scholarly journals Communicating About COVID-19 Crisis: Content Analysis of Image Repair Strategy by The Malaysian Government and Its Association With Public Opinion on Social Media (Preprint)

2021 ◽  
Author(s):  
Nasaai Masngut ◽  
Emma Mohamad
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Public Opinion ◽  
Image Repair ◽  
Significant Positive Association ◽  
Image Repair Theory ◽  
The Media ◽  
The Government ◽  
Malaysian Government ◽  
Image Repair Strategies

BACKGROUND Good leadership image in times of health emergency is paramount to ensure public’s confidence towards government’s ability to manage a crisis. The COVID-19 pandemic has posed an unprecedented challenge for governments worldwide to manage and communicate about the pandemic effectively, while maintaining public trust. OBJECTIVE The aim of this study is to identify types of image repair strategies utilized by the Malaysian government in their communication about COVID-19. The study then analyzes public opinion towards these communication on social media. METHODS Content analysis was employed to analyze 120 media statements and 382 comments retrieved from Facebook page of two mainstream newspapers, Berita Harian and The Star. These samples were collected within a span of 6 weeks prior and during the implementation of Movement Control Order by the Malaysian Government. The media statements were analyzed according to Benoit’s Image Repair Theory to categorize strategies employed in government communication. Public opinion responses were measured using modified lexicon-based VADER sentiment analysis to categorize positive, negative and neutral statements. RESULTS The Malaysian government employed all 5 strategies of the Image Repair Theory in their communication in both newspapers. The strategy most utilized was the reduce offensiveness strategy (62.5%). This is followed by corrective action strategy (25.0%), evading responsibilities (8.3%), denial (3.3%) and mortification (0.8%). This study also found multiple sub-strategies in government media statements including denial, shifting blame, provocation, defeasibility, accident, good intention, bolstering, minimization, differentiation, transcendence, attacking accuser, resolve problem, prevent recurrence, admit wrongdoing and apologize. This study also found that 64.7% of public opinion were positive towards media statements made by the Malaysian government. This study also revealed a significant positive association between Image Repair Strategies utilized by the Malaysian government and public opinion. CONCLUSIONS Communication in the media may assist the government to foster positive support from the public. Suitable image repair strategies could garner positive public responses and help build trust in times of crisis.

Image Repair in Crisis Communication

2021 ◽  
Author(s):  
William L. Benoit
Keyword(s):  
Social Media ◽  
Interpersonal Communication ◽  
Crisis Communication ◽  
Target Audience ◽  
Human Interaction ◽  
Public Communication ◽  
Effective Strategy ◽  
Image Repair ◽  
Image Repair Theory ◽  
Image Repair Strategies

Image repair theory observes that threats to image (for individuals, groups, and organizations, such as companies or countries) are inevitable. Because reputation is important, criticisms usually provoke a response, defense, or image repair message(s). Each attack (each criticism) has two components, offensiveness and blame. Defenses can address either component (e.g., arguing that an act was offensive or rejecting blame for it). Five general strategies and 14 tactics exist for image repair. Perceptions are key in image repair: the audience’s perceived image of the target prompts criticism and attack; the audience’s perceptions of the message influence the effectiveness of a defense. Those who feel impelled to create image repair messages may face one or more audiences; the image concerns of various audiences may overlap or may be different. This means the defender must decide which audiences to address and develop image repair messages with this in mind. One must select one or more image repair strategies that the defender believes will be most effective with the target audience(s) and embed that strategy in one or more messages. Note that a defender should choose the most effective strategy or strategies; adding in more strategies does not necessary improve the defense. The defender must decide which medium or media should be used to get the message(s) to audience(s). Image repair theory was developed to help understand threats to reputation, face, or image. Such threats are commonplace in human interaction, including contexts such as interpersonal communication, public communication, and social media.

