scholarly journals Analisis Sistem Produksi dan Pemasaran Salak di Kecamatan Sukajaya Balohan Kecamatan Sukajaya Balohan Sabang

2017 ◽  
Vol 2 (3) ◽  
pp. 172-178
Author(s):  
Rhaysha Nashifa ◽  
Romano Romano ◽  
Agustina Arida
Keyword(s):  
Analytical Method ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Marketing System ◽  
Urea Fertilizer ◽  
Purposive Sampling ◽  
Total Labor ◽  
Location Study ◽  
Marketing Margins

Abstrak. Tujuan penelitian ini untuk mengetahui faktor-faktor apa saja yang berpengaruh terhadap jumlah produksi salak di Kecamatan Sukajaya Balohan Sabang dan untuk mengetahui pemasaran hasil salak di Kecamatan Sukajaya Balohan Sabang. Lokasi penelitian ini dilakukan di Kecamatan Sukajaya Sabang, Penentuan lokasi penelitian dilakukan secara sengaja (purposive sampling) dengan pertimbagan bahwa Kota Sabang merupakan salah satu pusat produksi salak. Objek dari penelitian adalah petani salak di Kecamatan Sukajaya Balohan Sabang.Adapun ruang lingkup penelitian ini di batasi pada analisis produksi dan saluran pemasaran salak di kecamatan sukajaya balohan sabang. Metode analisis yang digunakan adalah analisis cobb douglas dan analisis margin pemasaran. Hasil penelitian menunjukkan bahwa variable (Luas tanam), (Jumlah bibit), (Pupuk Kandang), (Pupuk KCL), (Pupuk Urea), (Pupuk TSP), (Pupuk Daun), (ZPT), dan (Pestisida) berpengaruh nyata terhadap produksi salak, sedangkan variable Jumlah Tenaga Kerja tidak berpengaruh nyata terhadap jumlah produksi salak . Adapun besarnya pengaruh determinasi kesemua variable yaitu 99,40% dan sisanya 0,60 dipengaruhi oleh factor diluar penelitian. Sedangkan saluran pemasaran 1 tingkat lebih efektif dibandingkan saluran pemasaran II tingkat.Analysis of Production and Marketing System of bark  in Kecamatan Sukajaya Balohan SabangAbstract. The purpose of this study to determine what factors that influence the amount of production in the District Sukajaya Balohan bark Sabang and to determine the marketing of bark in the District Sukajaya Balohan Sabang. The location study was conducted in the District Sukajaya Sabang, Location research done intentionally (purposive sampling) with  that  Sabang is one of the production centers bark. The object of the research is barking farmers in Sub Sukajaya Balohan Sabang.  scope of this study is limited to the analysis of the production and marketing channels Sukajaya Balohan barking in the district of Sabang. The analytical method used is the analysis cobb douglas and analysis of marketing margins. The results showed that the variable (area planted), (Number of seedlings), (Manure), (Fertilizer KCL), (Urea), (Fertilizer TSP), (Fertilizer Leaf), (PGR), and (Pesticides) significantly towards the production of bark, while the variable Total Labor did not significantly affect the amount of production barking. As for the effect of all these variables determination is 99.40% and the rest 0.60 are affected by factors beyond the research. While the marketing channel 1 level is more effective than marketing channel II levels.

scholarly journals ANALISIS TATANIAGA KOPRA DI DESA BALOBONE KECAMATAN MAWASANGKA KABUPATEN BUTON TENGAH

2019 ◽  
Vol 3 (2) ◽  
pp. 73-92
Author(s):  
Waode Alzarliani
Keyword(s):  
Marketing Channel ◽  
Sampling Procedure ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing System ◽  
Channel Pattern ◽  
Channel Patterns ◽  
The Cost ◽  
Short Time ◽  
Marketing Margins

