Examining social media and hashtags as digital tools: A descriptive content analysis of #blackboyjoy and #theblackmancan on Instagram (Preprint)

2021 ◽  
Author(s):  
Kofoworola DA Williams ◽  
Sharyn A Dougherty ◽  
Emily G Lattie ◽  
Jeanine PD Guidry ◽  
Kellie E Carlyle
Keyword(s):  
Mental Health ◽  
Social Support ◽  
Social Media ◽  
Health Promotion ◽  
Content Analysis ◽  
Black Men ◽  
Cognitive Theory ◽  
Mental Health Promotion ◽  
Positive Interactions ◽  
Design Elements

BACKGROUND From a public health perspective, social media may be a viable avenue to promote mental health among Black men. As a digital tool, social media is widely accessible and increasingly used to challenge societal standards and misrepresentations of marginalized populations in the media. Social media users utilize hashtags and visual, text-based imagery to challenge misrepresentations, garner social support, and discuss a variety of health issues. OBJECTIVE This study presents a content analysis of hashtags about Black men and examines how visual and text-based social media messages can be used to present lived experiences of a marginalized population, as well as how the public engages with these posts. METHODS Posts containing #theblackmancan and #blackboyjoy hashtags were extracted from Instagram during Spring 2019. All posts were analyzed by two independent coders using a codebook. Social Cognitive Theory (SCT) and formative literature were used to guide analyses of how these posts related to attitudes, beliefs, and values associated with race, gender, and social support. RESULTS Of the 500 posts extracted, most were image-based (73.6%). 54.4% were posted by an individual and 27% by a community organization. 53.8% were posted by individuals from Black populations. 35.4% of posts contained images of only males. Posts depicted images of Black men as fathers (20%) and Black men being celebrated (20.2%) and expressing joy (43.4%). Posts (25.4%) also depicted Black men in relation to gender atypical behavior, such as caring for children. Variables related to education and restrictive affection showed up much less. Similarly, variables associated with SCT, such as self-efficacy (7.8%), collective efficacy (10%) and emotional support (10.2%) were rarely present in posts. Engagement via likes (Mdn = 1671, P<.001), comments (P<.001) and views (P<.001) for posts containing #theblackmancan were significantly higher compared to #blackboyjoy (Mdn = 140). Posts containing elements of celebrating Black men (P<.001) and gender atypical behavior (P<.001) had significantly higher engagement, as well. There were also significantly higher levels of engagement (P=.003) for posts containing informational support. CONCLUSIONS Hashtags #blackboyjoy and #theblackmancan promote positive user-generated visual and text-based content on Instagram and promote positive interactions among Black and diverse communities. Future research should examine the relevance of utilizing these, and other, hashtags in mental health promotion. Interventional efforts should investigate the potential for such imagery to serve as culturally relevant design elements for prevention efforts geared towards mental health promotion and prevention among minority men.

scholarly journals Improving the Living, Learning, and Thriving of Young Black Men: A Conceptual Framework for Reflection and Projection

2019 ◽  
Vol 16 (8) ◽  
pp. 1331 ◽  
Author(s):  
Daphne C. Watkins
Keyword(s):  
Mental Health ◽  
Social Support ◽  
Social Media ◽  
Conceptual Framework ◽  
Black Men ◽  
Health Promotion Program ◽  
Theoretical Frameworks ◽  
Masculine Norms ◽  
Mental Health Challenges ◽  
And Gender

Black men experience disproportionate mental health challenges due to their exposure to severe psychosocial stressors. Yet, the mental health challenges of Black men have largely been left out of national conversations. Strong theoretical frameworks are important when generating dialogue about the mental health of Black men, as it helps to validate the work on a larger scale while also grounding the work for more practical use. This paper presents the conceptual framework for a five-year initiative aimed at improving the living, learning, and thriving of young Black men through a social media intervention that improves their mental health, expands their definitions of manhood, and helps them to engage in social support. The Young, Black Men, Masculinities, and Mental Health (YBMen) project is a social media-based, health promotion program that targets mental health (e.g., depressive symptoms), masculine norms (e.g., definitions of manhood), and social support for young Black men using culturally-sensitive, age-appropriate, and gender-specific popular culture. The YBMen project has been successfully implemented with over 150+ Black men since 2014; findings demonstrate improved mental health outcomes, progressive definitions of manhood, and stronger social relationships. Reflections from the past and projections for the future are discussed.