#deflategate: Sports journalism and the use of image repair strategy on Twitter

2018 ◽  
Vol 39 (1) ◽  
pp. 69-82 ◽  
Author(s):  
Mary Lou Sheffer ◽  
Brad Schultz ◽  
Willie Tubbs
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Public Relations ◽  
Conflicts Of Interest ◽  
Image Repair ◽  
Sports Journalism ◽  
Sports Organizations ◽  
Repair Strategy ◽  
Image Repair Strategies

This study investigated how different groups of sports journalists covered the NFL “deflategate” scandal through social media, specifically in terms of employing image repair strategies via Twitter. Image repair strategy is typically used within public relations, but its use within journalism has not been examined. A content analysis revealed that while many journalists employed objective reporting, many others engaged in a variety of repair strategies, notably minimization and stonewalling. Discussion and implications focused on two main issues: conflicts of interest between journalists and sports organizations, and the evolving role of social media in crisis coverage.

scholarly journals Social Media and the Issue of 'Gafatar' in Indonesia

2017 ◽  
Vol 2 (4) ◽  
pp. 115
Author(s):  
Leni Winarni ◽  
Firdastin Ruthnia Yudiningrum ◽  
Sri Herwindya Baskara Wijaya
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
The State ◽  
West Kalimantan ◽  
The Media ◽  
The Government

Gafatar (Fajar Nusantara Movement), which was established in 2011, became controversial being accused of blasphemy, and treason agains the state in early 2016.  The government then repatriated thousands of their followers from Mempawah, West Kalimantan. This paper examines how the media framed the controversy, and consequently shaped public opinion of the movement.

Constructing Public Opinion and Manipulating Symbols: China's Press Cover-age of the Student Movement in 1989

1995 ◽  
Vol 72 (2) ◽  
pp. 412-425 ◽  
Author(s):  
Guo-Qiang Zhang ◽  
Sidney Kraus
Keyword(s):  
Content Analysis ◽  
Public Opinion ◽  
Chinese Communist Party ◽  
Student Movement ◽  
Dominant Ideology ◽  
Tiananmen Square ◽  
The Press ◽  
Before And After ◽  
The Media ◽  
The Military

This content analysis of Chinese newspapers before and after the Tiananmen Square protest examines the symbolic representation of the Student Movement of 1989 in China. The study reveals that top leaders manipulated symbols given to the media and that these symbols rigorously highlighted the dominant ideology of the Chinese Communist Party and isolated the movement participants. Officials attempted to legitimize the military suppression of the movement. The press construction of public opinion echoed the hegemonic process created and maintained by the party structure.

SOCIAL MEDIA REACTIONS TO FESTIVAL CANCELLATION ANNOUNCEMENTS

2021 ◽  
Author(s):  
Driselda Patricia Sánchez-Aguirre ◽  
Christine Van Winkle
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Positive Association ◽  
Past Research ◽  
Primary Response ◽  
Response Strategy ◽  
Theoretical Development ◽  
Significant Positive Association ◽  
Building Relationships ◽  
People’S Perception

There are many reasons organizations cancel a festival. Regardless of the rationale, the organization’s reputation can be preserved by communicating this crucial message in an appropriate way and by understanding people’s perception of a cancellation announcement. The purpose of this research is to find out how festival administrators communicate a festival cancellation on social media and how the attendees, who will ultimately determine the success or failure of a festival, react to this message. Between January - June 2018, we collected 47 festival cancellation messages on Facebook and the 8886 replies to these messages. We undertook a content analysis of both the cancellation message and the comments on the Facebook cancellation post. We found that most of the organizers used a primary response strategy, characterized by accepting blame to communicate the cancellation of the festival. This kind of response has a significant positive association with the comments characterized by building relationships. The sentiments in the cancellation posts were mainly shame and sadness and the comments on these posts were most often negative with sad and disgusted sentiments. Findings were somewhat consistent with past research and recommendations provide insight for further theoretical development.

scholarly journals Optimalisasi Penggunaan Bahasa Iklan Interaktif dalam Pembuatan Iklan Online Produk Unggulan di Kelurahan Semarapura Kaja

