scholarly journals Relationship of 7P Marketing Mix and Consumers' Loyalty in Traditional Markets

Agro Ekonomi ◽  
2019 ◽  
Vol 29 (2) ◽  
pp. 261
Author(s):  
Hariyani Dwi Anjani ◽  
Irham Irham ◽  
Lestari Rahayu Waluyati
Keyword(s):  
Marketing Mix ◽  
Economic Activities ◽  
Product Price ◽  
Average Value ◽  
Traditional Markets ◽  
The People ◽  
Traditional Market ◽  
Place Promotion ◽  
Relationship Of ◽  
The Relationship

The existence of the traditional market as a center of most people’s economic activities in Indonesian society has begun to be displaced by the modern market. Improvement in service quality is important in increasing consumers’ loyalty in order to retain them.  The purposes of this research are: 1) to know the level of marketing mix of (Product, Price, Place, Promotion, People, Process, in 7P traditional market; 2) to know the level of traditional market consumer’s loyalty of and 3) to determine the relationship between marketing mix implementation with consumer’s loyalty. There were 180 traditional market consumers selected by incidental sampling method from 8 traditional markets in 6 districts among 5 provinces all over Indonesia. Checklists and Likert scale questionnaires were used as tools in this study. Descriptive method was used to analyze data. Based on analysis results, it is known that, according to the consumers, the level of marketing mix implementation in traditional markets is high with an average value of 74.07%. The marketing mix elements in order to arrange from the highest to the lowest level of implementation are respectively those termed People, Process, Physical Evidence, Price, Place, Product, and Promotion. The People element is the highest in level. This shows that traders’ friendliness, alacrity, and honesty are still the hallmarks of traditional markets. The Promotion element is the lowest in level because most of the merchants do not implement proper promotion. The average of consumers’ loyalty level in traditional markets is 77.61%, which is considered high in the category. The 7P’s marketing mix, except for the Product aspect, have a positive and significant correlation with consumer loyalty, but it is still relatively weak. The consumers would continue to repurchase in the traditional markets and recommend that others also shop there.

scholarly journals TRADISI NGUTANG DI PASAR TRADISIONAL (Studi di Pasar Tradisional Gunungpati)

2017 ◽  
Vol 10 (1) ◽  
pp. 1
Author(s):  
Baidhowi Baidhowi
Keyword(s):  
Phenomenological Approach ◽  
Traditional Values ◽  
Important Place ◽  
Traditional Markets ◽  
The People ◽  
Capital Constraints ◽  
Traditional Market ◽  
Personal Approach ◽  
Formal Relationship ◽  
Relationship Of

The traditional market is an important place in the life of the Java community. For society, the market not only as a meeting place for sellers and buyers, but also as a forum for social interaction and representation of traditional values indicated by market actors (traders, buyers and banks thithil / renten). The actors in offering their goods prioritizing personal approach and familial / social networking. Established market atmosphere is not just a formal relationship of buying and selling between sellers and buyers, but more than that, that they greet each other and chat. So for the people shopping at a crowded market and not too clean it into the enjoyment of life of its own. Capital constraints for traders to be one of a phenomenon that is addressed to "ngutang". On the other hand not a few traders in traditional markets by way of its trading strategy are debted. What is interesting how the tradition owe both by traders and buyers as well to whom they debt.This is Qualitative research with phenomenological approach. Collect data with interview techniques. The results showed that the tradition of debt for the traditional market actors Gunungpati done with some motive or model. First group owe a shopper to traders in the market. In this group, in fact the buyer does not merely want to owe. Debt settlement, the traders wait for repayment by the buyer. The second group, the debt carried by traders to moneylenders / bank thithil. Capital constraints often encourage traders to seek additional capital. Their interest in debt to loan sharks, although the excess returns occur because of several motives, among other things, increase business capital, join friends / tempted by the offer attractive, need urgent funds for other purposes. While the model of the solution is the moneylenders who seized merchandise, no patient by giving time. Instead models of debt repayment by merchants a variety of characters, there is the discipline to pay any bank thithil paramedics came. There are “endo”/ evoid with unsold merchandise reason. Finally been booked to trust banks thithil real customers also remedy immediately pay off, not rare bicker.

