Mid- to low-end fashion brand personality affects consumers' perceived quality, commitment, and loyalty

2019 ◽  
Vol 47 (7) ◽  
pp. 1-14
Author(s):  
Su Jin Yang ◽  
Yuri Lee
Keyword(s):  
Brand Personality ◽  
Critical Role ◽  
Perceived Quality ◽  
Mediating Effects ◽  
Personality Dimension ◽  
Personality Dimensions ◽  
Fashion Brand ◽  
The Impact ◽  
Significant Mediator

To gain insight into fashion brands that are newly entered in the market of a country with emerging economies, we compared Chinese versus Korean consumers' perception of Western (European) versus Eastern (Korean) mid- to low-end brands. We identified sincerity, competence, and excitement as brand personality dimensions, and used brand commitment and perceived quality as mediating variables, with the brand personality dimensions as independent variables, to predict affective loyalty. Results showed that competence and sincerity significantly predicted affective loyalty toward both Western and Eastern brands, and excitement played an essential role in loyalty to Eastern brands. Perceived quality mediated the impact of each brand personality dimension on affective loyalty, but for the Western brands the mediating effects of commitment were significant for sincerity and excitement only, and for the Eastern brands commitment was a significant mediator of the effects of competence and excitement only. These results increase understanding of how consumers perceive Western versus Eastern fashion brands, by providing empirical evidence of the critical role of brand personality in the formation of affective loyalty.

Blending Cobrand Personalities: An Examination of the Complex Self

2007 ◽  
Vol 44 (3) ◽  
pp. 389-400 ◽  
Author(s):  
Alokparna Basu Monga ◽  
Loraine Lau-Gesk
Keyword(s):  
Brand Personality ◽  
Personality Dimension ◽  
Personality Dimensions ◽  
Consumer Responses ◽  
Interdependent Self ◽  
Trait Associations

This research examines the role of self-complexity in influencing consumer responses to cobrands with trait associations to two distinct brand personality dimensions versus one distinct brand personality dimension. Three experiments reveal that consumers whose complex self becomes activated prefer cobrands that exude both sophistication and excitement to those that exhibit either sophistication or excitement. Caucasians, who have a more complex independent self, tend to evaluate a sophisticated and excited personality cobrand more favorably when primed on independence, whereas Hispanics, who have a more complex interdependent self, tend to evaluate this cobrand personality combination more favorably when primed on interdependence. This research also suggests that this self-complexity-driven process is conscious in nature.

scholarly journals The Role of Consumer Ethnocentrism Propensity and Brand Personality in Purchasing Domestic Products

2018 ◽  
Vol 7 (1) ◽  
pp. 85-111
Author(s):  
Imtiaz Ahmad ◽  
Hafiz Ihsan Ur Rehman
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Discriminant Validity ◽  
Brand Personality ◽  
Perceived Quality ◽  
Brand Trust ◽  
Consumer Ethnocentrism ◽  
The Impact ◽  
Domestic Products

The current study was designed to observe the impact of consumer ethnocentrism and brand personality on purchase intention, perceived quality and brand trust in the Pakistani clothing market. Famous Pakistani clothing brands were selected to examine the impact of consumer ethnocentrism and brand personality on purchase intention, evaluation of the product and brand trust. 300 questionnaires were distributed to consumers. The response rate was 90%. The sample comprised 52.2% males and 47.8% females. Two-level Structural Equation Modelling using LISREL 8.80 was employed to determine the convergent and discriminant validity. The study has concluded that Pakistani consumers are highly ethnocentric and ethnocentrism strongly affects purchase intention of domestic brands among Pakistani customers. The research found that brand image has a greater effect on purchase intention, perceived quality and brand trust than consumer ethnocentrism. Results also demonstrate that quality, as perceived by consumers, influences purchase intention which indicates that alone, brand personality and consumer ethnocentrism tendencies do not guarantee sales of local brands. This study puts both consumer ethnocentrism and brand personality into one model to access its role on consumer behavior. The results of the research can assist domestic marketers to comprehend the role of consumer ethnocentrism propensity and brand personality in purchasing domestic products, quality perception and building trust among young customers. To the best of the researchers’ knowledge, it is one of the pioneer studies in the context of Pakistan that casts light on the significance of ethnocentrism in evaluating domestic products by contributing to the literature of marketing.

