scholarly journals APLIKASI E-COMMERCE DENGAN METODE THEORY OF PLANNED BEHAVIOR DALAM BISNIS PENJUALAN (STUDI KASUS TOKO-TOKO DI WONOSOBO)

2018 ◽  
Vol 5 (2) ◽  
pp. 221-225
Author(s):  
Nur Hasanah
Keyword(s):  
Theory Of Planned Behavior ◽  
Electronic Commerce ◽  
Planned Behavior ◽  
Subjective Norm ◽  
Subjective Norms ◽  
Intention To Use ◽  
Behavior Control ◽  
Usage Behavior ◽  
Independent Variable

Masih banyaknya toko yang belum memanfaatkan falisitas internet, penjualan barang dagang masih bersifat konvensional, hal ini sangat berpengaruh terhadap penjualan produk hingga omzet yang didapat. Penerapan e-commerce merupakan hal yang penting dalam dunia usaha mengingat kebutuhan menyesuaikan perkembangan dunia luas sehingga mengharuskan kita agar terus berfikir secara kretif dalam mengembangkan usaha di dunia usaha Kegiatan menjual dan membeli menggunakan media internet serign dikenal sebagai e-commerce. kesuksesan penjualan pada e-commerce ini sanat tergantung akan implementasi electronic commerce technology. Mendapatkan hasil berupa tingkat kepentingan atas implementasi e-commerce dalam bisnis penjualan dengan objek penelitian beberapa toko yang ada di Wonosobo, selain itu juga bertujuan memberikan rekomendasi kepada toko yang belum menerapkan sistem e-commerce, agar setelah penelitan dilakukan bisa memanfaatkan teknologi internet yaitu menerapkan sistem ecommerce. Penelitian ini menerapkan Theory of Planned Behavior, dimana variabel yang mentukan intense untuk penentuan apa perilaku selanjutnya, yaitu Norma Subjektif (subjective norm) , sikap (attitude toward the behavior), dan kendali perilaku(perceivd behavior control). Variabel dependen berupa Usage Behavior dengan Intention to Use sebagai variabel independennya. Dependent Variable berikutnya yaitu niat menggunakan(Intention to Use) dengan independent variablenya adalah Subjective Norms, Sikap Atas Perilaku dan Kendali Perilaku. Analisis data menggunakan uji regresi dengan pengecekan antara variabel independen dan variabel dependen. Akan dihasilkan model persamaan matematis dengan penggunaan uji statistik sehingga akan diketahui tingkat pengaruh independent variable atas dependent variable.

scholarly journals The Roles of Hedonic Value and Fashion Consciousness in Female Shoes Purchase Context: Application of the Theory of Planned Behavior

2020 ◽  
Vol 12 (2) ◽  
pp. 38
Author(s):  
Yun Wang
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Subjective Norm ◽  
Behavior Control ◽  
Mediation Effects ◽  
Positive Effects ◽  
Hedonic Value ◽  
Independent Variable ◽  
Fashion Consciousness

In Taiwan, the total annual sale of shoes is NT$ 60 billion in which female shoes accounted for about NT$36 billion. The purpose of this research is to examine female consumers’ purchase intentions of fashion shoes by applying the Theory of Planned Behavior model. Additionally, this research incorporated hedonic shopping value as an independent variable to TPB model and examined the mediation role of fashion consciousness between dependent variables and independent variable. A total of 450 questionnaires were distributed outside department stores using Mall-intercept method in Southern cites, Taiwan. The results indicated attitude, subjective norm, behavior control, and hedonic value have positive effects on fashion consciousness and purchase intention of fashion shoes. In addition, fashion consciousness has partial mediation effects between the relationships of attitude, subjective norm, and behavior control and purchase intention of fashion shoes. Full mediation effect is found between the relationship of hedonic value and purchase intent of fashion shoes.

