scholarly journals APPRECIATION OF SOCIAL MEDIA BY TOURIST ACCOMMODATION OWNERS IN GREECE

2021 ◽  
Vol 36 (2spl) ◽  
pp. 672-680
Author(s):  
Chrysa AGAPITOU ◽  
◽  
Evanthia RIZOU ◽  
Aggeliki KONSTANTOGLOU ◽  
Dimitrios FOLINAS ◽  
...  
Keyword(s):  
Social Media ◽  
Media Use ◽  
Primary Data ◽  
General Strategy ◽  
Social Media Use ◽  
Quantitative Survey ◽  
Use Of Social Media ◽  
Tourist Accommodation ◽  
Of Greece

The primary aim of this paper is to examine the use of social media by managers in the field of tourism, especially in small and medium-sized businesses in Greece. An explanatory quantitative survey has been applied to collect, process and analyze primary data using questionnaires answered by 302 tourist accommodation owners, originated from 35 prefectures across the mainland and the islands of Greece. The research has indicated that the degree of social media dynamics is also large in small and medium-sized businesses. Regarding the goals that every business wishes to achieve by using social media, it has come up that businessmen seem to be content with their simple preserve on social media and retain mainly an informative and advertising approach. Based of the findings, it has become apparent that social media use, even for advertising purposes, occurs but without being a part of a general strategy promotion, thus with no specific plan or goals, without realizing the benefits of their advantages, and with no results measurements.

Social media utilization of tourists for travel-related purposes

2015 ◽  
Vol 27 (5) ◽  
pp. 1003-1023 ◽  
Author(s):  
Mustafa Öz
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Media Use ◽  
Primary Data ◽  
Online Questionnaire ◽  
Social Media Use ◽  
Content Type ◽  
Generalization Problem ◽  
Use Of Social Media ◽  
Questionnaire Method

Purpose – The aim of this study is to determine social media use by consumers for travel-related purposes. Design/methodology/approach – A quantitative study was conducted after reviewing the related literature. The primary data were collected by means of an online questionnaire, and the results were analyzed using a statistical package program. Findings – The respondents use social media intensively both in their daily lives ( > 96 per cent) and in travel-related activities (95 per cent). In addition to the detailed analyses of their usage, a model was developed to identify the factors behind social media use for travel-related purposes. Research limitations/implications – As a result of an online questionnaire method, only consumers having an Internet access could respond to the survey. Additionally, the sample was not random, and the respondents were selected only from Turkey. Consequently, the study may suffer from a generalization problem, especially for markets with major different cultural characteristics. Practical implications – The findings of the study may assist academics and practitioners to better understand social media and Web 2.0 technologies and their effects on consumers. Originality/value – One of the dominant trends affecting consumer behavior and tourism marketing in recent years is the use of social media. It is critical to understand such developments and their effects on consumer behavior that may impact on the distribution and accessibility of travel-related information.

scholarly journals Social Media Use Assistance Based on ITE Law Against PKK Mothers Wangen Village, Polanharjo Subdistrict

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Indah Maulani ◽  
Aryono Aryono
Keyword(s):  
Social Media ◽  
Direct Observation ◽  
Media Use ◽  
Secondary Data ◽  
Primary Data ◽  
Social Media Use ◽  
Electronic Transactions ◽  
The Law ◽  
Use Of Social Media

