Factors Affecting E-Scooter Sharing Purchase Intention: An Analysis Using Unified Theory of Acceptance and Use of Technology 2 (UTAUT2)

Author(s):  
Belinda Azzahra Irwan Putri ◽  
Farhan Atha ◽  
Fathiyya Rizka ◽  
Rizki Amalia ◽  
Shafira Husna

Transportation uses a significant amount of energy and burns most of the world energy consumers. As a result, it gives effect to the environment, such as air pollution in the forms of carbon dioxide, carbon monoxide, nitrogen oxide, hydrocarbons or volatile organic compounds, and particulate matter. Those compounds contribute a phenomenon called global warming. Within the transportation sector, road transport is the largest contributor to global warming. To cope with global warming, environmental regulations in developed countries are trying to reduce the individual vehicle's emissions. However, this has been counterbalanced by an increase in the number of vehicles and increased use of each vehicle. Therefore, micro-mobility may alleviate several challenges facing big cities today and offer more sustainable urban transportation. This research utilizes the framework of the UTAUT2 to identify and build a quantitative approach to identify factors related to the purchase intention factors of e-scooter sharing. The 200 respondents' field data were collected in Jakarta Metropolitan Area (Jabodetabek) as a rapid increase in pollution level. The linear regression study revealed that the consumers' purchase intention of e-scooter sharing is shaped by seven main factors: performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, price value, and habit. Those factors can explain 81 percent of the field data. Moreover, a brief recommendation for related stakeholders based on the research result is proposed to increase the adoption of e-scooter sharing. The practical implication resulted from this analysis are suggested policy measures the e-scooter sharing environmentally impact potency and strengthening circular economy as a part of green economy achievement in the communities.

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bo Chen

PurposeBoth foreign and local companies frequently name their brands in foreign language on the market of developing countries, and some of them choose to disclose the brands' country of origin to consumers. The purpose of this research is to investigate the joint effects between the practices of disclosing the actual country of origin of the brands and the language of the brand names on consumers' purchase intention for foreign brands and local brands in developing countries.Design/methodology/approachThe proposed hypotheses were tested in two studies, namely an experiment and a field experimental survey, with stimuli from two product categories.FindingsThe results of the two empirical studies with Chinese participants consistently demonstrate that revealing the actual country of origin of the brands undermines consumers' purchase intention for local brands that use foreign brand names, but does not impact consumers' purchase intention for foreign brands that use local brand names.Originality/valueThis research first investigates the effects of adapting the brand names into local language of developing countries for brands from developed countries on consumers' purchase intention, which provides new insight into the literature on foreign branding and country of origin effects as well as practical implications for brand managers.


2021 ◽  
Vol 7 (167) ◽  
pp. 28-33
Author(s):  
S. Burlutska ◽  
D. Krasovsky

At present, the totality of global environmental and economic threats and challenges has put the world economic science in front of the need to find a new way of developing the world economy. The new model of economic growth must satisfy two main criteria: firstly, to find a qualitatively new direction of growth, and secondly, to ensure the preservation and improvement of the quality of the environment for human life, that is, to ensure new economic growth without negative consequences for the environment. Many modern scientists see the solution of these problems in a relatively new direction in the economy, which has existed for just over 30 years - the "green" economy. Their opinion is shared by leading politicians and civil servants of the world's economic powers. The directions of the "green" economy system are considered: introduction of renewable energy sources; improvement of the waste management system; improvement of the water resources management system; development of "clean" transport; organic farming in agriculture; energy efficiency in housing and communal services; conservation and effective management of ecosystems. As a result of the analysis, key ones were identified directions in which the green economy is moving, systematized basic support tools that divided into price and non-price, in more detail characterized by price with the separation of financial tools that experts focus on international organizations for sustainable development. The main elements of the state are defined green growth strategies and analyzed the situation harmonization of the influence of developed countries on the development of "green" economy. An understanding of the essence and description of the goals of "green" technologies is proposed, which implies work not with the consequences, but with the causes of environmental problems. Considered the "green" experience of developed countries and global companies. In conclusion, the author emphasizes that the concept of a "green" economy is an innovative development project, but to achieve sustainability it is necessary to use the experience of other companies. One of the main problems was noticed, this is the use of pseudo environmental friendliness by companies for their own commercial purposes.


