scholarly journals Analyzing the integrative relationship between Marketing intelligence system and Mass customization strategies

2020 ◽  
Vol 6 (4) ◽  
pp. 12
Author(s):  
Kawa Muhamad Rostam ◽  
Kawa Muhamad Farag Qaradaghe
Keyword(s):  
Information Technology ◽  
Mass Customization ◽  
Theoretical Aspect ◽  
Main Hypothesis ◽  
Important Conclusion ◽  
Cement Factory ◽  
Intelligence System ◽  
Production Department ◽  
Clear Vision ◽  
Marketing Intelligence

This research aimed to explain the complementary relationship between the marketing intelligence system and mass customization strategies which is to take advantage of the opportunities available to business organizations through a field case study at the GASN cement factory and Tasluja cement factory in Sulaymaniyah Governorate. And to achieve these goals, the study demonstrated through the theoretical aspect to put forward some of what it is mentioned in both marketing intelligence and mass customization system topics, relying on not a few Arab and foreign resources.  As - for the practical side, the two researchers relied on a questionnaire which included a set of common dimensions between the marketing intelligence system and mass customization system, and then the responses of the research sample were analyzed through the statistical software (SPSS) for data analysis. The main hypothesis of the research was the existence of a positive and significant relationship between the marketing intelligence systems and mass customization system. The research reached to a number of conclusions. The most important conclusion among these was that there is a significant positive relationship between the two variables, where information technology contributes to supporting the marketing intelligence system by collecting, analyzing, storing and publishing data and converting it into information to help organizations in general and the organization under search in making appropriate decisions to maintain their competitive position in the market. The marketing intelligence system gives a clear vision for the production department to take advantage of existing opportunities in the current market or in the potential markets. Where as the most important suggestions presented by the researchers , are: The necessity of using the latest information technology, such as using computers and servers for the purpose of maintaining; publishing and constantly updating information; moreover to analyzing the market through the information provided by the system for the purpose of production department service and predicting mass customization system.

EXPRESS: The Gift of Data: Industry-Led Food Reformulation and the Obesity Crisis in Europe

2020 ◽  
pp. 074391562098384
Author(s):  
Norah Campbell ◽  
Sarah Browne ◽  
Marius Claudy ◽  
Melissa Mialon ◽  
Hercberg Serge ◽  
...  
Keyword(s):  
Public Health ◽  
Food Industry ◽  
Processed Food ◽  
Policy Makers ◽  
Intelligence System ◽  
Gift Economy ◽  
Nutrition Policies ◽  
The Gift ◽  
Marketing Intelligence ◽  
The Impact

Ultra-processed food manufacturers have proposed that product reformulation should be a key strategy to tackle obesity. In determining the impact of reformulation on population dietary behaviours, policy makers are often dependant on data provided by these manufacturers. Where such data are “gifted” to regulators there may be an implicit expectation of reciprocity that adversely influences nutrition policies. We sought to assess Europe’s industry-led reformulation strategy in five countries deploying critical policy studies as an approach. We found that interim results on industry-led food reformulation did not meet their targets. Information asymmetries exist between food industry and policy makers: the latter are not privy to marketing intelligence and must instead rely on data that are voluntarily donated by food industry actors. These data represent a distorted snippet of the marketing intelligence system from whence they came. Because these data indeed bear all the hallmarks of a gift, regulatory and public health authorities operate within a gift economy. The implications of this “data gift economy” are strategic delay and goal-setting when the field is not visible. Ultimately, this could diminish the implementation of public health nutrition policies that are contrary to the commercial interests of ultra-processed food producers.

THE SALES FORCE AS A MARKETING INTELLIGENCE SYSTEM

1988 ◽  
Vol 3 (1) ◽  
pp. 53-59 ◽  
Author(s):  
Troy A. Festervand ◽  
Stephen J. Grove ◽  
R. Eric Reidenbach
Keyword(s):  
Sales Force ◽  
Intelligence System ◽  
Marketing Intelligence

An Empirical Verification of the Proposed Distributor Marketing Intelligence System (DMiS) Model

2021 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Boselin Prabhu ◽  
Renju K. Mathai ◽  
Sanjeev M.A. ◽  
Thangaraja Arumugam ◽  
Balamourougane R ◽  
...  
Keyword(s):  
Empirical Verification ◽  
Intelligence System ◽  
Marketing Intelligence

STUDENTS' WELL-BEING, COPING, ACADEMIC SUCCESS, AND SCHOOL CLIMATE

2007 ◽  
Vol 35 (7) ◽  
pp. 919-936 ◽  
Author(s):  
Viive-Riina Ruus ◽  
Marika Veisson ◽  
Mare Leino ◽  
Loone Ots ◽  
Linda Pallas ◽  
...  
Keyword(s):  
Academic Success ◽  
School Climate ◽  
Well Being ◽  
Drop Out ◽  
Student Survey ◽  
Main Hypothesis ◽  
Important Conclusion ◽  
School Drop Out ◽  
Teachers Attitudes ◽  
Attitudes Toward Students

