Proposing Transmedia Storytelling for Malaysian Film Industry: Thematic Considerations

2021 ◽  
Vol 37 (4) ◽  
pp. 56-69
Author(s):  
Jamaluddin Aziz ◽  
◽  
Normah Mustaffa ◽  
Norhayati Hamzah ◽  
◽  
...  
Keyword(s):  
Media Literacy ◽  
Film Industry ◽  
Digital Technologies ◽  
Media Convergence ◽  
Media Technology ◽  
Traditional Media ◽  
Cultural Symbols ◽  
Transmedia Storytelling ◽  
New Form ◽  
Industry Needs

Media convergence is ultimately the result of the disruption in media technology, creating a new episteme that foregrounds the diverse and interlinked way a story travels across platforms. One crucial development of media convergence is transmedia. While media scholars argue that media convergence has resulted in ontological uncertainties, it ironically entrenches some recognisable functions of the traditional media. This enables traditional communication functions like storytelling to be incorporated within media convergence. Storytelling, as communication functions, has continued to challenge the spatial and temporal metaphors of messages, allowing cultural symbols to transcend traditionally held boundaries in communication. Indeed, much has been written about transmedia storytelling, less however, has linked transmedia storytelling with the Malaysian film industry. The main aim of this paper is to thematically review past studies on transmedia storytelling in order to propose the idea that transmedia storytelling can help the Malaysian film industry as it is a new form of communication that the industry needs in increasing production, creating and determining local and global consumption of Malaysian stories. The review of past studies on transmedia storytelling reveals five salient themes: 1) Transmedia and engagement; 2) Liberatory potential; 3) Hybridisation of producer and user; 4) Uniqueness of media genre, and 5) Media literacy. The themes found are used to problematise transmedia storytelling and the Malaysian Film industry; this leads to the proposal of how transmedia storytelling can help the Malaysian film industry prosper while contributing to the understanding of transmedia storytelling and its benefit for the Malaysian film industry. Keywords: Transmedia storytelling, Malaysian film industry, media convergence, digital technologies, themes.

Film Production and Consumption in Contemporary Taiwan

2016 ◽  
Author(s):  
Ya-Feng Mon
Keyword(s):  
Film Industry ◽  
Sensory Experience ◽  
Media Convergence ◽  
Film Production ◽  
Production And Consumption ◽  
And Control ◽  
Depth Interviews

This book uses the potent case study of contemporary Taiwanese queer romance films to address the question of how capitalism in Taiwan has privileged the film industry at the expense of the audience's freedom to choose and respond to culture on its own terms. Interweaving in-depth interviews with filmmakers, producers, marketers, and spectators, Ya-Fong Mon takes a biopolitical approach to the question, showing how the industry uses investments in techno-science, ancillary marketing, and media convergence to seduce and control the sensory experience of the audience-yet that control only extends so far: volatility remains a key component of the film-going experience.

Towards professional and ethical balance: insights into application strategy on media literacy education

Kybernetes ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Miftachul Huda ◽  
Azmil Hashim
Keyword(s):  
Media Literacy ◽  
Golden Rule ◽  
Literacy Education ◽  
Media Technology ◽  
Negative Effects ◽  
Content Type ◽  
Media Literacy Education ◽  
The Media ◽  
Effects Of Media ◽  
The Way

PurposeMedia literacy education is knowingly contributed to give insights in facilitating the interaction and communication, and thus enabling to understand the way we look at the world around us. However, the challenging issues emerged around need to take serious consent towards engaging the professional and ethical balance in the context of application strategy on media literacy education. This paper attempts to examine in addressing the ability with substantial foundation to recognize and understand between its benefit and its impacts assigned with analysing and evaluating the media engagement.Design/methodology/approachThis paper proposes the theoretical framework guideline with particular emphasis on empowering both professional and ethical dimensions relating to the media literacy and education to be keenly adhered to as a golden rule in media literacy, education and practice.FindingsThe findings reveal that such a marriage between the ethical dimensions and professional skills would promote the good of individuals, groups and broader society by addressing the inherent negative effects of media technology and practice. Consequently, the model would contribute to broader societal goodness and peaceful coexistence.Originality/valueThe professional and ethical balance being proposed here is necessary to reconsider the way and manner along with media technology tools utilized across different cultures with expressing the purpose of promoting appropriate and wise usage for the sustainable positive benefit of mankind at all times.

