scholarly journals Analisis Aspek Pasar dan Pemasaran dalam Kewirausahaan

2021 ◽  
Author(s):  
A. Anggie Zabrina Arief
Keyword(s):  
Market Share ◽  
Product Market ◽  
Marketing Strategies ◽  
Market Potential ◽  
Life And Death ◽  
The Future ◽  
A Company ◽  
Intensity Of Competition ◽  
The Way

In carrying out business activities, every company, whether engaged in services or goods, has the same goal, namely to make a profit. To achieve this goal, the company must implement one of them is to analyze the market and marketing aspects. This is important because the way of marketing is one of the main considerations of consumers in choosing a product. Market and marketing aspects are analyzing market potential, intensity of competition, market share that can be achieved, and analyzing marketing strategies that can be used to achieve the expected market share. Aspects of market and marketing determine the life and death of a company. If the market aspect is not researched properly, what are the prospects for the future, it is not impossible that the company's goals will never be achieved.

The Use of Combined Conjoint Approaches to Improve Market Share Predictions

2003 ◽  
Vol 45 (3) ◽  
pp. 1-16 ◽  
Author(s):  
Allan Bowditch ◽  
Gustavo Gurrieri ◽  
Beverley Henry
Keyword(s):  
Competitive Advantage ◽  
Market Share ◽  
New Product ◽  
Chemical Entity ◽  
Disease Area ◽  
The Future ◽  
Pharmaceutical Prescription ◽  
A Company ◽  
New Chemical Entity

Within the pharmaceutical prescription sector, just like many other markets, maintaining competitive advantage has become increasingly difficult. In the healthcare arena, the period of time that a new chemical entity has on the market before a key competitor emerges has been significantly reduced. If a company has already developed an important market franchise in a given sector or disease area, it is essential that that company understands the potential threats it is likely to face in the future from new product entries and also to appreciate what, if anything, could be done to protect or enhance the product franchise in the light of market developments.

scholarly journals ANALISIS PEMILIHAN KARTU GSM PRABAYAR DI KALANGAN MAHASISWA DENGAN PENDEKATAN RANTAI MARKOV (Studi Kasus pada Mahasiswa Universitas Bunda Mulia, Jurusan Manajemen, Semester 8)

2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Indra Indra ◽  
Lanang Diayudha
Keyword(s):  
Market Share ◽  
Marketing Strategies ◽  
Preference Scale ◽  
Descriptive Research ◽  
Brand Switching ◽  
Switching Pattern ◽  
The Future ◽  
The Many ◽  
Markov’S Chain

<p>The many variety of GSM card and services enables the customers to change brands easily. This has caused a tighter competition between the brands. In order to face the competition, GSM operators need to understand the customers’ perception and judgment on the preference scale toward the atribute of the products and services. GSM card operators also need to understand the brand switching pattern and its competitior position in analysing the market today or in the future. By the analyses, the operator hopes to acquired some description of their position and product situation among the tight competition between4 operators. The description can then be used as input in determining the marketing strategies for the future. The objects in this research are analyzed using Markov’s chain method on brand switching. The analysis on customer’s judgments on the product attributes and services is aided by the use of descriptive statistics. The case study is performed on the 8th semester students of Bunda Mulia University, majoring in Management. The population is 105 students. The research method is by using survey and the type of research is descriptive research. The data collecting technique is through the use of questionnaire and literary review. The results shows that the source of reference of the customer’s choice which is 3.81% from the event, 12.38% from families, 29.52 from commercials, 45.71% from friends, and 8.57% from other unspecified sources. The prediction of the market from the five operators in consequential orders are (0.0695, 0.6401, 0.0295, 0.1207, 0.1402), and the prediction of equilibrium moment are (0.0218, 0.5805, 0.0264, 0.117, 0.2543).The biggest market share is owned by XL which is 64.01%, and the smallest is by mentari with the share of 2.95%. The biggest sorce of reference for the students in choosing operators is from promotion events with the percentage of 30.81% and from friends is only 19.88%. Looking at this result it can be suggested that operators should increase their services and increase their promotion events in gaining the market share of GSM users.</p><p> </p><p>Keyword : GSM cards, brand switching, Markov’s chain, market share</p>

Organizational transformation through improved employee engagement – “How to use effective methodologies to improve business productivity and expand market share”