Evaluation of the All Right? Campaign’s Facebook intervention post-disaster in Canterbury, New Zealand

2019 ◽  
Vol 35 (1) ◽  
pp. 111-122 ◽  
Author(s):  
Kristi Calder ◽  
Lucy D’Aeth ◽  
Sue Turner ◽  
Annabel Begg ◽  
Ekant Veer ◽  
...  
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Health Promotion ◽  
Success Factors ◽  
Mental Health Promotion ◽  
Health Promotion Campaign ◽  
Local Setting ◽  
The Social ◽  
Media Component ◽  
Post Disaster

Summary The All Right? campaign was developed as a mental health promotion campaign following the 2010–2011 Canterbury earthquakes. One aspect of the overall campaign was the utilisation of social media as a means of promoting wellbeing messages. This research evaluates the use of the All Right? Facebook page as a means of promoting wellbeing after a major natural disaster. Quantitative and qualitative methods were used to gather data about the social media component of the All Right? campaign. Findings indicate that the All Right? Facebook page has become a valued source of consistent wellbeing tips and advice -‘the place that I go’. Wellbeing reminders posted on the page were especially valued following earthquake aftershocks. High proportions of respondents to a survey (n = 212) linked from the All Right? Facebook page agreed that the page was helpful (98%), gave people ideas of things that they can do to help themselves (96%), and made people think about their wellbeing (93%). Over four fifths (85%) of respondents had done activities as a result of what they saw on the All Right? Facebook page. Success factors for the Facebook page often mirrored those for the campaign itself, including: local research to inform the use of appropriate language for translating evidence-based wellbeing messages into a local setting; not being marketed as a government message; and effectively combining public health and communications expertise. Success factors specific to the Facebook page included: regular posts with a focus on issues that affect everyone in Canterbury post-disaster; timely posts, especially immediately following aftershocks; a consistent tone for the All Right? Facebook page; and balancing wellbeing facts and tips with other content that was relevant to the Canterbury population. The overall success of the All Right? Facebook page was reliant on being part of a trusted population-wide mental health promotion campaign.

Assessing the evidence of mental health promotion criteria in a pre-registration mental health nursing programme

2014 ◽  
Vol 9 (3) ◽  
pp. 145-154
Author(s):  
A.B. Odro ◽  
L.K. Dadzie ◽  
P. Ryan ◽  
D. Collins ◽  
R. Lodoiska
Keyword(s):  
Mental Health ◽  
Health Promotion ◽  
Content Analysis ◽  
Quality Criteria ◽  
Mental Health Promotion ◽  
Mental Health Nursing ◽  
Content Type ◽  
Health Nursing ◽  
The Uk