scholarly journals Critical Digital Literacy: Technology in Education Beyond Issues of User Competence and Labour-Market Qualifications

2019 ◽  
Vol 17 (2) ◽  
pp. 221-240 ◽  
Author(s):  
Holger Pötzsch
Keyword(s):  
Media Literacy ◽  
Digital Literacy ◽  
Teaching And Learning ◽  
Digital Technologies ◽  
Technology In Education ◽  
Present Contribution ◽  
Digital Capitalism ◽  
Technology In Teaching ◽  
Knowledge Competencies ◽  
Structural Aspects

The present contribution conducts an intervention in the study and practice of digital and media literacy. After reviewing key tenets of recent debates, I advance a specific understanding of the concept – critical digital literacy – that, as I argue, comprehensively addresses issues of knowledge, competencies, and skills in relation to digital technologies. In particular, I posit that critical thinking about educational and other values of ‘the digital’ needs to take structural aspects of the technology into account that are often eschewed in instrumental or commercially-driven approaches. To prepare pupils for their future lives requires a widest possible contextualisation of technology, including issues of exploitation, commodification, and degradation in digital capitalism. Finally, I make concrete suggestions for constructive uses of technology in teaching and learning.

scholarly journals Research on the Application of Cultural Symbol Digitization in Movie Poster Design

2021 ◽  
Vol 236 ◽  
pp. 05095
Author(s):  
Liu Chunyuan ◽  
Liu Li
Keyword(s):  
Film Industry ◽  
Language Barrier ◽  
Digital Design ◽  
Cultural Perspective ◽  
Cultural Symbols ◽  
Cultural Symbol ◽  
First Impression ◽  
New Thinking ◽  
Cultural Ideology

With the vigorous development of the film industry, film posters, as the first impression of the film on the audience, break the language barrier and become an important medium for the output of cultural ideology. From the perspective of cultural symbols, this article explores the differences between the digitalization of Eastern and Western cultural symbols in the design of Chinese and foreign movie posters, and analyzes the digital symbols in the design of movie posters from a cultural perspective, providing a new thinking for the digital design of cultural symbols in movie posters.

scholarly journals KONSEP TRANSMEDIA STORYTELLING PADA IKLAN CETAK MOBIL VOLKSWAGEN DENGAN MEDIA AUGMENTED REALITY

2017 ◽  
Vol 2 (02) ◽  
Author(s):  
Ardhariksa Zukhruf Kurniullah
Keyword(s):  
Augmented Reality ◽  
New Media ◽  
Technology Development ◽  
Research Approach ◽  
Media Convergence ◽  
Transmedia Storytelling ◽  
Tv Program ◽  
Type Data ◽  
The Impact ◽  
Selection Of

New media or convergence, in a few years we often hear, especially the convergence of media that are often associated with new media that is now developing, particularly media-related technology development. The rapidly of media convergence growthto advances in technology these days, especially when the advent of the Internet and the digitization of information. This media convergence brings together the name "three-C" (computing, communication, and content). Once of product a media convergence is transmediaa, in the paradigm of Transmedia, no longer known specific profession. Eg profession as creators of the film, director, screenwriter, animator, producer of the TV program, game creators, content developers, comic artist, broadcaster, author, novelist even journalists. Everything sublimate into a new capacity, the Story Teller. Selection of the research issue at Volkswagon simulation of interactive digital advertising is a new study in the field of advertising in Indonesia, especially on the concept of transmedia storytelling approach to advertising and media convergence. This study use qualitative research approach. While research method used in this research is the method of observation with descriptive type. Data collection techniques in this study using advertising document observation that in this case the advertisement print of Volkswagen Augmented Reality and literature studies / literature. From the results of research conducted can be obtained conclusion that the power of Transmedia Storytelling on this Volkwagon print reinforces a story. The impact is that consumers will be more emotionally attached to the main products and variants and derivatives. The concept of transmedia storytelling advertising can be effective in the process of imaging and delivery of advertising messages, so that the audience can engage fully in augmented reality.. Keywords: convergence, transmedia,storytelling, digital, augmented reality