Abstract The Information and Electronic Transactions Act (ITE Law) has been enacted since 2008 and has been implemented since 2010, but there are still many people who do not fully understand, that communicating using social media can also be entangled in the law. This devotion  aims to provide assistance to raise awareness of PKK Mother Wangen Village, Polanharjo Subdistrict, Klaten Regency by memanfaatkan social media as a means of promotionand supporting various other activities effectively based on the ITE Law that applies by basing on qualitative non-doctrinal approach methods. Therefore, in this study, it is preferable to primary data collected by direct observation and supported by secondary data collected with literature studies. The data that has been processed for further analysis is qualitatively analyzed. Based on  hasil research found that kegiatan  the  diharapkan tidakberakhir padakegiatan  pengabdian,tetapi can beformed  kerjasama and means of promotion  dalampenyebaran informasi tentangpemahaman use of social media based onLaw  ITE  especially in  Wangen Village, Polanharjo Subdistrict, Klaten Regency.  Keywords: Social Media, Electronic Transaction Information  Abstrak Undang-undang Informasi dan Transaksi Elektronik (UU ITE) sudah diundangkan sejak tahun 2008 dan sudah dilaksanakan sejak tahun 2010, namun masih banyak masyarakat yang belum sepenuhnya memahami, bahwa berkomunikasi dengan menggunakan media sosial juga bisa terjerat hukum. Pengabdian ini bertujuan untuk melakukan pendampingan guna meningkatkan kesadaran Ibu PKK Desa Wangen, Kecamatan Polanharjo, Kabupaten Klaten dengan cara memanfaatkan social media sebagai sarana promosi dan penunjang berbagai aktivitas lainnya secara efektif berdasarkan UU ITE yang berlaku dengan mendasarkan pada metode pendekatan non-doktrinal kualitatif. Oleh karena itu dalam penelitian ini lebih mengutamakan pada data primer yang dikumpulkan dengan observasi secara langsung serta didukung data sekunder yang dikumpulkan dengan studi kepustakaan. Data yang sudah diolah untuk selanjutnya dianalisis secara kualitatif. Berdasarkan hasil penelitian ditemukan  bahwa kegiatan tersebut diharapkan tidak berakhir pada kegiatan pengabdian, tetapi bisa dibentuk kerjasama dan sarana promosi dalam penyebaran informasi tentang pemahaman penggunaan sosial media berdasarkan UU ITE khususnya di Desa Wangen, Kecamatan Polanharjo, Kabupaten Klaten.  Kata kunci: Media Social, Informasi Transaksi Elektronik

Social Media Use and Students’ Health-Lifestyle Modification in University of Calabar, Nigeria

2019 ◽  
Vol 5 (1) ◽  
pp. 47
Author(s):  
Ntongha Eni Ikpi ◽  
Veronica Akwenabuaye Undelikwo
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Lifestyle Modification ◽  
Media Use ◽  
Survey Design ◽  
Health Sector ◽  
Positive Health ◽  
Social Media Use ◽  
Health Lifestyle ◽  
Use Of Social Media

The use of social media platforms has over the years become a veritable tool for individuals, groups, institutions and corporate bodies for the promotion of health and wellness. In recent times, social media has become one of the most potent agents of the media through which health issues are addressed as well as generated and disseminated to different populations in society. The study was conducted to examine social media use and students’ health lifestyle modification in the University of Calabar, Nigeria. It sought to determine the extent to which students’ use of social media (Facebook, Twitter, and WhatsApp) influences the modification of their health-related lifestyles such as eating habits, sexual behaviour, cigarette and alcohol consumption, drug use and the engagement in fitness activities. The study adopted a randomized descriptive survey design and used a sample of 300 undergraduate students. The questionnaire was the main instrument used for collection of data while simple percentages and means were used to determine the difference between the expected mean of 2.50 and the observed means across various items in the questionnaire. The results showed that apart from Twitter, social media use by University of Calabar students has significantly influenced the modification of their health lifestyles. Since social media has become a veritable tool for the promotion of positive health lifestyle, effort should be made by government through the health sector to create more awareness among students and the entire population of social media users, on the health benefits accruing from use of social media.

scholarly journals Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review

2021 ◽  
Author(s):  
Yogesh K. Dwivedi ◽  
Elvira Ismagilova ◽  
Nripendra P. Rana ◽  
Ramakrishnan Raman
Keyword(s):  
Social Media ◽  
Media Use ◽  
State Of The Art ◽  
Relevant Literature ◽  
Comprehensive Analysis ◽  
Social Media Use ◽  
Weight Analysis ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Business To Business

AbstractSocial media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number of aspects of social media such as the effect of social media, social media tools, social media use, adoption of social media use and its barriers, social media strategies, and measuring the effectiveness of use of social media. This research provides a valuable synthesis of the relevant literature on social media in B2B context by analysing, performing weight analysis and discussing the key findings from existing research on social media. The findings of this study can be used as an informative framework on social media for both, academic and practitioners.

