scholarly journals POLITICAL MARKETING FACTORS THAT AFFECT VOTING INTENTION ON INDONESIAN 2019 ELECTION

2019 ◽  
Vol 5 (1) ◽  
pp. 24-28 ◽  
Author(s):  
Marina Wamilia ◽  
Jono M. Munandar ◽  
Ujang Sumarwan
Keyword(s):  
Presidential Election ◽  
Democratic Party ◽  
Sampling Technique ◽  
Data Retrieval ◽  
Customer Relationship ◽  
Political Marketing ◽  
Management Approach ◽  
Online Questionnaire ◽  
The People ◽  
Marketing Approach

Indonesia face the biggest democratic party, the presidential election in 2019. There are two candidates, Number 01 (Joko Widodo-Ma'ruf Amin) and Number 02(Prabowo Subianto-Sandiaga Uno). Increasing the number of voters from previous elections will certainly be a challenge for each candidate to win the hearts of the people with a political marketing approach that is by understanding the characteristics and behavior of the people in decision making. The purpose of this study is to identify the factors that influence voter perceptions in Java Island regarding the situation of presidential election 2019. Candidates conducted political marketing approach by doing research to understand the perception of voters. The data retrieval method is quota sampling technique. Data was collected using an online questionnaire with the object of respondents are Indonesian citizens, domiciled in Java Island and have voting rights in presidential election 2019. The processing and analysis of data uses logistic regression analysis with SPSS (Statistical Package for the Social Sciences) version 23. Statistical test results show that voter perception based on price, leadership, agricultural orientation, positioning and the decision to choose electronic Customer Relationship Management approach (pre-purchase aspect and at-purchase aspect) significant effect on the chosen candidate.

scholarly journals Strategi Mobilisasi Politik pada Pemilu 2019 di Indonesia

POLITEA ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 33
Author(s):  
Nevy Rusmarina Dewi ◽  
Mufarikhin Mufarikhin ◽  
Dinda Alfiatur Rohmaniah
Keyword(s):  
Presidential Election ◽  
Democratic Party ◽  
Political Identity ◽  
Political Mobilization ◽  
Communication Media ◽  
Legislative Elections ◽  
The People ◽  
The Reformation ◽  
The Masses

<p class="07KatakunciKeywords"><span class="06IsiAbstrakChar"><span lang="EN-GB">Democracy in Indonesia has developed rapidly after the reformation, this is evidenced by the improvement in the implementation of the democratic party event. The 2019 election is an election held simultaneously between legislative elections and the presidential election. Each party and party coalition presidential election support hand in hand to try to win the hearts of the people. Community participation is very important for the determination of the votes of both the legislature and the president. Each stakeholder seeks to influence the community by using mobilization efforts. Many of the mobilization strategies in this election were carried out by many parties. This study examines the strategy of political mobilization used in gaining votes in 2019 elections in Indonesia. Qualitative research methods are used to obtain results from research. The results of the study indicate that the strategy of political mobilization in the 2019 Election uses four strategies, namely: political identity, communication media, money politics, and the use of public figures. This strategy is very effective in influencing the masses in Indonesia. This is evidenced by the polarization between the two supporting camps, and the use of communication media, especially social media in the dissemination of information</span></span><span lang="EN-GB">.</span></p>

scholarly journals Political Efficacy of Jokowi-Amin Political Marketing in Social Media in the Indonesia Presidential Election 2019 in Jabodetabek

2021 ◽  
Vol 2 (3) ◽  
Author(s):  
Sri Wahyuni ◽  
Edy Prihantoro ◽  
Noviawan Rasyid Ohorella
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Presidential Election ◽  
Political Efficacy ◽  
Social Capital Theory ◽  
Relationship Building ◽  
Customer Relationship ◽  
Internet Technology ◽  
Political Marketing ◽  
Young Voters