This research was conducted in Balobone Village, Mawasangka Sub-district, Central Buton Regency. Coconut farmers in Balobone village have problems, in addition to the low quality of copra as well as price fluctuations in a short time often occur in copra marketing so that it affects the marketing efficiency that is formed. For this reason, a comprehensive assessment of the most efficient copra marketing system needs to be carried out, so that it can provide a proportional income contribution for farmers. The objectives of this study are: (1) Knowing copra marketing channels in Balobone Village; (2) Knowing the number of costs, margins and profits received by each marketing institution involved in copra marketing in Balobone Village; (3) Analyzing copra market performance in Balobone Village through analysis of marketing margins and producer share. The sampling procedure is carried out in an institutional approach with a snowball sampling method with the amount adjusted to field conditions and research analysis needs. Marketing channel analysis is done descriptively qualitatively to see the pattern of marketing channels formed during the copra drainage process from producer farmers to exporter traders. The conclusions of the research are (1) Farmers in marketing copra produced through 2 patterns of marketing channels, namely: a. The pattern I Marketing Channels: Inter-island Traders Surabaya Big Surabaya Traders. (2) The result of Analysis of Marketing Margin 1 received by traders shows that the marketing margin of the village collecting trader is IDR 600/Kg, costs IDR 350/Kg, Profits IDR 250/Kg, while the marketing margin of the big traders in Baubau Town is IDR 3,700/kg, with the cost IDR 1,354.5/kg, the profit received is IDR 2,543.5 / kg. Pattern 2 marketing margin received by inter-island traders is IDR 4,300, with a total cost of IDR 1,354.5/Kg, with a profit of IDR 2,945.5/Kg; (3) The percentage of the price received by farmers from each of the marketing channels I patterns is 53% and the marketing channel pattern 2 is 53. Thus, the copra marketing system of the 2 marketing channel patterns formed in Balobone Village is efficient. Farmers, Village Traders, Large Village Traders, Large Traders I (Exporters); (b) Marketing Channel Pattern II: Farmers.   Keywords: Copra, marketing margins, marketing channels

scholarly journals Analisis Pemasaran Sapi di Kabupaten Batubara

2019 ◽  
Vol 1 (2) ◽  
pp. 119-128
Author(s):  
Fahrizal Imam ◽  
Hasnudi Hasnudi ◽  
Rasmulia Sembiring ◽  
Tumpal H.S. Siregar
Keyword(s):  
Data Analysis ◽  
Random Sampling ◽  
Marketing Channel ◽  
Efficiency Index ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Purposive Sampling ◽  
Marketing Efficiency ◽  
Marketing Margins

This study aims to identify and analyze marketing channels, marketing margins, farmer share levels, marketing efficiency and cattle marketing strategies in Batubara Regency. This research was conducted in May - June 2017. The research location was selected by purposive sampling and carried out in 3 (three) districts, Lima Puluh, Sei Suka, and Medang Deras Districts. The research respondents were taken by classified random sampling as many as 85 cattle farmers, and the sample of traders selected by snowball ball sampling were 11 local collectors and 2 large traders. Data analysis was performed descriptively quantitative. The results showed that there were 4 channels formed from marketing institutions namely marketing channel I (breeder-local collecting agent-big-slaughterer), marketing channel II (breeder - local-consumer collecting agent), marketing channel III (breeder-collecting agent local-traders outside the region) and marketing channels IV (breeder-consumer / butcher). The highest marketing margin is in channel I and the lowest is in marketing channel IV. The highest portion received by farmers occurred in marketing channel IV by 100% and the lowest occurred in marketing channel I. Marketing channel IV was the most efficient channel seen from the calculation of the efficiency index.

scholarly journals Efisiensi Pemasaran Sapi Potong di Kecamatan Takisung Kabupaten Tanah Laut Provinsi Kalimantan Selatan

2021 ◽  
Vol 2 (1) ◽  
pp. 17
Author(s):  
Yusuf Azis ◽  
Ibnu Husin
Keyword(s):  
Beef Cattle ◽  
Sampling Method ◽  
Marketing Channel ◽  
Total Sample ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing System ◽  
Marketing Efficiency ◽  
Marketing Margins

