scholarly journals The impact of social networking sites on the lives of individuals within Palestinian society during the period 2015-2020 "Afield study applied to the residents of Bethlehem – Palestine": أثر مواقع التواصل الاجتماعي الإلكترونية على حياة الأفراد داخل المجتمع الفلسطيني خلال الفترة ما بين 2015 – 2020 " دراسة ميدانية مطبقة على سكان مدينة بيت لحم – فلسطين"

2020 ◽  
Vol 4 (4) ◽  
Author(s):  
Abdelmajid Nayif Alawneh
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Research Community ◽  
Negative Consequences ◽  
A Value ◽  
Impact Rate ◽  
The Social ◽  
Palestinian Society ◽  
The Impact

The aim of this research is to determine the extent of the impact resulting from electronic social networking sites with their various indicators on the lives of members of the Palestinian society in all aspects of living. The researcher has used the descriptive analytical method and the questionnaire tool in collecting field data, as the research community was a resident of the Palestinian city of Bethlehem located south The West Bank from all aspects of life and living for them, and the sample taken from the research community reached (888) individuals, with a percentage (3%) of the entire research community, and this research has reached a set of important results on this topic, one of the most important being that most users The reality of social media are from the young category, and that the most used website is Facebook compared to jealousy, as it turns out that the most affected aspects of life from electronic social networking sites are the social aspect, whose impact ratio has reached a value (1.90%) followed by the religious side, which came The percentage of being affected by social media has reached a value of (3.87%), then came the educational aspect, which has reached an impact rate of (4. 83%), then the behavioral aspect came with an impact rate of (3. 81%) then, culturally, at a value of (78%), as for the psychological aspect, which reached a value of 2.63%), another and the lowest of these values ​​came to the economic aspect, which reached a value (9.58%), thus forming the least effects resulting from the existence and use of sites. Electronic social networking within the Palestinian society. As for the nature of the relationship between social media and the aspects of life for members of Palestinian society, a strong and statistically significant relationship has emerged, and the nature of this relationship came in a direct way between each of the subscription period, the number of hours of daily use, the number of added friends, the goal of the subscription, and the number of sites The electronic system used and between the various aspects related to the life of the members of the Palestinian society represented in the social, religious, educational, behavioral, cultural, psychological and economic fields. At the end of the research, the researcher made a number of recommendations at the public and private levels that came from the most important of them. The time for awareness-raising by educational institutions represented in schools and universities to warn against the increase in the use of such sites and warn of the negative consequences resulting from them, and to identify the main issues in which the use of electronic social networking sites that are beneficial to the user are required, especially in social, behavioral, and other aspects.  

Social networking sites and customers’ attitude towards advertisements

2019 ◽  
Vol 13 (4) ◽  
pp. 477-491 ◽  
Author(s):  
Kaustav Mukherjee ◽  
Neelotpaul Banerjee
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Purchase Intention ◽  
Positive Attitude ◽  
Social Networking Site ◽  
Customer Engagement ◽  
Content Type ◽  
The Social ◽  
The Impact

Purpose The study aims to demonstrate the impact of social media users’ positive attitude towards the social networking sites (SNS) on the generation of a positive attitude towards social networking advertisements (SNA). A favourable attitude towards the SNA thus generated can positively influence brand attitude and purchase intention. Design/methodology/approach An online survey was conducted to collect relevant data using a structured questionnaire. Structural equation modelling was conducted using the statistical software AMOS 18. Findings Empirical analysis revealed the importance of brand advertisements on the social networks in inciting a positive attitude as well as a purchase intention for the brand in the SNS users’ minds. Research limitations/implications The study has been conducted in the Indian context using Facebook as a model social networking site. Practical implications Social media being one of the most popular and user-friendly platforms for regular communications, marketers are suggested to allocate a sizeable share of the advertising budget for social media advertisements and customer engagement so as to help build a positive attitude towards the advertised brand in the SNS users’ minds. Originality/value To the best of the authors’ knowledge, the impact of users’ positive evaluation of SNS as an effective communication medium, on the generation of a positive attitude towards the SNA, has been dealt for the first time here.

scholarly journals Machine Learning Methods for Analysing the Impact of Social Media on Students Academic Performance