scholarly journals Radio in The Midst of Technological Development and New Media: Case Study of Delta FM Broadcasting Segment ‘Siaran Lagu Cinta’

MEDIASI ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 41-53
Author(s):  
Putri Surya Cempaka
Keyword(s):  
New Media ◽  
Technological Development ◽  
Internet Technology ◽  
The Internet ◽  
Media Convergence ◽  
Media Technology ◽  
Media Technologies ◽  
Radio Broadcasting ◽  
Broadcasting Industry ◽  
Radio Broadcast

This article discussed radio broadcasting technology in general and how the industry is relatively resilient amid the development of other media technologies today, such as the Internet. Internet technology is able to present number of social networks through social media that are interactive, direct, and user generated. In addition, the Internet forces conventional broadcasting industries such as radio to penetrate digital mechanisms by practicing radio streaming. Radio broadcasting also add this type of interaction to their listeners, for example through websites, blogs, vlogs (video blogs), Twitter, Instagram, Snapchat, and Facebook accounts. This integrated conventional media technology and new media is often called media convergence. By using qualitative approach and descriptive method, this paper explained a case of media convergence by one of the radio broadcast station in Indonesia that is Delta FM. As a result, Delta FM presents its broadcasts with the help of new media in order to survive in the broadcasting industry amid the current widespread use of new media.

The New Olympic Media

Sport 2.0 ◽  
2017 ◽  
Author(s):  
Andy Miah
Keyword(s):  
Olympic Games ◽  
Digital Technologies ◽  
Traditional Media ◽  
Media Freedom ◽  
Mega Events ◽  
Media Center ◽  
Cultural Festivals ◽  
Strategic Role ◽  
Media Organizations ◽  
The Way

This chapter focuses on the emergence of new journalist communities at the Olympic Games, which articulate how its media community has grown. It argues that the expansion of the Olympic “fringe” journalist community results from the exclusive arrangements that surround sports reporting, but also the growing expansion of mega-events to become more like cultural festivals, which attract the interests of non-sports reporters. In so doing, the chapter charts the rise of the non-accredited media center and its strategic role for Olympic hosts, made possible by the extended means of reporting via digital technologies. While the chapter urges caution in claiming that this expansion reveals a trajectory toward greater media freedom at the Games, it does identify how media expansion is changing the way that traditional media organizations operate, provoking a democratization of media expertise and the re-professionalization of journalism.

Intercultural Education with Indigenous Peoples and the Potential of Digital Technologies to make it Happen

2013 ◽  
pp. 59-78 ◽  
Author(s):  
Evaristo Ovide
Keyword(s):  
Community Education ◽  
Digital Technologies ◽  
Holistic Approach ◽  
Intercultural Education ◽  
Endangered Languages ◽  
Traditional Media ◽  
Great Opportunity ◽  
Efficiency And Effectiveness ◽  
Global World ◽  
The Web

Internet and the technologies linked to it (ICTs) have greatly expanded the linguistic and cultural domains of the most widely spoken languages in our global world. At the same time, endangered languages that were already excluded from the traditional media have an even smaller presence in this larger world. However, the Web also offers a great opportunity for these languages to have a voice and a presence, as it would have not been possible before, though it is normally rather difficult for numerous reasons. This chapter seeks to create a theoretical and practical framework consisting of five steps: Documentation, Dissemination, Community, Education, and Monetization. Each of these steps considers traditional methods and tries to improve their efficiency and effectiveness by using ICTs in an interdisciplinary and holistic approach.

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