Takisung District is one of the centers for beef cattle in Tanah Laut Regency. In creating an efficient and profitable marketing system for both farmers and consumers, farmers must choose short marketing channels. This study aims to identify the shape of the beef cattle marketing channel, determine the costs, benefits, margins, and farmer's share, and the marketing efficiency received by beef cattle producers. This research was conducted in Takisung District, Tanah Laut Regency. The sample villages were chosen deliberately, namely the three villages with the highest number of farmers (Source Makmur Village, Takisung Village, and Gunung Makmur Village). The sample of farmer respondents in each village was chosen randomly in proportion, with a total sample of 30 farmers. To select local traders and cutting traders, the snowball sampling method was used. The study was conducted from March to May 2020. The results showed that there were 4 forms of beef cattle marketing channels, namely Channel I (breeders – consumers), Channel II (breeders – slaughterers-consumers), Channel III (breeders – local traders – consumers), and Channel IV (breeders – local traders – slaughterers – consumers). Furthermore, costs, profits, margins, and farmer's share per head of cattle as well as marketing efficiency for each marketing channel, namely channel 1 with costs, profits, and marketing margins of Rp.0 and farmer's share get 100% results. Channel 2 with a cost of Rp. 570,000, a profit of Rp. 4,950,000 and a margin of Rp. 5,520,000 and a farmer's share with a yield of 73.74%. Furthermore, channel 3 with a cost of Rp.243,000, a profit of Rp.457,000, and a margin of Rp.700,000, and farmer's share obtained a yield of 95.39%. Finally, channel 4 with a cost of Rp. 1,766,000, a profit of Rp. 5,124,000 and a margin of Rp. 5,920,000 and farmer's share getting 71.84% results. Economically, beef cattle marketing can be said to be relatively efficient in all marketing channels. The most efficient marketing channels are channel 1 and channel 3.

scholarly journals Analisis Efisiensi Saluran Pemasaran Bunga Hortensia Sentra Produksi Desa Gobleg Kecamatan Banjar Kabupaten Buleleng

2020 ◽  
Vol 2 (1) ◽  
pp. 17-25
Author(s):  
Made Setena ◽  
Ida Ayu Sri Meitri
Keyword(s):  
Ornamental Plants ◽  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Purposive Sampling ◽  
Share Prices ◽  
Marketing Efficiency ◽  
Marketing Costs ◽  
Marketing Margins ◽  
Small Traders

