Storiteling as important information technology and DNA information
The article explores the methods of informing information and shaping the information environment by means of mass market staging. The study of the components of this tool is especially relevant in today's changing information environment, when the old media are no longer working or ineffective, and the information market has longed for new tools of information transmission. Therefore, it is important to understand the working principle of these tools, because history is without a doubt the oldest form of communication that has the extraordinary ability to convey any human experience and information. And this method of communication is extremely effective, so it should be studied, researched, analyzed and put into practice. The purpose of the study is to uncover the possibilities of informing by means of staging in the current conditions in the media market, when both the landscape of the media and the tools of informing are changing rapidly. Namely, it analyzes the efficiency of information submission and its perception by the audience.