scholarly journals The Branding of Padang City: How Does It Affect The City Image and Tourist Visit Decision?

2019 ◽  
Vol 3 (2) ◽  
pp. 44-53
Author(s):  
Heru Aulia Azman ◽  
Monica Tuti Suryani ◽  
Ares Albirru Amsal
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Research Model ◽  
City Branding ◽  
City Image ◽  
Marketing Organization ◽  
The Relationship ◽  
The City ◽  
Further Development ◽  
Destination Marketing Organization

Padang has widely known as the tourism destination in Indonesia. This city is the capital of West Sumatera Province which win three World Halal Tourism Award categories in 2016; World's Best Halal Culinary Destination, World's Best Halal Destination and Halal World's Best Tour Operator. This study aims to determine the effect of Padang’s city branding (Presence, Place, potential, Pulse, People, Pre-requisite) towards its city image (cognitive, affective, conative) and tourist visit decision. Moreover, city image is also placed to be intervening variable between city branding and tourist visit decision. Based on the tourist data collected by survey (200 samples), structural equation modeling using Smart PLS 3.0 and Sobel Test were employed to test the research model. The findings indicate that the relationship in purposed model are significant. For researchers this study provides a basis for further development of city banding of Padang. For government and destination marketing organization (DMO), understanding the key construct is crucial to increase visitors and better perceived city image.

Impacts of city personality and image on revisit intention

2015 ◽  
Vol 1 (1) ◽  
pp. 50-69 ◽  
Author(s):  
Hong-bumm Kim ◽  
Sanggun Lee
Keyword(s):  
Structural Equation ◽  
Positive Impact ◽  
Equation Modeling ◽  
Causal Relationships ◽  
City Image ◽  
Content Type ◽  
Dynamic Image ◽  
Revisit Intention ◽  
The Relationship ◽  
The City

Purpose – The purpose of this paper is to examine the causal relationships of city personality and city image, together with the possible effect of city image on the revisit intention of visitors, through empirical validation, so that some meaningful implications can reveal to city planners and marketers how the city tourists can be affected by the personality and image of the city. Design/methodology/approach – This study offers an integrated approach to understanding the relationship between city personality and city image. The research model investigates the relevant relationships among the underlying dimensions of city personality and city image by using a structural equation modeling (SEM) approach. Data obtained from a sample of 302 respondents drawn from a web-based survey in South Korea were analyzed with AMOS program. Findings – The results of this empirical study indicate that city personality positively or negatively affect city image depending on the nature of constructs. Positive relationships are found to exist between excitement as well as sophistication personality and dynamic image of city. On the contrary, the relationship between sincerity personality and dynamic image is negative. All the specific three images of city: dynamic, specific, and static image show positive impact on revisit intention of city tourists. Originality/value – The empirical results of this study provide tenable evidence that the proposed SEM designed to consider city personality and city image, and revisit intention simultaneously is acceptable. Even though in the previous literature, researchers tried to explain the relationship between city personality and city image, the conceptual model and empirical studies pertaining to causal relationships among those constructs have not been thoroughly examined. It is believed that this study has a substantial capability for generating more precise applications related to city tourism, especially concerning city personality and city image.

Medical students’ attention in EFL class: roles of academic expectation stress and quality of sleep

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Po-Chi Kao
Keyword(s):  
Medical Students ◽  
Sleep Quality ◽  
Structural Equation ◽  
Equation Modeling ◽  
Research Model ◽  
Quality Of Sleep ◽  
Class A ◽  
Medical University ◽  
The Relationship

Abstract This study proposed and tested a conceptual model of academic expectation stress, sleep quality, and attention in EFL class. These variables did not receive much attention in previous studies but are considered important to medical students’ attention in EFL class. Data were collected from 496 medical students from a medical university in Taiwan. Structural Equation Modeling (SEM) technique was used to examine the path effect in the research model. The results found that (1) higher academic expectation stress leads to higher attention in EFL class; (2) higher academic stress causes poorer sleep quality; (3) poorer sleep quality leads to lower attention in EFL class. A mediator was also identified in this model: sleep quality was found to partially mediate the relationship between academic expectation stress and attention in EFL class. The results may advance the current literature in medical education and applied linguistics by moving a step closer to understand these three variables.