Abstract Hortensia plants are prospective flower plants to be developed because hortensia flowers other than as ornamental plants are also used as a means of traditional ceremonies in Bali. The development of hortensia flower prices at the producer (farmer) level greatly fluctuates from the lowest price of Rp 2,000 to Rp 25,000. Hortensia flower marketing involves several marketing institutions. The research objective is to identify and analyze hortensia flower marketing channels and to find out and analyze hortensia flower marketing margins, cost sharing and profit of marketing institutions, and share prices received by farmers in each marketing channel. Data includes primary and secondary data. The number of samples is 29 farmers, with the consideration that the respondents are homogeneous and 5 are traders, 5 small traders and 15 retailers as informants. The sample uses a purposive sampling method. The results show that there are four hortensia flower marketing channel models, namely: Channel I: Farmer  Collector Trader  Small Trader  Retailer ons Consumer; Channel II: Farmers umpul Collector traders  Small traders  Consumers; Channel III: Farmer peng Collector trader  retailer ons Consumer Channel IV: Farmer peng Collector trader ons Consumer The biggest marketing margin is received by the collecting traders, which is IDR 4,250, and the smallest is received by the small traders, which is IDR 2,750. The highest marketing costs are spent by the traders, which is Rp. 1,010 per kg and the lowest is Rp. 170 per kg. The profits from each marketing institution are Rp. 2,930, - collector traders, Rp. 3,240, - small traders, Rp. 2,480, and retailers, Rp. 3,280, -. The level of marketing efficiency in each marketing institution is: farmers by 2%, collecting traders 9%, small traders 1% and retailers 1%. The most widely used marketing channel is channel I, which is 50% and the least marketing channel, channel IV, which is 10%. Keywords: efficiency, marketing channels Abstrak Tanaman hortensia merupakan tanaman bunga yang prospektif untuk dikembangkan karena bunga hortensia selain sebagai tanaman hias juga digunakan sebagai sarana upacara adat di Bali. Perkembangan harga bunga hortensia ditingkat produsen (petani) sangat berpluktuasi mulai dari harga terndah Rp 2.000,- sampai Rp 25.000,-. Pemasaran bunga hortensia melibatkan beberapa lembaga pemasaran. Tujuan penelitian untuk mengetahui dan menganalsis saluran pemasaran bunga hortensia dan mengetahui dan menganalsis besarnya marjin pemasaran bunga hortensia, share biaya dan keuntungan lembaga pemasaran, serta share harga yang diterima petani pada masing-masing saluran pemasaran. Data meliputi data primer dan skunder. Jumlah sampel sebanyak 29 petani dengan pertimbangan respondennya homogim dan 5 orang pedagang pengumpul, 5 pedagang kecil dan 15 pengecer sebagai informan. Sampel menggunakan metode purposive sampling. Hasil menunjukkan ada empat model saluran pemasaran bunga hortensia, yaitu: Saluran I: PetaniPedagang PengumpulPedagang kecil Pengecer Konsumen; Saluran II: PetaniPedagang pengumpul  Pedagang kecil  Konsumen; Saluran III: PetaniPedagang pengumpul pengecer Konsumen Saluran IV: PetaniPedagang pengumpulKonsumen. Marjin pemasaran terbesar diterima oleh pedagang pengumpul yaitu sebesar Rp 4.250,- dan terkecil diterima oleh pedagang kecil yaitu sebesar Rp 2,750,-. Biaya pemasaran tertinggi dikeluarka oleh pedagang pengumpul yaitu Rp 1.010,- per kg dan terendah petani yaitu Rp 170,- per kg. Keuntungan yang diperoleh masing-masing lembaga pemasaran adalah petani Rp 2.930,- pedagang pengumpul Rp 3.240,- pedagang kecil Rp 2.480,- dan pengecer Rp 3.280,-. Tingkat efisiensi pemasaran di masing-masing lembaga pemasaran yaitu: petani sebesar 2%, pedagang pengumpul 9%, pedagang kecil 1% dan pengecer 1%. Saluran pemasaran yang paling banyak dipakai adalah saluran I yaitu sebesar 50% dan saluran pemasaran yang paling sedikit yaitu saluran IV sebesar 10%. Kata Kunci: efisiensi, saluran pemasaran

scholarly journals ANALISIS TATANIAGA KOPRA DI DESA BALOBONE KECAMATAN MAWASANGKA KABUPATEN BUTON TENGAH

2019 ◽  
Vol 2 (1) ◽  
pp. 18-36
Author(s):  
Waode Alzarliani
Keyword(s):  
Marketing Channel ◽  
Sampling Procedure ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing System ◽  
Channel Pattern ◽  
Channel Patterns ◽  
The Cost ◽  
Short Time ◽  
Marketing Margins

This research was conducted in Balobone Village, Mawasangka Sub-district, Central Buton Regency. Coconut farmers in Balobone village have problems, in addition to the low quality of copra as well as price fluctuations in a short time often occur in copra marketing so that it affects the marketing efficiency that is formed. For this reason, a comprehensive assessment of the most efficient copra marketing system needs to be carried out, so that it can provide a proportional income contribution for farmers. The objectives of this study are: (1) Knowing copra marketing channels in Balobone Village; (2) Knowing the number of costs, margins and profits received by each marketing institution involved in copra marketing in Balobone Village; (3) Analyzing copra market performance in Balobone Village through analysis of marketing margins and producer share. The sampling procedure is carried out in an institutional approach with a snowball sampling method with the amount adjusted to field conditions and research analysis needs. Marketing channel analysis is done descriptively qualitatively to see the pattern of marketing channels formed during the copra drainage process from producer farmers to exporter traders. The conclusions of the research are (1) Farmers in marketing copra produced through 2 patterns of marketing channels, namely: a. The pattern I Marketing Channels: Inter-island Traders Surabaya Big Surabaya Traders. (2) The result of Analysis of Marketing Margin 1 received by traders shows that the marketing margin of the village collecting trader is IDR 600/Kg, costs IDR 350/Kg, Profits IDR 250/Kg, while the marketing margin of the big traders in Baubau Town is IDR 3,700/kg, with the cost IDR 1,354.5/kg, the profit received is IDR 2,543.5 / kg. Pattern 2 marketing margin received by inter-island traders is IDR 4,300, with a total cost of IDR 1,354.5/Kg, with a profit of IDR 2,945.5/Kg; (3) The percentage of the price received by farmers from each of the marketing channels I patterns is 53% and the marketing channel pattern 2 is 53. Thus, the copra marketing system of the 2 marketing channel patterns formed in Balobone Village is efficient. Farmers Desa Trader Village Collectors Besar Big Traders I (Exporters); (b) Marketing Channel Pattern II: Farmers.   Keywords: Copra, marketing margins, marketing channels