scholarly journals DETERMINAN PERILAKU NASABAH PENGGUNA MOBILE BANKING: MODEL DECOMPOSED THEORY OF PLANNED BEHAVIOR

2017 ◽  
Vol 19 (3) ◽  
pp. 378
Author(s):  
Eva Fauzia Dian Pratiwi ◽  
Imam Subekti ◽  
Aulia Fuad Fuad
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Banking System ◽  
Subjective Norms ◽  
Intention To Use ◽  
Mobile Banking ◽  
Behavior Control ◽  
Service Usage ◽  
Banking Service ◽  
And Behavior

This study is aimed to analyze variables in Decomposed Theory of Planned Behavior. The study is also examining whether behavior control perception variable affecting mobile banking service usage indirectly through intention to use it as medium variable. The sample of this study is customers who use mobile banking service in Surabaya. The result show that perception construct of feasible usage and compatibility not affecting the behavior of the mobile banking service users. Behavior construct also does not affect the intention to use, behavior control perception does not affect the behavior of mobile banking service usage. In the other hand, feasibility perception and risk perception affecting the behavior for the use of mobile banking service. Interpersonal and social norms affect the subjective norms. Self-confidence and facility condition affect the behavior control perception. Behavior, subjective norms and behavior control perception affect the intention in using mobile banking service, test result recently show that intention affect the behavior in using mobile banking service. Implication of this study is relevant for bank management and mobile banking analysis service to reconsider factors of usage, compatibility, behavior and behavior control perception in applying and developing mobile banking system.

scholarly journals Analisis Niat Perilaku Anggota Komunitas Hijabers Surabaya Dalam Menggunakan Tabungan Syariah: Perspektif Theory Of Planned Behavior

2016 ◽  
Vol 8 (3) ◽  
Author(s):  
Cecia Rahmadanty ◽  
Masmira Kurniawati
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Equation Model ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Control Belief ◽  
Community Members

A large number of muslim population in Indonesia have an impact on the development of muslim fashion in Indonesia and led to the emergence of muslim communities such as Hijabers Surabaya community. Hijabers Surabaya community also linked himself with sharia, such as cooperation with the islamic banking in which all community members will get free sharia account when joining the community.This research focuses on the behavior and attitude of community members towards the use of sharia account by using the theory of planned behavior perspective. This study used Structural Equation Model. Total participants in this study amounted to 150 members. The results obtained in this study is: (1) Behavior belief affect the attitude toward behavior. (2) Normative belief not effect the subjective norm. (3) Motivation to comply not effect the subjective norm. (4) Control belief affect the perceived behavioral control. (5) Attitude toward behavior affect the intention to use. (6) Subjective norm not affect the intention to use. (7) Perceived behavioral control not affect to the intention to use.

scholarly journals ANALISIS THEORY OF PLANNED BEHAVIOUR DAN PENGETAHUAN TERHADAP NIAT BERINFAQ JAMAAH MAJELIS TAKLIM KECAMATAN SUKOMANUNGGAL SURABAYA

2020 ◽  
Vol 6 (6) ◽  
pp. 1209
Author(s):  
Robbi Rodliyya Zahro ◽  
Sunan Fanani
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Theory Of Planned Behaviour ◽  
Linear Regression Analysis ◽  
Data Retrieval ◽  
Subjective Norms ◽  
Behavior Control ◽  
Planned Behaviour ◽  
Perceived Behavior Control ◽  
Perceived Behavior

This study aims to determine the effect of the Theory of Planned Behavior and knowledge of the intention to invest in the assembly of the Taklim Muhammadiyah Sub-District of Sukomanunggal Surabaya. Primary data retrieval in this study used a questionnaire with a sample of 40 taklim assemblies in Sukomanunggal sub-district, Surabaya. The characteristics of the sample in this study were the pilgrims who attended the recitation in the assembly of taklim Muhammadiyah, Sukomanunggal, Surabaya. The sampling technique is Non-Probability Sampling and Simple Random Sampling. This study uses a quantitative approach with multiple linear regression analysis. The endogenous variable in this study is the intention to invest, while the exogenous variable used is part of the Theory of Planned Behavior which consists of attitudes, subjective norms, and Perceived Behavior Control and Knowledge. The results of this study indicate that simultaneously and partially attitudes, subjective norms, Perceived Behavior Control, and knowledge have a significant effect on the intention to invest in the assembly of taklim members of Muhammadiyah, Sukomanunggal District, Surabaya. Suggestions for further research to add to the scope of research subjects so that more general information can be obtained about related research, and using other variables outside of this research variable because it should be suspected that there are still several other factors that can influence intention to invest.Keywords: Theory Of Planned Behaviour, Knowledge, Infaq, Intention

