Developing Destination Marketing Strategy for Success (The Case of the Czech Republic)

2114 ◽  
Author(s):  
Alzbeta Királová ◽  
Andrej Malachovský
Keyword(s):  
Czech Republic ◽  
Marketing Strategy ◽  
Destination Marketing ◽  
The Czech Republic

scholarly journals Loyalty programs as a part of company’s marketing strategy

2011 ◽  
Vol 59 (2) ◽  
pp. 199-204 ◽  
Author(s):  
Klára Mrkosová ◽  
Ondřej Dufek ◽  
Luděk Majer
Keyword(s):  
Czech Republic ◽  
Marketing Strategy ◽  
Customer Loyalty ◽  
Personal Information ◽  
Consumer Involvement ◽  
Loyalty Programs ◽  
Current Status ◽  
The Czech Republic ◽  
Customer Loyalty Programs ◽  
Desk Research

This paper aims to characterize the current status of using customer loyalty programs in the Czech Republic. Customer loyalty programs are evaluated as a part of marketing communication, where especially customer cards have a specific role in communication mix of selected companies. Furthermore, customer loyalty programs are evaluated from the perspective of internal marketing system company, as an invaluable source of data about customers. Obtained data are used for decisions on segmentation, targeting and overall marketing strategy. Customer loyalty programs in the Czech Republic are also examined from the perspective of consumers – factors that influence consumer involvement in these programs are evaluated. The paper also shows the results of desk research about personal information provided by consumers to engage in customer loyalty programs.

Social variation in size at birth and preterm delivery in the Czech Republic and Sweden, 1989-91

1998 ◽  
Vol 12 (1) ◽  
pp. 7-24 ◽  
Author(s):  
Koupilova ◽  
Vagero ◽  
Leon ◽  
Pikhart ◽  
Prikazsky ◽  
...  
Keyword(s):  
Czech Republic ◽  
Preterm Delivery ◽  
The Czech Republic ◽  
Social Variation ◽  
Size At Birth

On Geropsychology in the Czech Republic

GeroPsych ◽  
2012 ◽  
Vol 25 (3) ◽  
pp. 161-166
Author(s):  
Hana Stepankova ◽  
Eva Jarolimova ◽  
Eva Dragomirecka ◽  
Irena Sobotkova ◽  
Lenka Sulova ◽  
...  
Keyword(s):  
Czech Republic ◽  
Clinical Practice ◽  
Old Age ◽  
Cognitive Rehabilitation ◽  
The Czech Republic ◽  
Rehabilitation Research

This work provides an overview of psychology of aging and old age in the Czech Republic. Historical roots as well as recent activities are listed including clinical practice, cognitive rehabilitation, research, and the teaching of geropsychology.

Contemporary Psychology in the Czech Republic

2000 ◽  
Vol 5 (1) ◽  
pp. 62-65 ◽  
Author(s):  
Jiří Hoskovec ◽  
Josef M. Brožek
Keyword(s):  
Czech Republic ◽  
The Czech Republic

Notes on the Oak-hornbeam forest communitier of the Czech Republic

1994 ◽  
Vol 105 (7-8) ◽  
pp. 481-497
Author(s):  
Z. Neuhäuslová ◽  
J. Kolbek
Keyword(s):  
Czech Republic ◽  
The Czech Republic
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