scholarly journals The Perspective of Demographic Variables on Dynamic Capabilities in the Context Indonesian Traditional Market Trader

2018 ◽  
Vol 9 (3) ◽  
pp. 91-101
Author(s):  
Moh Farid Najib
Keyword(s):  
Dynamic Capabilities ◽  
Demographic Variables ◽  
Level Of Education ◽  
Traditional Markets ◽  
Traditional Market ◽  
Homogeneity Of Variance ◽  
Relationship Of ◽  
The Relationship ◽  
One Way Anova ◽  
Market Trader

Abstract This study motivated by the need to understand the determinants of dynamic capabilities in the traditional market traders in the context of the Indonesian traditional market. The purpose of this paper is to examine the relationship of demographic variables such as gender, level of education and experience with the dynamic capabilities of traditional market traders. A survey has a to 400 traders of traditional markets in 16 traditional markets around Bandung, Indonesia. One-way ANOVA is used to test different groups, and previously the reliability and homogeneity of variance. The result of this research that there is no difference of demography (gender, level of education and experience) on the dynamic capabilities of traditional market traders in Bandung. The same is true for each dimension, they are; sensitivity capability, absorption capability, integration capability and innovation capability. Nevertheless, there are several dimensions with different capabilities seen from a gender for absorptive the and innovation capabilities, and experience for sensitivity capabilities.

scholarly journals Traditional Market Development Study Based Local Wisdom in Indonesia

2017 ◽  
Vol 1 (2) ◽  
pp. 211 ◽  
Author(s):  
Rudi Siswanto
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Market Development ◽  
Economic Activities ◽  
Traditional Markets ◽  
The People ◽  
Market Economic ◽  
Traditional Market ◽  
Market Management ◽  
The Government

This study aims to identify the traditional market development strategy based on local wisdom in Koto Baru Traditional Market, X Koto Subdistrict, TanahDatar District. This research is a qualitative research, and is conducted in Koto Baru Traditional Market of X Koto Subdistrict of Tanah Datar Regency which is taken based on Purposive Sampling. The data in this research is collected through observation, interview and documentation and continued with data analysis, Interpretation and Withdrawal Conclusion and then continued to do SWOT analysis to get the strategy in development of Traditional Market of KoToBaru Sub X Koto Tanah Datar regency. The results show Based on the results and discussion above it can be concluded that the study of market development based on the arrangement and management of traditional markets in Traditional markets District X Koto Flat district is the Government together with the community together develop the market as an agricultural production market organic farming, Government and society jointly promote the market, Make improvements and additions to various facilities and infrastructure Traditional Market, Providing an understanding to the public the importance of maintaining and protecting Traditional Markets, Focusing on improving the infrastructure of market stalls so as not to disturb the pedestrians, Doing Market development by not damaging the environment Market, economic activities of the community by providing capital in developing organic agricultural markets, Improving the relationship of cooperation between the community and government in market development., Keeping peace and security n market. In the execution of its management has formed a form of market as the transfer of the market for the conditions that should be controlled in market management, but the new problem is the people who carry out market activities are reluctant to move to the place that has been provided

scholarly journals Level of Customer Satisfaction Towards Marketing Mix In Indonesian Traditional Market

Agro Ekonomi ◽  
2019 ◽  
Vol 29 (2) ◽  
pp. 218
Author(s):  
Ratih Dwi Kartikasari ◽  
Irham Irham ◽  
Jangkung Handoyo Mulyo
Keyword(s):  
Customer Satisfaction ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Shopping Centers ◽  
Product Price ◽  
Product Availability ◽  
Satisfaction Index ◽  
Traditional Markets ◽  
Traditional Market ◽  
Research Analysis

The competition of various shopping centers in attracting consumers is getting more intense due to the increased consumer purchasing power. Many studies show that consumers are more interested to shop in a modern market, which has many attractive facilities, but only a few studies have examined the satisfaction of consumers shopping in traditional markets. The purpose of this study was to examine the level of customer satisfaction in traditional markets and to find out the priority strategies for improving traditional market performance. The data was analyzed using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). Non-probability sampling was employed with an accidental sampling technique to as many as 180 customers in 8 traditional markets in Indonesia. Based on the research analysis, the CSI value obtained was 74.25%, showing that the customers were satisfied with the performance of traditional market merchants. The most considered marketing mix attribute to consumers in shopping was the friendliness of merchants when serving their consumers. This means that consumers did not only pay attention to the type of products purchased but also consider the services they received in the transaction. The priority strategy that needs to be done is to maintain the performance of attributes in Concentrate Here quadrant which consist of product availability, market hygiene, product price in line with expectations, lower product price, additional free product for certain quantity purchase, and discounted price from merchants.

