scholarly journals The Trans-Mississippi and International Expositions of 1898–1899: Art, Anthropology, and Popular Culture at the Fin de Siècle

Panorama ◽  
2019 ◽  
2019 ◽  
Vol 39 (3) ◽  
pp. 270-286 ◽  
Author(s):  
Yuko Minowa ◽  
Pauline Maclaran ◽  
Lorna Stevens

This article explores how marketing influences ideologies of femininity. Tracing the evolution of femme fatale images in Vogue magazine in 1890s America, we develop a typology around four archetypal forms of the femme fatale that prevailed during this period. In doing so we respond to calls for more critical historical analyses on femininity. While studies on masculinity ideologies proliferate, there is a paucity of research on dissonant representations of femininity in popular culture media. The femme fatale, often a self-determined seductress who causes anguish to the men who become involved with her, is an intriguing and enduring challenge to traditional notions of femininity. Thus, in studying the femme fatale in her historical context and revealing the multiplicity of feminine ideologies contained within this trope, we contribute to a deeper understanding of marketing’s role in both reflecting and reinforcing societal assumptions, attitudes and problematics around gender norms.


2018 ◽  
Vol 23 (1) ◽  
pp. 162-172
Author(s):  
Benedikts Kalnačs ◽  
Pauls Daija

In this paper, the role of popular culture in fin-de-siècle Latvian literature has been explored by analysing the mid-nineteenth century Latvian translation of Christoph Schmid’s novel Genoveva (1846) by Ansis Leitāns, and unfinished drama Genoveva (1908) by Rūdolfs Blaumanis. While the first version of the Genoveva story was created according to the patterns of popular literature and played a significant role in the development of the Latvian reading public, the author of the second version attempted to turn the plot of popular fiction into a work of elite literature, elaborating the issue of female agency and adding psychological ambiguity to the plot. The mixture of popular melodramatic imagination and modernist themes, as observed in Blaumanis’s work, provides a deeper insight into fin-de-siècle literary techniques by turning attention to the conscious use of different literary styles and narrative levels and illuminating interactions between popular and elite culture. By comparing both works and interpreting their aesthetic innovations in terms of the relationship between idealism, realism and modernism, this paper traces the ways in which fin-de-siècle Latvian literature appropriated and reworked models of popular culture and developed new aesthetic insights by merging elements of low and high culture.


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