Language ideology and the linguistic landscape: A study in Petaling Jaya, Selangor, Malaysia

2016 ◽  
Vol 11 (1) ◽  
pp. 51-66 ◽  
Author(s):  
Maya Khemlani David ◽  
Syed Abdul Manan
2018 ◽  
Vol 5 (4) ◽  
pp. 289-312
Author(s):  
Aisulu Kulbayeva

This study illustrates a key existing challenge to realizing trilingualism as a major nation-building language ideology: the ideological polycentricity of multilingual signs—that is, the simultaneous orientation of multilingual signs to several authority centers. Combining diverse linguistic landscape (LL) methodologies such as code preferences (language choices and placement on a sign), indexical orders (patterns that index meta-messages), and polycentricity (a simultaneous orientation toward multiple centers), I examine how three state-approved languages (Kazakh, Russian, and English) are positioned on 346 state and private signs in a small town in northern Kazakhstan. The analysis reveals a range of indexical orders at the level of sign type: monolingual, bilingual, and trilingual sign types of horizontal, vertical, and centralized code combinations. At the level of signage group, bilingual Kazakh-Russian and trilingual Kazakh-Russian-English signs dominate in the top-down group, while monolingual Russian and bilingual Kazakh-Russian signs with centralized Russian dominate in the bottom-up group. The identified indexical orders indicate ideological polycentricity in town public signage, which presents a challenge for the nation-building process.


2020 ◽  
Vol 3 (2) ◽  
pp. 13-23
Author(s):  
Sheryl Bernardo-Hinesley

Educational institutions, whether privately owned or state funded, are a meeting place for students coming from diverse linguistic and cultural backgrounds. Educational institutions as learning environments and spaces not only play a fundamental role in the development of an individual, but also perpetuate various ideologies related to languages, politics, cultures, and society among others. In relation to language ideology, linguistic landscape is a novel field which allows sociolinguists to analyze how spaces are constituted through the language(s) employed in public signage as signs enable a dynamic process in which the language(s) used in these signs and those who pass by said signs influence each other to shape the landscape of their community. It enables the identification of the relative power and vitality of the language(s) in a particular community that may or may not appear in public signage. Language(s) displayed in public spaces can also be interpreted as a reflection of the ideological conflicts within a community. Respectively, there is a growing interest towards the study of the linguistic landscape in educational spaces, also known as schoolscape. School, a central civic institution, represents a deliberate and planned environment where learners are subjected to powerful messages about language(s) from local and national authorities. Accordingly, by reviewing past studies, this paper proposes to initiate discussion and investigation of the practices and the language(s) utilized in signs within educational spaces in the United States as institutions can perpetuate language ideologies, which can either foster or hinder bilingual education.


Author(s):  
Abeer AlNajjar

This book aims to shed light on core questions relating to language and society, language and conflict, and language and politics, in relation to a changing Middle East. While the book focuses on Arabic, it goes way beyond a purely linguistic analysis by bringing to the fore a set of pressing questions about the relationship between Arabic and society. For example, it touches on the development of language policy via an examination of administrative mandates (top-down) in contrast to grassroots initiatives (bottom-up); the deeper layers of the linguistic landscape that highlight the connection between politics, conflict, identity, road signs and street names; Arabic studies and Arabic identity and the myriad ways countries deal simultaneously with globalisation while also seeking to strengthen local and national identity, and more.


Philologos ◽  
2018 ◽  
Vol 36 (1) ◽  
pp. 5-11
Author(s):  
D.S. Borodina ◽  
Keyword(s):  

2020 ◽  
Vol 14 (3) ◽  
pp. 361-366
Author(s):  
Aliya R. Ismagilova ◽  
◽  
Marina I. Solnyshkina ◽  
Olga G. Palutina ◽  
◽  
...  
Keyword(s):  

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