How and why Organisations Use Social Media: Five Use Types and their Relation to Absorptive Capacity

2017 ◽  
Vol 32 (2) ◽  
pp. 194-209 ◽  
Author(s):  
Daniel Schlagwein ◽  
Monica Hu
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Absorptive Capacity ◽  
Media Use ◽  
Social Media Use ◽  
The Past ◽  
Key Informant ◽  
Use Of Social Media ◽  
Trade Press ◽  
Consulting Companies

In this paper, we examine the relation between social media use and the absorptive capacity of organisations. Over the past 10 years, many organisations have systematically adopted social media. Trade press and consulting companies often claim that the systematic use of social media increases the performance of organisations. However, such claims are typically neither empirically grounded nor theoretically examined. In this paper, based on key informant interviews at 20 organisations, we examine these claims empirically and theoretically. Firstly, we examine the ways in which social media are used by organisations. We identify five different social media use types that support different organisational purposes (broadcast, dialogue, collaboration, knowledge management and sociability). Secondly, we analyse how these five social media use types relate to organisations' absorptive capacity. We find that particular social media use types (e.g., dialogue) support organisations' absorptive capacity and, ultimately, their performance although others (e.g., sociability) do not.

scholarly journals The “anti-vax” movement: a quantitative report on vaccine beliefs and knowledge across social media

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Staci L Benoit ◽  
Rachel F. Mauldin
Keyword(s):  
Social Media ◽  
Media Use ◽  
Knowledge Score ◽  
Structured Interview ◽  
Social Media Use ◽  
Cross Sectional ◽  
Knowledge And Beliefs ◽  
Twitter Users ◽  
Use Of Social Media ◽  
Vaccine Information

Abstract Background Social media use has become a mainstay of communication and with that comes the exchange of factual and non-factual information. Social media has given many people the opportunity to speak their opinions without repercussions and create coalitionS of like-minded people. This also has led to the development of a community know as anti-vaxxers or vaccine deniers. This research explores the extent to which vaccine knowledge has reached on social media. Methods This cross sectional research explored the relationship between the spread of information regarding vaccines in relation to social media use. A sample of 2515 people over the age of 18 around the world completed the survey via a link distributed on Twitter, Facebook and Instagram. A series of questions on vaccine knowledge and beliefs were compounded to create an individual’s “knowledge score” and a “belief score”. Knowledge scores were ranked from low knowledge to high knowledge with increasing scores. Belief scores were ranked from belief in myths to disbelief in myths with higher scores. This score was then analysed, using a Welch test and post hoc testing when applicable, across demographics and questions relating to social media use. Results Significant relations were found in both the knowledge and belief categories, many of which were similar findings between the two. North Americans had significantly lower knowledge and belief scores compared to all other continents. While the majority of people primarily use Facebook, Twitter users were significantly more knowledgeable. It was also found that higher education was correlated with higher knowledge and belief scores. Conclusions Overall, these correlations are important in determining ways to intervene into the anti-vax movement through the use of social media. Cross demographics were not analysed in this study but could be in future studies. To better understand the social media exposures related to vaccine information a follow up structured interview research study would be beneficial. Note that due to the cross sectional nature of this study, causal relationships could not be made.

scholarly journals SOCIAL MEDIA AND RELIGIOUS IDENTITY CHANGE AMONG MUSLIM ARAB WOMEN IN ISRAEL

2020 ◽  
Author(s):  
Aysha Agbarya ◽  
Nicholas John
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Religious Identity ◽  
Media Use ◽  
Arab Women ◽  
Identity Change ◽  
Structured Interviews ◽  
Social Media Use ◽  
Supportive Environment ◽  
Use Of Social Media

This study investigates the interface between increased religiousity among Muslim Arab women in Israel, and their social media use. To understand their use of social media as part of a profound change in social identity, fifteen semi-structured interviews were conducted with Muslim women aged 19-26 who are, or have been, social media users, who live in Israel, and who have become significantly more religious than they had previously been. The findings show two different logics of social media use in times of religious identity change. The first includes reconstructing social media ties to be an alternative, supportive environment, while the second relates to decision making based on the religious rules newly adopted by respondents. Two main social practices were related to the second kind of social media use: managing (and often removing) ties with male users, which raised profound personal dilemmas, and removing digital traces by deleting past posts and photos. Such decisions were made to obey religious rules rather than to gratify personal needs. Social media accompany and assist in the identity change, starting from its very beginnings, and throughout the process. While previous research shows that SNS tie management is an essential part of our identity, our findings show the religious identity of women to be a distinct case where religious rules guide behaviour and decision making. The very fact that these acts and dilemmas are visible to us is a result of paying special attention to identities in flux.

scholarly journals The Effect of Using Social Media on Job Satisfaction: Is There A Role for Job Engagement and Organization Engagement As a Mediator?

