Medicinal Mishap: Brand confusion with digoxin

Australian Prescriber ◽

10.18773/austprescr.2006.093 ◽

2006 ◽

Vol 29 (6) ◽

pp. 153 ◽

Author(s):

John Balassa

Keyword(s):

Brand Confusion

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Consumer brand confusion: A conceptual framework

Psychology and Marketing ◽

10.1002/mar.4220090204 ◽

1992 ◽

Vol 9 (2) ◽

pp. 123-141 ◽

Author(s):

Ellen R. Foxman ◽

Phil W. Berger ◽

Joseph A. Cote

Keyword(s):

Conceptual Framework ◽

Brand Confusion

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An Investigation of Factors Contributing to Consumer Brand Confusion

Journal of Consumer Affairs ◽

10.1111/j.1745-6606.1990.tb00264.x ◽

1990 ◽

Vol 24 (1) ◽

pp. 170-189 ◽

Author(s):

ELLEN R. FOXMAN ◽

DARREL D. MUEHLING ◽

PHIL W. BERGER

Keyword(s):

Brand Confusion

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PSA screening: Time to overcome our brand confusion

Canadian Urological Association Journal ◽

10.5489/cuaj.4913 ◽

2017 ◽

Vol 11 (10) ◽

pp. 295-6

Author(s):

D. Robert Siemens ◽

Martin Gleave

Keyword(s):

Psa Screening ◽

Brand Confusion

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Identifying and Analysing the Impact of Key Factors leading to Brand Confusion in Advertising: A Micro Analysis

Delhi Business Review ◽

10.51768/dbr.v10i1.101200906 ◽

2009 ◽

Vol 10 (1) ◽

pp. 79-88

Author(s):

A. Sengupta ◽

Noopur Agrawal

Keyword(s):

Key Factors ◽

Micro Analysis ◽

Brand Confusion

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Brand confusion in South African Rugby – Super 12 brands vs Currie-Cup brands?

South African Journal for Research in Sport Physical Education and Recreation ◽

10.4314/sajrs.v28i1.25930 ◽

2006 ◽

Vol 28 (1) ◽

Author(s):

Charlene Gerber-Nel ◽

Johan W Strydom

Keyword(s):

South African ◽

Brand Confusion

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Defining Football: Brand Confusion or a Matter of Semantics? An Exploratory Study.

International Journal of Sport Management Recreation & Tourism ◽

10.5199/ijsmart-1791-874x-10c ◽

2012 ◽

Vol 10 ◽

pp. 40-63

Author(s):

Abel Duarte Alonso ◽

◽

Michelle O'Shea

Keyword(s):

Exploratory Study ◽

Brand Confusion

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Brand Confusion in Advertising

International Journal of Advertising ◽

10.1080/02650487.1989.11107108 ◽

1989 ◽

Vol 8 (3) ◽

pp. 231-244 ◽

Author(s):

Theo B. C. Poiesz ◽

Theo M. M. Verhallen

Keyword(s):

Brand Confusion

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The impact of consumer characteristics and campaign related factors on brand confusion in print advertising

Journal of Marketing Communications ◽

10.1080/13527260127415 ◽

2001 ◽

Vol 7 (4) ◽

pp. 231-243 ◽

Author(s):

Malaika Brengman ◽

Maggie Geuens ◽

Patrick De Pelsmacker

Keyword(s):

Print Advertising ◽

Related Factors ◽

Brand Confusion

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The impact of brand confusion on sustainable brand satisfaction and private label proneness: A subtle decay of brand equity

Journal of Brand Management ◽

10.1057/bm.2011.32 ◽

2011 ◽

Vol 19 (3) ◽

pp. 195-212 ◽

Author(s):

Orhan Kocyigit ◽

Christian M Ringle

Keyword(s):

Brand Equity ◽

Private Label ◽

Brand Confusion ◽

Brand Satisfaction

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Risk-reduction strategies in competitive convenience retail: How brand confusion can impact choice among existing similar alternatives

Journal of Retailing and Consumer Services ◽

10.1016/j.jretconser.2021.102547 ◽

2021 ◽

Vol 61 ◽

pp. 102547

Author(s):

Jerry Yuwen Shiu

Keyword(s):

Risk Reduction ◽

Reduction Strategies ◽

Risk Reduction Strategies ◽

Brand Confusion

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