Marketing has become an important tool in building political relations. The use of internet technology in political marketing activities will function as a better way to improve the relationships that exist between political candidates and their supporters. During the 2019 presidential election campaign, pairs of presidential and vice-presidential candidates used social media as their campaign instrument. Jokowi-Amin incumbent team, which is now successfully elected as president and vice president, is no exception. This study aims to explore the influence of customers relationship building and visibility through political efficacy on political participation of young voters in Jabodetabek in the 2019 presidential election. The theory used is social capital theory (SCT). This research uses a quantitative approach, research data were analyzed using path analysis. The results showed that political parties or candidates were able to achieve political participation from young voters in Jabodetabek depending on how effectively they built relationships with young voters on social media but not by gaining visibility. In addition, research shows that the role of political efficacy as a mediating variable in increasing political participation applies only to visibility, but not to customer relationship building.

scholarly journals The Effect of Joko Widodo’s Political Marketing Communication in Instagram on His Image and Reputation in the Eyes of Millennial Generation in Jakarta

2020 ◽  
Vol 5 (2) ◽  
pp. 217-224
Author(s):  
Nur Kholisoh ◽  
Rajab Ritonga ◽  
Siti Muslichatul Mahmudah
Keyword(s):  
Direct Effect ◽  
Political Communication ◽  
Presidential Election ◽  
Millennial Generation ◽  
Sampling Technique ◽  
Survey Method ◽  
Political Marketing ◽  
Marketing Communication ◽  
Analysis Technique ◽  
Data Collection Instrument

This research aims to  study the effect of Joko Widodo's political marketing communication in Instagram on his image and reputation in the eyes of  millennial generation in the 2019 Indonesian Presidential Election. The theory used in this research is the Stimulus Organism Response, Persuasion Message Theory in political communication and theories or concepts of  reputation and image. The paradigm used is positivist with a quantitative approach. This research uses a survey method with a questionnaire as a data collection instrument to obtain information from a number of millennials as respondents aged between 19 and 39 years and participating in the 2019 Presidential Election with a total number of around 2,885,000.  Determination of sample size uses the Slovin formula with a margin of error of  5%, so the number of samples is 400 people. The sampling technique uses proportional sampling, while the data analysis technique uses path analysis. The results showed that political marketing communication has a direct effect on reputation at 11.9%. The image has a direct effect on reputation at 83.5%, and the indirect effect of marketing communication through image on reputation is 69.97%.

scholarly journals The Socio-Economic Implications of the Coronavirus Pandemic (COVID-19): A Review

2020 ◽  
Vol 8 (4) ◽  
pp. 8-17
Author(s):  
H Manjula Bai
Keyword(s):  
Economic Status ◽  
Sampling Technique ◽  
Economic Transformation ◽  
Snowball Sampling ◽  
Online Questionnaire ◽  
Role Of Government ◽  
Economic Implications ◽  
The People ◽  
Investment Level ◽  
The Government

This paper is designed to study the area of the role of Government. They play a meaningful role in the socio-economic transformation of the society from the implication of the coronavirus pandemic. For the study, an online questionnaire was conducted using a semi-structured questionnaire using a non-probability snowball sampling technique; the researcher has collected responses from- 100respondents. The study covers different aspects concerning socio-economic status, barriers in improving the income level, GDP level, consumption level, and Investment level of the people and whether the Government is significant in improving the standards of the people post the pandemic. All categories of people who are affected by this pandemic were surveyed by using Google forms and the extent of improvement after the pandemic in their social and economic status is studied. A small endeavor has been made to understand the stress and anxiety of the people during this pandemic and also how the Government will help in the transformation of society.

scholarly journals MARKETING POLITIK PEMENANGAN JOKOWI-JK PADA PEMILIHAN PRESIDEN TAHUN 2014

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Linayati Lestari ◽  
Alpikri Alpikri
Keyword(s):  
Market Segmentation ◽  
Presidential Election ◽  
Presidential Elections ◽  
Winning Strategy ◽  
Vice President ◽  
Political Marketing ◽  
Selling Price ◽  
The People ◽  
The Republic ◽  
The City

