scholarly journals Evaluating a Social Media Campaign for a Parent Educational Video on Bronchiolitis

Spectrum ◽  
2022 ◽  
Author(s):  
Hyelin Sung ◽  
Hannah Brooks ◽  
Lisa Hartling ◽  
Shannon Scott
Keyword(s):  
Social Media ◽  
Hospital Admissions ◽  
Downward Trend ◽  
Research Centre ◽  
Lower Airway ◽  
Media Campaign ◽  
User Interactions ◽  
Accessible Information ◽  
Continuous Interaction ◽  
Monthly Changes

Bronchiolitis, or lower airway swelling, is a common cause of pediatric hospital admissions. Parents have expressed wishes for more information regarding bronchiolitis but had difficulty finding reliable information, suggesting the need for more effective and easily accessible information resources. Knowledge translation (KT) tools like videos provide research-based information and may be conveniently disseminated to large audiences through social media. The purpose of this project was to evaluate the effectiveness of a social media campaign to promote a video on bronchiolitis. A social media campaign was conducted from 14 October to 30 November 2019. User interactions were recorded for the Facebook and Twitter accounts, website, and YouTube of Evidence in Child Health to Enhance Outcomes (ECHO), Alberta Research Centre for Health Evidence (ARCHE), and Translating Emergency Knowledge for Kids (TREKK). Baseline metrics were collected from 1 August to 30 September 2019 and post-campaign metrics were collected from 1 December 2019 to 31 March 2020. Mean monthly changes, standard deviations, and percent changes between periods were generated for the baseline, campaign, and post-campaign periods. Overall, there was a visible increase in user interactions throughout the campaign period. There was an overall downward trend in user interactions following the campaign. These findings suggest that social media may be a useful method of KT tool dissemination when consistently used. The downward trend post-campaign highlights the need for further research to investigate methods to maintain continuous interaction following a campaign.

Abstract P698: Coming Together in a Time of Distancing: Creating Community Messaging for Emergency Care During Covid

Stroke ◽  
2021 ◽  
Vol 52 (Suppl_1) ◽  
Author(s):  
Lindsay L Olson-Mack ◽  
Amelia Kenner Brininger ◽  
Carol A Reeling ◽  
Cecile Davis ◽  
Christine Sundby ◽  
...  
Keyword(s):  
Social Media ◽  
Emergency Care ◽  
Emergency Treatment ◽  
Hospital Admissions ◽  
Community Education ◽  
Heart Association ◽  
Media Campaign ◽  
Time Data ◽  
Large Numbers ◽  
Social Messaging

Introduction: In the early months of COVID-19 pandemic, a decline in stroke hospital admissions were reported nationwide. In a large, diverse region of Southern California, a collaborative effort was made to collect real-time data trends in stroke code activations and to assess this impact locally. The San Diego (SD) County Stroke Receiving Centers demonstrated a notable decrease of 30% in stroke code activations from March-May 2020 as compared to the same timeframe in 2019, which motivated the group to dedicate time and resources to pursue a united community messaging focused on seeking emergency treatment for stroke. Methods: A unified marketing campaign was created in collaboration with SD County EMS and the SD region American Heart Association/American Stroke Association. A single graphic message was utilized that emphasized the importance of seeking emergency treatment when suffering signs of stroke, along with the slogan “We are here for you. Every minute matters.” Impact of the campaign was gauged by quantifying the number of times our message was viewed on social media and number of stroke code activations after the campaign ended. Results: The unified social media campaign was posted by 14 of the 18 SD County stroke receiving hospitals during the month of June 2020. The team utilized Facebook, Twitter, Instagram and LinkedIn to convey the message. The campaign yielded a total of 26,727 views. The median monthly stroke code activations in July 2020 increased to 34, as compared to 26.5 for March-May 2020. Conclusion: In a time when social distancing has become the norm, it is more important than ever to band together as a community. This endeavor demonstrates that virtual messaging serves as a viable option for community education during the COVID-19 pandemic and in the future. A unified social messaging campaign targeting the importance of seeking emergency care for stroke during the COVID-19 pandemic is an effective way to reach large numbers of people regionally.

scholarly journals National Temporal Trend Analysis of Infective Endocarditis among Patients Infected with HIV in Spain (1997–2014): A Retrospective Study

2019 ◽  
Vol 8 (8) ◽  
pp. 1167 ◽  
Author(s):  
Maria Fe Muñoz-Moreno ◽  
Pablo Ryan ◽  
Alejandro Alvaro-Meca ◽  
Jorge Valencia ◽  
Eduardo Tamayo ◽  
...  
Keyword(s):  
Retrospective Study ◽  
Infective Endocarditis ◽  
Hospital Admissions ◽  
Downward Trend ◽  
Coagulase Negative Staphylococci ◽  
Data Set ◽  
Gram Negative ◽  
Epidemiological Trend ◽  
Incidence And Mortality ◽  
Significant Downward Trend

