scholarly journals The Relationship of Corporate Social Responsibility on Digital Platforms, Electronic Word-of-Mouth, and Consumer-Company Identification: An Application of Social Identity Theory

2021 ◽  
Vol 13 (9) ◽  
pp. 4700
Author(s):  
Rui Ma ◽  
Jacob Cherian ◽  
Wen-Hsien Tsai ◽  
Muhammad Safdar Sial ◽  
Li Hou ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Identity ◽  
Social Responsibility ◽  
Social Identity Theory ◽  
Word Of Mouth ◽  
Identity Theory ◽  
Healthcare Sector ◽  
Electronic Word Of Mouth ◽  
Company Identification ◽  
Corporate Social

The concept of corporate social responsibility (CSR) is an ever-evolving concept in the field of business management. Even in 2021, its boundaries are evolving and researchers are linking the concept of CSR to different variables to achieve different outcomes. However, the concept of CSR in the healthcare sector is not well-explored in prior literature. The current study is an application of social identity theory to induce electronic word-of-mouth (eWOM) from consumers for a specific brand, through its CSR engagement on social media (CSRS) and consumer-company identification (CCI) in the healthcare sector of an emerging economy. The data of the current survey were collected from different patients of four large hospitals in a large city through a self-administered questionnaire (paper-pencil technique). To validate different hypotheses of the current study, the authors employed the structural-equation-modeling (SEM) technique using AMOS software. The output of SEM analysis confirmed that CSRS positively influences eWOM, and CCI mediates this relationship. The findings of the current study will be helpful for policymakers in the healthcare industry to improve their understanding of CSRS and CCI, inducing eWOM through the lens of social identity theory.

scholarly journals Scrutinizing Social Identity Theory in Corporate Social Responsibility: An Experimental Investigation

2020 ◽  
Vol 11 ◽  
Author(s):  
Agnieszka Paruzel ◽  
Martin Danel ◽  
Günter W. Maier
Keyword(s):  
Job Satisfaction ◽  
Corporate Social Responsibility ◽  
Social Identity ◽  
Social Responsibility ◽  
Social Identity Theory ◽  
Identity Theory ◽  
Negative Impact ◽  
Empirical Examination ◽  
Mediation Effects ◽  
Corporate Social

Corporate social responsibility (CSR) is widely established by companies that aim to contribute to society and minimize their negative impact on the environment. In CSR research, employees’ reactions to CSR have extensively been researched. Social identity theory is often used as a theoretical background to explain the relationship between CSR and employee-related outcomes, but until now, a sound empirical examination is lacking, and causality remains unclear. CSR can unfold its effect mainly because of three theoretically important aspects of CSR initiatives, which increase identification, i.e., distinctiveness, prestige, and salience of the out-group. This study examines how far identification can explain the effect of CSR on employees. In an experimental vignette study (N = 136 employees), CSR was manipulated in three degrees (positive, neutral, and negative) to examine its effects on job satisfaction, organizational commitment, and organizational citizenship behavior (OCB). In the vignettes, information on distinctiveness, prestige, and salience of the out-group were presented. Regression analyses showed that CSR significantly predicted commitment and job satisfaction, but not OCB. We found mediation effects of CSR on commitment, job satisfaction, and OCB through identification, but the effect of CSR on identification explained only little variance which indicates additional underlying mechanisms. The applicability of social identity theory for explaining CSR is discussed. Moreover, we discuss further explaining mechanisms.

Corporate Social Responsibility and Stigma Management

2020 ◽  
Vol 31 ◽  
pp. 129-138
Author(s):  
Natalie M. Schneider ◽  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Identity ◽  
Social Responsibility ◽  
Social Identity Theory ◽  
Identity Theory ◽  
Organizational Level ◽  
Dirty Work ◽  
Daily Work ◽  
Virtual Conference ◽  
Corporate Social

Workers of stigmatized jobs classified as dirty work normalize the physical, social, and/or moral taint of their occupation to cope with the negative aspects of their daily work. Such normalization strategies include recalibrating, reframing, and refocusing (Ashforth & Blake, 1999). Social identity theory proposes that individuals seek to identify with a positively perceived in-group, and dirty work literature suggests stigmatized workers use these normalization strategies to separate their personal and work identities. Additionally, corporate social responsibility meets the instrumental, relational, and moral-based motivational needs of employees, suggesting it may serve as a pathway for managing negative aspects of an occupation. Thus, as a part of the Discussion of New Perspectives on CSR and CSP in the 2020 IABS virtual conference, this proposal theorizes corporate social responsibility initiatives as a possible organizational level intervention to help dirty workers normalize their work and manage its associated stigma through applications of social identity theory.