scholarly journals Analisis SWOT Pada Strategi Pemasaran Produk Simpanan Kurban Di KSPPS BMT NU Sejahtera Cabang Jepara

2019 ◽  
Vol 1 (3) ◽  
pp. 69-80
Author(s):  
Muyassarah Muyassarah
Keyword(s):  
Qualitative Methods ◽  
Field Data ◽  
Swot Analysis ◽  
Analytical Techniques ◽  
Marketing Mix ◽  
Product Price ◽  
Research Results ◽  
The People ◽  
Excellent Service ◽  
Place Promotion

Purpose-The purpose of this research is to introduce the product to the people of Jepara to participate in the "kurban" saving product at BMT NU Sejahtera through SWOT Analysis. Methods-This study uses qualitative methods and applies analytical techniques from various theoretical references and field data to be analyzed and then concludes logically and critically. The data obtained with the approach of observation, interviews, and documentation. Findings-BMT NU who needs to pay attention to strategies to approach customers, networks, and excellent service. BMT NU Jepara also applies the marketing mix or marketing mix/product, price, place, promotion. Implications -Research results can be implemented in all BMT institutions in general and specifically for BMT NU Sejahtera

scholarly journals Factors Influencing Customer Purchase Intention Towards Insurance Products

2020 ◽  
Vol 4 (5) ◽  
pp. 70-79
Author(s):  
Keyword(s):  
Life Insurance ◽  
Purchase Intention ◽  
Marketing Mix ◽  
Survey Method ◽  
Insurance Company ◽  
Product Price ◽  
Place Promotion ◽  
Customer Attitude ◽  
Buying Behaviour ◽  
The Relationship

Malaysia has low insurance penetration rate which is about 60% compare to other country. This means Malaysians might not be prepared in cases of unexpected disasters. Studies show that product, price, place, promotion and attitude do influences the purchase intention of insurance. Black box theory is applied in this study. This is a quantitative study where data is collected using survey method. All items were using 5-points Likert scale. 350 sample is used in this survey using questionnaire developed using adoption and adaptation of existing items. Using PLS-SEM data analysis method, this study found that product is the most important influence on life insurance purchase decision. Attitude his also found to mediate the relationship marketing stimuli and purchase behaviour. This study concludes that marketing mix which is product, price, place and promotion will influence customer attitude and subsequently customer purchase intention. Hence, insurance company should develop their marketing mix carefully in order to increase sales. Future studies are recommended to investigate effect of image provided through marketing/sales representatives on life insurance buying behaviour.

The Relationship of Marketing Mix With Patient Loyalty At Inpatient Unit Of Undata General Hospital

2020 ◽  
Vol 10 (1) ◽  
pp. 13-23
Author(s):  
Hapsa Hapsa
Keyword(s):  
General Hospital ◽  
Marketing Mix ◽  
Inpatient Unit ◽  
Bivariate Analysis ◽  
Product Price ◽  
Physical Evidence ◽  
Patient Loyalty ◽  
Relationship Of ◽  
The Relationship ◽  
Central Sulawesi

Hospital is an individual health care institution plenary, bused on continuous improvement in service quality and active marketing management. The marketing mix consists of 7P namely product, price, place, promotion, people, process, and physical evidence. The (RSUD) Undata Central Sulawesi Province is a referral hospital  where the number  of general patient visits  in  the inpatient unit has decreased over the past 3 years, indicating a decrease in patient loyalty. This study aims to determine the relationship of marketing mix with patient loyalty in the inpatient unit of the regional general hospital (RSUD) Undata Central Sulawesi  Province.  The  research  method  used  is  quantitative  with  a  cross sectional approach. The population is all inpatients of the undata general hospital which number 1.255 sampling technique was proportional stratified sampling. Data analysis used in this study is univariate and bivariate analysis with a value of p≤0,05. The results show that there is a marketing mix relationship product (p=0,000), price (p=0,002), place (p=0,001), promotion (p=0,000), people (p=0,000), process (p=0,000), and physical evidence (p=0,018) with patient loyalty in the inpatient unit of the regional general hospital undata in palu. It is expected that the (RSUD) Undata Palu will further improve the quality of its marketing  mix  in  SDM  professionalisme,  service  speed,  physical quality,  and hospital equipment.