2021 ◽  
Vol 04 (07) ◽  
Author(s):  
Faradita Mahdani Ibrahim ◽  
Keyword(s):  
Job Satisfaction ◽  
Social Media ◽  
Work Engagement ◽  
Media Use ◽  
Social Media Use ◽  
Work Related ◽  
Organizational Engagement ◽  
Media Work ◽  
Use Of Social Media ◽  
The Relationship

This study aims to determine how the influence of the use of social media (Work-related social media use) and social media (Social-related social media use) on job satisfaction. In addition, to find out how the role of work engagement and organizational engagement, as a mediating variable in the relationship.The research was conducted in Indonesia with the analysis unit of the State Civil Servant (SCS) domiciled in Banda Aceh and Aceh Besar. A sample of 212 respondents obtained by using a questionnaire distribution technique using google form, data analysis using SEM-AMOS.The results of the analysis show that the use of social media (Work-related social media use) has no effect on job satisfaction, but the use of social media (Social-related social media use) is found to increase the job satisfaction of SCS.The results of the analysis also show that the use of social media (Work-related social media use) can increase work engagement, but has no effect on increasing organizational engagement. The use of social media (Social-related social media use) contributes to an increase in work engagement and organizational engagement. Furthermore, it was found that there was a significant effect of work engagement and organizational engagement on SCS job satisfaction. Work engagement and organizational engagement play a role as a mediating variable (partially) in the relationship between social media use (Social-related social media use) and job satisfaction. But there is no role as a mediating variable in the relationship between (Work-related social media use) and job satisfaction.

scholarly journals Using Communication Boundaries to Minimize Athlete Social Media Distractions During Events

2021 ◽  
Vol 25 (6) ◽  
pp. 683-704
Author(s):  
Michelle Hayes ◽  
Kevin Filo ◽  
Caroline Riot ◽  
Andrea N. Geurin
Keyword(s):  
Social Media ◽  
Best Practice ◽  
Media Use ◽  
Negative Consequences ◽  
Social Media Use ◽  
Communication Privacy Management ◽  
Performance Criticism ◽  
And Performance ◽  
Use Of Social Media ◽  
Sport Events

Sport organizations regulate athletes' use of social media for many reasons including the protection of the organization's reputation. Several strategies have been introduced to minimize issues related to the negative consequences athlete social media use may present, yet whether these strategies also work to address social media distractions experienced by athletes during major sport events is not well known. Utilizing communication privacy management (CPM) theory, the purpose of the current research was to examine the aspects of social media that sport administrators perceive to be distracting to athletes and what support and management mechanisms are utilized to address such concerns during major sport events. Semistructured interviews ( N = 7) with Australian national sport organization (NSO) administrators were conducted. Sport administrators reported several aspects of social media that are perceived to distract athletes including personal and performance criticism and a fixation with social media profiles. Social media could also be used to manage athlete temperament. As a result, organizations highlighted both proactive and reactive communication boundaries and mechanisms that could be used to address concerns including content restrictions, best practice case studies, engaging in conversations, and monitoring. Opportunities for sport practitioners are described including conducting consultation sessions with athletes to better understand their needs regarding their social media use.

scholarly journals SOCIAL MEDIA IN THE CURRICULUM AND CO-CURRICULUM: PRE-SERVICE TEACHERS AND THEIR COLLEGIATE PEERS

2018 ◽  
Author(s):  
Greg Heiberger
Keyword(s):  
Social Media ◽  
Media Use ◽  
Land Grant ◽  
School Systems ◽  
Social Media Use ◽  
Land Grant Institutions ◽  
Use Of Social Media

Although use of social media by students has been shown to be nearly ubiquitous, manyK-12 school systems have banned its use on their campuses or use between their teachers andstudents. In contrast, many collegiate faculty have utilized social media in their teaching. Socialmedia has been shown to assist faculty in engaging with students, helping students engage withcontent outside of class and sound implementation into the curriculum has been show to havepositive educational impacts. Data from a sample of two thousand and fifty-six college studentsacross two land-grant institutions is compared between pre-service teachers and their collegiatepeers. Pre-service teachers reported using Twitter in the curriculum more, were more inspired bythe use of social media use by their faculty, used social media more on their own for educationalpurposes and had a stronger belief that social media can be used for educationally relevantpurposes than their collegiate peers.

Sign in / Sign up

Export Citation Format

Share Document