scholarly journals PENGARUH MEDIA SOSIAL INSTAGRAM TERHADAP INFORMASI PENYEBARAN DAKWAH KEPADA MAHASISWA PROGRAM STUDI ILMU KOMUNIKASI UNIVERSITAS NEGERI JAKARTA

Kinesik ◽  
2021 ◽  
Vol 8 (3) ◽  
pp. 284-296
Author(s):  
Maulina Larasati Putri ◽  
Vera Wijayanti Sutjipto ◽  
Marissa Puspita Sary ◽  
Latifah Firdausah ◽  
Yoandra Putri Amarawati
Keyword(s):  
Social Media ◽  
Quantitative Methods ◽  
Communication Studies ◽  
State University ◽  
Wide Audience ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The Social ◽  
The Media

Instagram is one of the social media that is widely used by various groups ranging from teenagers to adults, so that the information uploaded on Instagram can reach a wide audience. The concept in this study is Instagram Social Media as variable X and Information on the Spread of Da'wah as variable Y. The population in this study were students of the 2019 State University of Jakarta Communication Studies program, totaling 82 people. This research uses uses and gratification theory. This study uses quantitative methods and the data that has been obtained is processed and analyzed by testing the validity, reliability and bivariate. The results showed that the t-count value of 6.265 is higher than the t-table value of 2.017, the validity of the X and Y variables which are more than 0.5 and can be said to be valid and the reliability of the X and Y variables which are more than 0.6 and can be said to be reliable so that it can be It was concluded that Instagram social media had an effect on the media for spreading da'wah to students of Communication Studies, State University of Jakarta, batch 2019.

scholarly journals Social and Conventional Media Patronage Among University Students: A Comparative Study

2019 ◽  
Vol 2 (2) ◽  
Keyword(s):  
Social Media ◽  
Media Influence ◽  
Accurate Information ◽  
Media Audiences ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The Social ◽  
Nature Play ◽  
The Media ◽  
Almost All

The study was conducted to comparatively analyze the patronage of social and conventional media among students; a case study of University of Maiduguri. The study is significant because it helped in unveiling the paradigm shift in respect of social and conventional media patronage. The objectives of the study are to examine the level of patronage of conventional and social media by students of University of Maiduguri, to find out the reasons for the preference of either social or conventional media by University of Maiduguri students, to determine the reliance of the students on either social media or conventional media. Uses and gratification theory was adopted as philosophical guide. Survey was the research method used, with questionnaire as instrument that was purposively distributed among 200 respondents. The survey established that patronage of media (either social or conventional) among students is absolutely positive. Simply put, every student patronizes either social or conventional media. Social media has higher level of patronage compared to the conventional media among the students and their patronage. There is high commitment of the students to the type of media they patronize. According to this finding, the higher number obtained from patronage of social media influence level of commitment in this finding. This further means that degree of patronage of social media is higher than conventional media. The amount of time audience allocates to the patronage of media either social or conventional is huge. This finding is also influenced by the first finding regarding the number of those that patronize conventional and social media. This means the amount of time spent on social media is higher than the conventional media by the students. There is exorbitant preference to the social media than conventional media. There is still significant number of audience who prefer the conventional media to social media. Audiences prefer conventional media because of accuracy and reliability of information. Professionalism and standard in ethics, spelling and grammar are also influential reason on their preference of conventional media. Audiences prefer social media for instant messages and updates found on the platforms. However, interactivity and participatory nature play significant role on their preference of social media. Each of the media influence its audience based peculiar characteristic and features which pilot the level of patronage. Because some like more interactivity and participation, the social media is waxing strong in this respect while the conventional media keep soaring higher among those who prefer reliable and accurate information that been professionally verified. Most of the audiences rely on information they receive from the social media even though significant number (39.5%) still doubt the reliability of such information. Almost all audiences rely on conventional media. The number (6%) of those who do not rely on such information is less or no significance. The degrees of reliance vary across the audience.

scholarly journals Understanding Perception and Motivation in Sharing Information by Digital Natives in Social Media