scholarly journals THE RELATIONSHIP BETWEEN MARKETING MIX AND PATIENT LOYALTY IN INTENSIVE CARE UNIT, ANUTAPURA PUBLIC HOSPITAL PALU

2016 ◽  
Vol 2 (3) ◽  
pp. 125-137 ◽  
Author(s):  
Muhammad Ryman Napirah ◽  
Muh. Jusman Rau ◽  
Hadi Jah
Keyword(s):  
Intensive Care Unit ◽  
Intensive Care ◽  
Public Hospital ◽  
Marketing Mix ◽  
Product Price ◽  
Cross Sectional ◽  
Physical Evidence ◽  
Patient Loyalty ◽  
Relationship Of ◽  
The Relationship

Background: The problem generally faced by hospital is unable to provide something really needed by the customers. One of the main factors is the poor marketing mix of hospital that impacts to low quality and influences the patients loyality.Objective: The research aims to investigate the relationship between marketing mix and patient loyalty in intensive care unit at Anutapura Public Hospital Palu.Methods: This was a cross sectional study involving 97 persons who were randomly selected without considering the level of population. The data were analyzed thought univariat and bivariat on the significance level 95% (p0,05). The marketing mix concept of 7P (product, price, place, promotion, people, process, dan physical evidence). Was used to guide this study.Results: The result of chi-square test indicated that there was a relationship of marketing mix product (p= 0,01), price (p= 0,00), promotion (p= 0,04), people (p= 0,00); and no relationship of marketing mix place (p= 0,21), process (p= 1,00), dan physical evidence (p= 1,00) with patient loyalty.Conclusion: It is expected tht the hospital of Anutapura Palu could increase the strategy of marketing mix for the sake of keeping the patients loyalty as the profit value of the hospital, especially for marketing place, process, and physical evidence. 

scholarly journals PENGARUH FAKTOR-FAKTOR BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN KONSUMEN UNTUK MENGINAP DI HOTEL BINTANG LIMA KOTA PALEMBANG

2020 ◽  
Vol 1 (2) ◽  
pp. 145-162
Author(s):  
Muhammad Iqbal
Keyword(s):  
Marketing Mix ◽  
Price Promotion ◽  
Product Price ◽  
Independent Variables ◽  
Physical Evidence ◽  
Place Promotion ◽  
Decision To Stay ◽  
The Relationship ◽  
Dominant Influence

The approach taken in this study is a quantitative approach in the form of associative because this study aims to explain the relationship between two or more variables, namely product, price, place, promotion, people, physical facilities, and processes (independent variables) to the decision to stay overnight (dependent variable ). The purpose of this study was to determine and analyze the effect of jointly and partially the marketing mix (product, price, promotion, place, people, and physical evidence) on the consumer's decision to stay at the Five Star Hotel in Palembang. The results of this study conclude, first, all marketing mix variables (products, prices, promotions, location, people, processes and physical evidence) have an influence on the decision to stay at a Five Star Hotel. Second, partially the product variable, price, promotion, people and physical evidence of the variable variable have a significant effect, while the Location and Process Variables have no significant effect on the decision to stay at a Five Star Hotel. Third, the Price Variable, has a dominant influence on the desires / decisions of consumers / customers / guests to stay at five-star hotels, especially at the Whyndam OPI Hotel and The Excelton Hotel Palembang. Based on the conclusion, the researcher gave a suggestion. first, the hotel manager recalculates the tariff / price set so that it can provide greater discounts, and improve hotel facilities including the design and comfort of hotel rooms. Second, adding hotel facilities including improving the quality of design and comfort of hotel rooms. Third, for further research, other variables can be added outside the marketing mix to complement the results of subsequent studies regarding the decision to stay at a five-star hotel.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

Sign in / Sign up

Export Citation Format

Share Document