Analisis Distribusi dan Margin Pemasaran Hasil Tangkapan Ikan Tenggiri (Scomberomorus commerson) di PPN Pekalongan

2021 ◽  
Vol 10 (2) ◽  
pp. 267-274
Author(s):  
Bambang Argo Wibowo ◽  
Hendrik Anggi Setyawan ◽  
Aufa Linda Ardian
Keyword(s):  
Sampling Technique ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Purposive Sampling ◽  
Scomberomorus Commerson ◽  
Marketing Efficiency ◽  
Research Interviews ◽  
Marketing Chains ◽  
Marketing Margins ◽  
Value Of Marketing

Jumlah pelaku pemasaran yang banyak terlibat menyebabkan tidak efisennya pemasaran ikan Tenggiri di PPN Pekalongan. Tujuan dari penelitian ini adalah menganalisis bentuk saluran pemasaran, nilai marjin pemasaran, dan efisiensi pemasaran ikan Tenggiri di PPN Pekalongan. Metode yang digunakan adalah metode deskriptif. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Analisis data yang digunakan adalah analisis saluran pemasaran, margin pemasaran, farmer’s share dan efisiensi pemasaran. Dalam penelitian ini, wawancara dilakukan terhadap 66 responden yang terdiri dari nelayan, pedagang besar, pedang sedang, dan pedagang kecil. Hasil penelitian menunjukkan bahwa terdapat 4 bentuk saluran pemasaran ikan Tenggiri. Total nilai margin ikan Tenggiri dari saluran pemasaran 1 sampai saluran pemasaran 4 adalah sebesar Rp. 28.079,00- Rp. 38.754,00 dan margin pemasaran tertinggi pada saluran IV. Persentase farmer’s share adalah sebesar 12-34%. Nilai farmer’s share berbanding terbalik dengan nilai margin pemasaran. Nilai efisiensi pemasaran dari saluran pemasaran 1-4 adalah sebesar 1–7 %. Berdasarkan hasil tersebut dapat diketahui bahwa hanya saluran pemasaran II yang tergolong efisien, karena nilai efisiensi pemasaran <5%. The number of marketing chains leads to inefficient marketing of Mackerel in PPN Pekalongan. The purpose of this research were to analyze the distribution of marketing, marketing margins, and marketing efficiency of Mackerel in PPN Pekalongan. The research method was descriptive. The sampling technique used is purposive sampling. Data analysis used in this research were marketing channel analysis, marketing margin, farmer's share and marketing efficiency. In this research interviews were conducted with 66 respondents consisting of fishermen, large traders, medium traders, and small traders. The analysis used is the analysis of marketing channels, marketing margins, fisherman’s share and marketing efficiency. The result of this research were found 4 forms Mackerel marketing channels. The total value of Tenggiri margins from marketing channel 1 to 4 is Rp. 28.079,00 - Rp. 38.754,00 and the highest marketing margin on channel IV. Fisherman’s share percentage is 12-34%. The marketing efficiency value of marketing channels 1-4 is 1–7 %. Based on these results, it can be known that only marketing channels II are classified as efficient, because the value of marketing efficiency <5%. 

