scholarly journals The Impact of Perceived Corporate Reputation of Sport Clubs on Social Media Usage: a Study with the Lenses of Social Capital

2021 ◽  
Vol 12 (3) ◽  
pp. 350-383
Author(s):  
Emel Esen ◽  
Seçil Taştan ◽  
Nihan Degercan
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Corporate Reputation ◽  
Communication Systems ◽  
Cross Sectional ◽  
Media Usage ◽  
Usage Frequency ◽  
Conceptual Background ◽  
Use Of Social Media ◽  
The Impact

Technological developments and changes in communication systems in postmodern world have enhanced the organizations to improve their own communication infrastructures and to effectively use their internet sites. Like all other organizations, sport club institutions have considered the vital importance of investing in social media activities and creating their corporate reputation through their connections with their supporters. Thus, social media channels and public relations via social media have been the most essential tools of the organizations to build company image and increase their corporate reputation among the stakeholder groups, particularly their supporters. Taking into account the suggested influence of effective use of social media on building corporate reputation, the current study examined the relationship between supporters’ social media usage frequency and their perceptions of corporate reputation. A cross-sectional research design has been applied in order to obtain data about the corporate reputation perception levels and social media usage frequencies of the supporters as well as the demographic characteristics of the participants. The sample group was composed of 782 participants and data obtained was examined by executing statistical analyses. The findings revealed that individuals’ social media usage frequency has positive effect on the perceived corporate reputation. In addition, demographic differences were observed in terms of the social media usage frequency and corporate reputation perception. Consequently, the results of the study were discussed in the light of the conceptual background and the previous empirical evidences. The managerial and conceptual implications of the study were evaluated and future directions were presented.

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

scholarly journals Spirituality and Social Media: Connecting the Dots

2019 ◽  
Vol 13 (09) ◽  
pp. 81
Author(s):  
Sonica Rautela ◽  
Adya Sharma
Keyword(s):  
Social Media ◽  
Health Sector ◽  
Smart Phone ◽  
Integrative Approach ◽  
Interactive Technologies ◽  
Media Usage ◽  
Current Context ◽  
Use Of Social Media ◽  
Connecting The Dots ◽  
The Impact

Spirituality has gained the interest of all generations in the past few years. The concept of spirituality is very old but its popularity in the last few decades is worth noticing. Today spirituality is making inroads in different sectors like health sector, education, working culture etc. Social media on the other hand is a relatively new phenomenon which has changed the world forever. The impact and reach of social media is the maximum among all media tools. With the increased use of smart phone and other interactive technologies social media usage has grown with huge leaps and bounds.  The paper tries to find a link to connect the old with new in search of a principled life as advocated by spirituality. The paper explores the journey of Spirituality and its usefulness in current context. The paper then traces the rise and impact of social media. The paper concludes by proposing a conceptual model that depicts use of social media to educate about spirituality. The integrative approach identifies the positive aspects of social media to reach out to people.

scholarly journals The Impact of using social media in a sample of Iraqi medical students in 2019

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Ali Almawashee ◽  
Qaswer Yousif ◽  
Karrar Ali Idan
Keyword(s):  
Social Media ◽  
Medical Students ◽  
Online Survey ◽  
Educational Values ◽  
Research Committee ◽  
Cross Sectional ◽  
The Mean ◽  
Use Of Social Media ◽  
The Impact ◽  
The Relationship

Abstract Background:  Social media are tools that supports electronic conversation. suggested , social media are “a group of internet-based applications that build on the ideological and technological foundations of Web 2.0, that allow the creation and exchange of User Generated Content. Aim of the study: Is to identify the pattern of usage of social media among a sample of Iraqi medical students including the devices used, the time consumed, and   the purpose of usage. Materials &Methods: The study, which is a retrospective cross-sectional, was conducted among medical students at college of Medicine\Baghdad University at 2019 as an online survey for duration of 3 months Data was entered and analyzed using spss version 24.Informed consent was obtained from the participants and the study was approved by the research committee in the college. Results The mean age of the participants in this study was 20.8 with sd 1.78. Results had shown no significant association between the usefulness of social media for educational values and type of social media, device used, and the time spent on these media. Results had shown that those who use social media more frequently were not significantly worried about the potential of social media abuse. Conclusions A study exploring more objectively the relationship between students’ use of social media with their academic achievements and what sort of social media interventions associated with better learning are probably needed. Such knowledge may be useful to guide medical educators to better utilize social media in their instructional strategies.