scholarly journals Does Entrepreneurs’ Darwinian Social Identity Contribute to Business Performance via Corporate Social Responsibility in China? The Role of Entrepreneurs’ Well-Being

2021 ◽  
Vol 12 ◽  
Author(s):  
Jinliang Chen ◽  
Ning Chris Chen ◽  
Kangkang Yu ◽  
Colin Michael Hall
Keyword(s):  
Corporate Social Responsibility ◽  
Social Identity ◽  
Social Responsibility ◽  
Social Identity Theory ◽  
Business Performance ◽  
Well Being ◽  
Business Success ◽  
Social Aspect ◽  
Corporate Social ◽  
The Impact

Although the impact of entrepreneurs’ social identity on successful entrepreneurship has attracted much scholarly attention, it is often to evaluate successful entrepreneurship through direct channel to financial performance. Recently, there is a growing body of researches beginning to pay attention to the impact of entrepreneurs’ social identity on corporate social responsibility (CSR) regarded as indirect social aspect channel to successful entrepreneurship. However, little is known regarding how entrepreneurs’ Darwinian social identity affects CSR, which in turn, affects business performance. This study addresses this issue by combining stakeholder theory with social identity theory, to investigate the relationship between entrepreneurs’ Darwinian social identity and business performance via CSR. In addition, the moderating effect of entrepreneur’s well-being is further examined to uncover the interaction effect of the individual psychological resource on business performance. The empirical results indicate that entrepreneurs’ Darwinian social identity contributes positively to CSR, so as further to business performance. In addition, this relationship is further found to be significantly moderated by entrepreneurs’ well-being. The results indicate that entrepreneurs can achieve business success via CSR, by which entrepreneurs can further acquire successful entrepreneurship through caring more about their well-being.

scholarly journals Campaign participation, spreading electronic word of mouth, purchase: how to optimise corporate social responsibility, CSR, effectiveness via social media?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Svetlana Bialkova ◽  
Stephanie Te Paske
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Online Survey ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Socially Responsible ◽  
Content Type ◽  
And Performance ◽  
Corporate Social

PurposeThe purpose of this paper is to investigate how to optimise corporate social responsibility (CSR) when communicating via social media. In particular, the communication type, cause proximity and CSR motives are addressed facing the increased demand for transparency and the grown consumers' expectations towards socially responsible brands.Design/methodology/approachOnline survey was developed, based on a profound literature review and a field research we did on the actual social media behaviour of socially responsible brands. Consumers attitudes and behavioural reactions in terms of willingness to participate in a campaign, to spread e-WOM and to purchase were investigated, as a function of CSR motives (value vs performance vs value and performance) and cause proximity (national vs international), respectively, with monologue (study 1) and dialogue communication type (study 2).FindingsCause proximity enhanced the campaign participation, and this effect was pronounced for both, monologue and dialogue type of communication. CSR motives modulated the willingness to spread electronic word-of-mouth, and this holds for both, monologue and dialogue communication. Attitudes and purchase intention were highest when value- and performance-driven motives were communicated, but these effects appeared only when the message was in a dialogue form of communication. Message credibility and CSR motives credibility perception further modulated consumers response.Practical implicationsThe outcomes could be used in developing marketing (communication) strategies leading to values and revenues optimisation.Originality/valueThe results are discussed in a framework of how CSR resonates via social media.

scholarly journals Do Corporate Social Responsibility and Electronic Word-of-Mouth influence the Perceived Quality? Mediating role of Brand Image

2016 ◽  
Vol 3 (3) ◽  
pp. 18-22
Author(s):  
Qasim Ali Nisar ◽  
Shaista Shaista ◽  
Mariam Mariam
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Word Of Mouth ◽  
Brand Image ◽  
Perceived Quality ◽  
Electronic Word Of Mouth ◽  
Mediating Role ◽  
Corporate Social ◽  
The Relationship

The objective of this study is to examine the relationship between corporate social responsibilities, electronic words of mouth and perceived quality by considering the mediating role of brand image. For collecting data quantitative study was adopted, in which 450 questionnaire were distributed in various universities. Every student must belong to business department. Data has tested through SPSS (Statistical Packages for the Social Science) as well as AMOS (Analysis Movement of Structure). This study shows that there is positive and significant relationship between the corporate social responsibility and perceived quality and electronic word of mouth is highly correlated with perceived quality. Brand image also positively and significantly mediates the relationship among variables. Organizations must understand the importance of corporate social responsibility, electronic words of mouth and other significant factors and try to manage their brand image to influence the perceived quality. If the companies adopt CSR than the brand, image will be build up and in this way; the perceptions of the consumers will be influenced. Furthermore, companies can create awareness regarding their brand through the electronic word of mouth.

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