2020 ◽  
Vol 6 (1) ◽  
pp. 57
Author(s):  
Muhammad Rifky Nurpratama
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Quantitative Methods ◽  
Digital Natives ◽  
Age Difference ◽  
Wide Audience ◽  
The Social ◽  
The Difference ◽  
Negative Impacts ◽  
Share Information

Background of the study: The phenomenon of sharing information by all members of the public, especially digital natives. The phenomenon of sharing information is most visible done on social media such as WhatsApp, Instagram and line. Information sharing activities seem easy to do, especially on social media with a variety of features that have been provided and a variety of information that is spread. Even sharing information can have an impact, both positive like increasing knowledge or negative impacts such as creating information hoaxes.Purpose: Not yet known explicitly actually what lies behind someone, especially the digital generation natives share information on social media. To find out what is the background of someone sharing information on social media, therefore this study wants to find out from the aspect of perception and motivation regarding information sharing activities carried out by digital natives on social media.Method: This research uses quantitative methods, while the test carried out is path analysis. The population and sample of this study were S2 students in Information Management and Library and S1 Faculty of Social and Politics UGM. The population was chosen because they want to know the differences in perceptions and motivations of digital generations from the perspective of the level of education and age, apart from the social aspects of each student in sharing information on social media.Findings: The results of this study found that the perception of MIP students' information sharing was higher than that of FISIPOL students, but on the contrary, the motivation to share information on FISIPOL students was higher than MIP students. The difference is based on the age difference of MIP students who are more mature than FISIPOL students so that their perceptions about sharing information are wiser, but the motivation of FISIPOL students is higher because sharing information is not only for formal matters but also for informal matters such as finding one's reputation and pursuing prizes.Conclusion: Digital natives' perception in sharing information on social media is sharing information because it is seen to be beneficial to other individuals, sharing information is fun and can invite others to jointly understand and discuss together the latest information. For digital natives motivation in sharing information on social media, intrinsically to meet self-satisfaction. Examples such as being able to add insight and can discuss with other individuals. Whereas extrinsically is the motivation to share information because it can help others, especially when the information they have is useful and worth sharing. In terms of information sharing activities themselves, the digital natives really understand and pay attention to the type of information and the quality of information that will be shared before they share it with a wide audience.

scholarly journals The New Normal: Social Media’s Novel Roles and Utilisation

J-IKA ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 25-32
Author(s):  
Rety Palupi ◽  
Mincho Slavov
Keyword(s):  
Social Media ◽  
Business Community ◽  
New Normal ◽  
Significant Growth ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The Social ◽  
The Relationship

In the last decade social media has seen a significant growth and influence that reached an unprecedent levels during the COVID-19 pandemic. This research aims to identify and validate the new roles and way social media can be utilised in the era of New Normal. In addition, the relationship between social media and the new normal will be explored in the light of the post COVID-19 protocols by applying uses and gratification theory. The authors argue that new normal is offering unique possibilities for development and expanding the social media features, functions and way of use. This research provides both academics and the business community with a comprehensive and up-to-date knowledge about the increasing influence of social media on people’s lifestyle.

scholarly journals THE ROLE OF SOCIAL MEDIA IN ENHANCING ENTREPRENEURSHIP SKILLS AMONG NIGERIAN YOUTHS: COVID-19 TOTAL LOCKDOWN AND POST ERA

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Obiajulu Joel Nwolu
Keyword(s):  
Social Media ◽  
Category Theory ◽  
Service Providers ◽  
Internet Service ◽  
Internet Connectivity ◽  
Anambra State ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The Social

The study explored the roles of social media in enhancing the acquisition of entrepreneurship skills among Nigerian youths, retrospectively during the COVID-19 lockdown of 2020 and now, its post era. The study was guided by the uses and gratification theory as well as the social category theory. Using the triangulation method, a total of 10 social media influencers were interviewed while 2000 copies of questionnaire were administered to respondents within Anambra State. Findings revealed that 71. 4% of respondents acquired skills on social media during the lockdown with YouTube, Facebook and Instagram as the main media for these acquisitions. While further research is recommended in this area, however, there is a need for Government to provide appropriate infrastructure for better internet connectivity and also subsidize data costs by reducing the taxation of internet service providers. Furthermore, since it has been found that youths are the most active users of social media in Nigeria, in addition to the provision of grants and low-interest loans, Government should use these same social media for sensitization and orientation all geared towards effective youth productivity.

