scholarly journals Can mass media prevent AIDS: the need for well planned behaviour change communication programmes

2021 ◽  
Vol 2 (3) ◽  
pp. 449-458
Author(s):  
Farag M. El Kame

Thispaper reviews two ways of media utilization:to provide regular entertainment programmes and news events;and to relay specific messages for the purpose of influencing attitudes and behaviour. Obstacles to the effective use of the media for attitude and behaviour change are outlined and communication and training activities in order to overcome these obstacles are recommended

Waterlines ◽  
2015 ◽  
Vol 34 (4) ◽  
pp. 330-346 ◽  
Author(s):  
Lene Gerwel-Jensen ◽  
Sanna-Leena Rautanen ◽  
Pamela White

2020 ◽  
Vol 5 (4) ◽  
pp. 216-223
Author(s):  
Margarita Hramova

the introduction updates the urgent need to use the pedagogical potential of the mass media in the education of employees of the internal Affairs bodies of the Russian Federation in continuing education. The purpose of this article is to justify the need to organize the education of employees of the internal Affairs bodies of the Russian Federation using mass media based on the analysis of pedagogical monuments of the period from ancient times to the XVII century. The main part of the article deals with Russian pedagogical monuments of the period from ancient times to the XVII century: works of folklore and Chronicles. The authors-teachers of these works are studied. The article analyzes the process of management decisions made by higher authorities in the pre-state period, in the period of KievanRus, the Moscow Grand Duchy and Moscow state on the organization of education and training of citizens who subsequently influenced the system of education of employees of the internal Affairs bodies of the Russian Federation using mass media in continuing education. The article finishes with a General conclusion based on the results of a brief analysis of pedagogical monuments and the need to educate employees of the internal Affairs bodies of the Russian Federation using the media in continuing education.


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