scholarly journals ANTESEDEN DAN KONSEKUEN PENGGUNAAN MEDIA SOSIAL BAGI UMKM: ANALISIS PERSPEKTIF ORGANISASI

2018 ◽  
Vol 19 (3) ◽  
pp. 12
Author(s):  
Anissa Hakim Purwantini ◽  
Friztina Anisa
Keyword(s):  
Social Media ◽  
Customer Service ◽  
Partial Least Square ◽  
Least Square ◽  
Media Technology ◽  
Factors Affecting ◽  
Media Usage ◽  
Internal Operations ◽  
Use Of Social Media ◽  
The Impact

Utilization of social media technology for business interests has been widely done both in largecompanies and MSMEs (Micro, Small and Medium Enterprise). Utilization of social media forMSMEs is very important to face the competition in this globalization era. This study empiricallyexamines the antecedents of social media usage and its impact on MSMEs performance basedon the Technology-Organization-Environment framework and Resource Based View theory. Thesurvey method by distributing questionnaires was conducted to MSMEs from various industriesin Magelang. Analysis with SEM-Partial Least Square indicates that customer pressure andmobile environment are significant factors affecting the use of social media. Furthermore, thedimensions of the impact on internal operations, sales, marketing and customer service aresignificant and make the value of social media usage for MSMEs. Technological competenceand competitive pressure does not affect the social media usage for MSMEs.Keywords: social media, SMEs, organization perspective, TOE, RBV

scholarly journals Social Media Usage and Development of Psychiatric Disorders in Childhood and Adolescence: A Review

2021 ◽  
Vol 11 ◽  
Author(s):  
Ilaria Cataldo ◽  
Bruno Lepri ◽  
Michelle Jin Yee Neoh ◽  
Gianluca Esposito
Keyword(s):  
Social Media ◽  
Social Life ◽  
Developmental Stages ◽  
Clinical Work ◽  
Childhood And Adolescence ◽  
Media Usage ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Multidisciplinary Perspective ◽  
The Impact

Social media platforms, such as Facebook, Twitter, and Instagram, are now part of almost everyone's social life, especially for the newer generations. Children and teenagers grew up together with these Internet-based services, which have become an integral part of their personal and social life. However, as reported in various studies, psychological and psychiatric problems are sometimes associated with problematic usage of social media. The primary purpose of this review is to provide an overview of the cognitive, psychological, and social outcomes correlated with a problematic use of social media sites during the developmental stages, from age 10 to 19 years. With a specific focus on depression, anxiety, eating, and neurodevelopmental disorders, the review also discusses evidence related to genetic and neurobiological issues, together with the implications in clinical work and future directions under a multidisciplinary perspective. While the scientific community has made significant progress in enhancing our understanding of the impact of social media on teenagers' lives, more research integrating biological and environmental factors is required to fully elucidate the development of these disorders.

scholarly journals THE IMPACT OF SOCIAL MEDIA USAGE TO ACADEMIC PERFORMANCE

2019 ◽  
Vol 8 (2) ◽  
pp. 68
Author(s):  
Suita Allemina Gloria ◽  
Surya Akbar
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
Learning Process ◽  
Cross Sectional ◽  
Grade Point ◽  
Learning Group ◽  
Coefficient Corrélation ◽  
Cross Sectional Design ◽  
Use Of Social Media ◽  
The Impact

