Determiners of Consumer Trust Towards Electronic Commerce: An Application to Puerto Rico

2015 ◽  
Author(s):  
Jorge Aponte Vega
Keyword(s):  
Puerto Rico ◽  
Electronic Commerce ◽  
Consumer Trust

Antecedents of Consumer Trust in B2C Electronic Commerce and Mobile Commerce

2011 ◽  
pp. 158-176
Author(s):  
Dan J. Kim
Keyword(s):  
Electronic Commerce ◽  
Large Scale ◽  
Reference Model ◽  
Mobile Commerce ◽  
Third Party ◽  
Consumer Trust ◽  
Consumer Electronic ◽  
Proposed Model ◽  
Key Issues ◽  
Business To Consumer

Despite the importance of trust in electronic commerce including mobile commerce, there is insufficient theory and model concerning the determinants of consumer trust in business-to-consumer electronic commerce. Thus, the purpose of this chapter is to: i) identify the major antecedents of a consumer’s trust in electronic commerce and mobile commerce contexts through a large-scale literature review, ii) develop an integrative trust antecedent reference model summarizing the antecedents of consumer trust, and iii) finally discuss six categories of mobile applications as future trends of technologies and key issues related to consumer trust area in electronic commerce. In addition, to provide the validity of the proposed reference model, this chapter also proposes a research model derived from the reference model and discusses the constructs of the proposed model in detail. The chapter concludes that building trust is not simply an issue related to consumer-technology-buyer, but it is a complex issue that involves the interactions of key elements (buyer, seller, third-party, technology, and market environment) at least.

Do Privacy Statements Really Work?

Cyber Crime ◽  
2013 ◽  
pp. 695-712
Author(s):  
Hamid R. Nemati ◽  
Thomas Van Dyke
Keyword(s):  
Electronic Commerce ◽  
Web Sites ◽  
Perceived Risk ◽  
Security Policy ◽  
Personal Information ◽  
Consumer Trust ◽  
Privacy And Security ◽  
Privacy Concerns ◽  
Fair Information Practices ◽  
Privacy Statements

Companies today collect, store and process enormous amounts of information in order to identify, gain, and maintain customers. Electronic commerce and advances in database and communication technology allow business to collect and analyze more personal information with greater ease and efficiency than ever before. This has resulted in increased privacy concerns and a lack of trust among consumers. These concerns have prompted the FCC to call for the use of Fair Information Practices in electronic commerce. Many firms have added privacy statements, formal declarations of privacy and security policy, to their e-commerce web sites in an attempt to reduce privacy concerns by increasing consumer trust in the firm and reducing the perceived risk associated with e-commerce transactions. This article describes an experiment designed to determine the efficacy of that strategy.

scholarly journals Factors that prevent the SMEs of Puerto Rico from adopting electronic commerce

2020 ◽  
pp. 33-55
Author(s):  
Francisco-Eduardo Cúneo-Fernández ◽  
Maribel Ortiz-Soto
Keyword(s):  
Qualitative Research ◽  
Puerto Rico ◽  
Electronic Commerce ◽  
Technological Knowledge ◽  
Business To Consumer ◽  
The Subject

This qualitative research had as its main objective, to identify factors of the nonadoption of electronic commerce within the dimension of Business-to-Consumer by the small and medium-sized companies of Puerto Rico (SMEs). An indepth interview was used, applied to six companies. The study concludes that the reasons for the non-adoption of electronic commerce by SMEs in Puerto Rico are lack of technological knowledge related to Electronic Commerce and the excessive attention to the traditional channel. The study contributes to the knowledge on the subject of the factors of the non-adoption of electronic commerce in small and medium-sized companies and provides a clearer picture of the need for them to acquire more knowledge on the subject under discussion.

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