scholarly journals AN EMPIRICAL CROSS-COUNTRY STUDY ON CONSUMERS’ ATTITUDE TOWARDS AUGMENTED REALITY ADVERTISING

2020 ◽  
Vol 8 (2) ◽  
pp. 1424-1454
Author(s):  
Ela Sibel BAYRAK MEYDANOĞLU ◽  
Ahmet Mete ÇİLİNGİRTÜRK ◽  
Rıza ÖZTÜRK ◽  
Müge KLEIN
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Major Elements ◽  
Equation Modeling ◽  
Consumer Attitude ◽  
Research Model ◽  
Negative Effect ◽  
Survey Results ◽  
The Relationship ◽  
Positive Effect

The use of AR technology for advertising is becoming more and more popular. For the efficacy of AR ad campaigns, consumers' attitudes towards AR ads are decisive. One of the major elements that determines consumers’ attitudes towards advertising is the perceived value of the ad. The aim of this study is to analyze the relationship between AR ad value and consumer attitude and to investigate the factors that affect the perceived value of AR ads among the youth both in Turkey and Germany. The mentioned relations were represented in a research model developed in the study. It was proposed that informativeness, entertainment, novelty, interactivity and self-efficacy have a positive effect on advertising value while irritation and deceptiveness have a negative effect. It was also proposed that ad value affects consumers’ attitudes positively. To test the proposed hypotheses, online surveys were conducted among a group of 365 respondents in Germany and a group of 391 respondents in Turkey. The survey results were then tested by Structural Equation Modeling (SEM). Contrary to expectations, the proposed research model as a whole did not fit and the hypotheses were not supported for Turkish consumers. For German consumers the model was fitted and the hypotheses were supported.

scholarly journals Can Commercialization Reduce Tourists’ Experience Quality? Evidence From Xijiang Miao Village in Guizhou, China

2017 ◽  
Vol 43 (1) ◽  
pp. 120-140 ◽  
Author(s):  
Xiaolong Sun ◽  
Bishu Lin ◽  
Yonghong Chen ◽  
Shuyin Tseng ◽  
Jie Gao
Keyword(s):  
Structural Equation Modeling ◽  
Ethnic Minority ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Modeling ◽  
Special Topic ◽  
Research Model ◽  
The Relationship ◽  
Quality Evidence

The phenomenon of tourism commercialization in the context of China has transcended the research scope for Western commodification and has become a special topic for destination research, particularly in ethnic minority villages in China. Limited research has as yet drawn attention to the relationship between commercialization and experience quality. The main purpose of this research is to analyze the effect of tourism commercialization on tourists’ experience quality. Specifically, the study examines the interrelationships between five main constructs: tourism commercialization, perceived value, experience quality, satisfaction, and behavioral intentions. Using a sample drawn from the Xijiang Miao Village in China, a structural equation modeling approach is applied in the research model investigating 10 hypotheses. The results show that tourism commercialization has a positive influence on tourists’ experience quality and an indirect effect on others constructs, the implications are discussed with reference to the future development of tourism in the ethnic minority villages.

scholarly journals Measuring Behavioural Intention through the Use of Greenwashing: A Study of the Mediating Effects and Variables Involved

2021 ◽  
Vol 13 (12) ◽  
pp. 6720
Author(s):  
Eloy Gil-Cordero ◽  
Juan Pedro Cabrera-Sánchez ◽  
Ignacio Cepeda-Carrión ◽  
Jaime Ortega-Gutierrez
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Urban Mobility ◽  
Research Model ◽  
Direct Effects ◽  
Mediating Effects ◽  
Behavioral Indicators ◽  
Green Strategy ◽  
Indirect Relationship ◽  
The Relationship

