Rules of thumb and cultural evolution: How simple heuristics have guided human adaptation and the emergence of cultural complexity
This article combines insights from ecological rationality and cultural evolution to illustrate how simple heuristics – colloquially, “rules of thumb” – have guided human behaviour and the evolution of complex cultures. Through a variety of examples and case studies, we discuss how human cultures have used rules of thumb in domains as diverse as foraging, resource management, social learning, moral judgment, and cultural niche construction. We propose four main arguments. Firstly, we argue that human societies have a rich cultural history in applying rules of thumb to guide daily activities and social organization. Second, we emphasise how rules of thumb may be convenient units of cultural transmission and high-fidelity social learning – the backbones of cumulative cultural evolution. Third, we highlight how rules of thumb can facilitate efficient decision making by making use of environmental and bodily features. Fourth, we discuss how simple rules of thumb may serve as building blocks for the emergence of more complex cultural patterns. This paper sets a research agenda for studying how simple rules contribute to cultural evolution in the past, the present, and the Anthropocene future.