scholarly journals Social Media Skits: Reshaping the Entertainment Experience of Broadcast Audience

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110321
Author(s):  
Olusegun Ojomo ◽  
Oluwaseyi Adewunmi Sodeinde
Keyword(s):  
Social Media ◽  
New Media ◽  
Technological Determinism ◽  
Broadcast Media ◽  
Uses And Gratification ◽  
Media Technologies ◽  
Uses And Gratification Theory ◽  
Strength Of Interaction ◽  
The Media ◽  
Interacting Features

The emergence of social media has produced diverse changes for broadcast media in the discharge of their entertainment function. While the uses and gratification theory identifies entertainment as one of the needs that motivate the audience to use the media, the technological determinism theory argues that the nature and strength of interaction in the society change as new media technologies evolve. This study is a descriptive and predictive discourse on how social media skits are reshaping audience consumption, participation, expectation, and production of entertainment. As opposed to broadcast experience, the audience engage with social media skits, own them, many times produce them, form relationships around them, demand for new contents, and through their reactions, affect the sustainability of the content providers online. They also redefine entertainment for comedians who release skits to test new comedy materials. These interacting features together reshape the way the audience experience entertainment on social media.

scholarly journals YouTube Preferences and Practices of Preadolescents: Findings From a Study Carried Out in Catalonia

2021 ◽  
Vol 39 ◽  
pp. 145-166
Author(s):  
Sue Aran-Ramspott ◽  
Maddalena Fedele ◽  
Jaume Suau
Keyword(s):  
Social Media ◽  
Qualitative Approach ◽  
Media Content ◽  
The West ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Television Use ◽  
The Media ◽  
Media Practices ◽  
Self Learning

Recent data confirm the central role that YouTube plays in the media life of young people in the west, and especially in the media practices of adolescents and preadolescents. This article presents a study on tweens’ YouTube preferences and media practices. The study was based on the uses and gratification theory and applied a quantitative-qualitative approach: a questionnaire was administered to 1,406 preadolescents (x = 12, 11 years-old) from 41 secondary schools, and three focus groups with six participants (three girls and three boys) each were carried out in three schools. The results reveal that the tweens participating in the study consider YouTube as a social media and a video catalogue. They especially like YouTube’s content, in particular entertainment (music and humour) and self-learning (tutorials); however, they generally dislike its interactive functions (e.g., sharing and commenting). Moreover, their media practices on YouTube reveal that tweens incorporate YouTube into their everyday media life within other social media, although they use it predominantly to consume media content in a “traditional”/“non-interactive” way, similar to traditional television use. Despite this they do not consider it as a “new” television. Finally, tweens in our study use YouTube especially for entertainment, and, on a second level, for self-learning and socialising functions. Further studies need to be carried out to go deeper into the prosumption possibilities for tweens’ both on YouTube and other social media.

The Use of Social Media in Searching for Information about Papua

2021 ◽  
Vol 13 (1) ◽  
Author(s):  
Cobaaa Cobaaaa
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Political Issues ◽  
Face To Face ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Or Groups ◽  
History Of ◽  
The Media ◽  
Use Of Social Media

The use of social media in searching for information relating to conflict and political issues has become immensely crucial since in those domains the information appearing is often biased and dominated by certain parties or groups. One of the political information that has frequently emerged in Indonesia is about Papua. Papua is the longest problem in the history of Indonesia and that conversation has continued, especially in social media in the last three years.This study intends to examine the use of social media in searching for information about Papua. The Uses and Gratification Theory (UGT) is used in the study with a mixed method approach as both quantitative and qualitative data were concurrently utilized. Quantitative data obtained from a questionnaire distributed to 100 UPN "Veteran" students in Yogyakarta. While qualitative data from in-depth interviews with some sources. In conclusion, social media cannot be used as the only media for seeking information about Papua. Social media has a set of limitations requiring the audience to employ other means including face-to-face meetings through discussions. This is in line with UGT, which states that audiences actively choose the media based on their motivation, experience, and satisfaction. 