scholarly journals Peran Identitas Agama Terhadap Niat Menggunakan Kosmetik Halal : Perluasan Theory of Planned Behavior

2019 ◽  
Vol 2 (2) ◽  
pp. 89
Author(s):  
Anton Priyo Nugroho ◽  
Dzulfikar Izzat ◽  
Wuri Suhasti
Keyword(s):  
Social Identity ◽  
Planned Behavior ◽  
Subjective Norm ◽  
Partial Least Square ◽  
Least Square ◽  
Intention To Use ◽  
Behavior Control ◽  
Perceived Behavior Control ◽  
Role Of Religion

Market share of halal cosmetics in Indonesia increased all of the time. It was not surprising, as a country with the biggest Moslem population in the world, the need of halal cosmetics is a must. Had it trued that the consumption of halal cosmetics  driven by religion (Islam) as a social identity or by other factors. This study tried to find the role of religion as consumer’s social identity with extended theory planned behavior. This study used purposived sampling technics among 100 collage students in Yogyakarta and analyzed with partial Least Square (PLS)s-SEM used smartPLS software. This research found that religion identity was not influenced toward intention to use cosmetics halal. The other variables, attitude, subjective norm and perceived behavior control have a positive and significant influenced toward intention to use halal cosmetics.

Theory of Planned Behavior (TPB) Ajzen (1988)

2015 ◽  
pp. 237-260
Author(s):  
Azzah Al Maskari
Keyword(s):  
Information Systems ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Subjective Norms ◽  
Behavior Control ◽  
Human Behaviors ◽  
Target Behavior ◽  
History Of ◽  
Perceived Behavior Control ◽  
Perceived Behavior

The Theory of Planned Behavior is widely used to predict human behaviors in many disciplines. According to the Theory of Planned Behavior, Attitude towards the target behavior, Subjective Norms about engaging in the behavior and Perceived Behavior Control influence intention. In addition, an individual's display of a certain behavior is determined by his or her intent to perform that behavior. This chapter describes the origin and history of the Theory of Planned Behavior, its purpose, its limitations and its applications in order to examine acceptance, adoption, use, and continuance of use of Information Systems and services.

scholarly journals Menguji Dampak Latar Belakang Pendidikan Pada Intensi Kewirausahaan Mahasiswa Menggunakan Theory of Planned Behavior

2021 ◽  
Vol 4 (1) ◽  
pp. 43-52
Author(s):  
Andi Syaputra
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Educational Background ◽  
Subjective Norms ◽  
Entrepreneurial Intentions ◽  
Behavior Control ◽  
Perceived Behavior Control ◽  
The Relationship ◽  
Perceived Behavior

By taking a Theory of Planned Behavior (TPB), this study examines the relationship between students' entrepreneurial, attitude (AT), subjective norms (SN), and perceived behavior control (PBC). The data used in the analysis is from 150 graduate students from 12 universities in Yogyakarta. The results indicate that attitudes and perceived behavior control significantly influenced students' entrepreneurial intentions, but not subjective norms. This study helps understand the role of a qualified educational background, namely the Master of Management in shaping entrepreneurial intentions. Finally, this study reveals the importance of examining students' entrepreneurialism in today's digital age.

scholarly journals Control interactions in the theory of planned behavior: Rethinking the role of subjective norm

2020 ◽  
Vol 16 (3) ◽  
pp. 401-417 ◽  
Author(s):  
Francesco La Barbera ◽  
Icek Ajzen
Keyword(s):  
Energy Consumption ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Subjective Norms ◽  
Household Waste ◽  
Perceived Behavioral Control ◽  
Relative Importance