This article presents the results of a student survey conducted in 2004 at Tallinn University within the framework of the project “School as a developmental environment and students' coping.” The questionnaire was completed by 3,838 7th, 9th and 12th grade students from 65 Estonian schools. The project arose from the need to prevent students from school drop-out and repeating grades. The main hypothesis was that by modifying a school's social climate, one can either help or disable the development of students' constructive coping strategies and thus support, or not, students' academic success. Our most important conclusion is that the school climate parameters, especially the school value system and teachers' attitudes toward students as perceived by the latter, influence students' optimistic acceptance of life, their psychological and physiological well-being, and academic success.

scholarly journals The impact of electronic stores’ use of information technology on customer satisfaction: The case of Amazon company E-marketing: أثر استخدام المتاجر الإلكترونية لتكنولوجيا المعلومات على رضا العملاءحالة دراسية: شركة أمازون للتسويق الإلكتروني

2019 ◽  
Vol 3 (13) ◽  
Author(s):  
Abdelmo’ti Suleiman Abdelmo’ti Abu Al-Rub
Keyword(s):  
Information Technology ◽  
Customer Satisfaction ◽  
Management Strategies ◽  
Accurate Information ◽  
Business Organizations ◽  
Main Hypothesis ◽  
Maximum Benefit ◽  
Electronic Marketing ◽  
The Impact

Information and technology (IT) is considered as an important component of business activity because it provides accurate information that helps senior management accelerate their decision-making. It is worth noting that information technology and its uses are constantly changing, making it important to accommodate to all these changes. Therefore, it is imperative for business organizations, including electronic stores, to exploit them to achieve the maximum benefit so that it can achieve its goals and satisfy its customers. Hence, the problem of this study is to investigate the impact of the use of electronic stores of information technology on customer satisfaction? The importance of the study stems from the fact that it addresses an important element worthy of study, knowing the impact of electronic stores’ use of information technology on customer satisfaction. The study was based on the following main hypothesis: There is no statistically significant effect at (α = 0.05) level between IT and customer satisfaction. According to the study's objectives and hypotheses, a questionnaire was designed and distributed to a random sample including 250 customers of Amazon Electronic Marketing Company in Riyadh. A descriptive analytical method was used in data analysis according to the literature review dealing with the topic of the study. Therefore, the study recommended the concerned parties to use information technology in their management strategies and activities because of the benefits provided by information technology in improving the quality of services provided to customers, which, in return, impacts positively on their satisfaction.

The Lonely Comate - The Adoption-Failure of an Intranet-based Consumer and Market Intelligence System

2011 ◽  
pp. 130-150
Author(s):  
Paul H. J. Hendriks ◽  
Wendy H. Jacobs
Keyword(s):  
Technology Acceptance ◽  
Project Team ◽  
Information Flows ◽  
Market Intelligence ◽  
Intelligence System ◽  
Marketing Intelligence ◽  
Task Technology Fit ◽  
Acceptance Model ◽  
And Task

The case study concerns the disappointing reception of an intranet application at TopTech, a prominent player in the field of electronics. The application in question, called Comate, which stands for Consumer and Market Intelligence Technology Environment, was conceived and built by the central staff department for Consumer and Marketing Intelligence (CMI) of the company. When this application was introduced some years ago, its purpose was to smooth information flows between CMI departments worldwide and to enhance networking between these departments. The organization decided to form a project team to investigate the reasons for the lacking acceptance of the system by intended users and to establish what would be the most appropriate reaction on the part of Central CMI: change the system, initiate new, supportive initiatives, or abandon the Comate project altogether. The case study examines how this project team tackled the problem. The team decided to address the evaluation, diagnosis, and redesign of the system and its possible contribution to CMI from the perspective of the systems acceptability. Key component in its methodology was the integrated use of the Technology Acceptance model (TAM) and Task-Technology Fit model (TTF).

Self-configuring components approach to product variant development

2004 ◽  
Vol 18 (1) ◽  
pp. 41-54 ◽  
Author(s):  
MICHELE GERMANI ◽  
FERRUCCIO MANDORLI
Keyword(s):  
Mass Customization ◽  
Economies Of Scale ◽  
Low Cost ◽  
Product Family ◽  
Theoretical Aspect ◽  
New Product ◽  
Consumer Electronics ◽  
Product Platform ◽  
Functional Requirements ◽  
Definition Of

The use of modularity in the design of a new product or the adoption of a product platform, as the base to define new solutions within a product family, offers the company a chance to meet diverse customer needs at low cost because of economies of scale in all phases of the product's life cycle. At present, the concept of modularity in product design is becoming widely used in many industries such as automobiles and consumer electronics. However, if modularity and mass customization have attracted the interest of industries and researchers, the greatest efforts have been focused on the theoretical aspect whereas the related design support technologies have been only partially implemented. In this context, our intent is to develop highly reusable models, which are able to reconfigure themselves on the basis of new functional requirements. The proposed approach is based on the definition of what we callself-configuring componentsandmultiple-level functions. To describe the approach, a practical example related to the design of modules for woodworking machines is reported.

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