2009 ◽  
Vol 19 (2) ◽  
pp. 109-118
Author(s):  
David Foster

We will look back on the last year as a period when extraordinary economic events marked the unraveling of one economic model and placed in front of the global community a set of choices. Either we restructure the architecture of the global economy and replace it with something else, or we face a future of devastating economic consequences. The Blue Green Alliance has become one of America's leading advocates for global warming solutions and we believe that the benefits and economic opportunities will far outweigh the costs. We have popularized the terms “green economy” and “green jobs” and we believe that every job in America should turn into a green job.


2015 ◽  
Vol 747 ◽  
pp. 7-11
Author(s):  
Maryam Qays Oleiwi ◽  
Ayat Ali ◽  
Nangkula Utaberta ◽  
Mastor Surat

Green building has become an important issue among architects and urban planners due to the increment in global warming risks and climatic changes which influenced negatively on natural resources. It is also one of measures been put forward to alleviate the significant impacts of the influence of buildings on the environment, society and economy. There have been extensive studies on green buildings, as evidenced in the rapid growing number of papers been published in last decades. These studies have been conducted in both developed countries and developing countries, indicating this is a global issue. However, there is lack of extensive researches on the green buildings in Iraq that is crucial for the future exerts. This paper reports the definition of green building, the environmental, social and economical aspects of green building, and application of green building's principles in traditional housing in Iraq.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dwi Suhartanto ◽  
Ani Kartikasari ◽  
Raditha Hapsari ◽  
Bambang Setio Budianto ◽  
Mukhamad Najib ◽  
...  

Purpose This study aims to assess young customers’ repurchasing intentions toward green plastic products by incorporating green trust model into green purchase intention model. It also evaluates the role of gender moderation in the green repurchase intention formation model. Design/methodology/approach A total of 314 young consumers of green plastic products in Bandung, Indonesia were determined for this study. This study used variance-based partial least squares (PLS) to evaluate the proposed model and examine the hypothesized relationship, by means of SmartPLS 3. The construct validity and reliability were evaluated by testing the measurement model, while the proposed hypotheses were examined by testing the structural model. Findings The assessment of the proposed model using PLS reveals that the incorporation of green trust model increases the prediction strength of green repurchase intentions model on green plastic products. Further, this study shows that, in general, gender did not moderate the formation of green repurchase intentions. Research limitations/implications Besides broadening the green repurchase intention theory, this finding offers a direction for green plastic businesses to improve their capability and their marketing strategies. This study offers an important contribution in understanding young consumers’ intentions to buy green plastic products, although it has several drawbacks. In the future, to increase its generalization, this study can be replicated on young consumers in other developing and developed countries, and this model can also be tested in other segments. Originality/value To the best of the authors’ knowledge, there are no published studies that have tested the repurchase intention model for green plastic products, and none of the past studies have incorporated these models to explain repurchase intention toward green plastic products. Furthermore, the inclusion of gender roles in green repurchase intentions for green plastic products is important to be explored.


2017 ◽  
pp. 1605-1624
Author(s):  
Seda Yıldırım ◽  
Durmuş Çağrı Yıldırım ◽  
Ayfer Gedikli

Nowadays, sustainable growth and development are main economic policies for the countries all over the world. Decreasing natural resources, deepening environmental pollution and global warming problems are red alert of our planet. Every single country on the earth has the responsibility to protect our planet. So, increasing environmental awareness caused new tendencies in consumer behaviors. Countries aim not to pollute or harm the environment while improving their economic performance and life quality by green economy. Besides, by sustainable consumption, it is aimed to support personal sustainable development. In this context, sustainable consumption trends and the reflections of green economy applications in the world will be discussed in this chapter. In addition, developed countries and developing countries will be compared with each other through results of global ecological footprint.