Purpose – This paper is about a single case study of a three-year BSc Mental Health Nursing degree programme based at a London University. The purpose of the paper is to evaluate the extent to which the programme sufficiently addresses the ten quality criteria developed by the “PROMISE” (2009) Mental Health Promotion Project. PROMISE (2009) is a European public health project funded by the European Commission and was conducted from 2009 to 2012. Its aim was the European-wide development of criteria and training guidelines in mental health promotion and recommended these should be integrated into the professional training curricula of nurses, psychiatrists, psychologists and social workers. Design/methodology/approach – A content analysis method (Bryman, 2012) was used for this case study. This method allowed for a line-by-line scrutiny of the contents of the curriculum for evidence of the ten PROMISE quality criteria for mental health promotion (PROMISE project; http://promise-mental-health.com/training-guidelines.html). Findings – The findings revealed that the PROMISE (2009) project was not one of the four key documents stated as forming the basis for the design of the curriculum content. However, the study found evidence of the curriculum addressing the first PROMISE criterion of embracing the principles of mental health promotion in seven of the 14 modules (50 per cent) in the programme. In the first year of the programme five of the ten PROMISE quality criteria were embedded in two of the four modules. In year 2, quality criteria 1, 4 and 7 were addressed in the course content of four of the five modules (see Table I). In the final year of the programme PROMISE quality criteria 1, 2, 4 and 8 were embedded in the syllabus and assessment strategy in two out of the five final year modules. It was also found that quality criteria 2 and 9 were not included in any of the modules in the programme. Research limitations/implications – This is a case study based on the content analysis of a single curriculum document in a London University. It is therefore not possible to make wide generalisation of its findings across the countries involved in the EU Promise project. However, it could be argued that it is possible to find a number of the key findings present in other UK University programmes that may be similar in structure to that selected for this study. The other limitation to this content analysis is that the evaluation process did not include accounts of the students’ experience on the programme. This could have contributed significantly to the outcome of the evaluation exercise. Although the methodology used is simple, practical and relatively sound, it is not necessarily rigorous in terms of quantitative research methodology but arguably an acceptable contribution to the spectrum within qualitative research paradigm. Practical implications – The emergence of the “PROMISE” criteria especially on a European-wide basis puts emphasis on the importance of mental health promotion in the training of health care professionals. This is expected to be achieved by the training institutions in the European Union. In the UK, this notion is well embraced in various health policy documents (e.g. “No Health Without Mental Health” DH 2011). In the case of the programme examined at one London University, work is required to ensure that a pervasive incorporation of mental health promotion strategies in the curriculum in order to help the students to become better equipped to understand and effectively apply the mental health promotion criteria in their work upon qualification. Originality/value – This is one of the first papers to address the “PROMISE” project and the issue of incorporating mental health promotion criteria in a pre-registration mental health pathway training programme in a university in the UK.

scholarly journals A quasi-experimental and Guided Social Media Intervention to Improve Mental Health Literacy Level of Urban School Adolescents in Ethiopia: A Detailed Study Protocol

2020 ◽  
Author(s):  
Hailemariam Mamo Hassen ◽  
Manas Ranjan Behera ◽  
Pratap Kumar Jena ◽  
Sudhir Kumar Satpathy
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Health Promotion ◽  
Health Literacy ◽  
Mental Health Literacy ◽  
Urban School ◽  
Mental Health Promotion ◽  
Health Literacy Level ◽  
Quasi Experimental ◽  
Literacy Level

Abstract Background: Studies showed Ethiopian adolescents have lower knowledge and awareness about resilient and risk factors and preventive methods of mental health problems that increases mental health promotion and prevention gap. Addressing this gap in school settings using technology assisted mental health promotion platforms could help improve mental health literacy level. Therefore, evaluating effectiveness outcomes of guided social media intervention to improve mental health literacy of school adolescents is convenient issue. Methods: Quantitative and quasi-experimental study will be used among urban school adolescent in Dire Dawa, Ethiopia. Following pretest measure among adolescents who have smart phones or social media access and age > 15 years old, participants will be assigned by regression discontinuity design as good as random and then mental health literacy module will be delivered through face book/telegram group to be created for about four weeks and posttest will be done after lapse of a week. Control group will receive posts on effective academic studying skills. Adapted and tested questionnaire in convenient local languages along with English version will be used. Inferential statistics will be applied with significance level of p<0.05. Informed voluntary consent will be obtained from participants, their parents/guardians and school directors. Ethical approval is already obtained.Discussion: Mental health promotion in school settings most importantly using technology assisted mental health promotion platforms supposed to be cost-effective, accessible, acceptable, adoptable, appropriate, feasible, reliable, scalable and sustainable approach helping tailor mental health literacy focused mental health first aid practices still deficient and new for Ethiopia. The study will test the hypothesis whether social media is effective channel of intervention in improving mental health literacy level of urban school adolescents.

scholarly journals Using Social Media Networks to Engage Men in Conversations on Masculinity and Suicide: Content Analysis of Man Up Facebook Campaign Data