2020 ◽  
Vol 1 (1) ◽  
pp. 13-22
Author(s):  
Kiran Shahzadi ◽  
Muhammad Shahzad Sarfraz ◽  
Mazhra Saqib ◽  
Hamza Mansoor Shah
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
Social Networking ◽  
Social Networking Sites ◽  
Research Question ◽  
Support Vector ◽  
K Nearest Neighbor ◽  
Media Impact ◽  
The Social ◽  
The Impact

Today Social networking is a common apporch, mostly along with youngster. The social media impact on the academic performance of students become fundamental part to determine. Social Networking Sites (SNS) for example, twitter facebook are presently an vital medium that are used to connect peoples and different  associations approximately the world  Technology is thriving quick with the passage of time, and the youngsters are trapped in this swift revolutionize. In this paper we find out in which ways social sites affects student’s academic performance and recognize the impact of social sites on our educational system. The reason at the back huge use of social networking sites. Social sites networking (SNS) have grow from being merely libertine stages for personl  use to awesome progressive structure that utilized both blend and inside and remotely for relationship and joined exertion with shafts separated stakeholders. Generally among youthful understudies, Social sites networks is an unmistakable example today In this paper by using student-por.csv and student-mat.csv dataset, we work on the classifier on  the social media impact on students academic performances. For this purposes we choose K nearest-neighbor (KNN), support vector machine (SVM) and Linear regression algorithm using python that predict slightly better and give right prediction about the student’s academic performance.  In social networking model our work has enhanced our imminent.  The results reveal that there is strong relationship between social media and student’s academic performance. This paper shows that mostly students have cell phones and also have internet availability so they use 40 mints form 4 hours daily and not give attentions to their studies, all these activities on internet effect the student’s academic performance. This study will commence with introduction and background of existing studies. After that on the basis of background there will be a research question.

scholarly journals Social Drinking on Social Media: Content Analysis of the Social Aspects of Alcohol-Related Posts on Facebook and Instagram (Preprint)

2017 ◽  
Author(s):  
Hanneke Hendriks ◽  
Bas Van den Putte ◽  
Winifred A Gebhardt ◽  
Megan A Moreno
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Social Context ◽  
Young People ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Aspects ◽  
Negative Consequences ◽  
The Social ◽  
Presence Of People

BACKGROUND Alcohol is often consumed in social contexts. An emerging social context in which alcohol is becoming increasingly apparent is social media. More and more young people display alcohol-related posts on social networking sites such as Facebook and Instagram. OBJECTIVE Considering the importance of the social aspects of alcohol consumption and social media use, this study investigated the social content of alcohol posts (ie, the evaluative social context and presence of people) and social processes (ie, the posting of and reactions to posts) involved with alcohol posts on social networking sites. METHODS Participants (N=192; mean age 20.64, SD 4.68 years, 132 women and 54 men) gave researchers access to their Facebook and/or Instagram profiles, and an extensive content analysis of these profiles was conducted. Coders were trained and then coded all screenshotted timelines in terms of evaluative social context, presence of people, and reactions to post. RESULTS Alcohol posts of youth frequently depict alcohol in a positive social context (425/438, 97.0%) and display people holding drinks (277/412, 67.2%). In addition, alcohol posts were more often placed on participants’ timelines by others (tagging; 238/439, 54.2%) than posted by participants themselves (201/439, 45.8%). Furthermore, it was revealed that such social posts received more likes (mean 35.50, SD 26.39) and comments than nonsocial posts (no people visible; mean 10.34, SD 13.19, P<.001). CONCLUSIONS In terms of content and processes, alcohol posts on social media are social in nature and a part of young people’s everyday social lives. Interventions aiming to decrease alcohol posts should therefore focus on the broad social context of individuals in which posting about alcohol takes place. Potential intervention strategies could involve making young people aware that when they post about social gatherings in which alcohol is visible and tag others, it may have unintended negative consequences and should be avoided.

scholarly journals A Evaluation on the Impact of Social Media in Human Resource Management

2019 ◽  
Vol 8 (2S8) ◽  
pp. 777-789
Keyword(s):  
Social Media ◽  
Social Network ◽  
Human Resources ◽  
Human Resource Management ◽  
Social Networking ◽  
Human Resource ◽  
Social Networking Sites ◽  
Wide Spread ◽  
The Social ◽  
The Impact