The Impact of Restaurant Innovativeness on Consumer Loyalty: The Mediating Role of Perceived Quality

2021 ◽  
pp. 109634802098558
Author(s):  
Eojina Kim ◽  
Juan L. Nicolau ◽  
Liang (Rebecca) Tang
Keyword(s):  
Hospitality Industry ◽  
Theoretical Foundation ◽  
Perceived Quality ◽  
Research Model ◽  
Mediating Effects ◽  
Mediating Role ◽  
Brand Innovativeness ◽  
The Impact ◽  
Marketing Approach

Although hospitality industry has consistently invested resources in innovation, the path by which a brand’s innovativeness influences consumers’ loyalty remains unclear. The purpose of this study is to establish a research model that represents the relationships of customers’ perceived restaurant’s innovativeness at brand level, perceived quality, and levels of loyalty. Specifically, five subdimensions (differentiation, dynamic brand, innovativeness brand, new leader, and idea generator) measure restaurant’s innovativeness at brand level. Perceived quality consists of the food and service aspects. The result shows that among brand innovativeness, differentiation predicts better loyalty whereas dynamic brand, innovativeness brand, new leader, and idea generator are less effective, with mediating effects of food quality and service quality. This outcome potentially expands the theoretical foundation of brand innovativeness in the hospitality discipline, while providing a promising marketing approach that empowers patrons with brand innovativeness through differentiation.

SELF-EXPRESSION THROUGH VOTING? THE CRITICAL ROLE OF LEADER BRAND PERSONALITY

2018 ◽  
Vol 2018 ◽  
pp. 1004-1014
Author(s):  
Sofia Batsila ◽  
◽  
George Panigyrakis ◽  
Anastasios Panopoulos
Keyword(s):  
Brand Personality ◽  
Critical Role

scholarly journals NLRP7 Promotes Choriocarcinoma Growth and Progression through the Establishment of an Immunosuppressive Microenvironment

Cancers ◽  
2021 ◽  
Vol 13 (12) ◽  
pp. 2999
Author(s):  
Deborah Reynaud ◽  
Roland Abi Nahed ◽  
Nicolas Lemaitre ◽  
Pierre-Adrien Bolze ◽  
Wael Traboulsi ◽  
...  
Keyword(s):  
Immune Response ◽  
Tumor Cells ◽  
Major Gene ◽  
Critical Role ◽  
Orthotopic Model ◽  
Independent Manner ◽  
Maternal Immune Response ◽  
The Impact

The inflammatory gene NLRP7 is the major gene responsible for recurrent complete hydatidiform moles (CHM), an abnormal pregnancy that can develop into gestational choriocarcinoma (CC). However, the role of NLRP7 in the development and immune tolerance of CC has not been investigated. Three approaches were employed to define the role of NLRP7 in CC development: (i) a clinical study that analyzed human placenta and sera collected from women with normal pregnancies, CHM or CC; (ii) an in vitro study that investigated the impact of NLRP7 knockdown on tumor growth and organization; and (iii) an in vivo study that used two CC mouse models, including an orthotopic model. NLRP7 and circulating inflammatory cytokines were upregulated in tumor cells and in CHM and CC. In tumor cells, NLRP7 functions in an inflammasome-independent manner and promoted their proliferation and 3D organization. Gravid mice placentas injected with CC cells invalidated for NLRP7, exhibited higher maternal immune response, developed smaller tumors, and displayed less metastases. Our data characterized the critical role of NLRP7 in CC and provided evidence of its contribution to the development of an immunosuppressive maternal microenvironment that not only downregulates the maternal immune response but also fosters the growth and progression of CC.

scholarly journals Specialized Pro-Resolving Lipid Mediators in Neonatal Cardiovascular Physiology and Diseases

