Does The Taste of The Plain Packaged Cigarettes in Saudi Arabia Really Changed and Differ from The Branded Cigarettes or it is A Natural Sensory Change? Experimental Study
Abstract Background: Does the taste of the plain packaged cigarettes recently implemented in Saudi Arabia really changed and differ from the branded cigarettes or it is a natural sensory Methods: 18 adult smokers, who are currently smoking cigarettes and cleared upon physical assessment before the experiment. Participants were excluded if they were planning to quit smoking or in quitting stage or have any respiratory or cardiac disease, any taste related disorder (e.g. hypogeusia / ageusia) or any acute disease that affect taste or smell (e.g. Flu). Participants who shows any abnormal vital signs check before the study (fever, shortness of breath or elevated blood pressure). Participants received 6 sequences of different random exposures (3 puffs) to 3 plain packaged cigarettes (2 from the favorite brand and 1 other brand “control”) and 3 branded cigarettes (2 from the favorite brand and 1 other brand “control”). Participants wore Virtual Reality Goggles (VR) accompany with a special software to alter the visual reality and wore gloves to alter the touch sensation.Results: Participants were not able to identify the correct type of cigarettes (plain or branded (Estimate of fixed effect -0.01 p=0.79). Moreover, there were no differences in the ability of the participants to identify their favorite brand t(-0.63) mean=0.47 p = 0.53. Conclusion: After controlling the visual and touch sensation participants were not able to difference between branded and plain packaged cigarettes in terms of taste or inducing immediate shortness of breath or cough. Interestingly, participants were not able to identify their favorite brand.