The impact of social media platforms on book marketing and advertising : a case of selected South African authors

2020 ◽  
Vol 3 (2) ◽  
pp. 43-60
Author(s):  
Selaelo John Mabeba
Keyword(s):  
Social Media ◽  
South African ◽  
Primary Data ◽  
Target Market ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The Social ◽  
Social Media Platforms ◽  
The Right ◽  
The Impact

Authors use social media platforms to reach out to potential readers. Social media play an important role in book marketing and advertising and is convenient for meeting authors' goals of finding a wide target market in a short space of time. In light of this, this paper assessed the impact of social media platforms (Facebook, Twitter, Instagram and WhatsApp) on marketing and advertising books: poetry, fiction, and non-fiction. The paper emanates from an empirical study undertaken to establish whether such platforms do guarantee optimum sales for authors. The paper is grounded on the Uses and Gratification Theory (UGT) that explains the different reasons that inspire social media users to choose certain media to satisfy their specific needs. These needs develop out of the social territory. The theory states that receivers select the types of media and media content to fulfil their needs. UGT links the need for gratification to a specific medium choice that rests with the audience member. As a result, a qualitative method was used with an unstructured questionnaire to collect primary data. The findings show that authors have a challenge in terms of identifying the right target market on their social media accounts. The findings further show that social media platforms do not necessarily guarantee sales; instead, they are crucial for creating awareness.

scholarly journals Penggunaan Fitur Media Sosial Instagram Stories Sebagai Media Komunikasi

2021 ◽  
Vol 3 (1) ◽  
pp. 26-32
Author(s):  
Zike Martha
Keyword(s):  
Social Media ◽  
Social Control ◽  
Relationship Development ◽  
Self Awareness ◽  
Self Disclosure ◽  
The Public ◽  
Uses And Gratification ◽  
The Social ◽  
Self Development ◽  
The Media

Instagram is one of the social media which is widely used by the public. They use the media not only to fill their free time, but also to reveal their previously hidden information. This study aims to find out how people reveal themselves through the Instagram story feature on social media of Instagram. This study uses descriptive qualitative research method with the theory of self-disclosure and the theory of Uses and Gratification as a theory in analyzing self-disclosure in Instagram story. Data collection techniques used were through interviews and documentation. The data were then analyzed using the stages of data reduction, data presentation, and drawing conclusion. The result showed that self-disclosure depends on the mood (mood) and tends to be due to the dyadic effect, and depends on the personality of an individual. The content of the message expressed in accordance with the needs and desires of an individual was also in accordance with the goals to be achieved based on the dimensions of the purpose of self-disclosure which are used as the unit of analysis in this study such as expression, self-cleaning, social control, and relationship development. to express feeling and self-development to gain self-awareness as social control, and to increase the intimacy of a relationship. Keywords: instagram story; self disclosure; uses and gratification  

scholarly journals The Use of Social Media in Searching for Information about Papua

2020 ◽  
Vol 12 (2) ◽  
pp. 122
Author(s):  
Panji Dwi Ashrianto ◽  
Senja Yustitia
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Political Issues ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Or Groups ◽  
The Media ◽  
Use Of Social Media ◽  
State Defense ◽  
Depth Interviews

<p><em>The use of social media in searching for information relating to political issues has become immensely crucial since in those domains the information appearing is often biased and dominated by certain parties or groups. One of the political information that has frequently emerged in Indonesia is about Papua. The significance of this research because Papua is a crucial problem in Indonesian history, and its conversation has continued, especially in social media. This study intends to examine the use of social media in searching for information about Papua. That is a novelty of research because no one has examined Papua in terms of the use of social media. The Uses and Gratification Theory is used in the study with a mixed method approach as both quantitative and qualitative data were concurrently utilized. Quantitative data obtained from a questionnaire distributed to 100 UPN "Veteran" Yogyakarta students. UPN was selected because they are a state defense campus and provide state defense material to students. While qualitative data from in-depth interviews with some sources. In conclusion, social media cannot be used as the only media for seeking information about Papua. Audiences actively choose the media based on their motivation, experience, and satisfaction.</em></p>

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