2021 ◽  
Vol 2 (1) ◽  
pp. 20-29
Author(s):  
Agus Darma Yoga Pratama ◽  
I Gusti Ayu Agung Dian Susanthi ◽  
Ni Putu Sri Mariyatni
Keyword(s):  
Social Media ◽  
Online Media ◽  
Community Partnership ◽  
Interactive Advertising ◽  
The Media ◽  
Advertising Language ◽  
The Government ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
Partnership Program

Klungkung Regency is not only famous for producing songket and endek fabrics, but there are still many other Micro, Small, Medium Enterprises (MSMEs) that have been born and developed there. Semarapura Kaja Village is one of the MSME centers which certainly has a lot of potential that must be supported and developed so that it can become bigger and more independent. However, not all of these MSMEs have adequate capital, strategies, and support to be able to develop rapidly so that synergy and collaboration with the government and other parties are needed to overcome these problems. One solution that can be offered is to carry out promotional activities with interactive advertising language to attract consumer interest through online media in the hope of expanding market share and of course increasing income for MSME in Semarapura Kaja Village. This Community Partnership Program (PKM) educates and assists MSME to create good promotion and marketing strategies, either through print or online media. Assistance in optimizing the use of interactive advertising language in making online advertisements for superior products in Semarapura Kaja Village is targeting MSME who sell Balinese traditional clothing as one of the characteristics of Klungkung Regency which is the center of MSME traditional clothing. In its implementation, it was found that people are still very ignorant not only about advertising language but also with how to create, manage, and develop social media for promotion because there are still social media such as: Instagram and Facebook that are not effective and even not active in uploading content so that the form of implementation of assistance is direct and not in groups to maximize the results. MSMEs that are partners in the Community Partnership Program (PKM) are Dex's Pong and Tri Arta Collection. MSME have been assisted to socialize the importance of professionally managed social media with interactive advertising language, how to create attractive visual content for potential customers, to the importance of publication in print or online media. It is hoped that MSME will be able to consciously and independently promote their products in the future through the media consistently and continuously.

scholarly journals PENDIDIKAN LITERASI DIGITAL DI KALANGAN USIA MUDA DI KOTA BANDUNG

2018 ◽  
Vol 16 (2) ◽  
pp. 146 ◽  
Author(s):  
Hana Silvana ◽  
Cecep Darmawan
Keyword(s):  
Social Media ◽  
Young People ◽  
Digital Literacy ◽  
Positive Impact ◽  
Literacy Programs ◽  
Case Study Method ◽  
The Media ◽  
The Government ◽  
Use Of Social Media

AbstrakFenomena pengunaan media sosial sebagai media online semakin massive pada dekade ini. Kalangan muda sebagai generasi milenial atau digital native merupakan pengguna terbesar dalam penggunaan media sosial saat ini. Penelitian mengenai literasi digital masih jarang dilakukan terutama di Indonesia. Subyek penelitian ini adalah kalangan usia muda dengan rentang usia 17–21 tahun yang merupakan pengguna aktif media sosial. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Informan yang dijadikan sampel penelitian sebanyak 5 orang dan 1 orang informan kunci dari pakar literasi media. Temuan yang diperoleh pada penelitian ini menunjukan pentingnya program literasi digital yang memberikan dampak positif bagi pengetahuan, pemahaman dan keterampilan dalam menggunakan media terutama media sosial yang saat ini sering dijadikan sumber informasi oleh khalayak terutama oleh kalangan yang berusia muda. Program ini memberikan kontribusi yang signifikan pada penyebaran informasi dalam menggunakan media massa terutama media sosial yang digunakan oleh kalangan usia muda sehingga ada kesadaran dalam menggunakan media. Pada pendidikan pelatihan (diklat) ini peserta belum semua mempunyai keahlian ini dikarenakan keahlian ini memerlukan latihan yang terus menerus dan konsisten sehingga mereka dapat melakukannya dengan baik. Oleh karena itu pendidikan literasi digital merupakan solusi yang dapat dilakukan oleh pemerintah dan elemen masyarakat dan civitas akademika yang peduli terhadap kemajuan bangsa. AbstractThe phenomenon of the use of social media as an online media is increasingly massive in the use of this decade. Young people as the native millennial or digital generation are the biggest users in the use of social media today. Research on digital literacy is still rare, especially in Indonesia. The subjects of this study were young people aged 17-21 years that were active users of social media. This study uses a qualitative approach to the case study method. The informants who were used as research samples were 5 people and 1 key informant from media literacy experts. The findings obtained in this study indicate the importance of digital literacy programs that have a positive impact on knowledge, understanding and skills in using the media, especially social media which is now often used as a source of information by audiences, especially among young people. information on using mass media, especially social media used by young people so that there is awareness in using the media. In this education participants do not all have this expertise because this skill requires continuous and consistent training so that they can do it well. Therefore digital literacy education is a solution that can be done by the government and elements of society and academics who care about the progress of the nation.