2020 ◽  
Vol 12 (16) ◽  
pp. 6664 ◽  
Author(s):  
Marketta Vuola ◽  
Mika Korkeakoski ◽  
Noora Vähäkari ◽  
Michael B. Dwyer ◽  
Nicholas J. Hogarth ◽  
...  

A green economy that simultaneously promotes environmental sustainability, social inclusiveness, and economic growth is expected to benefit the heavily resource-dependent least developed countries. Yet, internationally, there is very little empirically based research on how the “green development” agenda translates into natural resource management policies in the least developed countries. This paper examines the implementation of green economy policies at the national level in the energy and forestry sectors in the Lao PDR and Cambodia. Both countries have adopted green growth targets; however, in terms of natural resources management, two contradictory processes have taken place during the past decade. While there have been some initiatives to decentralize natural resource management by enhancing the role of local communities role, such as community-based forest or fishery management, the far greater trend has been the opening up of the economies of the Lao PDR and Cambodia to large-scale investments by multinational enterprises. Large-scale hydropower projects and increasing deforestation pose challenges to more sustainable natural resource management efforts. This article is based on an analysis of the national green economy strategies and expert interviews with the government, academia, private sector and international and national development organizations. Focusing on the energy and forestry sectors, but also analysing the national green economy strategies as a whole, our analysis sheds light on the choices made in the national development versus green economy strategies. While green economy thinking rests on strong state regulation, the policies are often formulated within a complex dynamic of donor and investor interests. The achievement of a green economy depends on the state; thus, it should steer investments to ecologically less harmful industries and ensure social inclusiveness in land-use decisions. Our results show, however, that implementing a green economy is far more complex. Despite the quest for synergies, at the sectoral level there are still many unaddressed trade-offs between, for example, energy sources and forms of land use.


2019 ◽  
Vol 2019 ◽  
pp. 1-14
Author(s):  
Bie-Yu Lin ◽  
Shi-Xiao Wang

As domestic concerns on clean economic growth arise, promoting green economy has become an urgent issue for emerging countries that are facing serious environment problems in industrialization. Through international imitation, emerging countries have the opportunity to adopt clean techniques of developed countries. Because of different industrial structures, it is unachievable to learn the green technology across all fields. Previous studies consider that innovations could create green production models to improve the production capacity that reduces energy input and waste discharge. However, while evaluating emerging countries’ economic growth, the environment indicators were often neglected. Empirical investigation of the role of innovation in green economy’s growth is still rare. The first objective of this study is to adopt an integrated framework to investigate emerging countries’ green economy by considering environmental factors. Secondly, environmentally sensitive productivity growth index was employed to decompose the productivity progress of green economy into catch-up effect, innovation effect, and technical leadership to examine the role of innovation. Thirdly, implications were provided for the policy makers in relation to green growth. Thirty-nine emerging countries were chosen as samples, which were divided into America, Asia, and Europe according to their locations. We found that America is still an imitator in developing green economy. In contrast, Asia starts to transition to innovation, which has become another critical promoter for green growth. Europe was found to lead on the technology frontier because of proper industrial planning and technology accumulation. The progress to innovation and technical leadership could ensure a stable green growth in the future. This research could be a route to open up the possibility of extending current study of green economy.


2019 ◽  
Vol 8 (9) ◽  
pp. 5783
Author(s):  
A.A Istri Wimas Krisyanti ◽  
Gede Bayu Rahanatha

The purpose of this study is to examine the effect of brand awareness on purchase intention through word of mouth on prospective Maybelline consumers. This research was conducted in Denpasar City with 110 respondents. Data collection by distributing questionnaires and measured using a Likert scale. The analysis technique used is path analysis, sobel test and VAF test. The results found that brand awareness has a positive and significant effect on purchase intention, brand awareness has a positive and significant effect on WOM, WOM has a positive and significant effect on purchase intention, and WOM is able to mediate the influence of brand awareness on purchase intention. The practical implication in this research is that Maybelline Management can increase its advertising, carry out promotions such as giving coupons to consumers if they recommend buying Maybelline products to their friends, as well as strengthening their image to the eyes of consumers. Keywords: brand awareness, word of mouth, purchase intention  


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