Social media became the wide spread in every aspect of business and thus in the area of Management of human resources. The aim of this research is to assess the impact of social media on HR tasks. The study of social media in HR is enabled to find the ways of using the social networking sites in HR field. This study mainly concentrates on studying the usage strategy of social network in Human Resource functions.

scholarly journals Usage of Social Media and Its Perceived Impact on the Social Life of the College Students in Kerala

2019 ◽  
Vol 9 (2) ◽  
pp. 863-867
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Life ◽  
The Social ◽  
Social Media Platforms ◽  
Perceived Impact ◽  
The Impact ◽  
Share Information ◽  
Anxiety And Fear

Social Media has undoubtedly become a powerful tool among the students. Social Media provides them the freedom to do whatever they want, to find new friends, to interact with people, to share information and knowledge and to create profile or identities. Social networking sites provide students with a new platform for learning but it also has a darker side of which if one is not aware of can bring potential dangers. The youth spent long hours on different social media platforms which has affected their academics, impaired their sleep patterns ,missed out their schools and meals and often produces stress, anxiety and fear about their identities. Students are also entrapped by the ploys of social networking. This happens when it develops an addiction in them that inculcates bad habits. So the students should be educated properly regarding the usage of Social Media and develop the cognitive and intuitive ability to analyze how much they want to spend on the different platforms in Social Media. Most of the studies conducted examine the impact of social networking sites on the academic performance of students. This study focuses on the usage of Social Media and its perceived impact on the social life of students in Kerala.

scholarly journals The Perceived Impact of Social Networking Sites and Apps on the Social Capital of Saudi Postgraduate Students: A Case Study

2021 ◽  
Vol 13 (1) ◽  
pp. 20
Author(s):  
Abdulelah A. Alghamdi ◽  
Margaret Plunkett
Keyword(s):  
Social Capital ◽  
Life Satisfaction ◽  
Social Networking ◽  
Social Networking Sites ◽  
Civic Participation ◽  
Social Trust ◽  
Political Engagement ◽  
Postgraduate Students ◽  
The Social ◽  
The Impact

With the increased use of Social Networking Sites and Apps (SNSAs) in Saudi Arabia, it is important to consider the impact of this on the social lives of tertiary students, who are heavy users of such technology. A mixed methods study exploring the effect of SNSAs use on the social capital of Saudi postgraduate students was conducted using a multidimensional construct of social capital, which included the components of life satisfaction, social trust, civic participation, and political engagement. Data were collected through surveys and interviews involving 313 male and 293 female postgraduate students from Umm Al-Qura University (UQU) in Makkah. Findings show that male and female participants perceived SNSAs use impacting all components of social capital at a moderate and mainly positive level. Correlational analysis demonstrated medium to large positive correlations among components of social capital. Gender differences were not evident in the life satisfaction and social trust components; however, females reported more involvement with SNSAs for the purposes of political engagement while males reported more use for civic participation, which is an interesting finding, in light of the norms and traditional culture of Saudi society.

scholarly journals Usage of Social Media by Leading Political Parties in General Election 2018 of Pakistan

2020 ◽  
Vol V (III) ◽  
pp. 32-43
Author(s):  
Ashraf Iqbal ◽  
Kishwer Perveen ◽  
Saima Waheed
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Political Parties ◽  
Social Networking ◽  
Political Party ◽  
Social Networking Sites ◽  
Dominant Party ◽  
The Social ◽  
Setting Theory ◽  
Social Media Tools

Social Networking sites are highly used for political proposes. In this study, the research tried to search the usage of social media by political parties during elections campaigns 2018 in Pakistan. The researcher applied the agenda-setting theory to link the social media posts of these political parties' pages and content analysis research technique for analyzing the variables. It was concluded from the that these social media are highly used for mobilizing voters where the users of these mediums not only see these posts but also like, comment and share for responding about what is uploaded on these social media pages by the representatives of political parties. It is concluded that from three trending political parties, PTI emerged as the most dominant party by using these social media tools, by uploading a maximum number of posts, by mobilizing voters to vote for a specific political party.

scholarly journals Impact of Social Media Visuals on People’s Visual Communication during Social Movements in Bangladesh