Background: Social media is basically a tool for someone to interact with other people with use of internet. In futher, social media is not only used as a tool for interact with others, but it can be used on learning process. This study aims to analyse correlation betwen duration of using a social media with academic performance.Method: This study used a cross sectional design. Respondents on this study are 126 undergraduates students on fourth years in Faculty of Medicine, Universitas Islam Sumatera Utara. Using of a social media are measured by how long a student use of a social media based on their purpose (learning or entertainment). Results from the measurement will grouping into two different group, that is using of a social media for learning group and for entertainment group. The academic performance was measured by calculating a Grade Point Average (GPA) of each student. The collected data were analyzed by using Spearman Correlation method.Results: There was a significant correlation betwen duration of using a social media for learning process with academic performance (r = 0,554, p = 0,0001). Similarly, there are a significant correlation betwen duration of using a social media for entertainment with academic performance (r = -0,568, p = 0,0001), but the coefficient correlation have a negative value.Conclusion: The social media have an impact to academic performance, where the students who used more social media as a learning process have a good GPA and the students who used more social media as a entertainment have a bad GPA. Sugesstions that can be given based on this study are the use of social media can be considered as a tool for helping students enhancing learning process.  

scholarly journals Impact of social media on children´s relationship with brands

2021 ◽  
Vol 115 ◽  
pp. 01003
Author(s):  
Nikoleta Hutmanová ◽  
Peter Dorčák
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Qualitative Approach ◽  
Brand Awareness ◽  
Age Group ◽  
Media Usage ◽  
The Social ◽  
Use Of Social Media ◽  
The Impact ◽  
Depth Interviews

The paper focuses on how social media usage by children determines their interactions with consumer brands. First it describes how and when young children develop brand awareness and which are the most important predictors of this development. Those findings are then put in connection with the impact of social media. We elaborate on a deeper level how children approach online communications with brands in the social media context. Our assumptions are supported by a research conducted on a group of New Zealand children, both boys and girls in the age group of 11-14 years. This qualitative approach was implemented using in-depth interviews and identifies three key modes of brand interaction behaviour when young consumers use social media. According to these findings we assume that there is a connection between the use of social media and children´s relationship with consumer brands.

scholarly journals Impact of Risk Perception on Trust in Government and Self-Efficiency During COVID-19 pandemic: Does Social Media Content Help Users Adopt Preventative Measures?

2020 ◽  
Author(s):  
Mohammed Salah Hassan ◽  
Hussam Al Halbusi ◽  
Ali Najem ◽  
Asbah Razali ◽  
Kent A. Williams ◽  
...  
Keyword(s):  
Social Media ◽  
Risk Perception ◽  
Self Efficacy ◽  
Media Content ◽  
Trust In Government ◽  
Media Usage ◽  
Preventative Measures ◽  
Use Of Social Media ◽  
The Impact ◽  
The Relationship

Abstract The public’s actions will likely have a significant effect on the course of the coronavirus disease (COVID-19) pandemic. Human behavior is conditioned and shaped by information and perceptions of people. This study investigated the impact of risk perception on trust in government and self-efficacy. It examined whether the use of social media helps people adopt preventative actions during the pandemic. To test this hypothesis, data were gathered from 512 individuals (students and academicians) who were based in Malaysia during COVID-19. Our results suggested that risk perception had a significant effect on trust in government and self-efficacy. Moreover, these correlations were stronger when social media was used as a source for gathering information on COVID-19, and in some cases it even helped the user avoid being exposed to the virus. This study assessed the relationship between risk perception and the awareness gained from using social media during the pandemic and also highlighted how social media usage influences trust in government and self-efficacy.

scholarly journals Use of Social Media by Hospitals and Clinics in Japan: Descriptive Study (Preprint)

2020 ◽  
Author(s):  
Yuya Sugawara ◽  
Masayasu Murakami ◽  
Hiroto Narimatsu
Keyword(s):  
Social Media ◽  
Health Promotion ◽  
Public Relations ◽  
Descriptive Study ◽  
The United States ◽  
Media Content ◽  
Media Usage ◽  
Medical Institutions ◽  
News Announcements ◽  
Use Of Social Media