Research with the theory of planned behavior (TPB) has typically treated attitude (ATT), subjective norm (SN), and perceived behavioral control (PBC) as independent predictors of intention (INT). However, theoretically, PBC moderates the effects of ATT and SN on intention. In three studies dealing with different behaviors (voting, reducing household waste, and energy consumption) we show that greater PBC tends to strengthen the relative importance of ATT in the prediction of intention, whereas it tends to weaken the relative importance of SN. The latter pattern was observed in relation to injunctive as well as descriptive subjective norms, and it may help explain the relatively weak relation between SN and INT frequently observed in TPB studies.

scholarly journals PERILAKU BERBAGI PENGETAHUAN AKUNTANSI PADA DOSEN AKUNTANSI KOTA BENGKULU: PENDEKATAN THEORY OF PLANNED BEHAVIOR (TPB)

2017 ◽  
Vol 5 (1) ◽  
pp. 26
Author(s):  
Madani Hatta ◽  
Baihaqi Baihaqi ◽  
Resti Ramahdaniati
Keyword(s):  
Social Network ◽  
Theory Of Planned Behavior ◽  
Positive Affect ◽  
Planned Behavior ◽  
Self Efficacy ◽  
Subjective Norm ◽  
Extrinsic Reward ◽  
Behavior Control ◽  
Perceived Behavior Control ◽  
Sharing Behavior

This study aims to determine the accounting knowledge sharing behavior at accounting lecturer in Bengkulu city, using the model theory of planned behavior influenced by three factor is attitude toward behavior, subjective norm, and perceived behavior control. Attitude toward behavior is influenced by factor self efficacy, social network, and extrinsic reward. While subjective norm is influenced by organization support. The population in this study were all accounting lecturer who worked in public and private universities in the city of Bengkulu using purposive sampling technique, so that the total sample of 62 people and data that can be used in this study were 43 respondents. Analysis technique using the assistance program smartPLS version 3 2.3. The results showed that self efficacy has positive affect on attitude toward behavior, social network has positive affect on attitude toward behavior, extrinsic reward has positive affect on attitude toward behavior, organizational support has positive affect on subjective norm, attitude toward behavior has positive affect on the accounting knowledege sharing behavior, subjective norm has positive affect on the accounting knowledege sharing behavior, and perceived behavior control has positive affect on the accounting knowledege sharing behavior.

scholarly journals Modelling Theory of Planned Behavior on Health Concern and Health Knowledge towards Purchase Intention on Organic Products

2020 ◽  
Vol 13 (8) ◽  
pp. 100
Author(s):  
Chomsaeank Photcharoen ◽  
Rebecca Chung ◽  
Raksmey Sann
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Health Knowledge ◽  
Subjective Norms ◽  
Cosmetic Products ◽  
Behavior Control ◽  
Health Concerns ◽  
Organic Products ◽  
Perceived Behavior Control

Organic products have been gaining popularity among consumers worldwide due to the environmental and health benefits they are associated with. As a result of this trend, organic industries have been flourishing and have been able to expand into a variety of consumer product/service categories. Looking to explore purchasing behavior related organic coconut cosmetic products, this study attempted to apply the theory of planned behavior (TPB), which is a method of predicting consumer behavior that has been used extensively in a variety of research areas in recent years. Based upon the literature review, an extended TPB model that incorporates health concerns and health knowledge, in addition to attitude, subjective norms and perceived behavior control was examined in this study. For the data collection, an online survey was issued to residents of Bangkok, Thailand; with a total of 613 respondents retuning the questionnaires. Structural equation modeling (SEM) was employed to analyze the data using SPSS AMOS 24. The results showed that attitude, subjective norms, perceived behavior control and health concerns positively affect purchase intention; however, health knowledge did not influence purchase intentions related to the organic coconut cosmetic products. Similar to the findings in most extant literature, attitude was found to exert the most influence on the purchase behavior in this study.

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