2019 ◽  
pp. 9-18
Author(s):  
MD Saiful Alam Chowdhury ◽  
Monira Begum ◽  
Shaolin Shaon
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Social Networking ◽  
Social Networking Sites ◽  
Visual Communication ◽  
Online News ◽  
Substantial Role ◽  
The Past ◽  
Popular View ◽  
The Impact

The past decade has seen an armorial growth of the influence of social media on many aspects of people’s lives. Social networking sites, especially Facebook, play a substantial role in framing popular view through its contents. This article explores the impact of visuals, especially photos and videos, published in social media during social movements. Importantly that some visuals received attention in social media during agitations which later got featured or become news in print, electronic and online news portal media as well. Some of the visuals later proved to be edited or fabricated contents which created confusion among participants in this research and beyond. The confusion has contributed to the acceleration or shrinkage of the movement in question in many cases. The center of this article is to examine how social media visuals influence people’s visual communication during social movements. Additionally, it digs out the user’s activity on social media during movements.

Hyperreality of #BlackLivesMatter Movement on Social Media

2021 ◽  
Vol 37 (3) ◽  
pp. 288-303
Author(s):  
Ghozian Aulia Pradhana ◽  
◽  
Syaifa Tania ◽  
Keyword(s):  
Social Media ◽  
African American ◽  
Content Analysis ◽  
Social Networking ◽  
Social Movement ◽  
Social Networking Sites ◽  
The Other ◽  
The Social ◽  
True Meaning ◽  
Social Media Platforms

This study aims to reveal how hyperreality is reflected in using the #BlackLivesMatter hashtag on social media. The death of an African-American, George Floyd, that involved white police, has sparked outrage and demonstrations in many U.S. states. Issues pertaining to racism sparked in relation to the event, and many people protested demanding justice. The demand for justice then went into a wave of massive global protests both in offline and online realities—the #BlackLivesMatter hashtag was widely used on social media when protests were held. The #BlackLivesMatter hashtag even became a trending topic on several social media platforms, as if everyone was concerned about the issue and aiming for the same purpose. However, we might find several posts that neither reflected nor were related to the case. Some social media users put the hashtag even though their content substance was not related. This phenomenon then led to a condition of hyperreality in questioning reality from a simulation of reality. The method used in this study is content analysis which measures the sentiment of comments on Twitter and Instagram. The study found that social networking sites mobilised online movements even though they were not directly related to the #BlackLivesMatter movement. On the other hand, hashtag activism reduced the true meaning of the social movement. Therefore, the hyperreality in #BlackLivesMatter could not be seen any longer as a form of massive protests demanding justice and ending violence, but merely to gain more digital presence on social media. Keywords: Black lives matter, movement, social media, hyperreality, hashtag activism.

Re-Evaluation of Nepali Media, Social Networking Spaces, and Democratic Practices in Media

2014 ◽  
pp. 287-304
Author(s):  
Dilli Bikram Edingo
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Indigenous Peoples ◽  
Social Networking Sites ◽  
Virtual Space ◽  
Common People ◽  
Collective Voice ◽  
Mainstream Media ◽  
Reliable Source ◽  
The Impact

This chapter first analyzes the Nepali mainstream media and social media's effect upon its relationships with audiences or news-receivers. Then, it explores how social media is a virtual space for creating democratic forums in order to generate news, share among Networked Knowledge Communities (NKCs), and disseminate across the globe. It further examines how social media can embody a collective voice of indigenous and marginalized people, how it can better democratize mainstream media, and how it works as an alternative media. As a result of the impact of the Internet upon the Nepali society and the Nepali mainstream media, the traditional class stratifications in Nepal have been changed, and the previously marginalized and disadvantaged indigenous peoples have also begun to be empowered in the new ways brought about by digital technology. Social networking spaces engage the common people—those who are not in power, marginalized and disadvantaged, dominated, and excluded from opportunities, mainstream media, and state mechanisms—democratically in emic interactions in order to produce first-hand news about themselves from their own perspectives. Moreover, Nepali journalists frequently visit social media as a reliable source of information. The majority of common people in Nepal use social networking sites as a forum to express their collective voice and also as a tool or medium to correct any misrepresentation in the mainstream media. Social media and the Nepali mainstream media converge on the greater issues of national interest, whereas the marginalized and/or indigenous peoples of Nepal use the former as a space that embodies their denial of discriminatory news in the latter.

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