Election of President and Vice President of the Republic of Indonesia Year 2014 (2014 presidential election) was held on July 9, 2014 to elect the President and Vice President of Indonesia for the period 2014-2019. Efforts towards the award process, the politicians do the propaganda and agitation against the people (voters) in order that the candidate from the party that wins diusungnya at a general election. This is where the strategy is needed as a vehicle for political dynamic development and as a means to the goal in question.The problems of research that is how political marketing Joko Widodo-Jusuf Kalla on winning the presidential election of 2014 in the city of Batam. The purpose of this study was to determine political marketing Joko Widodo - Jusuf Kalla on winning the presidential elections in 2014 in the city of Batam. The benefits of this research is theoretically and practically.The method used in this research is using the qualitative approach with descriptive approach. Data collection techniques used in this study is observation, interview and dokumnetasi.The results of the study describes the Winning Strategy Joko Widodo-Jusuf Kalla On Presidential Elections of 2014 in the city of Batam (Case Study Sagulung Subdistrict, District Batam City and District Bengkong). Victory Joko Widodo-Jusuf Kalla in the 2014 presidential election in Batam will be seen from the process of political marketing that product offered, promotion is done, the selling price, a prioritized and market segmentation. From the research that has been done can be concluded that the victory of Joko Widodo-Jusuf Kalla at the presidential election in 2014 in the city of Batam, influenced by products that offer is to build elektabilitas candidate in the eyes of society, promotion done is to convey the benefits of its products to the public in the form of banners, billboards , tabloids and pamphlets. Selling prices here focuses on the psychological price to image nationally be a price to pay. Place priority aims to establish communication with the voters as the campaign must touch all levels of society. Market segmentation is done is to investigate complaints of people who are not uniform. To get the victory Joko Widodo-Jusuf Kalla, the more accurate the 2014 presidential election should be held for further research in terms of other strategies. Keywords: election, marketing, strategy, politic, presidential election Pemilihan Umum Presiden dan Wakil Presiden Republik Indonesia Tahun 2014 (Pilpres 2014) dilaksanakan pada tanggal 9 Juli 2014 untuk memilih Presiden dan Wakil Presiden Indonesia untuk periode 2014-2019. Upaya menuju proses pemenangan, para politisi melakukan propaganda dan agitasi terhadap masyarakat (pemilih) agar calon dari partai yang diusungnya menang pada saat pemilihan umum. Di sinilah strategi dibutuhkan sebagai wahana perkembangan dinamika politik dan sebagai alat menuju cita-cita yang dimaksud.Rumusan masalah dari penelitian yaitu bagaimana marketing politik Joko Widodo-Jusuf Kalla pada pemenangan pemilihan Presiden Tahun 2014 di Kota Batam. Tujuan dari penelitian ini adalah  untuk mengetahui marketing politik  Joko Widodo-Jusuf Kalla pada pemenangan pemilihan presiden tahun 2014 di Kota Batam. Manfaat dari penelitian ini yaitu secara teoritis dan secara praktis.Metode yang digunakan dalam penelitian ini adalah menggunkan pendekatan kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah observasi, wawancara dan dokumnetasi.Kemenangan Joko Widodo-Jusuf Kalla pada Pilpres 2014 di Kota Batam akan dilihat dari proses marketing politik yaitu produk yang ditawarkan, promosi yang dilakukan, harga jual, tempat yang diprioritaskan dan segmentasi pasar. Dari penelitian yang telah dilakukan dapat disimpulkan bahwa kemenangan Joko Widodo-Jusuf Kalla pada  pilpres 2014 di Kota Batam, di pengaruhi oleh produk yang tawarkan adalah untuk membangun elektabilitas calon dimata masyarakat, Promosi yang dilakukan adalah untuk menyampaikan keunggulan produknya kepada masyarakat  baik berupa spanduk, baliho, tabloid dan pamplet. Harga Jual disini menitik beratkan pada harga secara psikologis hingga citra secara nasional menjadi harga yang harus dibayar. Tempat yang diprioritaskan bertujuan untuk membangun komunikasi dengan pemilih karena kampanye harus menyentuh semua lapisan masyarakat.  Segmentasi pasar  dilakukan adalah untuk mengetahui keluhan-keluhan masyarakat yang tidak seragam. Untuk mendapatkan proses kemenangan Joko Widodo-Jusuf Kalla yang lebih akurat pada pilpres 2014 perlu diadakan penelitian lebih lanjut yang ditinjau dari strategi lainnya. Kata Kunci : Pemilihan Umum, Marketing, Strategi, Politik, Pemilihan Presiden 

