◽  
Jiaqi Li ◽  
Yuqian Wei ◽  
Qing Yuan

The night-time economy is an important part of the urban economy and contributes significantly to modern cities’ GDP. The development of night tourism is one of the crucial means to enrich and prosper the night-time economy. Recently, as a popular topic of sustainable development, night tourism has received extensive attention. However, little attention has been paid to night tourism, especially from the emotional perspective of tourists. Furthermore, discussions on how and why tourists become interested in night tourism are still lacking. To fill the research gap, based on the theory of experience economy, we used the concept of lovemarks to explore the influence of tourists’ tourism experience and lovemarks on their brand satisfaction and brand loyalty. A self-administered questionnaire was completed by 487 tourists of “Cultural Heritage Night”, a night tourism brand in South Korea. The results indicate that tourists’ entertainment and educational experience significantly influence their lovemarks (both of brand love and respect), and esthetic experience only significantly influences brand respect. Furthermore, the influence of tourists’ lovemarks on brand satisfaction and loyalty is also validated. To retain the sustainable development of night-time economy and night tourism, local authorities and destination managers are recommended to provide night tourism brands (products) with optimal experience effects and entirely emotional and functional attributes.


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