BACKGROUND The use of social media by hospitals has become widespread in the United States and Western European countries. However, in Japan, the extent to which hospitals and clinics use social media is unknown. Furthermore, recent revisions to the Medical Care Act may subject social media content to regulation. OBJECTIVE The purpose of this study was to examine social media use in Japanese hospitals and clinics. We investigated the adoption of social media, analyzed social media content, and compared content with medical advertising guidelines. METHODS We randomly sampled 300 hospitals and 300 clinics from a list of medical institutions that was compiled by the Ministry of Health, Labour and Welfare. We performed web and social media (Facebook and Twitter) searches using the hospital and clinic names to determine whether they had social media accounts. We collected Facebook posts and Twitter tweets and categorized them based on their content (eg, health promotion, participation in academic meetings and publications, public relations or news announcements, and recruitment). We compared the collected content with medical advertising guidelines. RESULTS We found that 26.0% (78/300) of the hospitals and 7.7% (23/300) of the clinics used Facebook, Twitter, or both. Public relations or news announcements accounted for 53.99% (724/1341) of the Facebook posts by hospitals and 58.4% (122/209) of the Facebook posts by clinics. In hospitals, 16/1341 (1.19%) Facebook posts and 6/574 (1.0%) tweets and in clinics, 8/209 (3.8%) Facebook posts and 15/330 (4.5%) tweets could conflict medical advertising guidelines. CONCLUSIONS Fewer hospitals and clinics in Japan use social media as compared to other countries. Social media were mainly used for public relations. Some content disseminated by medical institutions could conflict with medical advertising guidelines. This study may serve as a reference for medical institutions to guide social media usage and may help improve medical website advertising in Japan.

scholarly journals A cross-sectional survey of Social Media Anxiety among students of University of Nigeria

2019 ◽  
Author(s):  
Deborah O. Aluh ◽  
Thelma Chukwuobasi ◽  
Adaobi U. Mosanya
Keyword(s):  
Social Media ◽  
Social Anxiety ◽  
University Students ◽  
Undergraduate Students ◽  
Statistical Significance ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Media Usage ◽  
Social Media Platforms ◽  
Use Of Social Media

AbstractBackgroundSocial anxiety is one of the most prevalent and disabling anxiety disorders with lifetime prevalence rates ranging from 2 to 16% s in different populations. Considering the rising use of social media among university students, it is necessary to assess their social anxiety as a result of the use of social media platforms since social anxiety can affect social interaction in social mediaMethodsThe current study employed a cross-sectional descriptive approach and was carried out among undergraduate students of University of Nigeria, Nsukka. The Social Anxiety Scale for Social Media Users (SAS-SMU) which is a data collection tool to assess levels of social anxiety experienced by university students while using social media platforms was used in the current study. Data were analyzed with IBM Statistical Products and Service Solutions (SPSS) for Windows, Version 20.0.ResultsA total of 228 out of the 380 questionnaires distributed were filled and returned (60% response rate). Social media usage was highest for WhatsApp (4.4±0.902) and Facebook (3.3±1.055). Social media anxiety was higher in females (69.00±12.59) than males (68.42±12.06) although this difference did not reach statistical significance (t = −0.356, p = 0.864). Social media usage was higher in females (35.02±5.04) than males (34.58±6.01) but the difference did not reach statistical significance (t = −0.603, p = 0.314). There was a non-significant negative association between Social media usage and social media anxiety (r = –0.051, p = 0.4450). More than half of the students (55.7%, n = 127) had social media anxiety.ConclusionIn conclusion, there was a negative non-significant correlation between social media usage and social anxiety. Investigations regarding social anxiety in social media are scarce from low and middle income countries and this is the first from an African country.

Sign in / Sign up

Export Citation Format

Share Document