2016 ◽  
Vol 15 (2) ◽  
pp. 57-64 ◽  
Author(s):  
Perry Daneshgari ◽  
Heather Moore
Keyword(s):  
Employee Engagement ◽  
Market Share ◽  
Organizational Transformation ◽  
Team Work ◽  
Content Type ◽  
Working Together ◽  
Functional Teams ◽  
A Company ◽  
The Way

Purpose The purpose of this paper is to help businesses understand that as markets change, the way a company does business also must change to stay competitive in their industry. A company needs to know their share of the market to develop strategies to stay competitive and survive. This case study takes you through a successful company’s recognition and transformation involving all aspects of the organization. Cross-functional teams were developed to improve existing processes and develop new ones, as well as educate their people along the way. Design/methodology/approach The case study explains the process taken to help the company make the required changes to stay competitive. The company’s transformation happened through the application of Agile Construction® and the implementation of design teams to develop and test new or improved company processes and procedures. Once the improvements proved successful, the new standardized way of doing business was introduced to the rest of the organization. Tools were introduced to enhance the new processes and make them visible to the entire organization. Findings It was found that working together as a team and learning together to create standardized processes improved the company’s overall profitability, increased sales and expanded their market share. It takes a lot of dedication and hard work along the way to improve. The process also proved that the team has to work toward the same goals for the transformation to be successful. Practical implications Changes to practice that must be made is that communication is key among everyone involved in the organization. Also, there is value in understanding that the organization’s way of thinking needs to change to a learning organization. Originality/value Any organization, whether a company or an institution, can benefit from reading this case study. It is important to understand that the way of doing work changes over time and improvements have to be made to be successful in any industry. Team work is also important, so that everyone is reaching for a common goal.

The Differences of Hedonic Shopping Value and Purchase Intention in the Multichannel Shopping Environment for Apparel Shopping

2019 ◽  
pp. 125-142
Author(s):  
Charanya Nopnukulvised ◽  
Laden Husamaldin ◽  
Gordon Bowen
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Marketing Strategies ◽  
Market Forces ◽  
Structured Interviews ◽  
Apparel Shopping ◽  
The Future ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
The Way

Multichannel shopping has changed the way that consumers shop by offering them more choice and convenience. The growing competitive apparel market forces retailers to assess their current marketing strategies and their implementation. It is fundamental that multichannel retailers constantly provide high levels of hedonic shopping value through multichannel shopping in order to stimulate purchase. The purpose of this chapter is to emphasize the importance of hedonic shopping value in the context of multichannel shopping (in store, website, catalogue, mobile, and social media). The benefits of this chapter are evaluation of the strengths and weaknesses of each channel from the perception of the five channels for apparel shopping based on 18 hedonic shoppers in central London by using semi-structured interviews. The result shows that store and website gain the highest in the level of hedonic shopping value for apparel shopping and those are the most likely channels in which hedonic shoppers intend to shop for apparel in the future, while shopping via catalogue shows the lowest score of both hedonic shopping value and purchase intention. This chapter suggests that exploring the hedonic shopping value that consumers derive across five channels can enhance the understanding of hedonic shopping value in the context of the multichannel shopping environment.

The way of the future

1973 ◽  
Vol 131 (2) ◽  
pp. 285-287 ◽  
Author(s):  
R. A. Rosati
Keyword(s):  
The Future ◽  
The Way

Less Power, Greater Conflict

2018 ◽  
Vol 49 (1) ◽  
pp. 47-62 ◽  
Author(s):  
Petra C. Schmid
Keyword(s):  
Low Power ◽  
High Power ◽  
Goal Pursuit ◽  
Goal Conflict ◽  
Personal Goals ◽  
Multiple Goals ◽  
Objective Performance ◽  
The Future ◽  
The Way

Abstract. Power facilitates goal pursuit, but how does power affect the way people respond to conflict between their multiple goals? Our results showed that higher trait power was associated with reduced experience of conflict in scenarios describing multiple goals (Study 1) and between personal goals (Study 2). Moreover, manipulated low power increased individuals’ experience of goal conflict relative to high power and a control condition (Studies 3 and 4), with the consequence that they planned to invest less into the pursuit of their goals in the future. With its focus on multiple goals and individuals’ experiences during goal pursuit rather than objective performance, the present research uses new angles to examine power effects on goal pursuit.