PENGARUH TRANSPARANSI PENGELOLAAN KEUANGAN DANA DESA DAN PEMBERDAYAAN MASYARAKAT TERHADAP KESEJAHTERAAN MASYARAKAT DESA SIDOHARJO

2020 ◽  
Vol 28 (1) ◽  
pp. 35-50
Author(s):  
Dewi Kusuma Wardani ◽  
Ratih Ranika Putri Utami
Keyword(s):  
Financial Management ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Community Empowerment ◽  
Primary Data ◽  
Community Members ◽  
The People ◽  
Quantitative Descriptive ◽  
Positive Effect

This study aims to determine the effect of transparency in financial management of village funds and community empowerment on community welfare in Sidoharjo Village, Tepus District, Gunungkidul Regency. This research method uses quantitative descriptive methods and primary data using questionnaires. This study took a sample of residents who were divided into 11 hamlets in Sidoharjo Village, Tepus District, Gunung kidul Regency. The sampling technique is stratified random sampling. Data collection is done by distributing questionnaires directly to people’s homes, attending social gatherings and routine meetings held by community members. It aims to obtain more data from respondents directly. The number of questionnaires processed was 120 questionnaires. Data were analyzed using multiple linear regression analysis. The results of this study indicate that community empowerment has a positive effect on the welfare of the people of Sidoharjo Village, Tepus District, Gunungkidul Regency, while transparency in financial management of village funds does not affect the welfare of the community in Sidoharjo Village, Tepus District, Gunungkidul Regency.

scholarly journals Emotional Bonding and Sexual Activity During COVID-19 Lockdown: A Cross-National Pilot Study

2021 ◽  
pp. 263183182110274
Author(s):  
Deblina Roy ◽  
Sujita Kumar Kar ◽  
SM Yasir Arafat ◽  
Pawan Sharma ◽  
Russell Kabir
Keyword(s):  
Online Survey ◽  
Sampling Technique ◽  
Sexual Relationships ◽  
Sexually Active ◽  
Online Questionnaire ◽  
Cross Sectional ◽  
Emotional Bonding ◽  
Significant Difference ◽  
The Mean ◽  
Study Participants

Background: The COVID-19 pandemic and lockdown measures have affected the sexuality and emotional bonding among the couple across the world. Objectives: We aimed to assess the effects of the COVID-19 pandemic and lockdown on the married people’s emotional bonding and sexual relationships in 3 south Asian counties (Bangladesh, India, and Nepal). Methods: A cross-sectional online survey was conducted among Bangladesh, India, and Nepal residents from April 3 to April 15, 2020. The survey was designed in English. The participants were selected through convenience sampling technique, the link of the online questionnaire was shared with the participants. Only participants older than 18 years and above, married, and living with their spouses were included in the study. Results: A total number of 120 respondents were included finally for analysis from the participating countries (India, Nepal, and Bangladesh). The mean age of the participants was 35.42 (±5.73) years; the majority were males under the age of 40 years and had completed postgraduation as their qualification. Among the study participants, more than half (53.8%) of the women reported being sexually active during the lockdown, whereas 41% of the men reported being sexually active. Among the sexually active participants, most women (57.7%) reported that they perceived positive emotional bonding with their partners. Nevertheless, there was no significant difference observed when compared with men. There are variations in responses. However, no significant association was identified. Conclusion: There are a few insights from the study, that is, there was no significant difference found in almost 3 countries in emotional intimacy. There had been a trend that there is improved emotional bonding with their partners, although no significant difference was observed.