Background: People living with human immunodeficiency virus (HIV) (PLWH) form a vulnerable population for the onset of infective endocarditis (IE). We aimed to analyze the epidemiological trend of IE, as well as its microbiological characteristics, in PLWH during the combined antiretroviral therapy era in Spain. Methods: We performed a retrospective study (1997–2014) in PLWH with data obtained from the Spanish Minimum Basic Data Set. We selected 1800 hospital admissions with an IE diagnosis, which corresponded to 1439 patients. Results: We found significant downward trends in the periods 1997–1999 and 2008–2014 in the rate of hospital admissions with an IE diagnosis (from 21.8 to 3.8 events per 10,000 patients/year; p < 0.001), IE incidence (from 18.2 to 2.9 events per 10,000 patients/year; p < 0.001), and IE mortality (from 23.9 to 5.5 deaths per 100,000 patient-years; p < 0.001). The most frequent microorganisms involved were staphylococci (50%; 42.7% Staphylococcus aureus and 7.3% coagulase-negative staphylococci (CoNS)), followed by streptococci (9.3%), Gram-negative bacilli (8.3%), enterococci (3%), and fungus (1.4%). During the study period, we found a downward trend in the rates of CoNS (p < 0.001) and an upward trends in streptococci (p = 0.001), Gram-negative bacilli (p < 0.001), enterococci (p = 0.003), and fungus (p < 0.001) related to IE, mainly in 2008–2014. The rate of community-acquired IE showed a significant upward trend (p = 0.001), while the rate of health care-associated IE showed a significant downward trend (p < 0.001). Conclusions: The rates of hospital admissions, incidence, and mortality related to IE diagnosis in PLWH in Spain decreased from 1997 to 2014, while other changes in clinical characteristics, mode of acquisition, and pathogens occurred over this time.

scholarly journals Results of a social media campaign to prevent indoor tanning by teens: A randomized controlled trial

2021 ◽  
pp. 101382
Author(s):  
David B. Buller ◽  
Sherry Pagoto ◽  
Katie Baker ◽  
Barbara J. Walkosz ◽  
Joel Hillhouse ◽  
...  
Keyword(s):  
Social Media ◽  
Randomized Controlled Trial ◽  
Controlled Trial ◽  
Indoor Tanning ◽  
Media Campaign ◽  
Randomized Controlled

#TeamTrees: Investigating How YouTubers Participate in a Social Media Campaign

2021 ◽  
Vol 5 (CSCW2) ◽  
pp. 1-26
Author(s):  
Shuo Niu ◽  
Cat Mai ◽  
Katherine G. McKim ◽  
Scott McCrickard
Keyword(s):  
Social Media ◽  
Media Campaign

scholarly journals The Clickwrap: A Political Economic Mechanism for Manufacturing Consent on Social Media

2018 ◽  
Vol 4 (3) ◽  
pp. 205630511878477 ◽  
Author(s):  
Jonathan A. Obar ◽  
Anne Oeldorf-Hirsch
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Agenda Setting ◽  
Survey Analysis ◽  
User Interactions ◽  
Qualitative Survey ◽  
Media Services ◽  
Social Media Service ◽  
Political Economic ◽  
Economic Function

The clickwrap is a digital prompt that facilitates consent processes by affording users the opportunity to quickly accept or reject digital media policies. A qualitative survey analysis was conducted ( N = 513), assessing user interactions with the consent materials of a fictitious social media service, NameDrop. Findings suggest that clickwraps serve a political economic function by facilitating the circumvention of consent materials. Herman and Chomsky’s notion of the “buying mood” guides the analysis to analogize how social media maintain flow to monetized sections of services while diverting attention from policies that might encourage dissent. Clickwraps accomplish this through an agenda-setting function whereby prompts encouraging circumvention are made more prominent than policy links. Results emphasize that clickwraps discourage engagement with privacy and reputation protections by suggesting that consent materials are unimportant, contributing to the normalization of this circumvention. The assertion that clickwraps serve a political economic function suggests that capitalist methods of production are successfully being integrated into social media services and have the ability to manufacture consent.

scholarly journals IknowUshould2: Feasibility of a Youth-Driven Social Media Campaign to Promote STI and HIV Testing Among Adolescents in Philadelphia

2015 ◽  
Vol 19 (S2) ◽  
pp. 106-111 ◽  
Author(s):  
Nadia Dowshen ◽  
Susan Lee ◽  
B. Matty Lehman ◽  
Marné Castillo ◽  
Cynthia Mollen
Keyword(s):  
Social Media ◽  
Hiv Testing ◽  
Media Campaign

Patient who received liver after social media campaign reports success

BMJ ◽  
2012 ◽  
Vol 344 (may18 2) ◽  
pp. e3538-e3538
Author(s):  
O. Dyer
Keyword(s):  
Social Media ◽  
Media Campaign
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