Becoming Politicized

2017 ◽  
Vol 225 (4) ◽  
pp. 324-335 ◽  
Author(s):  
Dimitrios Barkas ◽  
Xenia Chryssochoou
Keyword(s):  
Collective Identity ◽  
Political Socialization ◽  
Greek Society ◽  
Economic Vulnerability ◽  
The World ◽  
The Future ◽  
Identity Model ◽  
Beliefs About The Future ◽  
Of Greece ◽  
The Way

Abstract. This research took place just after the end of the protests following the killing of a 16-year-old boy by a policeman in Greece in December 2008. Participants (N = 224) were 16-year-olds in different schools in Attiki. Informed by the Politicized Collective Identity Model ( Simon & Klandermans, 2001 ), a questionnaire measuring grievances, adversarial attributions, emotions, vulnerability, identifications with students and activists, and questions about justice and Greek society in the future, as well as about youngsters’ participation in different actions, was completed. Four profiles of the participants emerged from a cluster analysis using representations of the conflict, emotions, and identifications with activists and students. These profiles differed on beliefs about the future of Greece, participants’ economic vulnerability, and forms of participation. Importantly, the clusters corresponded to students from schools of different socioeconomic areas. The results indicate that the way young people interpret the events and the context, their levels of identification, and the way they represent society are important factors of their political socialization that impacts on their forms of participation. Political socialization seems to be related to youngsters’ position in society which probably constitutes an important anchoring point of their interpretation of the world.

When Silence Strikes: Derrida, Heidegger, Mallarmé

2018 ◽  
Vol 40 (2) ◽  
pp. 238-262
Author(s):  
Rodrigo Therezo
Keyword(s):  
The Earth ◽  
The Future ◽  
The Way

This paper attempts to rethink difference and divisibility as conditions of (im)possibility for love and survival in the wake of Derrida's newly discovered—and just recently published—Geschlecht III. I argue that Derrida's deconstruction of what he calls ‘the grand logic of philosophy’ allows us to think love and survival without positing unicity as a sine qua non. This hypothesis is tested in and through a deconstructive reading of Heidegger's second essay on Trakl in On the Way to Language, where Heidegger's phonocentrism and surreptitious nationalism converge in an effort to ‘save the earth’ from a ‘degenerate’ Geschlecht that cannot survive the internal diremption between Geschlechter. I show that one way of problematizing Heidegger's claim is to point to the blank spaces in the ‘E i n’ of Trakl's ‘E i n Geschlecht’, an internal fissuring in the very word Heidegger mobilizes in order to secure the future of mankind.

Profilometry. Using Corneo-scleral topography for scleral lens fitting

The Eye ◽  
2019 ◽  
Vol 21 (128) ◽  
pp. 19-22
Author(s):  
Gregory DeNaeyer
Keyword(s):  
Ocular Surface ◽  
World Wide ◽  
Contact Lenses ◽  
The Past ◽  
The World ◽  
The Future ◽  
The Way

The world-wide use of scleral contact lenses has dramatically increased over the past 10 year and has changed the way that we manage patients with corneal irregularity. Successfully fitting them can be challenging especially for eyes that have significant asymmetries of the cornea or sclera. The future of scleral lens fitting is utilizing corneo-scleral topography to accurately measure the anterior ocular surface and then using software to design lenses that identically match the scleral surface and evenly vault the cornea. This process allows the practitioner to efficiently fit a customized scleral lens that successfully provides the patient with comfortable wear and improved vision.

Artistic Challenges within Control Societies: Big Data and Democratic Resistance

MedienJournal ◽  
2017 ◽  
Vol 38 (4) ◽  
pp. 50-61 ◽  
Author(s):  
Jan Jagodzinski
Keyword(s):  
Big Data ◽  
Gilles Deleuze ◽  
Data Archive ◽  
Current State ◽  
The Future ◽  
The Way

This paper will first briefly map out the shift from disciplinary to control societies (what I call designer capitalism, the idea of control comes from Gilles Deleuze) in relation to surveillance and mediation of life through screen cultures. The paper then shifts to the issues of digitalization in relation to big data that have the danger of continuing to close off life as zoë, that is life that is creative rather than captured via attention technologies through marketing techniques and surveillance. The last part of this paper then develops the way artists are able to resist the big data archive by turning the data in on itself to offer viewers and participants a glimpse of the current state of manipulating desire and maintaining copy right in order to keep the future closed rather than being potentially open.

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