MARKETING ANALYSIS OF CUTTED COW IN KECAMATAN KONDA AND WEST RANOMEETO DISTRICT SELATAN KONAWE

2021 ◽  
Vol 3 (1) ◽  
Author(s):  
La Ode Muh Yusuf ◽  
La Ode Arsad Sani ◽  
Hairil Hadini ◽  
Laode Muh Munadi
Keyword(s):  
Beef Cattle ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Costs And Benefits ◽  
Purposive Sampling ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
Marketing Margins ◽  
Efficiency Data

This study aimed to analyze the marketing of beef cattle in the Sub District Konda and Ranomeeto Barat, Konawe Selatan Regency, held in October 2017. The subjects in this study were beef cattle traders and all the aspects related to the marketing of beef cattle. The research location was determined by purposive sampling. Measured variables included the characteristics of respondents, marketing agencies, marketing channels, marketing margins, costs and benefits of any marketing agencies, and marketing efficiency. Data were analyzed qualitatively and quantitatively. Results indicated that there are four marketing channels of beef cattle in the Sub District of Konda and Ranomeeto Barat, namely (1) the farmer - the end consumer, (2) the farmer - the trader - the end consumer, (3) farmer - wholesalers - the end customer, (4) the farmer - trader - wholesalers - the end consumer. The highest margin was on the marketing channel 3 as much as Rp 1,222,026/head and the lowest was in the marketing channel 2 as much as Rp 461,895/head. The highest costs were in the marketing channel 4 as much as Rp 400,000/head, and the highest profit was in the marketing channel 3 as much as Rp 1,022,026/head. The most efficient marketing channel used was the marketing channel 3, with the marketing efficiency value 2.71%.

Analysis Of Egg Marketing On Chicken Farming Partnership Pattern in Lamonggedo Jaya Farmer Group Baruga District Of Kendari City

2021 ◽  
Vol 3 (2) ◽  
Author(s):  
Rinawanti Rinawanti ◽  
La Ode Nafiu ◽  
La Ode Arsad Sani
Keyword(s):  
Laying Hens ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Channel Pattern ◽  
Business Partnership ◽  
Marketing Margins

The research aims to analyze the marketing of eggs in the chicken farming business partnership pattern in the group of farmers Lamonggedo Jaya, Baruga District, Kendari City in December 2020. The object of the study was laying hens as well as all aspects related to egg marketing and determined purposively. Variables in the research in the form of characteristics of respondents, marketing agencies, marketing channels, marketing margins, costs and profits of each marketing institution are analyzed qualitatively and quantitatively. The results of the analysis showed there are four patterns of egg marketing channels, among others, (1) Breeder  company  great traders  retailer merchants  end consumer, (2) Breeder  company  great traders  retailer merchants  end consumer, (3) Breeder  company  retailer merchants  end consumer, (4) Breeder  company  end consumer. The highest margin on the 1st marketing channel pattern is Rp. 17,500/shelf, the 4th lowest marketing channel is Rp. 4,000/shelf and the marketing channel in the highest expenditure is the 4th marketing channel Rp. 5,318/shelf. The marketing channel that has the highest profit is the 1st marketing channel Rp. 12.182/shelf. The most efficient marketing channel used by end consumers is the 4th marketing channel because of its lowest marketing margin value.

scholarly journals Analisis Saluran Pemasaran Terintegrasi UMKM Badii Farm Purwakarta dalam Meningkatkan Volume Penjualan

2020 ◽  
Vol 11 (1) ◽  
pp. 75-80
Author(s):  
Tika Annisa Koeswandi ◽  
Ery Adam Primaskara
Keyword(s):  
Channel Model ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Sales Volume ◽  
Integrated Marketing ◽  
Adult Cattle ◽  
Purposive Sampling ◽  
Value Network ◽  
Qualitative Descriptive ◽  
Alternative Markets