2019 ◽  
Vol 5 (4) ◽  
pp. 205630511988001 ◽  
Author(s):  
Marisa Schlichthorst ◽  
Kylie King ◽  
Lennart Reifels ◽  
Andrea Phelps ◽  
Jane Pirkis
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Health Promotion ◽  
Content Analysis ◽  
Interpersonal Communication ◽  
Help Seeking ◽  
Mental Health Problems ◽  
Social Media Networks ◽  
Male Suicide ◽  
Promotion Campaigns

We analyzed comments published on the Man Up Facebook page ( manuptvseries) during the roll-out of the Man Up digital campaign. The aim was to gain insight into how the public perceived the Man Up campaign and the conversation topics that the campaign instigated. We downloaded Facebook threads (posts and comments) from the manuptvseries page using NCapture and performed conventional content analysis on a random set of comments ( n = 2,236) to identify how the campaign was perceived and what were the popular conversations. Overall, the campaign was perceived extremely positively by the Facebook audience showing many comments endorsing the content of the campaign by sharing among their Facebook community. The strongest themes were expressing emotions, help and support, and masculinity/gender roles which related to the higher level theme of expressions of masculinity. Another strong theme was suicide and topics related to suicide. Comments acknowledged the importance of discussing the issues of male suicide and masculinity publicly. Men were less engaged with topics on masculinity and expressing emotions compared with women and recognized stigma around help-seeking for mental health issues. The Man Up Facebook campaign did foster a public discussion on masculinity and suicide. A gendered approach in mental health promotion is needed with stigma still present for men when seeking help for mental health problems. Social media holds considerable potential for the use of health promotion campaigns aiming to increase interpersonal communication on challenging health topics. Yet, these campaigns need to carefully manage the risk of reinforcing stereotypes.

scholarly journals Can We Foster a Culture of Peer Support and Promote Mental Health in Adolescence Using a Web-Based App? A Control Group Study

2016 ◽  
Vol 3 (3) ◽  
pp. e45 ◽  
Author(s):  
Laura Bohleber ◽  
Aureliano Crameri ◽  
Brigitte Eich-Stierli ◽  
Rainer Telesko ◽  
Agnes von Wyl
Keyword(s):  
Mental Health ◽  
Social Support ◽  
Health Promotion ◽  
Chronic Stress ◽  
Peer Mentoring ◽  
Mental Health Promotion ◽  
Control Group ◽  
Web Based ◽  
Stress Levels ◽  
Mentoring System

Background Adolescence with its many transitions is a vulnerable period for the development of mental illnesses. Establishing effective mental health promotion programs for this age group is a challenge crucial to societal health. Programs must account for the specific developmental tasks that adolescents face. Considering peer influence and fostering adolescent autonomy strivings is essential. Participation in a program should be compelling to young people, and their affinity to new technologies offers unprecedented opportunities in this respect. Objective The Companion App was developed as a Web-based app giving adolescents access to a peer mentoring system and interactive, health-relevant content to foster a positive peer culture among adolescents and thereby strengthen social support and reduce stress. Methods In a control group study design, a group of employed (n=546) and unemployed (n=73) adolescents had access to the Companion App during a 10-month period. The intervention was evaluated using a combination of quantitative and qualitative approaches. Linear mixed effects models were used to analyze changes in chronic stress levels and perception of social support. Monthly feedback on the app and qualitative interviews at the end of the study allowed for an in-depth exploration of the adolescents’ perception of the intervention. Results Adolescents in the intervention group did not use the Companion App consistently. The intervention had no significant effect on chronic stress levels or the perception of social support. Adolescents reported endorsing the concept of the app and the implementation of a peer mentoring system in particular. However, technical difficulties and insufficiently obvious benefits of using the app impeded more frequent usage. Conclusions The Companion Project implemented a theory-driven and innovative approach to mental health promotion in adolescence, taking into account the specifics of this developmental phase. Particularities of the implementation context, technical aspects of the app, and insufficient incentives may have played considerable roles concerning the difficulties of the Companion Project to establish commitment. However, adopting peer mentoring as a strategy and using an app still seems to us a promising approach in mental health promotion in adolescents. Future projects should be careful to invest enough resources into the technical development of an app and consider a large use of incentives to establish commitment. When targeting risk groups, such as unemployed adolescents, it may be expedient to use more structured approaches including face-to-face support.

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