Antioxidants ◽  
2021 ◽  
Vol 10 (6) ◽  
pp. 933
Author(s):  
Andrea Gila-Diaz ◽  
Gloria Herranz Carrillo ◽  
Pratibha Singh ◽  
David Ramiro-Cortijo
Keyword(s):  
Tissue Repair ◽  
Cardiovascular Health ◽  
Critical Role ◽  
Potential Effect ◽  
Lipid Mediators ◽  
Physiological Effects ◽  
Therapeutic Approaches ◽  
The Impact ◽  
Long Chain

Cardiovascular disease remains a leading cause of mortality worldwide. Unresolved inflammation plays a critical role in cardiovascular diseases development. Specialized Pro-Resolving Mediators (SPMs), derived from long chain polyunsaturated fatty acids (LCPUFAs), enhances the host defense, by resolving the inflammation and tissue repair. In addition, SPMs also have anti-inflammatory properties. These physiological effects depend on the availability of LCPUFAs precursors and cellular metabolic balance. Most of the studies have focused on the impact of SPMs in adult cardiovascular health and diseases. In this review, we discuss LCPUFAs metabolism, SPMs, and their potential effect on cardiovascular health and diseases primarily focusing in neonates. A better understanding of the role of these SPMs in cardiovascular health and diseases in neonates could lead to the development of novel therapeutic approaches in cardiovascular dysfunction.

scholarly journals COVID-19 as an “Infodemic” in Public Health: Critical Role of the Social Media

2021 ◽  
Vol 9 ◽  
Author(s):  
Debanjan Banerjee ◽  
K. S. Meena
Keyword(s):  
Public Health ◽  
Social Media ◽  
Critical Role ◽  
Global Public Health ◽  
Sources Of Information ◽  
Multiple Sources ◽  
Health Crisis ◽  
Digital Platforms ◽  
The Impact

The Coronavirus disease 2019 (COVID-19) pandemic has emerged as a significant and global public health crisis. Besides the rising number of cases and fatalities, the outbreak has also affected economies, employment and policies alike. As billions are being isolated at their homes to contain the infection, the uncertainty gives rise to mass hysteria and panic. Amidst this, there has been a hidden epidemic of “information” that makes COVID-19 stand out as a “digital infodemic” from the earlier outbreaks. Repeated and detailed content about the virus, geographical statistics, and multiple sources of information can all lead to chronic stress and confusion at times of crisis. Added to this is the plethora of misinformation, rumor and conspiracy theories circulating every day. With increased digitalization, media penetration has increased with a more significant number of people aiding in the “information pollution.” In this article, we glance at the unique evolution of COVID-19 as an “infodemic” in the hands of social media and the impact it had on its spread and public reaction. We then look at the ways forward in which the role of social media (as well as other digital platforms) can be integrated into social and public health, for a better symbiosis, “digital balance” and pandemic preparedness for the ongoing crisis and the future.

scholarly journals Paracrine interactions between epithelial cells promote colon cancer growth

2020 ◽  
Author(s):  
Guillaume Jacquemin ◽  
Annabelle Wurmser ◽  
Mathilde Huyghe ◽  
Wenjie Sun ◽  
Meghan Perkins ◽  
...  
Keyword(s):  
Epithelial Cells ◽  
Cancer Cells ◽  
Stromal Cells ◽  
Critical Role ◽  
Essential Factor ◽  
Transcriptional Responses ◽  
Tumour Formation ◽  
Different Types ◽  
The Impact

AbstractTumours are complex ecosystems composed of different types of cells that communicate and influence each other. While the critical role of stromal cells in affecting tumour growth is well established, the impact of mutant cancer cells on healthy surrounding tissues remains poorly defined. Here, we uncovered a paracrine mechanism by which intestinal cancer cells reactivate foetal and regenerative Yap-associated transcriptional programs in neighbouring wildtype epithelial cells, rendering them adapted to thrive in the tumour context. We identified the glycoprotein Thrombospondin-1 (Thbs1) as the essential factor that mediates non-cell autonomous morphological and transcriptional responses. Importantly, Thbs1 is associated with bad prognosis in several human cancers. This study reveals the Thbs1-YAP axis as the mechanistic link mediating paracrine interactions between epithelial cells, promoting tumour formation and progression.

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