Intimate Partner Violence and its Mental Health Implications Amid COVID-19 Lockdown: Findings Among Nigerian Couples

2021 ◽  
pp. 088626052110152
Author(s):  
Margaret Isioma Ojeahere ◽  
Sahmicit Kankemwa Kumswa ◽  
Frances Adiukwu ◽  
Janet Punyit Plang ◽  
Yetunde Folake Taiwo
Keyword(s):  
Mental Health ◽  
Intimate Partner Violence ◽  
Partner Violence ◽  
Sampling Technique ◽  
Intimate Partner ◽  
Snowball Sampling ◽  
Health Consequences ◽  
Online Questionnaire ◽  
Cross Sectional ◽  
Health Implications

Intimate partner violence (IPV) has been identified as a global health problem with increasing mental health consequences. During the COVID-19 pandemic lockdown in Nigeria, couples were compelled to spend more time together, regardless of their pre-existing challenges. Our study aims to determine the prevalence of IPV, its forms, and mental health implications among Nigerian households amid the COVID-19 lockdown. A cross-sectional study was implemented which used the snowball sampling technique to recruit 474 participants across 31 states in Nigeria. A semi-structured online questionnaire was distributed using the WhatsApp platform. The relationship between IPV, its forms, and associated factors were analyzed using descriptive analysis and logistic regression with significant value at p ≤ .05 and confidence interval of 95%. Majority (98.1%) of the participants had at least a college degree and 90.1% were employed. Overall prevalence of IPV ranged from 7.2% to 13.5%. Using the lockdown as the landmark, higher prevalence was found before than during the lockdown across physical, emotional, financial, and sexual forms of IPV. Emotional form had the highest prevalence both before and during the lockdown with 11.4% and 3.8% respectively. Furthermore, 22.6% of participants reported that the lockdown affected their mental health. Hopelessness, feelings of failure, being irritable, and constantly under strain were psychological symptoms significantly associated with IPV amid the lockdown. Decreased prevalence of IPV were found in the early phase of the pandemic, suggesting that couples can experience less partner violence during periods of confinement. Our study supports existing evidence that forms of IPV have negative mental health consequences on abused partners.

“Mind the gap”: to succeed in marketing politics, think of social media innovation

2019 ◽  
Vol 36 (6) ◽  
pp. 806-817
Author(s):  
Patrick Amfo Anim ◽  
Frederick Okyere Asiedu ◽  
Matilda Adams ◽  
George Acheampong ◽  
Ernestina Boakye
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Political Participation ◽  
Political Efficacy ◽  
Customer Relationship ◽  
Political Marketing ◽  
Content Type ◽  
Young Voters ◽  
Mediating Role ◽  
The Relationship

Purpose This paper aims to explore the relationships between political marketing via social media and young voters’ political participation in Ghana. Additionally, this study examines the mediating role political efficacy plays in enhancing the relationship. Design/methodology/approach With a positivist mindset, and adopting the survey strategy, data gathered from the questionnaire administered from the sampled 320 young voters (18-29 years) in Greater Accra were quantitatively analyzed. An exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to assess and confirm the proposed scales validity and the relationships of the research model. Findings The study revealed that a political party or candidate’s ability to achieve political participation from Ghanaian young voters’ is dependent on how effective they build customer relationship or gaining visibility through social media. In addition, the study showed that political efficacy mediates the relationship between customer relationship building or gaining visibility through social media and political participation among Ghana young voters. Thus, young voters in Ghana must see themselves to have a say in the affairs of political parties through the political messages they gather from social media platforms to enhance their political participation activities. Practical implications The results of this paper will enable political marketers and politicians not only in Ghana but across the globe, to better understand how social media as a communication tool could be used to positively influence users’ political participation. Originality/value Considering the uniqueness of this study in a Ghanaian context, this paper is the first of its kind to use the social capital theory in examining the mediating role political efficacy plays in enhancing the relationship between political marketing on social media and young voters’ political participation.

Shall the People Rule? A History of the Democratic Party in Nebraska Politics, 1854-1972

1974 ◽  
Vol 60 (4) ◽  
pp. 1127
Author(s):  
James T. Doyle ◽  
James F. Pedersen ◽  
Kenneth D. Wald
Keyword(s):  
Democratic Party ◽  
The People ◽  
History Of
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