scholarly journals Retos del cine mexicano comercial para su consumo en los Estados Unidos

2017 ◽  
Vol 7 (14) ◽  
Author(s):  
David F. Lozano Treviño ◽  
José N. Barragán Codina ◽  
Sergio Guerra Moya ◽  
Paula Villalpando Cadena

Abstract: The main purpose of this document is to give statement of the importance that the innovative ideas of the Mexican commercial films organizations have, so they can create attractive movies for the spectators in the United States market and increase the film business. Also, we discuss the need that the organizations have to create production plans that allow them to reduce the costs, as much as possible, during the production. This will be the beginning to develop an appropriate commercializing into the United States by the Mexican organizations that will allow us to obtain an attractive revenue,always looking towards the United State customers´ satisfaction. Finally, we analyze the critical factors of success or failure in the Mexican commercial film productions, taking into account the financial aspects, like the production investment, government supports and the return over the investment; theinternational marketing, that includes the film promotion and the distribution and exhibition; and the artistic aspect composed by the human talent and the movie story.Key Words: Causal factors of success, film commerce, film production enterprise, human resources, innovative ideas, production planning, revenueResumen: El presente documento tiene como finalidad plasmar la importancia que tienen las ideas innovadoras de las organizaciones de producciones cinematográficas en México para que puedan crear películas atractivas para los espectadores en el mercado estadounidense y aumentar la comercialización de las mismas. También, se comenta la necesidad que tienen dichas organizacionesde crear planes de producción que les permitan reducir los costos, lo más posible, durante la filmación. Lo anterior será el inicio para desarrollar una comercialización adecuada a los Estados Unidos por  parte de las organizaciones mexicanas, que les permitirá obtener atractivos rendimientos, buscando siempre la satisfacción del consumidor estadounidense. Por último, se analizan los factores críticos de éxito o fracaso en las producciones cinematográficas comerciales mexicanas, mencionando los aspectos financieros, como lo son la inversión en la producción, los apoyos gubernamentales y el retorno sobre la inversión; el marketing internacional, que incluye la promoción de películas y su distribución y exhibición; y el aspecto artístico comprendido por el talento humano y la historia que se cuenta en la película.Palabras Clave: Comercialización de películas, factores causales de éxito, ideas innovadoras, organización de producción cinematográfica, planeación de la producción, recursos humanos, rendimientos

1995 ◽  
Vol 11 (03) ◽  
pp. 159-170
Author(s):  
Graham Haddock ◽  
Robert Latorre

World-class ship production in the United States will be achieved by shipyards using production planning based on the strengths of their workforce and technology base. While a large portion of technical literature deals with ship production technology, there is a growing awareness that the employee empowerment can realize substantial savings in labor hours and material usage. In 1942 the demands for military landing craft resulted in Higgins Industries opening two new boat building plants in New Orleans. By the cessation of hostilities in 1945, over two thousand 50–56 ft LCM landing craft and one hundred 180 ft FS cargo ships were delivered. The LCM and FS ship production were maintained in the face of wartime shortages in propulsion engines, steel, and a skilled workforce. This paper describes Higgins Industries' production planning and how what is now termed employee empowerment was utilized to achieve reduction in manhours and material usage. This ship production achievement 50 years ago provides many lessons in utilizing the workforce intelligence with a positive corporate culture to achieve world-class shipbuilding in the United States


1979 ◽  
Vol 9 (4) ◽  
pp. 27-30
Author(s):  
Man Singh Das

The phenomenon popularly known as brain drain has attracted growing concern in the United States and abroad (Tulsa Daily World, 1967; Committee on Manpower... 1967; Asian Student, 1968a: 3; 1968b: 1; 1969: 3; Institute of Applied Manpower . . . 1968; U. S. Congress, 1968; Gardiner, 1968: 194-202; Bechhofer, 1969: 1-71; Committee on the International Migration . . . 1970). The notion has been expressed that the poor countries of the world are being deprived of their talent and robbed of their human resources by the exchange of scholars and students which goes on between nations (U.S. Congress, 1968: 16-25; Mondale, 1967a: 24-6; 1967b: 67-9). Implicit is the idea that many students from these less developed countries go to the more highly developed and industrialized countries for study and decide not to return to their homeland.


Author(s):  
Georg Löfflmann

The chapter focuses on popular culture as key site for the production of constructs of geopolitical identity and practices of national security as common sense knowledge and conventional wisdom, examining popular Hollywood movies of the ‘national security cinema’ and the involvement of the Pentagon in the filmmaking process. Representations of geopolitical identity and national security are analyzed in some of the commercially most successful films in the United States released between 2009 and 2015. The chapter’s analysis testifies to the enduring popularity of key ideational themes and mythologies, such as American exceptionalism, military heroism, and external threats endangering the existence of the United States, its interests and values under the Obama presidency. The serial reproduction of these national security narratives, realized in multi-million dollar film productions, illustrates the cross-discursive leverage of American hegemony over alternative formulations of grand strategy under the Obama presidency and the popularity of a particular national security imagery of American geopolitical identity.


2020 ◽  
pp. 1-17
Author(s):  
Alexander Cooley ◽  
Daniel Nexon

Analysts have pronounced the end of American leadership since at least the 1970s. In the 1980s, some confidently proclaimed that the United States was in decline and Japan was on the rise. But in 1989, Moscow allowed its satellite regimes in Eastern Europe to collapse; in 1991 the Soviet Union fell apart under the pressure of nationalist movements. The resulting American “unipolar moment” was marked by three critical factors: the lack of any great powers both willing and able to challenge US hegemony; the existence of a “patronage monopoly” centered around the United States and its liberal democratic allies; and the development of a transnational civil society composed of liberal nongovernment organizations, international institutions, and activist networks. However, great powers and regional players now challenge US power; Washington has lost its patronage monopoly; and illiberal transnational movements are on the offensive against a retreating liberal international civil society.


Geophysics ◽  
1972 ◽  
Vol 37 (2) ◽  
pp. 380-380
Author(s):  
Frank Searcy

The Williams‐Steiger Occupational Safety and Health Act of 1970 has placed new responsibilities on everyone involved in geophysical operations in the United States. This law applies in all 50 states, the District of Columbia, and territories under the jurisdiction of the United States. The declared congressional purpose of the act is “to assure so far as possible every working man and woman in the nation safe and healthful working conditions and to preserve our human resources.”


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