The work aims to achieve a better understanding of firms’ green strategy, and specifically, in the false green strategy called greenwashing, and the relationships between greenwashing (GW) and behaviour intention (BI), and how this relationship is affected by word of mouth (WOM) and corporative social responsability (CRS). A survey was conducted and 198 valid and complete online questionnaires were collected from users of urban mobility apps (Blablacar and Amovens) in Spain. The structural equation modeling technique partial least squares (PLS-SEM) was used to test the proposed research model and hypothesized relationships. The results of our study indicate that the direct relationship between GW and BI is not supported, although the indirect relationship through WOM and CRS is significant, so that both become mediating variables of the GW and BI relationship. The paper also analyzes the direct relationships between GW, CRS, WOM and BI, so that the direct effects GW and CRS; CRS and WOM; and WOM and BI are significant. This empirical study analyzes the effect of GW, which has not been studied much, especially in empirical research. The study analyzes several variable consequences of GW and analyzes mediating effects of CRS and WOM on the GW and BI relationship. The study also includes two behavioral indicators, WOM and BI, in a research model, and, additionally, the study demonstrates the relationship between GW and perceived CRS.

Under entrepreneurial orientation, how does logistics performance activate customer value co-creation behavior?

2017 ◽  
Vol 28 (2) ◽  
pp. 600-633 ◽  
Author(s):  
Luu Trong Tuan
Keyword(s):  
Entrepreneurial Orientation ◽  
Customer Value ◽  
Structural Equation ◽  
Marketing Research ◽  
Sustainable Growth ◽  
Equation Modeling ◽  
Research Model ◽  
Content Type ◽  
The Relationship

Purpose For its sustainable growth, an organization should drive customers from the role of consumers of products or services to value co-creators. Logistics performance, which produces value for customers, may activate value co-creation behavior among them. The purpose of this paper is to investigate entrepreneurial orientation (EO) as the determinant and customer value co-creation behavior as the outcome of logistics performance. Design/methodology/approach The data for this research came from 328 dyads of logistics managers of chemical manufacturers and purchase managers of their customer companies in Vietnam context. The data were analyzed using structural equation modeling approach. Findings The research results confirmed the role of EO in predicting logistics performance. Logistics performance was also found to positively influence customer-organization identification, which, in turn promoted customer value co-creation behavior. Originality/value Entrepreneurship, logistics, and marketing research streams converge through the research model of the relationship between EO, logistics performance, and customer value co-creation behavior.

City Branding Strategy, in Order to Show the City of Batu as a Tourist Destination in Indonesia

2020 ◽  
Vol 11 (4) ◽  
pp. 863
Author(s):  
Hotman PANJAITAN
Keyword(s):  
Structural Equation ◽  
Practical Implication ◽  
Sem Analysis ◽  
Equation Modeling ◽  
Brand Value ◽  
Positive Contribution ◽  
City Branding ◽  
Tourist Satisfaction ◽  
Destination Brand ◽  
The City

This research was conducted to obtain a clear relationship between the strategy of city branding in increasing tourist visits to the city of Batu Indonesai. The researcher proposes a new model and wants to explain the concept of a new indicator on the brand value destination variable. From the results of testing the model, using structural equation modeling (SEM) analysis, convenience sampling method and with the help of PLS Warp software, on 270 respondents. The results showed that the research model was accepted. The proposed model shows destination brand value to be the main determinant of tourist satisfaction and loyalty. The model can also prove that the indicators, comfort, fairness of costs, fun, get benefits make a positive contribution to the destination brand value. Where this is a new thing proposed in this study. The practical implication of the research is that tourism managers should pay attention to and enhance brand image, which until now has not yet had a maximum impact on destination brand value, by building brand popularity, building competitive advantages that can be used as an excuse for tourists to visit tourist objects

scholarly journals The influence of knowledge management practices on e-government success

2018 ◽  
Vol 12 (3/4) ◽  
pp. 286-308 ◽  
Author(s):  
Emad Abu-Shanab ◽  
Issa Shehabat
Keyword(s):  
Knowledge Management ◽  
Structural Equation ◽  
Management Practices ◽  
Equation Modeling ◽  
Public Employees ◽  
Research Model ◽  
It Infrastructure ◽  
Content Type ◽  
Knowledge Management Practices ◽  
The Relationship