AbstractHaving a role as the 'backbone' of the Indonesian economy, SMEs growth has decreased from year to year. One of them occurred at Badii Farm which experienced a decrease in sales volume due to the absence of an integrated marketing channel model. This study iaims to determine the integrated marketing channel system and the value network of Badii farm as an SME in increasing sales volume. This study is a qualitative descriptive study involving purposive sampling and using interview, observation and documentation instruments. The result shows that Badii Farm directly sells its products to customers so that there are no other alternative channels to distribute the products. Such a system runs almost in the majority of similar SMEs. Therefore, opening other marketing channels is necessary in order to increase sales volume and alternative markets. Some alternatives that can be used as other marketing channels is a wholesaler. Badii Farm is suggested to start breeding cattle for later distributed to other wholesalers so that the product is not glued to adult cattle and retailers where Badii Farm can have other market bags.Keywords: integrated-marketing channel; sales volume; small-medium enterpriseAbstrakMemiliki peran sebagai ‘tulang punggung’ perekonomian Indonesia, pertumbuhan UMKM mengalami penurunan dari tahun ke tahun. Salah satunya terjadi pada UMKM Badii Farm yang mengalami penurunan volume penjualan karena tidak adanya model saluran pemasaran yang terintegrasi. Penelitian ini bertujuan untuk mengetahui sistem saluran pemasaran terintegrasi dan jaringan nilai UMKM Badii Farm dalam meningkatkan volume penjualan. Penelitian ini merupakan penelitian deskriptif kualitatif dengan melibatkan purposive sampling dan menggunakan instrument wawancara, observasi dan dokumentasi.  Dari hasil penelitian mendapatkan Badii Farm langsung menjual produknya kepada pelanggan sehingga tidak ada alternatif saluran lainnya untuk mendistribusikan produk. Sistem seperti ini berjalan hampir di mayoritas UMKM sejenis. Oleh karena itu, pembukaan saluran saluran pemasaran lainnya dirasa perlu dalam rangka meningkatkan volume penjualan dan alternatif pasar. Beberapa alternatif yang bisa digunakan sebagai saluran pemasaran lainnya diantaranya bias berupa wholesaler. Badii Farm disarankan untuk mulai melakukan pembibitan ternak untuk kemudian disalurkan kepada wholesaler lainnya sehingga produk tidak terpaku kepada ternak dewasa saja dan Retailer, sehingga Badii Farm bisa memiliki kantung kantung pasar lainnya.Kata Kunci: Saluran Pemasaran Terintegrasi; Volume Penjualan; UMKM 

Marketing Channels Efficiency Analysis of Scad (Decapterus sp.) Catches of Traditional Fishermen in Pengambengan Village Jembrana, Bali

2021 ◽  
Vol 5 (1) ◽  
pp. 34
Author(s):  
Dita Dwi Ayu Isukadana ◽  
I Wayan Restu ◽  
I Ketut Wija Negara
Keyword(s):  
Qualitative Method ◽  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Channel Pattern ◽  
Marketing Efficiency ◽  
Quantitative Descriptive ◽  
Marketing Margins ◽  
Margin Analysis ◽  
Descriptive Qualitative

Efficient marketing is characterized by low marketing margins and high farmer's share. This research was conducted to determine the condition and level of efficiency marketing channels Scad in Pengambengan Village during February-March 2020. The method used was descriptive qualitative method and quantitative descriptive by observation and interviews. Interviews were conducted with fishermen, collectors, wholesalers and retailers. The Marketing margin analysis and farmer's share were used to determine level of efficiency marketing channel. The results of the analysis show that there were two patterns of marketing channels for Scadthat were caught by traditional fishermen in Pengambengan Village. Marketing channel pattern I was a two-level channel pattern, while marketing channel pattern II was a three-level channel pattern. The marketing margin value in the two-level channel pattern was Rp5.700/kg with a farmer's share of 71%. The marketing margin value in the three-level channel pattern was Rp9.700/kg with a farmer's share of 59%. The marketing efficiency value obtained in two-level marketing channel pattern was 6%, while in three-level channel marketing pattern the marketing efficiency value was 8%. Based on the values obtained, the marketing efficiency of two-level channel pattern was as efficient as the three-level channel pattern. Thus, the marketing of Scad that were caught by traditional fishermen in Pengambengan Village was classified as efficient marketing.

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