OPINI PUBLIK TERHADAP PENERAPAN NEW NORMAL DI MEDIA SOSIAL TWITTER

2020 ◽  
Vol 11 (1) ◽  
pp. 19-26
Author(s):  
AWAD BIN MUHAMMAD ALKATIRI ◽  
ZHAFIRA NADIAH ◽  
ADINDA NADA S. NASUTION
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Public Opinion ◽  
Thematic Analysis ◽  
Research Method ◽  
Age Groups ◽  
Validity And Reliability ◽  
New Normal ◽  
Quantitative Content ◽  
The Social

Social media is popular with all ages, people in young and old age groups can access social media. Social media is a place for information and opinion exchange. Twitter is one of the social media that is actively used in Indonesia. The new normal phenomenon that is currently being applied is wanted to be further known by researchers by referring to the hashtag #newnormalindonesia on Twitter. Researchers want to find out how public opinion is formed based on the hashtag #newnormalindonesia on Twitter. This research uses the concept of public opinion which is categorized into positive, negative, and neutral. In the research method, researchers use quantitative content analysis, the analysis unit uses thematic analysis units with the operationalization of concepts using the concept of public opinion. Coding sheets are used as instruments in data collection techniques, then in testing the validity and reliability using inter-coder reliability. The results showed that the twitter posts with the #newnormalindonesia hashtag tendto be negative by not supporting the implementation of new normal.

Coverage of Government and Judiciary Relationship: A Study of Urdu and English Newspapers of Pakistan

2020 ◽  
Vol 14 (4) ◽  
pp. 131-139
Author(s):  
Behramand Durrani ◽  
◽  
Riffat Alam
Keyword(s):  
Content Analysis ◽  
Supreme Court ◽  
Research Study ◽  
Government Performance ◽  
Time Period ◽  
The Media ◽  
The Government ◽  
One Year ◽  
The One ◽  
National Reconciliation

This present study analyzes the role played by the media during the controversy between Government of Pakistan and its Supreme Court in 2012. This study is particularly focused on the issues pertinent to the National Reconciliation Ordinance (NRO) case. It employed content analysis as research study and quantitatively examined the columns in the Pakistani newspapers; including, Dawn and Daily Jang for the one year time period in the year 2012. A conflicting relationship has been found between the government and judiciary concerning the National reconciliation ordinance (NRO). It was concluded that Dawn and Daily Jang, both newspapers, follow the same agenda about the NRO issue as both of these newspapers offered negative coverage of this issue. Compared to Jang, Dawn was more inclined to the negative framing of judiciary, and Jang was inclined to the negative reporting of government performance. Hence, the Pakistani Print media has framed the issues negatively between the government and the judiciary. Frequent negative slants were observed in Urdu newspaper as compared to English newspaper.

Sign in / Sign up

Export Citation Format

Share Document