Purpose This paper aims to examine the perceived influence of knowledge management (KM) practices on the success of e-government initiatives. This paper proposes a framework depicting the overall perspective of the interactions between the environment and KM practices and associated processes in the context of e-government. Design/methodology/approach A conceptual framework was built to set the stage for empirical analysis, which included four major constituents: IT infrastructure, administrative issues, KM practices and e-government projects success. A sample of 181 civil servants completed a survey measuring the factors included in the research model. Structural equation modeling technique was used to test the model. Findings Results have identified IT infrastructure and administrative issues as significant predictors of e-government projects’ success, where the relationship was mediated by KM practices. The model explained 52.7 per cent of the variance in e-government success. Research limitations/implications Governments need to enforce policies to encourage KM practices and make available the needed infrastructure for such environment. The sample size and the new Arabic survey used in the study are the major limitations, where more research is encouraged to validate the instrument and generalize the findings to different environments. Originality/value This study is the first in Jordan, and one of the few that related e-government to KM practices by proposing a comprehensive model that sums the factors related to such relationship. Its value stems from its sample of public employees and the support of its proposed framework.

The Relationship among Manufacture Procedure, Manufacture Result and Customers Loyalty in Supply Chains

2014 ◽  
Vol 543-547 ◽  
pp. 4434-4439
Author(s):  
Chien I. Chen ◽  
Huan Ming Chuang ◽  
Kuo En Huang
Keyword(s):  
Structural Equation Modeling ◽  
Supply Chains ◽  
Structural Equation ◽  
Survey Instrument ◽  
Manufacturing Firms ◽  
Equation Modeling ◽  
Research Model ◽  
Confirmatory Factor ◽  
Key Drivers ◽  
The Relationship

The present study examines the relationships between manufacture procedures, manufacture results and customers loyalty. And investigates key drivers that establish maintain customers loyalty. The survey instrument the form of a questionnaire to the function managers of manufacturing firms in Taiwan. These firms are listed in the Business Weekly (Taiwans leading business magazine) as the top manufacturing firms of 2013. There is analysis of confirmatory factor in 410 questionnaires were conducted. LISREL with structural equation modeling (SEM) was used to test and analyze the hypothesized relationships of the research model. This study empirically demonstrates the importance of the Manufacture procedure and Manufacture Results dimensions of manufacture quality on Customers Loyalty behavior. Both Manufacture Procedure and Manufacture Results quality are important determinants of Customers Loyalty.

Branding Cities Through Medical Tourism

2018 ◽  
Vol 43 (2) ◽  
pp. 83-92
Author(s):  
Mohammad Mehdi Kalantarzadeh ◽  
Mukaddes Fasli
Keyword(s):  
Structural Equation ◽  
Medical Tourism ◽  
Equation Modeling ◽  
City Branding ◽  
Measurement Scales ◽  
Confirmatory Factor Analyses ◽  
Medical Facilities ◽  
Confirmatory Factor ◽  
Method Of Assessment ◽  
The Relationship

This study investigates the relationship between medical tourism and city branding as the main purpose. To this end, two measurement scales (questionnaires) were designed and validated. The data obtained through the questionnaires was analyzed using descriptive statistics, exploratory and confirmatory factor analyses as well as structural equation modeling via SPSS and LISREL. The study was done in the city of Shiraz which is a famous tourist destination worldwide and has high capacities in medical tourism as well. Participants included scholars and managerial staff in the fields of medical tourism and city branding. The results confirmed that the four underlying factors of medical tourism include medical facilities and services, doctors and staff, tourism factors and costs. Furthermore, city branding was confirmed to be comprised of three underlying factors including place and facilities, opportunities, and residents and culture. Finally, according to the findings from Structural Equation Modelling (SEM) method of assessment branding in shiraz it was found that medical tourism affects directly on city branding.

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